SEO News: Google to Offer Pay-Per-View Movie Service – Will it Stand Up to its Competitors?
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SEO News: Google to Offer Pay-Per-View Movie Service – Will it Stand Up to its Competitors?
SEO News: Google to Offer Pay-Per-View Movie Service â Will it Stand Up to its Competitors?
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Home Page > Internet > SEO > SEO News: Google to Offer Pay-Per-View Movie Service â Will it Stand Up to its Competitors?
SEO News: Google to Offer Pay-Per-View Movie Service â Will it Stand Up to its Competitors?
Posted: Oct 22, 2010 |Comments: 0
|
Later this year, Google may begin offering pay-per-view movies via online video site YouTube. This will include new releases, possibly offered at per film. YouTube already offers some older titles for a rental fee of .99 to , but their catalog is limited. Google is currently talking with various movie studios, such as Lions Gate, Sony, MGM, and Warner Bros. about including their titles in the YouTube catalog. New titles will possibly be offered the same day they are released on DVD.
It’s also speculated that this service will be integrated with upcoming Google TV. According to Google Senior Product Manager Rishi Chandra, the purpose of Google TV is, “to bring the entire Web to the television setâ¦to take the best of what TV offers these days and the best of what the Web offers and combine them.
Google TV will give television the navigation capabilities of the web. This will benefit viewers and advertisers alike. Viewers can navigate TV to more easily find the programs and channels they want to watch. And advertisers can include links in their commercials to take interested viewer to the company’s website, which will allow for more effective internet marketing.
Both the pay-per-view service and Google TV are speculated to launch around the same time. They can be integrated in the way that those with the Google TV service can watch pay-per-view films on YouTube right through their televisions. This will provide a more comfortable viewing experience than sitting at a computer desk or watching a film on a small laptop screen.
With the decline of video stores like Blockbuster, streaming movies over the Internet is where the future of video rental lies. After all, you don’t have to leave your house to get the movies, there are no late fees, and you don’t have to worry about getting a DVD that is scratched and won’t play or skips constantly. Netflix, iTunes, and Hulu already offer such services. Will Google offer a worthy competitor? Or will this service flop like so many of Google’s other recent endeavors, such as Google Buzz or Google Wave?
Google is counting on the popularity of YouTube to make their pay-per-view service a success. Currently, YouTube is one of the most popular sites on the web, with approximately 100 million visitors every month, and an outstanding Alexa rating of 3 worldwide. This high traffic website already has a huge audience that will be aware of this new service when it launches.
However, it is possible that part of the popularity of YouTube is the ability to watch a bunch of short videos for free. Many people visit YouTube to see the latest viral video, watch that funny commercial they keep hearing about (Old Spice Guy?), or watch music videos from their favorite artist when the have a little bit of time to kill. Will the YouTube audience be drawn to visit the site to pay to watch full-length movies? Or is the plethora of user generated content and short videos the main draw?
Another factor that might hamper success is that Google may be a bit late to the party. Netflix has already implemented an instant viewing service that allows members to watch films instantly over the Internet and video game consoles like the Nintendo Wii. Other services like Hulu, iTunes, and Amazon Video on Demand are also gaining popularity as sites for viewing films and TV shows. Will the already large YouTube audience be enough to propel Google’s pay-per-view service over its competitors? What will Google offer that its competitors won’t?
It’s obvious that Google is trying very hard to stay on top of the search engine and Internet realm. The Web giant already has plans for a social network that is said to possibly rival Facebook, which will prove to be a daunting task. However, Google is willing to take on the challenge of starting its own online social networking site, and has already acquired companies involved in social media services. Only the future will tell if Google will stay on top, or finally crumble.
Retrieved from “http://www.articlesbase.com/seo-articles/seo-news-google-to-offer-pay-per-view-movie-service-will-it-stand-up-to-its-competitors-3528242.html”
(ArticlesBase SC #3528242)
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Wendy Suto -
About the Author:
Wendy Suto is president and CEO of Search Circus, Inc., an ethical SEO firm specializing in organic search engine optimization, blog marketing, Web site copywriting and article marketing solutions. As a certified search engine optimization consultant, she teaches SEO seminars in Cleveland, Ohio. wendy@searchcircus.com
Questions and Answers
Ask our experts your SEO related questions here…
200 Characters left
If its illegal to download copyrighted movies,why is it so easy to do?Google any movie thats in theater now,and bunch of sites will offer it free.wont tell you that its illegal.why am I responsible?
How much would I have to pay for my free view tv and would I have to pay a registrion fee
How did google take street view pictures ?
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Article Tags:
seo news, effective internet marketing, high traffic website, online social networking, search circus, wendy suto
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SEO News: Google to Offer Pay-Per-View Movie Service – Will it Stand Up to its Competitors?
SEO News: Google to Offer Pay-Per-View Movie Service – Will it Stand Up to its Competitors?
SEO News: Google to Offer Pay-Per-View Movie Service â Will it Stand Up to its Competitors?
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Home Page > Internet > SEO > SEO News: Google to Offer Pay-Per-View Movie Service â Will it Stand Up to its Competitors?
SEO News: Google to Offer Pay-Per-View Movie Service â Will it Stand Up to its Competitors?
Posted: Oct 22, 2010 |Comments: 0
|
Later this year, Google may begin offering pay-per-view movies via online video site YouTube. This will include new releases, possibly offered at per film. YouTube already offers some older titles for a rental fee of .99 to , but their catalog is limited. Google is currently talking with various movie studios, such as Lions Gate, Sony, MGM, and Warner Bros. about including their titles in the YouTube catalog. New titles will possibly be offered the same day they are released on DVD.
It’s also speculated that this service will be integrated with upcoming Google TV. According to Google Senior Product Manager Rishi Chandra, the purpose of Google TV is, “to bring the entire Web to the television setâ¦to take the best of what TV offers these days and the best of what the Web offers and combine them.
Google TV will give television the navigation capabilities of the web. This will benefit viewers and advertisers alike. Viewers can navigate TV to more easily find the programs and channels they want to watch. And advertisers can include links in their commercials to take interested viewer to the company’s website, which will allow for more effective internet marketing.
Both the pay-per-view service and Google TV are speculated to launch around the same time. They can be integrated in the way that those with the Google TV service can watch pay-per-view films on YouTube right through their televisions. This will provide a more comfortable viewing experience than sitting at a computer desk or watching a film on a small laptop screen.
With the decline of video stores like Blockbuster, streaming movies over the Internet is where the future of video rental lies. After all, you don’t have to leave your house to get the movies, there are no late fees, and you don’t have to worry about getting a DVD that is scratched and won’t play or skips constantly. Netflix, iTunes, and Hulu already offer such services. Will Google offer a worthy competitor? Or will this service flop like so many of Google’s other recent endeavors, such as Google Buzz or Google Wave?
Google is counting on the popularity of YouTube to make their pay-per-view service a success. Currently, YouTube is one of the most popular sites on the web, with approximately 100 million visitors every month, and an outstanding Alexa rating of 3 worldwide. This high traffic website already has a huge audience that will be aware of this new service when it launches.
However, it is possible that part of the popularity of YouTube is the ability to watch a bunch of short videos for free. Many people visit YouTube to see the latest viral video, watch that funny commercial they keep hearing about (Old Spice Guy?), or watch music videos from their favorite artist when the have a little bit of time to kill. Will the YouTube audience be drawn to visit the site to pay to watch full-length movies? Or is the plethora of user generated content and short videos the main draw?
Another factor that might hamper success is that Google may be a bit late to the party. Netflix has already implemented an instant viewing service that allows members to watch films instantly over the Internet and video game consoles like the Nintendo Wii. Other services like Hulu, iTunes, and Amazon Video on Demand are also gaining popularity as sites for viewing films and TV shows. Will the already large YouTube audience be enough to propel Google’s pay-per-view service over its competitors? What will Google offer that its competitors won’t?
It’s obvious that Google is trying very hard to stay on top of the search engine and Internet realm. The Web giant already has plans for a social network that is said to possibly rival Facebook, which will prove to be a daunting task. However, Google is willing to take on the challenge of starting its own online social networking site, and has already acquired companies involved in social media services. Only the future will tell if Google will stay on top, or finally crumble.
Retrieved from “http://www.articlesbase.com/seo-articles/seo-news-google-to-offer-pay-per-view-movie-service-will-it-stand-up-to-its-competitors-3528242.html”
(ArticlesBase SC #3528242)
Liked this article? Click here to publish it on your website or blog, it’s free and easy!
Wendy Suto -
About the Author:
Wendy Suto is president and CEO of Search Circus, Inc., an ethical SEO firm specializing in organic search engine optimization, blog marketing, Web site copywriting and article marketing solutions. As a certified search engine optimization consultant, she teaches SEO seminars in Cleveland, Ohio. wendy@searchcircus.com
Questions and Answers
Ask our experts your SEO related questions here…
200 Characters left
If its illegal to download copyrighted movies,why is it so easy to do?Google any movie thats in theater now,and bunch of sites will offer it free.wont tell you that its illegal.why am I responsible?
How much would I have to pay for my free view tv and would I have to pay a registrion fee
How did google take street view pictures ?
Rate this Article
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Article Tags:
seo news, effective internet marketing, high traffic website, online social networking, search circus, wendy suto
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SEO News: Google to Offer Pay-Per-View Movie Service – Will it Stand Up to its Competitors?
SEO News: Google to Offer Pay-Per-View Movie Service – Will it Stand Up to its Competitors?
SEO News: Google to Offer Pay-Per-View Movie Service â Will it Stand Up to its Competitors?
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Home Page > Internet > SEO > SEO News: Google to Offer Pay-Per-View Movie Service â Will it Stand Up to its Competitors?
SEO News: Google to Offer Pay-Per-View Movie Service â Will it Stand Up to its Competitors?
Posted: Oct 22, 2010 |Comments: 0
|
Later this year, Google may begin offering pay-per-view movies via online video site YouTube. This will include new releases, possibly offered at per film. YouTube already offers some older titles for a rental fee of .99 to , but their catalog is limited. Google is currently talking with various movie studios, such as Lions Gate, Sony, MGM, and Warner Bros. about including their titles in the YouTube catalog. New titles will possibly be offered the same day they are released on DVD.
It’s also speculated that this service will be integrated with upcoming Google TV. According to Google Senior Product Manager Rishi Chandra, the purpose of Google TV is, “to bring the entire Web to the television setâ¦to take the best of what TV offers these days and the best of what the Web offers and combine them.
Google TV will give television the navigation capabilities of the web. This will benefit viewers and advertisers alike. Viewers can navigate TV to more easily find the programs and channels they want to watch. And advertisers can include links in their commercials to take interested viewer to the company’s website, which will allow for more effective internet marketing.
Both the pay-per-view service and Google TV are speculated to launch around the same time. They can be integrated in the way that those with the Google TV service can watch pay-per-view films on YouTube right through their televisions. This will provide a more comfortable viewing experience than sitting at a computer desk or watching a film on a small laptop screen.
With the decline of video stores like Blockbuster, streaming movies over the Internet is where the future of video rental lies. After all, you don’t have to leave your house to get the movies, there are no late fees, and you don’t have to worry about getting a DVD that is scratched and won’t play or skips constantly. Netflix, iTunes, and Hulu already offer such services. Will Google offer a worthy competitor? Or will this service flop like so many of Google’s other recent endeavors, such as Google Buzz or Google Wave?
Google is counting on the popularity of YouTube to make their pay-per-view service a success. Currently, YouTube is one of the most popular sites on the web, with approximately 100 million visitors every month, and an outstanding Alexa rating of 3 worldwide. This high traffic website already has a huge audience that will be aware of this new service when it launches.
However, it is possible that part of the popularity of YouTube is the ability to watch a bunch of short videos for free. Many people visit YouTube to see the latest viral video, watch that funny commercial they keep hearing about (Old Spice Guy?), or watch music videos from their favorite artist when the have a little bit of time to kill. Will the YouTube audience be drawn to visit the site to pay to watch full-length movies? Or is the plethora of user generated content and short videos the main draw?
Another factor that might hamper success is that Google may be a bit late to the party. Netflix has already implemented an instant viewing service that allows members to watch films instantly over the Internet and video game consoles like the Nintendo Wii. Other services like Hulu, iTunes, and Amazon Video on Demand are also gaining popularity as sites for viewing films and TV shows. Will the already large YouTube audience be enough to propel Google’s pay-per-view service over its competitors? What will Google offer that its competitors won’t?
It’s obvious that Google is trying very hard to stay on top of the search engine and Internet realm. The Web giant already has plans for a social network that is said to possibly rival Facebook, which will prove to be a daunting task. However, Google is willing to take on the challenge of starting its own online social networking site, and has already acquired companies involved in social media services. Only the future will tell if Google will stay on top, or finally crumble.
Retrieved from “http://www.articlesbase.com/seo-articles/seo-news-google-to-offer-pay-per-view-movie-service-will-it-stand-up-to-its-competitors-3528242.html”
(ArticlesBase SC #3528242)
Liked this article? Click here to publish it on your website or blog, it’s free and easy!
Wendy Suto -
About the Author:
Wendy Suto is president and CEO of Search Circus, Inc., an ethical SEO firm specializing in organic search engine optimization, blog marketing, Web site copywriting and article marketing solutions. As a certified search engine optimization consultant, she teaches SEO seminars in Cleveland, Ohio. wendy@searchcircus.com
Questions and Answers
Ask our experts your SEO related questions here…
200 Characters left
If its illegal to download copyrighted movies,why is it so easy to do?Google any movie thats in theater now,and bunch of sites will offer it free.wont tell you that its illegal.why am I responsible?
How much would I have to pay for my free view tv and would I have to pay a registrion fee
How did google take street view pictures ?
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Home Page > Internet > Website Design Manchester Companies that Offer SEO Manchester
Website Design Manchester Companies that Offer SEO Manchester
Posted: May 28, 2009 |Comments: 0
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Website Design Manchester Companies that Offer SEO Manchester
By: Vikram Kumar
About the Author
Are you searching for a Website Design Manchester Company? Synergy Web Media offers excellent SEO Manchester services that fit all budgets.
(ArticlesBase SC #941188)
Article Source: http://www.articlesbase.com/ – Website Design Manchester Companies that Offer SEO Manchester
Do you own a business or work for a company? Many businesses and companies are starting to take their businesses and companies online. Big and small businesses are attempting to build a web presence for themselves. If you happen to fall into this category then you will want to find a website design company. There are many Website Design Manchester companies to choose from. You will want to make sure that the company you are going to do business with provides SEO Manchester services. There are many things that you should take into consideration before even looking for a Website Design Manchester company to design your website.
Before attempting to search for a website design Manchester company that provides SEO Manchester services, you will want to do a number of things. You will want to start by thinking about what you want to have on your website. Do you want to sell products over the internet? If so then you will want to have an ecommerce type of website that enables you to sell products over the internet. Some companies will want to put information about their company on their website and stuff like a company brochure. This is an important step because some designers are better at doing certain things. You will want to find a designer that is good at doing what you need done.
Before searching for a website design company that offers SEO Manchester services, you will want to talk with the company or business that you are working for. You will want to help them come up with a budget. You should treat your budget for web design the same as you would your budget for anything else. Setting a budget will make things much easier for you and the webmaster. You will want to tell each website design Manchester company your budget. This will help eliminate those companies that are not willing to design your website for that particular cost. Therefore, this will make the selection process much easier.
Synergy Web Media is one of the website design Manchester companies that offers SEO Manchester services. This particular company will do a number of things for its customers including designing a website for the company by laser focusing on the computer, market or niche. There are many easy payment options that can be used to pay for this website design Manchester company’s services. The company will ensure you that your website will be finished and delivered within seven days. This particular website design company only creates websites that are search engine optimized. This is one of the more important things to look for in a website design company.
Synergy Web Media is a website design company that provides SEO Manchester services. SEO Manchester service can greatly increase the potential of your website by increase your website’s search engine rankings. Search engine optimisation is one of the most important things to take into consideration when having a website designed. You’ll want to have your website search engine optimized to help increase traffic to your website. If you sell products or services on your website then have a website that is SEO will increase the number of sales you receive. The company will ensure you a top ten listing on Google. Many clients receive a ranking in the top three.
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Vikram Kumar -
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Are you searching for a Website Design Manchester Company? Synergy Web Media offers excellent SEO Manchester services that fit all budgets.
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Home Page > Finance > What Should Forex Software Packages Offer You
What Should Forex Software Packages Offer You
Posted: Apr 09, 2009 |Comments: 0
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What Should Forex Software Packages Offer You
About the Author
Read more reviews about Forex trading system and compare it with other products at http://www.myforexguides.com
(ArticlesBase SC #858819)
Article Source: http://www.articlesbase.com/ – What Should Forex Software Packages Offer You
Software packages are usually offered by an online Forex broker for their clients in order for them to obtain information concerning the prices of the market and making transactions. Since this brokering system is getting known by more and more people and the online trading itself is relatively getting more mature, there is a unanimous agreement among Forex brokers about the software tools that the clients always need.
Basically, like any other guidance tools, a Forex software must provide information on the market and be able to guide the traders using its software. Due to the rapid movements in Forex, a real-time data delivery is required for decision-makings concerning the right times to enter and leave the market. Although dealers in Forex always assure that their software have no difficulties in delays, there are still other possible factors that can influence a delay in data transmission.
A slow data transmission may be caused by two main factors, which are the speed of internet connection and the distance from the servers of the brokers. Therefore, it is more convenient to have a modern computer with a high speed Internet connection so as to get maximum advantage of the Forex software being used. Choosing a broker that lives not too far away from you is a good help. Brokers in Japan who deals with traders in Florida may face delays. At times of volatile market conditions will worsen the situation.
There are two types of Forex trading systems that traders use; the web based software or the client based software. If you don’t want to install any software packages on your computer, you can use the Web based software that is available on the brokers’ website, whereas downloading and installing the software packages offered by your broker means that you use a Client based software. You may wonder which ones are better. The web based client software has good reasons to be offered more and more by brokers. They are convenient, safe and reliable for the use of traders. For the web based software, its advantage is that you are able to log on to your account anywhere you are from any computers, as long as there is an Internet connection. On the other hand, a client based software only allows you to trade from that particular computer where you have installed the software package.
Apart from the convenience of the web based Forex software, it provides better security. This is due to the high-strength encryption of all the data, thus restricting external parties to have access at any transmissions that are being made. However, the client based Forex software have more chances for data losses from the computer of a trader although the software still offers security during transmissions. A home or office computer is prone to be accessible by viruses and hackers that aims for valuable financial data stored in the computer.
Forex software relies on a series of data servers that enables you to connect to the website of your broker and later make transactions. The servers must be reliable and able to secure and maintain data integrity and also able to ensure exact transaction processing. Data backups should also been offered by brokers regularly to ensure the financial data of their customers to be in full integrity if there is a failure of the server.
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(ArticlesBase SC #858819)
Ahmad Kamal Abdul Rahman -
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Read more reviews about Forex trading system and compare it with other products at http://www.myforexguides.com
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When you start comparing forex brokers personally you will find that Easy Forex Broker stands out amongst them because of their power to attract traders. The platform offers a variety of useful tools for experienced as well as new traders so that no one feels alienated and everyone feels welcomed and special.
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Muhammad Suhaill
Financel
Nov 24, 2010
10 Minutes Forex Wealth Builder Review
The realms of foreign exchange have so much opportunities that needs to be (and mostly is) tapped by young or new investors. The only people who receive worth of their money are those who can deal with risk when it comes their way, and out of this risk comes a great potential to make riches. There are still a lot of people who usually fall prey to some broker who is ready to play on their money.
By:
Muhammad Suhaill
Financel
Nov 24, 2010
Inc.500 List of America’s fastest growing companies had FXCM Holding, LLC for 3 consecutive years. FXCM has its headquarters in New York and is operating around the globe with offices located n UK, Japan, Hong Kong, Italy, Australia and France. All offices are given registration and license from FXCM. The trading arenas offered by FXCM include Forex Strategy Trader, FXCM trading station, FXCM Micro etc. and it holds 165,000 active trading accounts.
By:
Muhammad Suhaill
Financel
Nov 24, 2010
Online forex trading is getting one of the most popular businesses these days. Owing to which new traders particularly find themselves on a look out for a trustworthy forex broker. With so many forex trading brokers, it has become difficult to decide which one would be the best. So, let us help you make this decision and help you cut down on your wide choices. Well, if you are seriously interested in forex trading then, you had better go for FXCM forex broker.
By:
Muhammad Suhaill
Financel
Nov 24, 2010
FX Solutions Forex Broker Review
Forex is a business where people try to earn a profit by exchanging one nation’s currency for another and take leverage of the exchange rate. It has got a worldwide community of people who indulge in it and if put together would make up a small country! Forex has many software programs associated to it, that claim to make the learning curve of this business relatively easy for new comers or for those who are not new but are baffled by the sheer detail that go with being in this business.
By:
Muhammad Suhaill
Financel
Nov 24, 2010
What is Forex Transformer? Is it Worth to Buy It?
The Forex Transformer is a fully automated trading system that runs completely autopilot. This software have been designed by Paul Liburd (Author of the best selling manual trading system Forex Raid) a forex trader with nearly 10 years of trading experience alongside with his partner Andreas Schneider (expert robotic software…
By:
Ahmad Kamal Abdul Rahmanl
Financel
Jul 27, 2009
Forex Revolver EA (Expert Advisor) is a fully an automated forex trading system that used the latest in artificial intelligence technology. This new breed of next generation robots have been in development for the past 7 years. Forex Revolver system was developed by Miki Eastwood a robotic software programmer with 20 years knowledge of trading on the forex market.
Finance>
Currency Tradingl
Jul 27, 2009
A Superior AI Forex Humanoid Trading System Review
Forex Humanoid is difference than other forex trading system because it’s is an intra day trader, with scalper’s power and long term trader’s results. This EA robot do not trade every day, or even every week. But it still will give a stable positive results, with a 99.1% winning rate and almost no risk, that would allow you to use it on real live account without any worries or fear of losing your invested capital because of a couple of losing trades.
Finance>
Currency Tradingl
Jul 22, 2009
HectorTrader.com a Forex Trading Learning Course
Basically, to involve or participate in forex trading, you need to learn the forex market, research and know about technical analysis and fundamental analysis. But now day, many new trader did not learn properly or taking any learning course about forex and how to trade in forex trading. This is because there are a lot of forex automated trading system in the market today that can help them to trade in forex trading although they don’t know nothing about forex trading.
Finance>
Currency Tradingl
Jul 18, 2009
LMT Forex Formula Trading System Review
LMT Forex Formula trading system is the complete package for those who are interested in starting forex trading. This system is also suitable for professional trader because the system designed to be simple to follow, quickly to implement and easy to generate profit week after week and month after month.
Finance>
Currency Tradingl
Jul 11, 2009
Forex Ambush trading signals is using an artificial intelligence to process forex data. It uses live and historical currency pricing and charts to predict future trends. Once it finds a currency pair that it feels it can accurately predict, it will alert you via e-mail and sms.
By:
Ahmad Kamal Abdul Rahmanl
Financel
Jul 01, 2009
The Principles You Need to Know Before Joining Forex Trading
Forex trading is about investment, not a steady income. You need to set a realistic expectation. In trading, you can gain your initial capital in a year. However, during that time, you may experience zero profits in a consecutive period of months. Thus, even a fulltime forex trader cannot ensure gaining a consistent amount of return every month.
Finance>
Currency Tradingl
Jun 28, 2009
The difference between Forex MegaDroid and other forex robot available on the market today is that the Forex MegaDroid is the first forex automated system that uses a new artificial intelligence technology (RCTPA). It means that this is the only forex robot that sees into the immediate future (2-4 hours) with an uncanny accuracy rate to 95.82% accurate whereas others forex robot in the market relies on seeing what happened in the past in order to base its decisions as to what to do in the future
Finance>
Currency Tradingl
Jun 28, 2009
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Seo Businesses Offer Affordable Services
Seo Businesses Offer Affordable Services
It is unfortunate that many SEO businesses offer services without informing or attempting to educate their clients what good SEO is let alone what affordable SEO would be.
Good SEO is not about services web page optimization linking methods or Seo campaigns although these are all required for top rankings.
SEO forms a very important part of the success of a website. After all you want as much visitors as possible to your site in order to increase your sales. Like the law of supply and demand once professionally done SEO is growing in importance the price asked by most companies for a good SEO job will increase too So what to do if you are running a small home based business and you are faced with SEO offers of up to 00 for small job Perhaps even the job isnt that costly at all but the SEO specialists time is for more detial-www.seo-prediction.com.Off course he wants his time to yield as much for him as possible. Let me tell you affordable SEO is still available.
Search Engine Optimization is a crucial part of being on line if you want your web to perform and achieve your goals. Want to be on the first page of search engines like Google Yahoo Microsoft Live and AOL Search Need more internet inquiries or sales Improve your ranking. Our affordable SEO solutions are the answer and we can help you.
How much work there is involved First the SEO analyst will have to scan your website as to what is there and what is still missing SEO wise. Has the web site been submitted at all for the search engines Have the right keywords been filled out at the various tags Is the text or tile of the site search engine friendly SEO experts use sophisticated software that scans all those details. After that they will advise you about how to get a better content will supply you with a list of good keywords will advise you how to restructure your site if necessary; all imperative actions to optimize the site for search engines and Page rank.
How much time will a typical SEO cost Well the depends the size of the project off course but mind that SEO is a marathon and not a sprint. SEO is a process rather than an action. If your sites current page rank is zero a good SEO job could get it to 3 in 2 months and to 5 in 4/6 months also depending on the content of the site. Most of the work for the SEO expert comes in the beginning of the job for more detial-www.seo-prediction.com.After all the work on the site tags etc are done than the site might need some fine tuning or re submission to the search engines a few times. Therefore usually most agencies work with a maintenance agreement of up to 6 months.
Of course if I talk about cheap or affordable SEO I dont mean cheap in a sense of 0 a project but depending a bit on the work involved off course I would say about 40%/50% off the general market rates Thats what I call affordable and accessible to most home business owners.
Search engine optimization also known as placement and positioning is the process of improving a web site for higher search engine rankings. Its the first step in achieving higher rankings. Only after optimization can you submit a site and hope for good results.
How much time will a typical SEO cost
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How To Target Your Online Marketing To Reach The Right Customers With The Right Offer
How To Target Your Online Marketing To Reach The Right Customers With The Right Offer
If you’ve been involved in marketing during the past decade, you’ve probably noticed that things are a bit different since this whole ‘online’ thing got underway.
While being online has starting to become an ‘ordinary’ part of many people’s day-to-day lives, the experience of being online is very different from any other type of popular media.
Those of us over the age of twenty clearly remember a world without the ‘Internet’. Back in those olden days most media consisted of marketing channels to which the majority of the population flocked. In exchange for giving people access to this content, advertisers were given access to the people who came to visit. They tossed their messages in front of us as we wandered around hoping that something would catch our eye. Sometimes it did. Mostly it didn’t.
Because these mass marketing models were based on ‘quantity’ and not ‘quality’ of consumers, there was an up-front expectation that there would be a tremendous amount of waste. Advertisers understood that even if they were targeting the very best demographic group for an offer the vast majority wouldn’t even see or respond to the marketing offer.
For marketers, it was the safety in numbers advertising approach that kept them going.
This approach also trained us, as consumers, to understand that our direct involvement in the marketing process wasn’t really necessary. The TV commercials would continue to run whether we watched them or not; the print ads would stay right where they were printed even if we didn’t open the magazine or newspaper; the ad on the side of the bus would keep moving down Main Street would keep going even if we ignored it.
But the arrival of the online world started to change things and pretty dramatically. Consumers now have millions of “channels” to choose from and advertisers have fewer places where they will reach mass markets. In fact, the very structure of the Internet means that consumers don’t even need to look at or interact with advertising anymore…unless they really want to.
Culturally we’ve developed a number of ways to share information with one another. We’ve also learned how to customize messages so that they reach specific people. We never pick up the phone and think ‘Okay, I need to talk to every person on Earth. What’s the number?’ We don’t send an email to everybody in the company every time we have a thought to share with Sandy in accounting.
When we start any new marketing campaign we need to first think about who the campaign is trying to reach. What is the ultimate goal? What is the campaign saying? What obstacles can get in the way of the right consumer receiving the message? What should the consumer do to take advantage of the offer?
In the past mass marketing has represented the ultimate delivery mechanism for advertising messages but paints the audience with such a broad brush that its goal of reaching the right people can’t be efficiently kept. To be truly effective, a delivery system has to reach the greatest number of individual consumers who can take action on the message being sent.
The bottom line is that a message that reaches 1,000,000 of the wrong people isn’t more effective than a message that reaches a single right person.
The ultimate goal of effective advertising is to maximize effectiveness while reducing waste. Correctly targeting a campaign means first identifying who the best people to receive a particular offer are and how to go about identifying where they are.
When we target online audiences that are three primary areas of exploration:
1. Contextual targeting
2. Database targeting
3. Behavioral targeting
Let’s take a closer look at the differences between these three areas.
Contextual Targeting
The simple definition for contextual targeting is the placement of messages where the people most likely to be interested are most likely to see it. Contextual targeting is perhaps the oldest type of targeted marketing. For years, trade magazines, area newspapers, local television stations and local radio stations have served as channels for contextual marketing campaigns.
Because each channel caters to a specific range of the population either based on topic interest or region, advertising using contextual targeting has generally meant reaching an audience that has already been ‘filtered’ down to a common interest or locale.
In online marketing, contextual marketing works in a similar way. Many web sites focus on, or have sections that focus on a single or limited range of topics. Like trade publications, these sites attract a self-selected audience who share a common interest whether its butterfly collecting, paintball battlefield strategies or exploring the validity of UFO sightings. For advertisers looking to communicate with these specific groups, good targeting is as easy as placing topically relevant ads on those pages.
Demographic Targeting
Demography covers a broad range of ways a population can be sliced up to define certain segments. A few of the more traditional segments include:
• Age/ Lifecycle
• Gender
• Race/Ethnicity
• Socioeconomic status
• Location of residence
• Religion
• Nationality
• Occupation
• Education level
• Family size
• Marital status
• Ownership (of home, boat, car, etc.)
• Language
While many of these characteristics can effectively narrow a population down into an audience, traditional demography often offers just a generalized benchmark of behavior.
For example, I currently live in a fairly rural part of the country. While I share a number of demographic characteristics with other people within my particular zip code (middle aged, white, own my own home, went to college, married, speak English, or a variant thereof) those benchmarks do a lousy job at identifying us as a whole or me as an individual. My little town runs the gamut of religious and spiritual beliefs, political leanings, socioeconomic levels, education and what’s considered a fun way to spend a Saturday evening. In short, we share very few characteristics as a population apart from our choice to live in the same part of the country.
For marketers trying to reach ‘us’ based solely on where we live, the results of any geographically targeted campaign are going to be just about as untargeted as you can get.
To reach a more refined group of people based on attributes that aren’t as generalized as most demographic groups, marketers need to find ways to measure ‘who’ consumers are instead of ‘what’ they are.
Here are a few more recent targeting approaches that marketers are using to reach highly refined audiences.
Psychographic Targeting
For marketers to effectively target any audience they need to have a clear understanding of the personal interests that the target audience shares. Social scientists categorize this segmentation as the study of psychographics. Psychographics are commonly defined as individual attributes directly relating to personality, values, interests or lifestyles. There are sometimes referred to as IOA variables or characteristics (for Interests, Attitudes and Opinions). Psychographics often target the most personal parts of who we are.
We belong to multiple psychographic ‘groups’ based on our interests as individuals. Our relationship with each group ranges from little involvement to whole involvement. For example, I may take my bicycle out for a short spin on a warm summer day. This action classifies me as a bicyclist and helps me to identify with other people who enjoy riding bicycles. However, my involvement in this group is very different from the guy who’s training for an upcoming Tour de France and spends 6 hours a day on his bicycle. My identity with bicycling is one of enjoyable weekend pastime while for the guy in training it’s almost on par with being a lifestyle. If given the opportunity to purchase bicycling paraphernalia I’m going to have a different perspective as to its value and necessity than he will.
Marketers looking to reach a thin-sliced audience need to understand common shared traits and how individuals in these groups ‘weigh’ their interests in these areas. Whether targeting deer hunters, urban dwellers, backgammon players, people of Scotch-Irish descent, unicyclists or guys who mow their lawns on Saturday morning, the value of each psychographic slice is going to depend on how the people in these segments define themselves.
Technographic Targeting
Online targeting is often restricted by technological limitations that prevent marketers from reaching consumers. For marketers to effectively reach consumers it’s often necessary to know where potential obstacles or bottlenecks exist.
Technographic targeting focuses on identifying the technological foundations that consumers are using to connect with the Web. This includes things like computer CPU speeds, Internet connection speeds, Operating Systems, browser types, browser versions, and drivers or extra software availability.
A common example of technographic targeting is measuring the online bandwidth capabilities of a visitor to a web site. For example, if, as a marketer, I wished to send a video based ad to my target audience I’m going to want to know if they can receive the ad. While broadband adoption over recent years has made this task easier, there are still millions of people worldwide who are using dial-up modems to get online. Without knowing how my target audience accesses the web, I run the risk of wasting impressions by sending ad content to people who can’t receive it.
On the other hand, by measuring the connect speed of my target audience, I can then sort that audience out into sub-groups and provide separate ad units for each group.
Technographic measuring can also tell marketers a lot about a potential customer. A high-tech company looking to introduce a new cutting edge product can effectively target prospects by measuring the operating system on the recipient’s computer. Prospects running the most recent versions of Windows or the Macintosh OS might be classified as being technologically savvy while prospects still running Windows 98 on a 7 year old PC are probably not good candidates for marketers looking to reach ‘early adopters’.
Centrographic Targeting
While geographical targeting is generally considered part of standard demography there are a few variations that fall outside of the basic geographic targeting realm. Whereas most geographic targeting focuses on regions and areas of the country and world based on their proximately to one another, centrographic targeting focuses more on population characteristics that can be associated with specific regions.
For example, every winter across the Northern United States there is a need for snow removal services. There is also a need for services like heating system maintenance, fuel delivery and sales of things like ice scrapers and snow tires. Meanwhile, in the Southwestern United States the need for these services or products each winter is very limited or non-existent. On the other hand, the hot summers in the Southwest requires air conditioning and home cooling services that are not always necessary in the North.
Centrographic targeting can also identify and isolate differences between population groups. For example, people living in a city like New York are going to have a different perceived need for products and services than people living a few hours north in rural New York might. Even staying within the boroughs of New York, the cultural diversity of different ethnic groups alone makes for dozens of unique regional markets.
Significant differences can also exist among cultural groups that share a similar language and history, or current geography. For example, Hispanic populations living in Southern California and those living in Southern Florida may share common cultural histories and ancestry but represent very unique markets based on unique regional characteristics.
While reaching those audiences requires a new layer of understanding on the parts of marketers, if used correctly the ability to reach more of the right consumers with any marketing offer is also going to result in greater effectiveness and much less waste.
Rob Graham – LearningCraft, LLC.
October 1, 2007
Rob Graham is Director of Training at LearningCraft, LLC., a company that provides Online Marketing Training. Join Rob November 15th in Cambridge, MA for the Internet Marketing Boot Camp. Space limited.
Internet Marketing Tip: What’s Your Compelling Offer?
Internet Marketing Tip: What’s Your Compelling Offer?
Oops! There it was again. A well-written ad with an eye-catching headline, nice photo, a decent bullet list of benefits…and a big, fat hole where the compelling offer should have been.
Instead of telling the reader exactly what action to take, the business blandly listed only a phone number and website address.
What a waste!
But, print ads aren’t the only areas where I see business owners backing away from doing the obvious—that is, giving the reader or listener a compelling reason to respond now, not tomorrow. Another place where my “marketing coach eyes” catch business owners omitting a compelling offer is in their internet marketing.
Women entrepreneurs, in particular, are guilty of this mistake. Why? Because women mistakenly think they’re being “nice” by not telling someone what to do.
Come on, ladies! We know we’re capable of being in charge, giving directions, and even acting downright bossy. We do it all the time running our households. So, let’s not pretend we don’t know how to step up powerfully in the same way when it comes to telling our prospective clients to get themselves in gear and hire us!
Here are four simple tips for creating your compelling offer:
Internet Marketing Tip #1: Make the offer appealing.
Most offers are bland. A strong offer includes a compelling reason for your listener or reader to act now. For example, in an email promoting your program or product, swap out the plain vanilla “Click here to learn more” for “Why wait when you can get started right away? Get your free report instantly when you click here now!”
Internet Marketing Tip #2: Inject enthusiasm.
Don’t let your fear of sounding cheesy get in the way of creating excitement. The trick for women entrepreneurs is to stay ultra-focused on benefits: What happens for your reader when they DO take action? Conversely, what pitfall awaits them if they hesitate?
Internet Marketing Tip #3: Create urgency.
Don’t groan at the thought that this is a coy trick. It’s not. Urgency works because people are crazy-busy, and it’s only the fact that they’re about to lose out on an opportunity that gets their attention. People also put off making decisions. By giving them a cut-off date you’re helping them discover clearly what they want (which this marketing coach believes is a valuable service).
Internet Marketing Tip #4: Give yourself permission to nag.
People love a sense of drama! My favorite strategy is the “countdown to cut-off” tactic. You’re using your cut-off date as the dramatic ending. Work backwards from your cut-off date (or cut-off quantity) and use a daily sequence of emails, reminder calls and good old- fashioned nagging to let folks know there are only five days left, four days left, 48 hours, 24 hours, “last chance” and “expires at midnight” opportunities to make a move.
Is this too hard sell? Not at all IF you’re authentic in how you write your campaign, use a sense of humor or personal warmth, and stay focused on WHY your product or service is going to really help them solve their problems.
Remember, women entrepreneurs, you’re in business to help people and you can only help them when you get their attention.
Would you like to learn more internet marketing tips that will help entrepreneurs to quickly move away from “dollars-for-hours work” and create more money, time and freedom in their businesses? Check out my web site, www.kendallsummerhawk.com, for free articles, free resources and to sign up for my free audio mini-seminar “7 Quick and Simple Tips to Brand, Package and Price Your Services for More Money, Time and Freedom in Your Business.”
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