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Offline Advertising for Websites is Growing

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Offline Advertising for Websites is Growing

Offline Advertising for Websites is Growing

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Home Page > Marketing > Offline Advertising for Websites is Growing

Offline Advertising for Websites is Growing

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Posted: May 13, 2006 |Comments: 0
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Advertising Websites Offline

When the typical Webmaster is contemplating advertising for his website the first form of website advertising that comes to mind is online advertising. This is understandable and very typical since the Webmaster in search of website advertising lives in the online world. He eats, breathes, and dreams online content, online advertising, and online sales. The products and services he sells are available online so online advertising is his first course of action. Online advertising is the obvious choice for websites, but what very few webmasters and small website business owners realize is there is a whole world of offline advertising that can be very effective for promoting their websites.

Demand for online advertising is steadily outpacing supply on some of the major websites. From 2004 to 2005 Internet advertising rose over 40%. From 2003 to 2004 it increased from .3 to .6 billion! Simple economics will tell you that as demand grows more than supply, prices rise. This makes offline website advertising even more appealing. The experts are gaining speed before the herd moves into this market.

One of the primary advantages of offline advertising for an online business is less saturation. Unless the industry is an extreme niche, the online advertising competition is extremely tight and breaking into any market using just online advertising for a website based business can be nearly impossible. Promoting offline is the answer for a new breed of Internet marketers. Some of the big players in the website marketing world swear by the integrated promotion model of offline advertising mixed with traditional online advertising. One of the primary reasons besides less saturation is choice.

Did you know you can run a short add during the Opera Show for about 0? How about reaching 200,000 college students seeking work-from-dorm opportunities in one ad placement? It is this type of coverage and cost effectiveness that has the successful website marketers jumping into offline website advertising.

Ads are just beginning to start popping on radio stations, late night TC, and even billboards. The choices and ability to reach specific demographics has peaked the interest of website advertisers.

“Demand for offline solutions is growing rapidly as our clients are getting disappointed with poor online results due to over saturation” says Jim Spears, Independent Website Advertising Consultant based in Central Virginia.

“Some people have tried to go at it alone and it can usually be successful for one or two methods after a lot of trial and error. Offline advertising for websites is a bit different than your standard offline advertising, but that is part of what makes it so worth while.” Says Spears.

As the online advertising markets continue to grow, costs rise and the barrier to entry into most markets increases, we are sure to see more and more website marketers turn to offline advertising to promote their websites.

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MJ Batta writes on various aspects of website marketing and promotion. More information on promoting websites offline can be found at http://www.promoteoffline.com
Offline Advertising for Online Businesses

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Key Off-line Internet Marketing Strategies

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Key Off-line Internet Marketing Strategies

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Home Page > Internet > Internet Marketing > Key Off-line Internet Marketing Strategies

Key Off-line Internet Marketing Strategies

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Posted: Jan 20, 2009 |Comments: 0
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These days an internet marketing strategy plays a vital part of small business marketing strategies (or any size business marketing strategies for that matter). Website marketing is an important part of just about any business, small or large.

You can’t put up a beautiful (or any) website and hope that people will just arrive. You have to let them know, for more detail go to: www.internet-marketing-word.com.IN EVERY POSSIBLE WAY, which your website is there. This HAS to be part of any Internet Marketing Strategy you develop. This is actually a basic marketing principle. Customers are not going to look for you, you have to look for them.

Promotion your website on-line and building traffic is the subject of thousands of websites, e-zines, books, courses and seminars. Using the web to promote your site, however, assumes that your customers are surfers. But there is a large percentage of our population that is not as savvy with the internet as we would like them to be.

So, what about the large percentages of the population who are not? They will only find out about you through traditional marketing and public relations media. This is particularly true if you serve a fairly local market. Fortunately these are the easiest and cheapest prospects for you to reach off-line.

Key Off-Line Internet Marketing Strategies

Here are some of the ways to make your website known (this list was taken directly from the Traffic Building Volume of Ken Evoy’s brilliant book, Make Your Site Sell! 2002:

Unless you have a high budget, the TV, radio, classified ad route is not recommended but if you do run ads, for more detail go to: www.free-ad-system.com.be sure to mention your website everywhere. Make it part of your Internet Marketing Strategy.

Another guiding principle is that your off-line internet marketing activities should make it easy for your prospect to go straight to your website. One of the best ways to market your website off-line is direct mail postcards.

If your prospect sees your website on a billboard as she’s driving home, she probably won’t look you up when she gets to the office the next day.

This is not the only medium that has problems like this. Newspapers are bulky, radio has to spell it out and like before most people are driving at the time. On the other hand, if your prospect is sitting at her computer and a postcard comes in the mail announcing your website, she can just turn around and type in your URL and she’s at your website.

Now if someone is in the office reading a trade journal and comes across an article about you in the magazine, it’s not difficult for him to copy your URL into his browser and pay your site a visit.

I don’t mean to say that those other avenues won’t drive traffic to your site, but it will take numerous impressions and repetition to get them to remember your address.

On the other hand, direct mail postcards are generally received at the home or office where a computer is present, and if received somewhere else they are small enough to keep with you until you can get to a computer. This way, your prospective customer will be able to take the postcard right over to their desktop computer, type in your address and go right to your site. Brilliant.

I have seen the greatest success in off-line website promotion with direct mail, and specifically direct mail postcards.

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Some Tips for Offline Businesses Wanting to Get to Internet Marketing

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Home Page > Internet > Internet Marketing > Some Tips for Offline Businesses Wanting to Get to Internet Marketing

Some Tips for Offline Businesses Wanting to Get to Internet Marketing

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Posted: Aug 18, 2009 |Comments: 0

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The latest trend in the world of internet marketing is to work on projects for offline businesses. Most offline businesses are not aware of internet marketing strategies and the vast potential it offers. With the right tools and strategies, savvy Internet Marketers will be able to make additional income offline by cashing in on the prospects offline business marketing.

Some of these strategies are explained in this article. For example, the use of coupons for marketing purposes is a strategy that has been used by offline businesses for some time. However, this strategy requires the business to bear the costs of printing, which can add up to a quite significant amount. If they use the help of online coupon companies, the costs of printing will be eliminated. All they need to do is to include the coupon URL in their print advertisement.

Offline businesses normally use yellow pages advertising as one of the marketing strategies. However, nowadays that strategy is not as effective as it used to be. The reason being more and more people today go online to research for products and services, not the yellow pages.

Offline businesses can also use podcasting and vidcasting to promote their products or services to a targeted audience. Podcasting is an audio and vidcasting is a video broadcast on niche topics in the form of online subscription. Effective use of podcasting and vidcasting can help these businesses to reach a much wider targeted audience. With the internet, these businesses can now reach worldwide marketplace.

In order to help these offline business entrepreneurs jumpstart their online marketing ventures, savvy Internet Marketers can offer to hold workshops to teach these entrepreneurs all about online marketing. Blogging, search engine optimization, and list generation are just some of internet marketing aspects that can be taught at these workshops. By holding these workshops not only the Internet Marketers can help educate the offline business entrepreneurs, they will also be able to generate additional income for themselves.

Not all of these entrepreneurs will jump to the idea of having to do the entire marketing process themselves. Some of them will find it too difficult or overwhelming to embark on a completely new undertaking. For those entrepreneurs who are not able or do not have the time to do the entire marketing process themselves we can offer services to them.

I have mentioned blogging in previous paragraph. This is another venue of internet marketing that can be used to promote their products or services. Blogging is not only used for communication purposes, but it can also be used to build community. With blogging, you can get input from your readers for the blog posted, but you can also build a mailing list with it.

Without the internet, it will take a sizeable amount for these entrepreneurs to get their message across and to send their promotional materials to the people they would like to reach. With blogging, this can be done for free. Not only that, the internet will also give them worldwide audience, so they can reach more people.

You can create public awareness using blogs. However, you can also have the visitors sign up for their newsletter to get information of the latest products and advancements they have made available. This can all be done for free.

So, you see, internet marketing can be very useful and advantageous for the offline businesses. However, only when they’re combining both offline and online marketing methods will they be able to reap maximum benefit from their business.

In order to help these offline business entrepreneurs jumpstart their online marketing ventures, savvy Internet Marketers can offer to hold workshops to teach these entrepreneurs all about online marketing. Blogging, search engine optimization, and list generation are just some of internet marketing aspects that can be taught at these workshops. By holding these workshops not only the Internet Marketers can help educate the offline business entrepreneurs, they will also be able to generate additional income for themselves.

Not all of these entrepreneurs will jump to the idea of having to do the entire marketing process themselves. Some of them will find it too difficult or overwhelming to embark on a completely new undertaking. For those entrepreneurs who are not able or do not have the time to do the entire marketing process themselves we can offer services to them.

I have mentioned blogging in previous paragraph. This is another venue of internet marketing that can be used to promote their products or services. Blogging is not only used for communication purposes, but it can also be used to build community. With blogging, you can get input from your readers for the blog posted, but you can also build a mailing list with it.

Without the internet, it will take a sizeable amount for these entrepreneurs to get their message across and to send their promotional materials to the people they would like to reach. With blogging, this can be done for free. Not only that, the internet will also give them worldwide audience, so they can reach more people.

You can create public awareness using blogs. However, you can also have the visitors sign up for their newsletter to get information of the latest products and advancements they have made available. This can all be done for free.

So, you see, internet marketing can be very useful and advantageous for the offline businesses. However, only when they’re combining both offline and online marketing methods will they be able to reap maximum benefit from their business.

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To learn more about this, check out this free Easy Offline Cash report. Feel free to distribute this article in any form as long as you include this resource box. If you sign up at Clickbank Pirate you can also include your affiliate link.

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Virgin Media Moves To Integrate Offline Marketing With Website Promotion

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Integrate, Marketing, Media, Moves, Offline, Promotion, Virgin, Website

Virgin Media Moves To Integrate Offline Marketing With Website Promotion

Virgin Media is giving its creative, direct and website marketing agencies an overhaul in an effort to develop a more integrated approach to its communications.

Marketing Week reports that the company currently uses a list of agencies including Rainey Kelly Campbell Roalfe/Y&R, Rapier and Spike – all of whom have been invited to re-pitch.

Virgin Media says it is evaluating “the benefits of integrating its approach across advertising, direct and digital campaigns”.

The review will not include media planning and buying, PR, website design and management, brand design or retail and point of sale.

Ashley Stockwell, executive director of brand and marketing at Virgin Media, says the firm is “taking a look” at how it can best communicate its products and services in 2010 and beyond.

“All of our agencies have done and continue to do some outstanding work and have helped us set Virgin Media’s market-leading ultra-fast broadband, TV and mobile apart from our competitors,” said Mr Stockwell.

“As we look to deliver an even more compelling and brilliantly simple consumer experience, we’re keen to understand the benefits of a more integrated marketing and advertising approach.”

Marketers are increasingly looking at new ways to reach their target consumers, even as they continue to operate through more conventional routes.

Fast emerging as a good medium to reach out and connect are the internet-based social networking sites such as Orkut, Facebook, LinkedIn, YouTube, Ibibo and Twitter.

What is more. research recently published by the Internet Advertising Bureau (IAB) suggested that organisations which combine mobile and website marketing can radically increase brand awareness.

Further, according to Matt McNeil, the founder of email and mobile marketing specialist Sign-Up.to, mobile and website marketing are becoming an inseparable combination for many brands as more people tend to access the internet away from their desktop.

“There is a very strong synergy between the two,” explains Mr McNeil.

“You can make ads much more interesting if you can base them on what as well as where and when someone is doing something as that can increase engagement.”

Parminder Singh, business head of Google India, notes that social media is increasingly becoming an integral part of marketing strategies.

“Social media offers advertisers micro-targeting opportunities and the means to engage the user through communities and other applications.”

He added that social media networks had gained importance with big and small advertisers.

“In the last one year, it has extensively picked up with small advertisers who’ve ramped up their budgets,” he said.

Mediarun is a full service seo company company specialising in Website Marketing,Website Promotion, Social Media Optimisation (SMO) and pay per click management (PPC). We have also pioneered Universal Search and achieved excellent results for our clients on Google Products, Maps and Images.

Away From The Computer: Offline Website Marketing

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Away, Computer, From, Marketing, Offline, Website

Away From The Computer: Offline Website Marketing

Going far and beyond the cyber world and into the real world is the new craze. Getting the most out of your marketing campaign requires so much more these days. As addictive as the Internet may be, people actually do spend quite some time moving about and interacting in the real world more than they do online. Therefore, you need to expand your promotional efforts by getting to where your audience lives, works, and plays!

Additional Ways to Market Your Website

Promote Your URL
Get the word out that you have created one of the Web’s best and most useful sites EVER. The best way to accomplish this is by putting the address out there for everyone to see. For starters, inform your friends and ask them to tell their close friends. Also, tell your co-workers as well. Once the word gets out, it is bound to spread.

Keep Your Business Card Updated
If you use often, then why not make sure that they contain the necessary information. One of the easiest things you can do to get your website out there is by adding the URL to your business cards. The inclusion of your URL does not have to fancy, just something legible and neat. It is best to place it underneath your phone number and e-mail address.

Take the time out to actually pass your business card out. Don’t be like so many other people that order a box of 270 business cards and a year later are still in possession of 260 of the cards! You took the time to design and purchase the cards, now take advantage of them by actually passing them around.

Modify your Letterhead
Before you send out a personal letter or correspondence, be sure to correctly design your letterhead. Your URL should definitely be included. This will not only let people know you have a website, but it also gives you the chance to suggest they visit.

5 Social Media Secrets That Work Effectively For Offline Networking

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Effectively, Media, Networking, Offline, Secrets, Social, Work

5 Social Media Secrets That Work Effectively For Offline Networking

Social media has created an Internet phenomenon and has taken online networking to a dynamic level. Do you ever wonder why social media is so successful? It’s viral and it spreads quickly – just like word-of-mouth spreads quickly in offline networking.

When you meet people for the first time, take a few lessons from the social media gurus and apply their secret tactics to your offline networking strategy.

Secret #1- Social means both talking and listening. Listening is just as important as talking

When you interact on a forum or leave comments on a blog, you first read what the other person wrote and then you comment. If you constantly leave comments about yourself and don’t interact and comment off-topic, you will make a bad first impression. Other members will ignore you.

This same philosophy applies when you are first introduced to people. You want to learn about them and ask questions. How can you learn about a person if you are constantly talking about yourself? Pay attention, listen and ask appropriate questions according to the conversation topic.

Secret #2- Widgets that instantly find thousands of followers don’t always give the best return on investment

Social media gurus always tout the benefits of handy widgets that automate Facebook and Twitter followers. Do you realize that the 5,000 people you just added probably won’t be interested in your products or services? You just wasted time and money adding people who don’t care about what you’re pitching.

Use this same social media approach when you attend networking events and collect business cards. Don’t just pitch your products/services to just anyone you meet. Talk to people who might actually benefit from what you offer. It doesn’t make sense to attend a networking event filled with seniors if you are a nightclub owner whose target audience is 21 year-old college students.

Secret #3- Freebies don’t always mean more subscribers, BUT worthwhile freebies make all the difference

Freebies don’t always mean instant success. Contests don’t always draw thousands of new members to your site either. In the social media world, if you make your prize too abstract or unappealing, you will drive away visitors.

This social media tactic also applies to freebies offered in the offline world. If you attend networking events and conduct raffles or contests, make your prizes worthwhile for guests. Target your audience and get inside their heads. You want your guests to actually use the product or service you’re giving away.

• How will this freebie benefit the contest winner?

• Will this freebie make them contact me for more services or products?

Secret #4- Don’t scare away others with the “me me me” syndrome

If you start every blog comment or tweet with “I did” or “I want” then you are headed down the “me me me” syndrome path. Social media is all about helping others. Being an expert in your field doesn’t mean acting like an egomaniac.

If you start every networking conservation with “I” you will be met with glazed over expressions. Don’t be surprised when people make excuses to leave the conversation. Remember the “social” in social media and apply that to your offline conversations. Social means give and take – social doesn’t mean a one-sided, it’s all about me conversation.

Secret #5- Always use professional Net-iquette

Don’t come across as rude or condescending in your Facebook or Twitter updates. You never know who will come across your updates in the cyber world, and how it can come back to haunt you.

This tip should always be applied to offline networking. Always remember to practice professional, ethical etiquette whenever you meet new people. Think before you speak, and remember that you represent your company/business. First impressions make a lasting impression, so always put your best face forward.

If you liked this article, tell all your friends about it. They’ll thank you for it. If you have a blog or website, you can link to it or even post it to your own site (don’t forget to mention www.meetingwave.com as the original source).

John Boyd is a professional networking expert and founder of MeetingWave, a community where people connect online to meet offline: http://www.MeetingWave.com

Sep

5

0

Online Marketing and Offline Marketing Strategy in B2b Portal

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Marketing, Offline, Online, Portal, Strategy

Online Marketing and Offline Marketing Strategy in B2b Portal

If Business is to profit, then Marketing is to business. Since, without marketing, business is not possible whether it is done in any form. Even traditional business had some marketing tactics, be it delivery unto buyer place or flexibility in payment terms. Ultimately, what can turn on more business is often considered as marketing and its implementation after analysis of the situations from time to time can be termed as strategy. I often found, when you say strategy, people nod their head but when it comes to know what is strategy they loose the color of their face.

Strategy is a factor which construes marketing and marketing runs on strategy. What RCC beams are to a building in the same manner strategy is for marketing .if one claims to be doing marketing without strategy then he may be fooling himself and more to others as without strategy in any manner , marketing is not possible.
The very next thing which comes is how to make strategies for marketing the product?

Before that, let us take some pain to understand what exactly is strategy. Strategy is nothing but understanding the basics of positioning a product, features and potential of product, strength and weakness of products, timely review of planning’s etc and then analyzing it to conclude with some parameters for selling the same product with respect to different zones and geographical areas, this result into strategy. Isn’t it very simple. If one makes simple strategy, he makes simple way to success in business.
After Strategy, What Next?

Then comes the real marketing play. Again, it is followed by another question how to and what can be the modes of marketing.
Lets us see which mode is required, when marketing modes option comes to be chosen for business:

Whether Online Marketing?
Whether Offline Marketing?

Before, discussing about advantages and dis-advantages as well as requirement of online marketing, let’s see the modes and strategies of offline marketing.

a. Direct Marketing
b. Telemarketing
c. Advertisement in TV
d. Campaign based advertisement in Radio.
e. Advertisement in public places, public transportation
f. Participation in Exhibitions & Trade Shows
g. Door to Door Marketing
h. Promotional campaigns
i. Discounts and offers
j. Referral Marketing
k. Public Relations
l. Print Media
M. sponsoring some events, sports etc.

The list can have much more to it, but the aforesaid are considered to be the prominent amongst any other options possible or available for any person.
So, after doing, still one requires any other mode of marketing, before we make a hasty decision, what if some online marketing options are just explored:

a. Contacting and Responding through Mail
B. Advertisement in Google, Yahoo
C. Advertisement through Ad brite
D. Advertisement in Blogs
E. Advertisement in most popular sites and portals
f. Article Marketing
g. Affiliate Marketing
h. Online Viral Marketing
i. Email Marketing
j. Activities in Forum & Social bookmarking
K. Linking with quality sites
l. Banner Exchange
m. Search Engine Optimization via Search Engine Marketing (SEM)

Many more to be added, even in this sphere alone.
After referring to all, do you feel one is required and sufficient and if one is, then which one .Then I must answer that absolutely NOT, one cannot be a substitute for other, but both are required.
Because, Offline, marketing is very well known potential mode of marketing and will always be required but at the same only offline marketing will not do justice to your marketing, still don’t believe, then just check the truth as stated below:

a) Round the globe more than 50% business is carried out and communicated through mails which is online mode.
b) Corporates, SMEs, MNC all are dependant upon mail for communication.
c) Young generation is net savvy.
d) People are dependant upon websites to fulfill their basic necessities be it
1) jobs,
2) accommodation,
3) buying and selling
4) marriage
5) chatting
6) communication
7) outsourcing work
filing tax returns
9) gathering any information etc
10) on an average more than 50% business man and involved in international trade use B2b Portals to effect the business .
If this is the some eye opening facts , can still one keep away from online marketing ………….Now You Decide !

Aug

26

0

Marketing your Website Online and Offline

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Marketing, Offline, Online, Website

Marketing your Website Online and Offline

There are many ways in which you can get the word out about your website, which in turn will increase traffic. The main method is to build a series of strong back links giving your website a natural boost in the major search engines. You can get links practically from anywhere, you have to think outside the box. Here are a few ways in which people build strong back links. Submitting to directories (free or paid), commenting on peoples blogs with a link back to your website, buy blog posts (this is where people will write about your site, this is a good method to get traffic as well as a back link), write articles and include links back to your website and many more.

The two main ways to get back links is to either exchange links with other sites or buy links off of high pagerank (PR) sites. Buying links will give your website a better boost in the search engines as they are one way, when you exchange a link with someone they will require a reciprocal link to their site.

That will only take you so far, you can also try out ppc (pay per click) companies such as Google Adwords or Yahoo Search Marketing in order to drive targeted traffic to your website for a cost per click which is often set by you. This is a good method to make profit if you are selling a product, the idea behind it is that you buying traffic at a set cost per click such as 10 cents per click and hope that one will convert into a lead making you revenue, for example . As you can see from this you will need 1 person to convert every 100 in order to be making a profit.

You can also do marketing offline, if you put posters up advertising what your site can offer this will bring small amounts of traffic. If you’re able to get an advert on the TV then this will sky rocket your website.

There are many webmaster forums and sites that will give you great tips on how to get your website number one for desired keywords. Be sure to research your niche to make sure that the competition isn’t too high as it will be harder to get a regular flow of traffic. You can use keyword suggestion tools in order to target the right keywords to get the full potential out of your website.

Find More Search Marketing Articles

Aug

22

0

The Truth About Offline Gold For The Online Marketer

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About, Gold, Marketer, Offline, Online, Truth

The Truth About Offline Gold For The Online Marketer

Recently, a group of internet-millionaires got together to decide the real reason why most people don’t have any money and are always broke.

Here’s what they found:

If you are here in search of Andrew Cavanaugh’s guide entitled: Offline Gold For The Online Marketer, then you are in good luck.

This article will discuss a sample of the findings in this guide that will help you in further understanding how you can benefit from its’ teachings.

One of the things that is discussed in this guide is the immense knowledge that one has about internet marketing if they are on the web reading forum posts from places like the Warrior Forum.

The author discusses how one can take that knowledge and apply it to the offline market for small business owners.

The next thing that is discussed in this guide is where to find small business owners who are in desperate need for online marketing services for their brick and mortar storefront.

These small business owners are willing to pay up to ,000 or more to someone with internet marketing knowledge.

Another topic discussed in this guide is how to execute the marketing plan to getting paid up to ,000 or more from each small business client for ones’ marketing on the web knowledge.

Let’s take a look at each topic a bit more extensively, so, that you will know what action to take by the end of the article. You will know if this kind of work is for you or not.

Topic 1: Using Your Internet Marketing Knowledge: Small business owners are in desperate need to pay someone who knows the basics about how the internet works and getting up a website.

They are willing to pay a great deal of money since they have set aside a marketing budget each year, more than likely. If one has only 3 months of online marketing knowledge, then they are equipped to either help these business owners directly or guide them in the right direction.

The beauty of this is that you would get paid, either way.

Topic 2: Finding Small Business Owners: These business owners are everywhere, but, in the guide Offline gold for the online marketer, the author shows the reader some really great tactics on how to go about locating the kind of businesses that will gladly hand over a check for ,000 to get their website up and running.

Topic 3: Executing The Plan: There is a method discussed in the guide on how to go about putting ones’ internet marketing skills and ability to find clients to work in a way that is quite profitable.

The author discusses in detail how to go into action that is a sure-fire way to a grand-slam success. The reader will be walked through in a step-by-step fashion on how to market themselves to small business owners and ultimately get paid for their online marketing work rendered.

This article has shared with you a few of the contents of the guide by Andrew Cavanaugh Offline Gold For The Online Marketer.

Specifically, we looked at how profitable it is for an online marketer to take their skills to the offline world and work with small business owners.

Next, we discussed the section about finding small businesses that were ripe for the picking, so to speak. Businesses that would be most receptive to paying high fees for ones’ web skills.

And lastly, we looked at the section of taking action on the plan to put this all to work and get paid for services rendered. It’s now up to you to do something taking a step forward with what you learned here.

STOP! Pay Close Attention Right Now.

Listen very carefully. Take 2 minutes to read the next page. You will discover a simple, yet, powerful, step-by-step formula that reveals little-known strategic techniques on writing good sales letter copy. These tips will sell your products and/or services and make you more money than you can imagine – Guaranteed. I strongly advise you to go here before the page is taken down and you miss out on these short-cut ways to write an effective sales letter that can make you rich. Click here: Offline Gold For The Online Marketer.

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Top 10 Offline Website Marketing Tools

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Top 10 Offline Website Marketing Tools

When ever most people think about marketing their website they think about “how can we get more traffic online” and yet they seem to totally disregard the Offline Website Marketing Tools already available free and in most cases they are already using.

I want to set about in this article to give you 10 Offline Website Marketing Tools that are guaranteed to give you traffic. However, one point to note, it will not be easy to track how many people are using these offline website marketing tools unless you ask them. So on your contact page on your website make sure you have a drop down box with these options in their. To often website owners only include online website marketing tools in their “How You Heard About Us” drop down boxes.

So let us get started …

Offline Tool #1 – Put Your Website Address on Your Business Signs

If you are like my company we have spent thousands of dollars on advertising signs on our business at our location in Townsville Australia but it still amazes me as I visit other places and even countries, that businesses with really effective websites still do not advertise their web address on their signs.

Let me throw a few things at you … How would you like 37,000 per day to see you! You would do anything to get that sort of traffic wouldn’t you? Course you would. Well there are 200 – 300 business on the street where we are located and we have coming past our building everyday 37,000 vehicles, free traffic. Then why wouldn’t you as a business owner have your website address plastered all over your business signs. Do you realize that of the 200-300 business less than 10 actually have their website address on their business?

How crazy is that! This is free traffic. Never underestimate drive by traffic, and if you do not believe me then ask yourself a question, “Why do companies like Wal-Mart, Harvey Norman, Coles Myer etc put their stores on main roads?” For the drive by traffic! It doesn’t matter whether you only get 100 cars a day or 1 million cars a day, having your website address on your signage means that as people go to work and see the address, they are more likely to have a look at your website as soon as they get to work than any other time. If a person has a particular need for your products, studies have shown, they are more likely to first check out your website, than actually come into your store.

Offline Tool #2 – Put Your Website Address On Your Vehicle

Just like the previous offline website marketing tool, this is a no brinier. If you have sign writing on your car for your business, would you forget to put your phone number on the car? Course Not (Mind you I have seen a few cars that have even forgot that) then why would you forget to put your website address on your car. If your business sells products and services via the internet, then you need to tell your customers where to find you.

30% of our car detailing traffic that I own actually comes from our vehicles and within that 30% over 60% of our business is derived from people seeing our cars on the road, then visiting our web address to see our prices and services and then booking their cars in. Never forget your website address on your vehicle.

Offline Tool #3 – Put Your Website Address in Your Yellow Pages Advertisement and White Pages Advertisement

The world seems to be obsessed with the Yellow Pages. It is truly a phenomenon. We page thousands of dollars to be in the Yellow Pages and the three things we check to make sure are in there are our Address, Telephone number and web address. Most people before they ring you, will in fact check out your website first. If the website address tells me nothing, then I simply move on to the one that has a website address that tells me what I need to know.

Offline Tool #4 – Put Your Website Address on Your Business Cards

Look this one is another one of those no brainier. Everybody in business should have an email address and website address and they should both appear on your business cards prominently. Since a large proportion of business these days is done through email then not having just your email address is costing your business. I know of some businesses that will not communicate with you through anything but email and the phone. They simply refuse to deal with people who have a fax because they want to save money.

Get your website address on your business cards. If you have only just gone and got them printed then go down to your local stationary supply company and buy some small stickers and stick them on the back. Might look tacky but at least your customers will know how to contact you.

Offline Tool #5 – Put Your Website Address on all Media Advertising

When ever you do any advertising at all, whether it is a leaflet drop or billboard advertising in Time Square (Nice if you can afford it) make sure that your website address is on the advertising. When people see your website address they are more likely to visit your site first before coming into your store. Many important sales are made won or lost long before you ever see the customer and in many cases your website could be that deciding factor.

Offline Tool #6 – If you are sponsoring a Charity or Sports Group have your website included next to your name

If you have decided to sponsor a Charity or Charity Day or even a sport group then make sure that the Charity or Sporting group includes your Name and Your Website on their printed material. The human race is really quite bizarre as they are more likely to remember your website address than your telephone number. Just like before, if they see your details at a Charity or Sports function, then they are more likely to goto you then your competitors because your support your community, then make sure that the Charity or sporting group gives the customers a way to find you.

Remember to have your website address on all of their printed material and signage if possible.

Offline Tool #7 – Put Your Website Address on your Uniforms

One of the core reasons we give our staff uniforms is so that they are easily identifiable when they are out and about but more so, the uniforms make my staff walking billboards for my company. Most companies when developing their uniforms will only include their logos. My recommendation to everyone is to include your website address as well.

Many people have told me they have seen my staff at the shopping centre and seen our web address on their uniforms and that is how they have found us. Some of our biggest customers have come from the website address on their uniforms. This is one of the cheapest and free website marketing tools.

Offline Tool #8 – Put Your Website Address on all of your Business Merchandise

If you are creating merchandise to give to your customers, make sure you include your website address on the merchandise. In fact, it is less intrusive to include your website address on your merchandise than it is to include your telephone number. Let me give you an example. I am sitting in our business writing this article and I looked over at a Stainless steel mug that my brother gave me from Canada. The mug is a merchandise item from Prince George Savings Credit Union. I tried to look up their site and put in the usuals but all I got was spam sites. It was simply to hard for me to find them so I gave up.

I should note that this stainless steel mug takes pride and place on my desk in my office and I use it all the time. If they had their website address on this stainless steel mug then I could have easily looked up their website and maybe set up a bank account or invested some money with them but they have made it too difficult to do so.

If your merchandise is designed to push your name or market you in the workplace, then make sure you make it easy for your customers to find you. Remember, most people will go to your website rather then to call or visit your store first, simply to avoid the heavy sell.

Offline Tool #9 – Incorporate Your Website Address Into Your Logo

When I work with our SEO clients and their business coaches one of the things we look at is their logo. When I first setup our training and car detailing business, one of the things I did was to incorporate our website address in the logo. The core advantage to this is that where ever our logo is our website address is and it allows people to find an easy way to contact you.

Often when you are sponsoring teams at football games, the only information about you they allow is your logo. This means sometimes that it can be difficult to find you but if you include your website address in your logo, your customers will always have a sure fire way to find you.

Offline Tool #10 – Put Your Website Address On Your Press Releases

When ever you release a press release ensure that you put your website address on it. Many a time, media companies will actually include your website address, in particularly when they post information about your press release on their websites. I have noticed a trend at MSNBC, Ninemsn and CNN to do this. The advantage to you as the website owner is that the link they include in the text will be treated as a high quality link than any other, because most of these three sites have PR rankings of 8 or more which means this will help you in your webpage rankings in the search engines.

The other point to this is that you may find a traffic peak whilst your article is actually visible. For example, as a proud Australian I was heartbroken to hear about the death of Steven Irwin an Australian Icon and Legend and a proud Queenslander like me but when their family did the press releases they included the Wild Life Warriors website address on the press release. Virtually every single media outlet around the world has posted the website address on their websites which means this website is doing outstandingly well. At least in this tragic circumstance there will be some good come out of it.

To finish off, I want to reiterate the 10 Offline Website Marketing Tools you should be utilizing -

Offline Tool #1 – Put Your Website Address on Your Business Signs
Offline Tool #2 – Put Your Website Address On Your Vehicle
Offline Tool #3 – Put Your Website Address in Your Yellow Pages Advertisement and White Pages Advertisement
Offline Tool #4 – Put Your Website Address on Your Business Cards
Offline Tool #5 – Put Your Website Address on all Media Advertising
Offline Tool #6 – If you are sponsoring a Charity or Sports Group have your website included next to your name
Offline Tool #7 – Put Your Website Address on your Uniforms
Offline Tool #8 – Put Your Website Address on all of your Business Merchandise
Offline Tool #9 – Incorporate Your Website Address Into Your Logo
Offline Tool #10 – Put Your Website Address On Your Press Releases

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