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Mar

Pay-Per-Click (PPC) Marketing: Bring More Traffic to Your Website With PPC Advertising

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Pay-Per-Click (PPC) Marketing: Bring More Traffic to Your Website With PPC Advertising

Pay-Per-Click (PPC) Marketing: Bring More Traffic to Your Website With PPC Advertising

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Home Page > Marketing > Pay-Per-Click (PPC) Marketing: Bring More Traffic to Your Website With PPC Advertising

Pay-Per-Click (PPC) Marketing: Bring More Traffic to Your Website With PPC Advertising

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Posted: Jun 01, 2009 |Comments: 0
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One of the biggest challenges facing many websites is how to generate traffic. There are a number of different ways to address this, but pay per click marketing is one of the fastest and most cost-effective ways to bring qualified traffic to your website.

What is PPC? Defining Pay Per Click Marketing

Pay per click marketing is a form of Internet advertising where the advertiser (company) bids on keywords and pays for clicks on their online ads. For the most part, PPC advertisements display on search engine results pages (SERPs) and run at the top of the SERPs and also show on the right hand column. The most popular paid advertisement program on the Web today is Google AdWords.

What are the Benefits of PPC Marketing?

Pay per click advertising gives advertisers a distinct means of putting their message in front of an audience that is actively seeking a product or a solution. The main benefits of advertising with PPC are:

Speed – Advertisers can push their ads out to large numbers of viewers and get instant traffic in a matter of hours, often minutes.

Targeting – With paid advertising, a company can choose to only bid on specific keywords, ensuring that their ad only shows on highly-relevant searches. Advertisers can also choose to target only those searchers in a particular geographical area.

ROI Measurement – PPC lets advertisers track the performance of their ad by measuring ad impressions, clicks, cost-per-click with Web analytics software. In short, a company will know exactly how much they’re spending and how much they’re making from PPC.

It’s important to note that the foundation of every successful pay per click marketing campaign is keyword research. If a company fails to select the right keywords to create a campaign around, they can waste a ton of money bidding on unrelated search terms and thereby targeting the wrong customers. Nothing will cripple a PPC marketing campaign more than improper or incomplete keyword research.

There are a number of tools to help you conduct your keyword research, like the free Google AdWords Keyword Tool, so be sure to use them to help inform your keyword research before you start your campaign.

Pay Per Click (PPC) VS Organic Search Marketing (SEO): Which is Better?

Organic search engine optimization refers to the results that show in the search engine that are not paid to display. They show up “organically,” hence the name. Both paid and organic marketing approaches can work to complement one another for advertisers, and it’s recommended that companies employ both methods of Web advertising, but there are distinct differences between the two.

Here are some things to consider in regards to PPC marketing vs SEO:

PPC advertising results are more immediate that SEO, which takes longer to implement and can take months or years to show results.

Pay per click marketing lets you test different landing pages and ad versions, so you can determine which work and which don’t.

With PPC, you can choose where you ad places for how long and during which times of the day, which isn’t possible with SEO.

Pay per click marketers don’t have to adhere to the rules of best SEO practices. PPC ads can be optimized for conversions, not search engines.

As you see, pay per click marketing has some clear advantages over SEO. But that’s not to say organic search marketing isn’t extremely effective and necessary for most websites. In fact, organic search marketing is a better long term option. But in the short term, nothing is more effective for bringing qualified traffic to your website than PPC marketing.

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Ken Lyons -
About the Author:

Ken Lyons is Marketing Manager for WordStream, Inc., in Boston. WordStream provides Dynamic Keyword Management Solutions through a full suite of PPC software tools that feature a keyword finder for improving pay per click marketing.

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Seo, internet marketing, Search engine optimization, Social Media Optimization, Pay-Per-Click advertising, Facebook & Twitter Marketing

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Website Marketing Tags

Advertising, Engine, Facebook, Internet, Marketing, Media, Optimization, Payperclick, Search, Social, Twitter

Seo, internet marketing, Search engine optimization, Social Media Optimization, Pay-Per-Click advertising, Facebook & Twitter Marketing

Innovative is a full service Interactive SEO & Internet Marketing, Web Design and Programming Company dedicated to provide quality SEO Services, ecommerce Solutions & Web Designing Services. Our focus is on making sure that the client gets a good ROI. Our Aim is to ensure that client makes money out of his venture only then he will be working with us again. Search Engine Optimization, SEO, SEM, Link Building, Internet marketing, Internet Promotion, major search engine submission like Google, Yahoo, MSN. Article submission, Quality Directory Submission Service.

Innovative Ecom is the fully professional team with SEO expert located at Gujarat India, We are dedicated to providing professional Web Services, SEO Services, Web Marketing, search engine optimization, Search Engine Submission, Directory Submission, DMOZ Listing, Link Building Service, Pay-Per-Click advertising, Social Media Optimization.

Our SEO Experts & website development professionals constitutes of some of the best technically competent brains. We are one of best Website SEO, Google SEO team. we are specialization on Organic Search engine optimization. website marketing is one the best powerful sale tools. best search engines (Google, Yahoo and MSN). Innovative SEO Provide top search engine Service more customers and sales through high rankings on Google and other major search engines

So how do you do this?
Its not quite as simple as many people believe. I am constantly being asked ” I have just had a website built but do not appear on Google.” Well firstly type in the URL (web address) of your website, if you still do not come up then your site has not been indexed. If your website does appear then previously when you said “I do not appear in Google” what you meant is you typed in a keyword (a word related to your product/service) and your website did not appear in the top few pages. To be honest, this is very unlikely to happen. Unless you are selling a very unique product with very little competition then your website is likely to be on page 23 or worse!

Jul

Natural Search Engine Optimization or Pay-Per-Click

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SEO Marketing Tags

Engine, Natural, Optimization, Payperclick, Search

Natural Search Engine Optimization or Pay-Per-Click

The internet is literally like having the world at ones fingertips. Not only does it provide families a cheap way to stay in touch (e-mail and instant messaging), it allows students to cram for finals and write last minute papers in the middle of the night, long after the library has closed, but the internet is suddenly a way for the smallest business to break into a global market.

Let’s pretend that you are the owner of a small novelty store in a small rural town in the Midwest. Most of your merchandise is handmade trinkets and crafts created by the residents of the small town (on commission so the up front cost of most of your merchandise is minimal). Although business is slow during the winter months during the tourist season you turn a tidy profit. One day as a Chicago tourist purchases a photo of the late afternoon sun glinting off a herd of sleeping cattle she mentions that she wishes you had a website so she could purchase quaint Christmas gifts for her family. As she leaves the story, her wrapped photograph tucked under her arm, you stare at your computer.

The internet could be a cheap way to increase your profit margin. You already have your physical business, a website would simply be an addition. You look at all the pretty knickknacks arranged throughout the store. If you expanded your business to include a website you could sell mid-western trinkets all over the world. It wouldn’t take that much time. You have a friend that would design and teach you how to manage a website for free. You could answer questions during the slow times when you’re not doing anything anyway. It would be a win-win situation.

In theory you’re correct. A website could be a lucrative addition to your business.

It is possible to design website, register a domain name, and submit it to a website. But what happens next. Just like the physical shop the website will not do any business if there isn’t any traffic. No one will visit your online store if they don’t know about it.

The chances are good that your regular customers will probably check out your website, the ones that made items you have featured will probably tell their friends and families about it, but the chances are good that they won’t buy anything, why should they pay for shipping and handling when they can drive a couple of miles and purchase it directly from you. Your tourist customers might buy from your online store but only if they know about it and since you probably waited until the slow season to create your website it will be months before you can tell them.

You could look into natural search engine optimization services or a natural search engine optimization specialist to help with your search engine rankings. You might even want to consider something called pay-per-click.

Pay-per-click is a search engine that bases its rankings on something that is called a bid position. A website owner bids for an elevated position in the ranking when a certain keyword is typed into the search bar. The higher the bid, the higher the ranking.

Businesses that use pay-per-click prefer it to natural search engine optimization services because it’s an easy efficient way to improve a sites ranking and increase its traffic. Pay-per-click also lets webmaster maintain control over the search engine campaign.

People who for go pay-per-click to engine natural optimization search say that the cost of pay-per-click is too high.

Newer is not Always Better When it Involves Search Engine Optimization.

We live in a world where everybody wants the latest and greatest, somewhere along the way we have come to the conclusion that the newer something is the better. If we are buying a CD it has to be the latest release from the new one hit wonder, we don’t care if the song writer couldn’t tell melody from harmony or that the singer is incapable of carrying a tune, all that matters is that it’s new. Each fall hundreds of people scramble to get to car dealerships, frantic to drive the next years models, barely capable of waiting for them to be unloaded off the truck, it doesn’t matter if we are six months behind on car payments on last years model which is in perfect running condition, we’re blinded by all the bells and whistles that the new cars have to offer. People will stand in a long line, overnight, in an electrical storm to simply to spend an unhealthy amount of money on the latest electronic gadget just because it is brand new, we don’t care that in just a few months it will be a fraction of the cost, we have to have it now.

Even internet service suffers from the right now syndrome. For years we were content with dialup service. Sure it was slow but it was that or nothing. Heck we hardly noticed that it took hours to download a simple, days to upload a couple of pictures, download a video… that was practically unheard off. We didn’t know any better. Now that the world has found out about all the new options for internet service we have to have that. It doesn’t matter that it is double the monthly cost or we have to default on are student loans in order to purchase the necessary equipment. If it is cordless, faster, and designed with the latest technology we have to have it…right now.

We don’t care if the old stuff is made with better materials, last longer, and is cheaper. In our minds old equals junk.

Search engine optimization is one spot where we should force ourselves to shed our weird inhibitions about old stuff. When it comes to search engine optimization, age rules over youth.

Search engine optimization is the art and science of making web pages attractive to the search engines. The more attractive a web site appears (search engines are attracted, not to beauty, but to repetitious algorithms) the higher it ranks in the search engines search result. A low ranking could potentially be the kiss of death to an internet based business because studies have shown the internet users seldom look past the second page of hits.

Search engines use web crawlers to determine a websites ranking.

Older websites and the webmasters who manage them have had more time to develop and maintain their algorithms. They are already itemized and ranked by the search engines, in some cases it can take three months for a web crawler to get around to spidering a brand new website that has been submitted to the search engine, old sites are already appearing and gaining customer recognition. If an older site has been around long enough to have earned a loyal customer base, even if a shuffle in the rankings causes the aged web site to be bumped from prime ranking position, loyal customers will still look for it.

Jun

Your Pay-per-click Landing Pages- Criticla Elements

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Website Design Tags

Criticla, Elements, Landing, Pages, Payperclick

Your Pay-per-click Landing Pages- Criticla Elements

As soon as someone clicks on a Pay-Per-Click (PPC) ad on your page they are instantly transported to the page you specified when placing the ad. This page is usually known as the ‘Landing Page’.

Landing pages for PPC need to have several elements in place, more so if you’re using Google AdWords to send traffic as Google has strict quality control measures which are increasing all the time.

Google Adwords has a bot which will crawl landing pages and gather vital information. They use the information they gather to assign that landing page a quality score. If the quality score is too low, then the minimum bid for the keywords that get a lower score will be much higher. Sometimes this can add up to several dollars more per keyword!

When you make your landing pages, there are several things which you can do so that you have the best possible chance of getting a good quality score.

The first thing you should do is make sure you have the keywords you’ve chosen for your campaign somewhere on the landing page. Google wants to be certain your keywords are relevant, so they want to see the keywords you choose on the landing page you’re sending traffic to.

You should also try to avoid sending AdWords traffic to a landing page with no linked content. Google often likes to send traffic to full sites and not just landing pages. You’ll get a higher quality score if you have several other pages linked from the landing page. These could be articles, product pages, reviews, editorial, links pages, or any other page that is appropriate for such a landing page. Remember, Google looks kindly on relevancy, so it is important to keep things themed properly to the niche you are targeting.

Google often likes to think that they are sending traffic to professional companies, so having a privacy policy and a ‘contact us’ page can help improve your quality score.

Your landing pages themselves should also have some content. You are unlikely to get a good quality score if your web page only has a single link to a sponsor or an opt-in box. Including even just a handful of relevant body copy will help to ensure you don’t get penalized for not having sufficient content. Remember relevancy. Keep the text related to the niche you are wanting to target, and try to include as many of the keywords you’re targeting as possible.

To summarize, try to make sure that you are sending people from the PPC ad to a genuine page on a genuine site. If you can honestly say that the landing page would pass the test of a real human from Google approving it then the chances are that any automated bot is likely to approve of it too.

Jan

3 Ways To Waste Money With Pay-Per-Click

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Pay Per Click Tags

Money, Payperclick, Waste, Ways

A successful Pay-Per-Click campaign is an Internet marketer’s dream. I know people who swear by Pay Per Click and others who have horror stories to tell, like the marketer who was charged more than $7600 on his credit card for his Pay-Per-Click marketing … and he didn’t make a single sale! I’m not going to tell you his name because I don’t want to embarrass him, but it was a colossal disaster.

That’s why a lot of marketers are scared. They’ve heard the stories about high click-through rates with very low conversions. Pay-Per-Click works if you know what you’re doing. You must have copy that attracts your target market, but you need more than that.

If you want to waste money with Pay-Per-Click, here are three ways to do it. Here’s what not to do if you want to have a high return on investment.

1. Using the Priceline strategy to bid on key terms. “Mamby Pamby.” If you take the advice of William Shatner, you should bid as low as you need to go to secure a hot deal through Priceline. If you think you’re going to get more for less with Pay-Per-Click, you might as well open your wallet and toss your money to strangers. Pay-Per-Click operates like an auction, and if you can’t secure one of the top three spots, you’re wasting your time and money. Bid high to keep your search terms high in the listings. In this case, you get what you pay for.

2. Directing visitors to your home page. Bad idea. When someone clicks on your ad, you’ve got to take them to a page that has minimal distractions, and for most websites the home page covers too much territory. Your website is a valuable piece of virtual real estate, and you want to walk your visitors through the path of least resistance.

3. Hiding your keywords in a busy landing page. When a visitor lands on your page, the search terms should be visible at first glance. Less is definitely more here. If the buyer is shopping for hammers, he should be directed straight to the hammers not the paint brushes. If he has to search for what he’s looking for, he’s going to go somewhere else. Save the upsell and cross-sell for when he’s checking out.

Understandably, Pay-Per-Click makes a lot of marketers nervous, but that’s because they don’t understand how it works. Like any marketing method you’ve got to test to see what works best for you. To review, here are three key factors to consider when you use Pay-Per-Click:

1. Bid high for your search terms to get the best position

2. Direct visitors to exactly what they want

3. Make the search terms highly visible on your landing page

The truth is that Pay-Per-Click is a powerful marketing tool if you do your homework and do it right. Don’t let the horror stories scare you. Mamby Pamby. You get what you pay for.

http://RaiseYourRevenue.com Do you own a small business? New report by David Ledoux reveals how to grow sales, increase profits, and make more money while working less. http://RaiseYourRevenue.com

Jan

How to Promote Your Website Using Pay-Per-Click Advertising

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Pay Per Click Tags

Advertising, Payperclick, Promote, Using, Website

Business owners have a common goal when it comes to Internet marketing. They want to get the most website hits for the least amount of money. Increasing income without spending a fortune on advertising can be accomplished with the right marketing strategy. Pay-per-click advertising is one way to achieve that goal.

Cost-Effective Advertising

Pay-per-click ads can serve as part of a profitable advertising campaign. Pay-per-click ads work well because, rather than paying a flat fee, you only pay to reach people who are actually interested in your product or service. This type of advertising is an effective way to promote your website. It helps keep costs down while directing only targeted traffic to your site.

It takes a little knowledge and skill to build an effective ad campaign. A poorly devised pay-per-click ad can cost a lot of money and still be ineffective at increasing sales. It is imperative to have a solid marketing plan. Start with these simple steps:

1. Carefully choose your keywords. Keywords are the backbone of a successful pay-per-click ad campaign. Use the right set of keywords to reach targeted traffic and build your revenue. Many keyword tools are available to help you sort through popular choices. Remember that search engine optimization is the way to get website hits from search engines. The higher your site ranks, the better the click-through rate you can expect.

2. Use captivating writing. An effectively written and carefully worded ad is your best bet for success. Each pay-per-click ad must captivate and intrigue the reader enough to make him click on it. A poorly written ad has the opposite effect and will not only lead to disappointment and lost revenue, but possibly to the removal of your ad.

3. Include a call to action. Asking potential customers to opt in to your mailing list or to make a purchase is essential for building your business. Use simple lines that clearly tell the reader what to do. Tell them to act right away, offer them a free bonus for signing up, or lure them in with information that’s not generally available.

4. Develop a solid landing page. No pay-per-click ad campaign is effective if it fails to direct potential customers to a quality landing page. Make sure your landing page is informative, neat and creative. Be sure it is search engine optimized to bring in more traffic. Remember that the homepage on your website is not necessarily the best landing page for new customers. Create a distinct page that gives customers what they want upfront.

5. Devise a new ad campaign. An effective Internet marketing campaign includes a variety of advertising methods. To attract more attention, switch up your advertising methods and create new pay-per-click ads for different sets of keywords.

Pay-Per-Click Programs

Google Adwords, Yahoo Search Marketing and Microsoft AdCenter are three major pay-per-click programs. Each has its own benefits and drawbacks. The only way to tell if these programs can drive traffic to your website is to test them and use their tracking features to see what is working. Regardless of which pay-per-click program you decide to go with, keyword research and market analysis are essential to your overall success. Do your homework, be prepared and create a pay-per-click ad campaign that will boost your revenue without breaking the bank.

Katy Mutlow is the author of “How to Promote Your Website Using Pay-Per-Click Advertising” and recommends that you visit: http://www.free-google-pay-per-click.com for more information

Jan

11 Tips for Pay-per-click Success

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Website Tips Tags

Payperclick, Success, Tips

This list details some very important points to keep in mind when creating or managing any pay-per-click campaign. Is this all there is to know about pay-per-click advertising? Absolutely not, but for those new to PPC it should serve as good place to start. Additionally, pay-per-click veterans or at least the moderately-seasoned will want to touch upon these points now and then to brush up on their fundamentals.

1) Do your keyword homework – Use Google’s free Keyword Tool or sign up for a WordTracker account to find out which keywords are the most competitive. The more competitive the keyword, the more expensive your clicks will be. While you’re finding out which keywords are too expensive you’ll come across some that aren’t being targeted heavily by advertisers. Take a good look at these – they may be your keys to a successful niche campaign.

2) Don’t bunch your ad groups – You should be striving to separate your ad groups by keyword. Whatever your target, separate your keyword lists into closely related groups containing the same target words and write ads geared specifically to those words. Your ads will show up higher in results based on their quality, and search terms show up bold in results – a click-through rate booster.

3) Drive home your selling point – What’s your offer? Why are you better than the others? Remember that your ads are going to display with your competitors. The difference between a user clicking your ad and clicking a competitor ad is about 100 pixels on the screen – or a millisecond of time. You need to convince them that you are the one they want. You are better. Grab them.

4) Don’t send users to your home page – This is perhaps one of the worst things you can do to your Pay-Per-Click campaign. Internet users are notoriously impatient. Send them to your home page when they were searching for a specific product or service and see how fast they leave. Don’t waste your advertising budget – send them to optimized landing pages.

5) Optimize your landing pages – Your landing pages need to drive something home immediately for your users: “you have landed in the right place.” They need to know that, yes, this is what they were looking for, here it is, here is why it is better than the rest and here’s the easy thing they need to do to get it. In most cases you’ll need to create multiple landing pages based on your different ad groups and keywords, but look at it this way – if your users aren’t landing at pages geared exactly to their search phrases they’ll leave and take your advertising budget with them.

6) Don’t lie in your ads – People aren’t dumb. If you promise something in your ads you had better well deliver. Otherwise you’ll not only waste advertising dollars but damage your brand. Be honest, and focus on points that make you stand out from the competition. Grandiose ad text might bring in clicks, but if it isn’t the truth it won’t bring in conversions.

7) Your domain name counts – In most cases you can display a domain name that you own as the “display domain” but point the ads to a page on a different domain. Why does this matter? If you own a domain name that contains the keyword text it will show up bold and increase conversions. Enter the optimized domain as the displayed domain, point the ads to your landing pages and you can expect higher CTRs in most cases.

Utilize negative keywords – Google has a new Negative Keyword Tool that will allow you to find negative keywords that you should specify for your ads. Negative keywords are those that you don’t want your ads to display for. For example, if you’re selling “blue widgets” you don’t want to display your ads to those users searching for “free blue widgets.” If you don’t use negative keywords you are missing out on a chance to get more targeted traffic to your landing pages, and this can really hurt your conversion rates.

9) Test, test, and test some more – The greatest thing about internet advertising is the ability it grants you to measure your success. It’s easy to create A/B split tests with Pay-Per-Click advertising. Change one word, add a comma, include a value proposition. . .just make sure you only change one thing for each split or you won’t know which variable it was that made the difference! You’ll find out right away that this is a great way to optimize your click-through rates – just don’t forget that clicks aren’t everything!

10) Don’t focus too heavily on CTRs – Getting tons of clicks isn’t always the name of the game. In fact, if you aren’t using proper techniques to ensure that you’re getting targeted traffic and sending it to well-optimized landing pages you can blow through your advertising budget in no time flat. Remember that the success of any advertisement is getting back more than you put in. It’s an investment, not a cost – so do all that you can to better your rate of return!

11) Don’t pigeonhole yourself – We all know that Google AdWords is the most popular Pay-Per-Click service out there. Your competitors know it, your users know it – even your grandma might know it. It would be foolish to ignore Google as a venue for advertising, but don’t forget that there are other search engines out there who offer similar services. Yahoo!’s new Panama search system is catching on, and Microsoft’s adCenter is nothing to sneeze at either. Both companies are currently offering sweet promotional deals to new Pay-Per-Click advertisers to stay competitive so take advantage and diversify!

Website Optimization India is a New Delhi based service provider in Professional and Expert SEO services, Organic Search Engine Optimization (SEO) and Pay Per Click (PPC) Services, Training & Consultancy.

For more information visit our URL – http://www.websiteoptimizationindia.com

Jan

Click Fraud: A Guide To Protecting Your Pay-Per-Click Campaign

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Pay Per Click Tags

Campaign, Click, Fraud, Guide, Payperclick, Protecting

Click fraud is the latest ‘hot topic’ circulating the online marketing arena, but what is it? And how does it affect you as a merchant running a pay-per-click campaign?

Spending on Internet advertising is growing faster than any other sector of the advertising industry and is expected to surge from $12.5 billion last year to $29 billion by 2010 in the U.S. alone, according to the researcher eMarketer Inc. With around 50% of this spending being spent on pay-per-click (PPC) advertising.

Here we offer you a complete guide as to what this phenomenon is, who is likely to commit such an act, how to identify & prevent click fraud and how to best report instances of suspected click fraud on your PPC campaign.

What is Click Fraud?

According to Wikipedia “Click fraud is a type of internet crime that occurs in pay per click online advertising when a person, automated script, or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating a charge per click without having actual interest in the target of the ad’s link”

Click Fraud is estimated to range from 5% – 15% of pay-per-click traffic (some estimates are as high as 20% – 35%) although Google estimates click fraud at only 2% due to the rigorous detection methods they claim are in place.

In a recent study by Click Forensics, click fraud reached a new high of 14.2% in the last quarter of 2006 with the average rate of click fraud on ‘content networks’ as high as 19.2% for the same quarter.

So who is likely to commit Click Fraud?

The click fraud villain is most likely to fall into one of three categories:

- Online vandals with nothing better to do than cause a nuisance

- A competitor clicking on your search network PPC ads, with the sole intention of increasing your cost-per-acquisition (CPA). This could be interpreted as click fraud, although currently the search engines do not consider this kind of activity as click fraud

- Search Engine advertising affiliates who generate self-income from fraudulent clicks on ‘content network’ adverts displayed on their own websites. This practice, at it’s extreme, involves the use of unscrupulous ‘paid to read’ or PTR sites, which are basically click-fraud rings, some with hundreds or thousands of participants, paid to click on your ads with no regard for your return on investment (ROI) as the advertiser

What are the Search Engines doing about it?

Both Google and Yahoo claim that they filter out most fraudulent clicks. The costs involved for these clicks are either not charged or are reimbursed to advertisers who have been wrongly billed.

To combat click fraud Google applies four layers of fraud detection:

1. Automatic detection – this filters clicks from both the search and content networks in real-time with the goal of removing them before their existence is ever shown to the advertiser

2. The “Flagging system” – an automatic process to remove invalid AdSense clicks

3. The “Manual review” – this process has more than two-dozen Google employees tasked with manually reviewing and removing any suspicious AdSense clicks

4. If the first three layers of protection fail then the fourth and final layer of click fraud detection falls to the advertiser and 3rd party click fraud detection companies. Google refers to this layer as “requested investigations”

Googles main aim is that the first three layers of filtering will identify all invalid and fraudulent clicks. These layers currently filter more than 98% of invalid clicks.

And should you be in any doubt, both Google and Yahoo have, in the past, released the following statements:

”We think click fraud is a serious but manageable issue” says John Slade, Yahoo’s senior director for global product management.

”Google strives to detect every invalid click that passes through its system” says Shuman Ghosemajumder, the Google manager for trust and safety. “It’s absolutely in our best interest for advertisers to have confidence in this industry.”

As a positive for the future, Google is currently testing a cost-per-action (CPA) platform, which should effectively deal with click fraud. With CPA ads you don’t pay by the click but instead pay when the customer reaches a certain goal: buys a product, fills an enquiry, etc.

How to identify click fraud on your pay-per-click campaign

Before you can even contemplate identifying click fraud you must have effective tracking tools implemented on your website and, if possible, access to your server logs. With tracking tools in place, the most obvious way of spotting click fraud is to simply observe any spikes in traffic where there is no particular shift in your conversions.

Once identified, these spikes can then be analysed by looking for repeated clicks from sources that look similar. This similarity could be an IP address or an IP range; it could be a combination of IP range; browser version; operating system. Basically look for data in groups that looks fraudulent.

If all this is just ‘a bit too heavy’ for you then there are a number of companies out there that can help.

- AdWatcher: claims to able to spot click fraud so that you can report it. Covers other aspects of PPC marketing, by helping you track your ROI, email success, etc.

- Click Auditor: offers the ability to check whether your competitors IP is the one performing any abusive clicking, and says it will stealthily gather your competitors IP addresses for this purpose

- ClickSentinel: focuses on helping you get refunds on fraudulent clicks, as requesting a refund from your PPC provider can often be very difficult for the un-initiated

- Click Tracks: reportedly has automatic click fraud reporting along with other click tracking (analytics) tools

Reporting suspected Click Fraud

When reporting suspected click fraud, you must include as much captured data as possible to increase your likelihood of obtaining a refund or credit.

The following guidelines are recommended:

- Clearly state, at the very beginning of your claim, that you are reporting suspected click fraud

- Provide a full explanation to support your claim

- Include your account details (do not include your password or payment information)

- State the exact keyword, ad and campaign where you suspect click fraud has occurred

- State the exact time, date and IP address of each instance of suspected click fraud. This data can be gleaned from your server logs or 3rd party tracking tool

- Finally, state whether you are requesting a refund, credit or investigation

If you were using any software tools, such as those highlighted earlier, to help you track and report click fraud then include any reports generated by these in your claim.

Lowering the risk of Click Fraud happening to you!

Always bear in mind that your PPC objective is to get conversions and not just clicks.

The more you have researched the demographics of your intended client base the better your chance of avoiding click fraud. Are your clients from a specific country or location? When are they likely to search for your product or service? What are the key search-terms they are using?

With demographic data in-hand you can target your ad campaigns more effectively and lower your risk of click fraud.

E-Gain New Media are a specialist UK SEO company specialising in UK Search Engine Optimisation, Online PR and Pay-per-click Management

Jan

Blast Traffic To Your Website With Pay-per-Click

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Pay Per Click Tags

Blast, Payperclick, Traffic, Website

One of the quickest ways to generate traffic to your website is to use pay-per-click advertising. If you have never heard of pay-per-click advertising, here is a brief description. Pay-per-click means that you purchase a sponsored link page on the pages of search engine results. You basically purchase advertising that coincides with search terms that you pay for. You only pay for clicks that go to your website.

Think about it. Search engines are used every minute of the day, which means that when you advertise your website with pay-per-click, you will greatly increase the traffic to your website. You do have to pay for the traffic, so you want to make sure that your traffic converts to sales.

By advertising your business using pay-per-click, you are able to advertise your business in an inexpensive way to reach a larger and larger group of people. More and more people are coming onto the Internet daily. What is so great about this form of advertising is that you can fit it to reach the exact people that are looking for certain key words that pertain to your site. This is unheard of in advertising before the Internet. By advertising your business with pay-per-click, your ad is definitely going to be seen. You can budget how much you are going to spend on advertising. This is a great advantage when you are just starting.

There are many advantages to advertising your site with pay-per-click. One of the best advantages is that you only pay for click throughs to your site, rather than buying a banner ad and hoping that someone will click through to your site. The sites that sell pay-per-click advertising also have great tools to research and compare data, so you can see exactly what is working and what isn’t working.

When you start your campaigns, you may want to consider consulting a professional. Remember don’t bite off more than you chew. You could really lose a lot of money quickly if you just launch out and start buying the most expensive key words.

Start with one pay-per-click provider first. Test, test, test your ads. After you test your ads, you can roll out other campaigns.

While pay-per-click can help you generate traffic quickly, you can also lose money quickly. You really want to take time to educate yourself. Learn before you spend your money. There are a lot of great materials that can help you learn how to create successful advertising campaigns. There are definitely tricks to succeeding with pay-per-click.

Don’t miss out on the great advantages of advertising your business by paying for cost per action campaigns. This is a new form of advertising that is made possible only by the Internet. Keep pushing ahead with your business, don’t get discouraged.

The most popular pay per click system out there right now is Google Adwords. If you want your business to explode with traffic, you absolutely have to learn how to master this system. God bless you.

Jeff Flow is a pay-per-click writer. “Well my colleague Perry Marshall has written a very helpful e-course called “5 days to success with Google AdWords” and there’s no charge for it. You can find out about it here: Free Course Here

Jan

Getting The Most Out Of Your Pay-per-click And Keyword Campaign

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Pay Per Click Tags

Campaign, Getting, Keyword, Most, Payperclick

Before you start your next Pay-Per-Click or keyword campaign, you had better get a good understanding of what to do and what not to do or you will spend far more money than you intended and your ROI (rate on investment) will not be good. Having a good understanding of how pay-per-click advertising works can help drive targeted traffic to your website and increase your bottom line.

Pay Per Click (PPC) advertising is quickly becoming the fastest and most effective way to reach the top search engine rankings for given key words and phrases. The concept is simple – we pay or bid competitively, for the placement within each search phrase.

While many of the search engines still have free inclusion, this does not always guarantee top placement. Keyword saturation and search engine optimization or the purposeful use of the keywords often within the website content, is also an unpredictable and often unsuccessful method of gaining ranking.

PPC ads are similar to typical ads within Search Engine Ranking Pages (SERP’s), but they are above free listings often labeled “Sponsored Sites.” While some offer image or banner advertising in the same auction manner, most PPC ad services focus on text ads with a website URL and brief description of what the site offers.

Where each ad is placed depends on the keywords and key phrases you select for your ad campaign. Depending on the PPC search engine, this fee may be as low as $.01 going up based on popularity, demand and exactly how much others are willing to pay for high placement.

While advertisers pay only by the actual clicks made, visibility is, in essence, free. However there is an unspoken fee associated with “unpopular” or rarely clicked ads. Most Pay-Per-Click services balance the ad click-through rate (CTR) or how many times a viewer clicks the ad and the bid amount we’re willing to pay for each click when determining the ultimate seniority of each ad. Because CTR does play a significant role in placement, its wise to bid higher at the outset to gain significant clicks. It is also wise to gain as much interest and click through with each ad as possible to establish a stronger and lower priced ranking. Once this seniority is established, the cost may be lowered without harming the position quite as much.

PPC advertising offers instant results, good or bad. Once an ad is placed, it may be online immediately (in the case of Google AdWords) or within a week (in the case of Overture), receiving clicks and being rated immediately. Because of this instant response, unpopular keywords can be disenabled if not attended to fast enough making it next to impossible to use the keyword or phrase again. Also, because Pay-Per-Click advertising is an auction-style marketplace, SERP placement changes constantly.

To meet these needs, many major PPC advertising engines allow budget and automatic bid set-up. This allows you to put a maximum per day or per campaign budget on clicks, after which the ad is taken down until the budget is either replenished or automatically rolled-over to the next period. For instance, an advertiser may place a budget of $100 dollars per day on a campaign. When clicks meets this ceiling, ads stop until the next day to use up the next $100.

When conducting a Pay-Per-Click ad campaign, remember to keep the customer and their motivation in mind, develop a list of keywords that describe the products and services, target keywords the customer will be searching for and use specific phrases that clearly define the offering. Veer away from broad keyword matches, items we don’t offer or information that isn’t available on the website.

The current PPC marketing has more advertising demand than available, top-ranking spots. It’s not yet known how this demand will measure out or how PPC services will address this concern in the future.

Possibly the most important part of developing PPC ad campaigns is finding the right keyword phrases. To begin developing a strong keyword phrase list, type the initial ideas of what people would search for when seeking the website in a new Excel spreadsheet. Look through the site and analyze the words that describe the products or service. Review the website, identifying words that would be of most interest to the viewers. Check web server logs to find the words visitors currently use to find the site and what pages they find most interesting. Consider what action the customer should take – find information, purchase something, bookmark the site for latter shopping or other positive advertising result.

Use the Google Keyword Tool, Overture Keyword Tool or http://WordTracker.com to find other relevant searches around the initial ideas. Its best practice to use the longest search phrases possible, using those no less than three words long. The more specific, the lower the cost and the more targeted traffic received. If selling specific brands, use the brand names in the keyword phrases.

Customers search during all phases of the shopping cycle – from gathering data to comparing prices and finally submitting their credit card with the store. Use keywords within each phase, considering the highest conversion will come from the audience ready to buy.

Each keyword phrase should be product or service specific. Select the type of keyword searches the ad will show under, such as broad matches, exact matches, negative matches and so forth. For example, a bookshop may want to advertise under the key word phrase “car books,” but not show up for the search term “Kelly blue book cars.” They have the option of blocking searches with the term “Kelly blue book cars” in the phrase.

Keyword selection is important to narrow down the exact target audience and search relevance. Additionally, the ads gain a stronger click-through rate or CTR when carefully targeted to the search traffic. Ads with low CTR may be disenabled. Ads with high CTR will gain higher ranking at a lower bid cost.

When we target exactly what the consumer is looking for, conversion rate increases significantly.

When searching online, potential customers may type many variations of the keywords including misspellings, plural form or switched word orders. So use these in the Pay-Per-Click ads also to gain the strongest and broadest audience range.

When we target exactly what the consumer is looking for, conversion rate increases significantly.

When searching online, potential customers may type many variations of the keywords including misspellings, plural form or switched word orders. So use these in the PPC ads also to gain the strongest and broadest audience range.

Needless to say there are far more aspects to Pay-Per-Click and Keyword Selection than I can cover in this article but the information provided here should give you a good insight into understanding how important it is to have a good understanding of how the whole Pay-Per-Click and keyword selection works.

Shirley Kelly is a full-time internet marketer who has written over 200 articles in print and published 5 ebooks. To read her latest book, “The Newbies Guide To Internet Marketing” visit her at http://www.websitemarketing2.com

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