Closing the Marketing and Sales Gap with a Next-Generation Collaborative Platform

Closing the Marketing and Sales Gap with a Next-Generation Collaborative Platform

Closing the Marketing and Sales Gap with a Next-Generation Collaborative Platform

Free Online Articles Directory

Why Submit Articles?
Top Authors
Top Articles
FAQ
ABAnswers

Publish Article

0 && $.browser.msie ) {
var ie_version = parseInt($.browser.version);
if(ie_version Login

Login via

Register
Hello
My Home
Sign Out

Email

Password


Remember me?
Lost Password?

Home Page > Business > Management > Closing the Marketing and Sales Gap with a Next-Generation Collaborative Platform

Closing the Marketing and Sales Gap with a Next-Generation Collaborative Platform

Edit Article |

Posted: Sep 15, 2010 |Comments: 0
|

<!– @page { size: 8.5in 11in; margin: 0.79in } P { margin-bottom: 0.08in } –>

Marketing Automation 2.0 is an advanced and integrated software platform designed for inside sales, sales, marketing and web optimization. It goes beyond demand generation and workflow automation while providing insight into a website visitor’s intent, deriving actionable intelligence to convert a visitor into a qualified lead and subsequently into an opportunity. It bridges the gap between sales and marketing to drive sales success.

Marketing Automation uses effective collaboration methodologies and analytics, provides a holistic view of each prospect, and enables sharing and up-sell opportunities within communities across an organization’s internal and external networks sales success. MA 2.0 also uses effective collaboration methodologies and analytics, provides a holistic view of each prospect, and enables sharing and up-sell opportunities within communities across an organization’s internal and external networks.

To understand why Marketing Automation 2.0 represents a quantum leap in capabilities, need to first understand the limitations of the current generation of marketing automation platforms…Marketing Automation 1.0.

1. Incomplete capture of prospect information

Most the existing marketing automation solutions can find anonymous visitors on a website and, based on their activities on the website such as downloading a whitepaper, or requesting a demo etc., can shortlist which lead is considered good enough to be sent to the sales team for further action. The short-listed lead may be someone from a commercial organization who visited the website.

2. Meaningless lead scoring

When a Marketing Automation1.0 platform captures details of all the visitors who browse an organization’s website, lead scoring becomes an integral process of segregating the good from the useless. It also forms the basis of future action both by the marketing and the sales teams.

3. Lead scoring is very mechanical.

The marketing and sales teams define a good lead and then all leads are measured against this information and prioritized on the number of ‘actions’ they performed on the website. Since the process fails to give any actual insight into the intent of the visitor and his/her behavioral analysis, the lead funnel gets populated with a lot of leads which may not be relevant.

4. “Wait and watch” lead nurturing approach

The process of lead nurturing is critical to converting a lead into a prospect, and a prospect into a sale. This is one process which can give the organization a sense of having its lead funnel buzzing with activity, but without any real data on when all those “leads-in-waiting” will actually convert to sales.A successful lead nurturing program requires insight into the actual needs and requirements of the online visitor.

5. Gap between marketing and sales

Marketing and sales are two beneficiaries of the same lead funnel. For both of them to succeed in their respective roles, it is essential that they collaborate and interact in real-time. The Marketing Automation1.0 platform has managed to bring these two important divisions of an organization closer but has still not completely bridged the gap.

6. Poor collaboration and no common “view”

The process of lead nurturing is critical to converting a lead into a prospect, and a prospect into a sale. This is one process which can give the organization a sense of having its lead funnel buzzing with activity, but without any real data on when all those “leads-in-waiting” will actually convert to sales.

7. Lack of Web 2.0 integration

Web 2.0 has changed the way businesses function. Leveraging social networks and various other web 2.0 platforms is an integral part of modern day marketing campaigns. These platforms encourage marketing, sales, partners, and customers to contribute and collaborate in real-time. These attributes can make a significant difference on how marketing and sales teams find, nurture and pursue a lead. This is Marketing Automation1.0’s biggest drawback. It fails to provide its users with a platform where all the stakeholders can share, discuss, and strategize their next move…and take action their collaborative decisions in real time…and a major reason why existing automated marketing software are reaching obsolescence.

 

 

Retrieved from “http://www.articlesbase.com/management-articles/closing-the-marketing-and-sales-gap-with-a-next-generation-collaborative-platform-3271512.html”

(ArticlesBase SC #3271512)

Submit articles to Articlesbase.com, and watch your traffic increase. Click here to make it happen.
Liked this article? Click here to publish it on your website or blog, it’s free and easy!

ajax -
About the Author:

Questions and Answers

Ask our experts your Management related questions here…

Ask

200 Characters left

How e-business could help increase the efficiency of any organization in the following areas:inbound logistic,outbound logistic ,marketing and sales and service
How many years is a generation gap ?
Critically Evaluate the entry strategy to enter emerging market through the local collaboration?

Rate this Article

1
2
3
4
5

vote(s)
0 vote(s)

Feedback
RSS
Print
Email
Re-Publish

Source:  http://www.articlesbase.com/management-articles/closing-the-marketing-and-sales-gap-with-a-next-generation-collaborative-platform-3271512.html

Article Tags:
marketing automation, marketing automation tools, marketing automation system, marketing automation platform, marketing automation tool

Related Videos

Related Articles

Latest Management Articles
More from ajax

Better Place Unveils First Automated Battery Swapping

Better Place today achieved a milestone in accelerating the mass-market adoption of electric vehicles by demonstrating the world’s first battery switch technology along with electric car charging spots. (01:54)

Cron Settings and Importing Datafeeds Pt. 2

Learn how to set up cron settings for automated datafeed product blog posts using Neil Shearings 10 Day Cash Secret WordPress Datafeed plugin – PART 2 OF 2. (05:54)

Understanding Keyword Research Concepts in Online Marketing by SearchMarket

In this short educational video about online marketing Liana “Li” Evans of KeyRelevance.com and SearchMarketingGurus.com speaks about 3 concepts online marketers and business owners should understand about doing Keyword Reasearch. Variety, Not Falling in Love and Understanding Your Customer are three important keys whether its a search, ppc or social media strategy your creating!

Full video transcript at: http://www.SearchMarketingGurus.com
(03:01)

How To Utilize Video for Online Marketing Campaigns by Li Evans of Key …

Video is a hot topic when it comes to online marketing. It’s becoming more and more a vital piece of any online marketing strategy, but how do you use it and how does it fit in? This episode of Tuesday’s Tips in Online Marketing discusses 5 ways to optimize the video you are utilizing in your online strategies.

Full Transcript at: http://www.SearchMarketingGurus.com (03:25)

How to Create Relevant Targeted Marketing Campaigns

Rick Enrico is the President and CEO of JuiceMetrIQs, a company that helps clients create more relevant targeted marketing campaigns. Enrico talks in depth about the founding of his company and the benefits of targeted marketing to businesses and consumers. (04:13)

AUTOMATED FOREX TRADING,Forex Robots are Systems That are Known as AUTOMATED FOREX TRADING SYSTEM

Forex trading system,trading robots,forex robots are systems that are known as automatic trading systems. These programs operate within the trading platform of forex brokers. When you opt for automatic trading, you simply download a system that will run automatically in the computer.

By:
ForexAutoMoneysl

Finance>
Currency Tradingl
Feb 22, 2011

Is your marketing automation solution offering you a good ROI?

Even as studies show that 95% of prospects visiting your website are primarily there for some kind of research, as many as 70% of the same prospects will eventually buy from you or your competitors.

By:
ajaxl

Business>
Managementl
Oct 06, 2010

Forex Automated Trader – Finding A Forex Automated Trading Software To Enhance Your Trading

These days, forex or the currency trading market is not just for the wealthy but also for ordinary people who have access to the internet. Indeed, you can trade currencies online and make money out of it. To help you out in this venture, you can also automate some of your tasks with the help of a forex automated trading software, which can make trading a lot easier and decision-making a lot faster.

By:
Forex Advisorl

Finance>
Currency Tradingl
Apr 17, 2010

Marketing Automation Software: A Valuable Marketing Asset

Every organization is trying to come up with marketing strategies that guarantee success.

By:
ajaxl

Business>
Managementl
Jan 10, 2011

10 Tools To Create Traffic To A Website

Getting traffic to your website can be a difficult task, if you acquire the wrong information (and trust me there’s lots of it out there). But with the right knowledge, it can be a quite pleasant experience. There are many free and paid methods for creating website traffic, all effective if use properly. But it all starts with a well optimized keyword strategy.

By:
Tisho Richardsonl

Internet>
SEOl
Jul 02, 2009

Safe Currency Trading Strategies in Forex Trading Platform

Forex trading or FX trading is a currency trading business involving high returns as well as huge loses. Therefore, in order to excel in this currency trade the trader must plan his trading strategies very carefully in sync with the ups and downs of the currency market. An Automated Forex Trading Platform comes handy in this regard. It is a tool that has been especially designed to make automatic transactions in the trader’s account. For the inexperienced players in the business of Forex trading

By:
Auto currencyl

Finance>
Currency Tradingl
Nov 17, 2010

White Paper: How to Skyrocket Your Sales in the Current Economy by Simply Using the Marketing Automation Functions of CRM Software

This white paper introduces the fundamentals of running marketing programs efficiently and with the highest possible ROI, using not only a creative, but also an analytical approach to direct response marketing that is impossible without marketing automation — a primary support system for any successful marketing campaign. The technology-driven process, in conjunction with a preferred-by-marketers intuitive process, will enable you to tightly interweave your marketing and sales programs.

By:
Adaml

Marketing>
Marketing Tipsl
Feb 11, 2009

Our Awesome Visit to Black & Decker and Dewalt

I came back just a few hours ago from Black & Decker University, a facility that is largely used for the training of Dewalt employees and business partners. Along with nearly 3 dozen other bloggers, writers, and magazine editors, I had the opportunity to attend the unveiling of Dewalt’s new 12V MAX lithium ion cordless power tool product line.

By:
vincentl

Business>
Managementl
Mar 15, 2011

Property and Rental Management Companies

The Property Management Companies levy very genuine charge to manage properties. By charging low amount they will let you avail greater benefits.

By:
Manoj Kumarl

Business>
Managementl
Mar 15, 2011

It’s time to show our support for the people of Japan!

The latest earthquakes in Japan East Coast show that most likely we might see more natural disasters in the near future. This article suggest a few ways everyone one can help the victims of disaster in Japan.

By:
Dr.Joseline Edward, PhDl

Business>
Managementl
Mar 15, 2011

Damian Kutzner Marketing

Marketing a business is no easy task. Choosing to utilize an outside marketing professional consultant is often a road not chosen but most wise. Damian Kutzner is one such professional who has been called on time and again to assist businesses with marketing assistance and consultations.

By:
nodents.coml

Business>
Managementl
Mar 14, 2011

Manager – Know your Drugs – All in a Name…Street Drug Name That Is

What do the following words have in common? …sherbert, choof, dingers, flippers, ‘eckies, champagne, charlie, ganga, go-ee, hammer, harry, ice, miaow miaow (or meow meow)… What ties all these words together is the fact they are street names for illicit drugs. Many of these terms listed were extracted from an online forum on which someone asked about the street names and slang used in Australia for cocaine, cannabis and MDMA. There is a whole language that drug abusers use to talk to each

By:
CMM Technologyl

Business>
Managementl
Mar 14, 2011

Company Name Search Before You Incorporate a Singapore Company

This provides useful information on how to process incorporate a Singapore company and Singapore corporate tax.

By:
Shayne Hughesl

Business>
Managementl
Mar 14, 2011

Marketing and Sales – Increase Revenues with the most efficient and cost effective methods

Businesses have an inherent need to maintain and increase sales. Sales (or client base) are typically affected and reduced by attrition which is a result of competition, pricing, quality of products, status or the economy, etc

By:
gma3000coml

Business>
Managementl
Mar 14, 2011

A View of Brainstorming Around the World

Just in case you had any doubts, it appears everyone is doing it – brainstorming, that is. And just how are they doing it? In reality, pretty much the same way everywhere.

By:
Keith Harmeyer Mitchell Rigiel

Business>
Managementl
Mar 14, 2011

Deliver Successful Web Self Service Experience

According to Forrester Research, 72 percent of online consumers prefer to use a company’s website to get answers to their questions rather than contact companies via telephone or email.

By:
ajaxl

Computers>
Softwarel
Mar 15, 2011

Effective Lead Nurturing For Increased Sales

Getting potential customers to come to your website and register does not guarantee increased sales.

By:
ajaxl

Business>
Managementl
Mar 10, 2011

Challenges In Developing Leasing Software

A variety of software solutions exist to automate lease pricing and management processes. Since this industry is highly regulated, leasing software is subject to frequent upgrades and changes.

By:
ajaxl

Computers>
Softwarel
Mar 10, 2011

Are Women More Prone to Debt Problems?

Are debt cases gender specific? Debt management agencies try  analyzing the answer.

By:
ajaxl

Finance>
Personal Financel
Mar 10, 2011

Using Workflow and Rules Engines For Leasing Applications

Meeting the software needs of the leasing industry is no easy task, as every change in legal requirements, market forces and strategy gives rise to a number of challenges.

By:
ajaxl

Computers>
Softwarel
Mar 10, 2011

Come Out of Debt Related Myths

Debt management experts help you come out of your debt related myths. Have you ever noticed, the moment you declare your debt problems, you will be bombarded with the self-imposed suggestions and tips from friends and relatives.

By:
ajaxl

Finance>
Personal Financel
Mar 10, 2011

Adaptive Agent Desktop – Put Intelligence at your Agents’ Fingertips

Responding to customer inquiries, an agent has to be prompt and fast with the right information. Multiple screens to “alt-tab” between — for agents and customers alike, finding the right answer to a service inquiry can be a time-consuming and frustrating experience.

By:
ajaxl

Computers>
Softwarel
Mar 09, 2011

How to Leverage Email Templates for Lead Generation

Lead generation is a highly critical activity in any sales/marketing organization. Today, many innovative methods are used to generate leads; of which, emails have gained more momentum recently.

By:
ajaxl

Business>
Managementl
Mar 09, 2011

Add new Comment

Your Name: *

Your Email:

Comment Body: *

 

Verification code:*

* Required fields

Submit

Your Articles Here
It’s Free and easy

Sign Up Today

Author Navigation

My Home
Publish Article
View/Edit Articles
View/Edit Q&A
Edit your Account
Manage Authors
Statistics Page
Personal RSS Builder
My Home
Edit your Account
Update Profile
View/Edit Q&A
Publish Article
Author Box

ajax has 486 articles online

Contact Author

Subscribe to RSS

Print article

Send to friend

Re-Publish article

Articles Categories
All Categories

Advertising
Arts & Entertainment
Automotive
Beauty
Business
Careers
Computers
Education
Finance
Food and Beverage
Health
Hobbies
Home and Family
Home Improvement
Internet
Law
Marketing
News and Society
Relationships
Self Improvement
Shopping
Spirituality
Sports and Fitness
Technology
Travel
Writing

Business

Agriculture
Ask an Expert
Business Ideas
Business Opportunities
Corporate
Customer Service
Entrepreneurship
Ethics
Franchise
Fundraising
Home Business
Human Resources
Industrial
International Business
Leadership
Management
Negotiation
Networking
Non Profit Organizations
Online Business
Organizational
Outsourcing
Presentation
Project Management
Public Company
Public Relations
Sales
Six Sigma
Small Business
Strategic Planning
Team Building
Training

Need Help?
Contact Us
FAQ
Submit Articles
Editorial Guidelines
Blog

Site Links
Recent Articles
Top Authors
Top Articles
Find Articles
Site Map
Mobile Version

Webmasters
RSS Builder
RSS
Link to Us

Business Info
Advertising

Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2011 Free Articles by ArticlesBase.com, All rights reserved.

Digg as a Social Media / Branding Platform

Digg as a Social Media / Branding Platform

Social bookmarking, or the activity of highlighting and categorising interesting content for general consumption, has proved extremely popular, especially over the last few years.

Sites such as Digg can be very useful in finding information and even more convenient as a news feed or RSS feed. You are able to customise your favourite topics and enjoy relevant content in your chosen format, whether it be videos/images or written text.

While social bookmarking may still be a strange concept to many, the potential for social engagement and conversation is unavoidable. The communities on sites like Digg not only power the service, but are more active than you may think – sharing links across Twitter, Facebook and various other social media platforms.

The Social Digg Community
The Digg community is convenient when it comes to sharing and discussing links and stories with old friends, or even branching out and finding a new audience. Here are some ways to improve your diggability:
– Add a Digg favicon to your blog template. This will allow readers to submit your blog or individual posts to Digg and share your content with their social circle and beyond.
– Add a link from your blog, website or LookupPage profile to your Digg profile. Digg have embeddable badges which make it easier for you to be contacted via Digg.
– View your friend’s activities and see how they choose to participate, not only in the Digg environment, but across the entirety of the web – this can be very handy when it comes to understanding your audience and broadening your perspective.
– Click and connect. Easily import your friends from your contact list on other platforms such as Gmail or Outlook, and invite your friends who aren’t yet on Digg.
– Comment on the submissions and listings of others, and spark up interesting conversation or debate to be noticed in the online arena.
– Create your profile with your Personal Branding guidelines in mind, and link between your current social media profiles. Technically, these outgoing links won’t be a vehicle for search engine spiders, but will allow you to be found and contacted easily between social media platforms.

Creating a ” Inbound Marketing Platform” for small businesses

Creating a ” Inbound Marketing Platform” for small businesses

Learn how to use your website to attract and engage prospects, foster trusted relationships, and demonstrate your product or service. SEO Marketing Articles found this very interesting article over at SEO Scoop.com, we hope you enjoy it and that it can of help to you and your business to succeed.

Build a Strong Foundation If you’re a small business owner, you know just how challenging the current economy is. But, it’s also a very good time to be a small business. More and more buyers are looking online for the services or goods you provide and, today, it’s much easier for small businesses to compete for those buyers. How? With your website, of course. That is, if you make it more than a static brochure for your company. To use your website to attract and engage prospects, foster trusted relationships, and demonstrate your product or service–you need to create a foundation of compelling content. Here are two points of good news for small business owners who pursue this approach: 1. Buying behavior for purchasers of goods and services is changing. More buyers are doing their initial product and service research on the Internet, prior to making a purchase decision–and many ultimately decide whether to buy based on a company’s website. In fact, in a survey of 200 buyers of professional services, RainToday.com found that 74% of buyers were greatly or somewhat influenced by a company’s website when it came to making a decision to buy. Only 3% reported that a company’s website held no influence with them when it came to buying. 2. Many small businesses still limit their website to static information about products, location, hours, and contact information. More surprisingly, 46% of small business owners surveyed did not have an active website, according to the 2010 Small Business Marketing Forecast published by Ad-ology Research. Talk about an opportunity! If your competitors aren’t using websites effectively–or at all–that allows you a huge head start. Create Your Inbound Marketing Platform This approach to marketing is referred to as “inbound marketing.” It focuses on allowing customers to easily find you–using compelling content as a magnet to attract the attention and interest of qualified prospects for the service or product you’re selling. (“Outbound marketing” refers to more traditional methods such as advertising and cold calling where a company is focused on going out and finding customers). There’s more good news here for small business owners: using inbound marketing to attract qualified prospects and buyers does not have to be difficult and you can use it whether you’re a solopreneur or have many employees. Creating the content that serves as the foundation of your inbound marketing, however, can be time consuming and resource intensive. So, your best bet is to approach this thoughtfully and strategically. How to get started:

Know what you want to achieve. Set your objectives first, then identify the content that will help you meet those objectives. For example, maybe you’ll publish a blog (to attract prospects), an enewsletter (to retain customers), and perhaps a Facebook fan page (to foster community, share special promos, etc.). You can expand into secondary content (i.e., videos, audio interviews, etc.) to feed your primary content–but don’t lose your focus.
Match the content your ideal prospect wants/needs with your strengths. Is there something you do that your prospects want to learn? Consider adding a blog to your website, like the charming Craigie on Main. The blog for this bistro features recipes shared by the chef and is a popular draw. (As is the online reservation system.) Do you have access to information of particular interest to your prospects? Joy Tarbell Realty publishes a main blog, niche blogs, related articles, and tools–all valuable content for prospective homebuyers, sellers, and renters.
Consider content beyond text. Additional content options include creating a photo blog, video blog, or a podcast. Cosmetic dentist Helaine Smith includes simple video demonstrations and customer testimonials on her website. These can be very effective at helping prospects overcome fear and objections. Sometimes a picture is worth a 1,000 words.
Make the most of what you’ve got. You don’t have to start from scratch–build on content you may already have. Professional services firm Rally Point Webinars is expanding its content foundation by posting articles (repurposed from their enewsletter), alongside webinars that demonstrate their expertise, and case studies that showcase customer success.
Keep it simple. Don’t try to do it all–in addition to your marketing, you’ve got a business to run! As Joe Pulizzi, founder of Junta42, recommended when we spoke recently, most firms should focus on no more than three types of content, using secondary “feeder” content as appropriate.
Integrate with social media. Use your website (with it’s compelling content) as your hub. Share links on social media such as Facebook, Twitter, and LinkedIn to direct traffic to your website. And, make it easy for visitors to your website to share your content with others (for example, by including retweet and share buttons). Sharing quality content is an effective way to attract potential buyers to your website and generate inbound links to support your SEO. Creating content does require consistency and ongoing attention. However, that’s also the beauty of it. Unlike a brick and mortar foundation, you don’t build it all at once. Your content library will continue to grow and attract prospects over time as you build it. Block by block.

About The Author About Mary Flaherty By: Mary Flaherty is manager of research and content development for http://www.raintoday.com. You can also find her blogging about services marketing, social networking, B2B research, and related issues at the raintoday.com/ -RainMakerBlog. Follow Mary on Twitter If you like what you’ve read let us know: http://seomarketingarticles.blogspot.com

Financial Forex Trading – Mobile Forex Trading Platform Gives Access to Financial Markets and Tools Anywhere

Financial Forex Trading – Mobile Forex Trading Platform Gives Access to Financial Markets and Tools Anywhere

Financial Forex Trading

With foreign exchange being the most fluid market in the world, mobile Forex trading is nothing less than a necessity. Currency trading is part of a 24-hour marketplace where opportunities for earning may arise any time of day. Thanks to the cutting-edge technologies offered by some Forex trading firms, it has now become possible to trade and perform other operations through a Web-enabled mobile device such as a PDA.

Access to the Internet is practically ubiquitous in the modern world; when coupled with mobile trading software, the Web becomes a powerful tool that gives traders round-the-clock access to foreign exchange and other financial markets. Apart from viewing current market prices, the software also enables traders to conduct a technical analysis through advanced trading tools. Various technical indicators may be available, such as moving averages and Bollinger Bands. Financial Forex Trading

Functioning like its desktop-based counterpart, the platform for mobile Forex trading also allows traders to view their real-time account summary as well as their account history. In addition, traders are also given access to financial market news, allowing them to anticipate currency pricing fluctuations and take the necessary steps to earn from such changes.

A robust mobile trading program also comes complete with features that enhance user experience. It is equipped with sound alerts, notifying traders about changes in the market and eliminating the need to constantly keep an eye out for currency movements. Users may also change the language of the software interface as needed, and replace other features available from their default settings as well for a much more personalized experience. Financial Forex Trading

Forex Currency Trading Tools – Mobile Forex Trading Platform Gives Access to Financial Markets and Tools Anywhere

Forex Currency Trading Tools – Mobile Forex Trading Platform Gives Access to Financial Markets and Tools Anywhere

Forex Currency Trading Tools

With foreign exchange being the most fluid market in the world, mobile Forex trading is nothing less than a necessity. Currency trading is part of a 24-hour marketplace where opportunities for earning may arise any time of day. Thanks to the cutting-edge technologies offered by some Forex trading firms, it has now become possible to trade and perform other operations through a Web-enabled mobile device such as a PDA.

Access to the Internet is practically ubiquitous in the modern world; when coupled with mobile trading software, the Web becomes a powerful tool that gives traders round-the-clock access to foreign exchange and other financial markets. Apart from viewing current market prices, the software also enables traders to conduct a technical analysis through advanced trading tools. Various technical indicators may be available, such as moving averages and Bollinger Bands. Forex Currency Trading Tools

Functioning like its desktop-based counterpart, the platform for mobile Forex trading also allows traders to view their real-time account summary as well as their account history. In addition, traders are also given access to financial market news, allowing them to anticipate currency pricing fluctuations and take the necessary steps to earn from such changes.

A robust mobile trading program also comes complete with features that enhance user experience. It is equipped with sound alerts, notifying traders about changes in the market and eliminating the need to constantly keep an eye out for currency movements. Users may also change the language of the software interface as needed, and replace other features available from their default settings as well for a much more personalized experience. Forex Currency Trading Tools

More Web Marketing News Articles

Social Media Marketing – Dominant Platform for Internet Marketers to Rise

Social Media Marketing – Dominant Platform for Internet Marketers to Rise

While many online marketing mediums attract only few sections of online users, it is the social marketing platform that helps the businesses reach out to all categories of potential clients. Until a few years back, companies used to advertise their products and services at social clubs, functions and just about any place where crowds of people would assemble. Today, people have found a new way of socializing through online social networks. Businesses thus have an alternate and better solution to reach their customers.

Social media marketing is popular because:

- It is an inexpensive way to publicize business products and services among people

- It is an effective way to build long-term relationships with people, thereby leading to high conversion rates

- It takes one’s business to people living beyond geographical boundaries

- It offers quick turnaround by almost instantly driving traffic to one’s business website

Read further to learn more about the power of social media marketing.

Top Social Media Marketing Platforms

Facebook is one of the leading social media networks targeted by internet marketers to promote their business and build professional networks. Here are some marketing methods often adopted on Facebook:

- Creating business pages and posting regular updates can drive Facebook users to your business website.

- Creating groups and inspiring the Facebook users to join them. These groups can be about business products and services.

- Creating fan pages, and using status updates and features like the ‘Like button’ can further help one in business marketing.

Twitter is better known as a micro-blogging network. Here are some ways to use it for business marketing:

- Personal branding by getting connected to others and becoming accessible to them.

- Using viral marketing techniques by letting others tweet about your business posts.

- Setting up Twitter feeds to inform about new products and service updates.

- Providing live coverage of business events related to your company on Twitter.

- Finding prospects for your business by conducting keyword based searches on Twitter.

LinkedIn is a social media network that allows its registered members to maintain the lists of people they are familiar with, personally or professionally. So, how this network is used for social media marketing?

- As you keep networking with people on LinkedIn, your visibility on this social network platform increases.

- A public profile can be created on LinkedIn. Considering the popularity of LinkedIn with Google and other search engines, you profile has great chances of getting indexed online.

- One can also add his or her website or blog to the LinkedIn profile so that it gains popularity with growing individual networks

There are many other popular social networks like Digg, YouTube and MySpace that can be used more or less in the same ways as described above.

 Building Relationships

Social media marketing is all about building relationships with as many people as possible. It is easy to grow your network on social media platforms, but it is important to keep people interested in your presence. Here are some ways to do so:

- Employ a full team of individuals to communicate with people in your network. This should include making new friends, joining groups, participating in discussions, reading blogs and so on.

- Be real and honest in approach. Don’t create fake profiles or write fake comments on social networks. 

- Help others in solving their queries by offering suggestions and guidance.

- Have an insight view of what people in your network have to say about your business products and services. Don’t forget to ask people for their feedback, as it will help to analyze your ROI in social media marketing.

 It is important to be influential, yet social in your approach to make benefits out of social media marketing. Social media is a great platform for independent professionals and entrepreneurs to market their business, so make sure you use it wisely.

 

Find More Social Media Marketing Articles

Twitter New Ad Platform – ‘Promoted Tweets’

Twitter New Ad Platform – ‘Promoted Tweets’

One could argue that prior to launching a business there needs to be some form of monetary or revenue strategy set in place prior to implementation. This would be the logical argument and to think otherwise would be bad business. But the digital world has turned this idea on it’s head. Social network companies like Facebook and Twitter build products that are both useful and addictive, generating enormous amounts of traffic and loyal users. Building a business model is not a priority for them until the tipping point of users has been reached and the risk of turning off current users with advertising is low.

Understandably there has been a lot of hype around twitter and possible revenue strategies mainly because the company has been funded by investors and has yet to spread it’s legs and turn significant profit. Up until now it has relied upon its ’self serve advertisements’ to generate revenue. This has already proved appealing for some big brands and is a growing area for digital marketing spend.

Twitter announced this week that on the 20th of April this year it will launch it’s ‘Promoted Tweets’ which will place ad’s on twitter via search results. Initially the ad’s will work similar to Google’s Adwords, triggering on specific key words, but will have the capablitiy to change depended on consumer behaviour.  The potential for viral marketing is enormous via Re tweets. Companies announcing specials and deals will reap enormous benefits from the web’s answer to traditional word of mouth.

You can find out more here: www.focussearch.com.au

More Twitter Tips Articles

Is Twitter The Best Social Media Marketing Platform?

Is Twitter The Best Social Media Marketing Platform?

It seems that every time I open my email there is an invitation for at least one new social media network that has some revolutionary way to redefine my universe.

Some new networks are clones or adaptations of previous sites and target very specific segments. Twitter has taken the concept to the level of bumper stickers – short, simple and to the point. Just like a newspaper headline, you are able to get your message directly into the minds of your followers and provide them with links to more information.

As a professional Internet Marketing Specialist I know the power of the headline. Headlines need to encapsulate the entire story in the briefest possible way so that if the reader continues no further, they still have an understanding of the entire story, and have the option if continuing to find more information. With Twitter the information is provided with links, so that you can focus on creating attention getting “headlines” to drive traffic to your site or give a short synopsis of the story or product. With the number of media sources available it is the best that we can hope for with the apparent shrinking attention span of the human species.

Most of the social media sites have this short headline ability that can be used in the same way, but Twitter is the first site to slap the market “upside the back of the head” with the obvious power of the 140 characters available in each “tweet”. And if you can’t get it out in 140 strokes, is your message really going to be worth saying?

Twitter has also taking texting up a notch with the shortening of words, so you may have to spend some time “dcifrn” (deciphering) tweets. The downside to twitter is that for many users it is a novelty that is quickly set aside as not everybody wants to update the universe with a step by step breakdown of their life. What you notice pretty quickly is that the users who update the most frequently are businesses (especially media agencies such as news sites), marketing and public relations professionals, entertainers and politicians who may or may not even be doing their own tweeting. It is therefore essential that you target your tweets to followers who will be interested in what you have to say. Or, for that matter, what you have to sell.

So, yes…If you have to limit your marketing resources to one social media marketing platform Twitter is the one, but relax, most of the other sites are integrating direct connections with Twitter updates and can be cross posted.

No matter what form of marketing you engage in, you need the best education possible. An online university for internet marketers and community of entrepreneurs that will educate and guide you on your path to success is the best way to ensure that you reach your goals.

Wishing you every success,

Mike.

Twitter As A Platform For Online Marketing

Twitter is one great platform for internet marketing. Twitter is something like a social networking site which works like IRQ. Which means it can be called a slower version of instant messaging. Here a user can log in at any point to listen to conversations among millions of other users but does not find it difficult to follow. That is the twitter system. This delivers an ambient intimacy as an user is able to meet and greet thousands of people who would have been otherwise inaccessible due to constraints of time and space.

At Twitter you post small updates choosing whether to make them private and public. This can seem as an incredibly slow process. But over time this small consistent updates can help to serve as a powerful tool to build up an image. For example you can have a constant flow of news updates regarding your business. This keeps reader informed about your progress giving all the essential news without needing much writing and confusing and boring readers with a lot of data at once. It also helps to build up a level of anticipation keeping readers guessing. Choosing to set the privacy option can determine whether the messages are for public reading or a select group of people.

This is a good option for a CEO to be active in social media. CEOs rarely have time to make lengthy blog posts as usually they are always on the move meeting people. Using a mobile a CEO can send text messages to Twitter thus constantly keeping the contact base updated with anything that is to be shared. This makes Twitter a very powerful e promotion tool. It can help to build up a brand image over time.

Promotions and offers can be announced regularly on Twitter. This is particularly useful for a retailer. Events can be promoted in a similar manner and even late changes can be announced. Using Twitter can be a great way of finding out what is being said about your company or brand.

It is easy to make friends and create contacts by finding people with similar interests or people who have a interest in things that your company or brand promotes. You can then manage your contacts to “follow” you and thus be recipient to the regular updates from you. This way they will have a constant update of your activities, products and promotions. It must be said with its 140 character limit to every update Twitter is especially good for slow connections and downtimes.

Even political candidates are using Twitter to keep their followers updated. Barack Obama and many others have successfully used Twitter to achieve this end.

A glimpse of TAP Profit Funnel -twitter marketing platform

If you use Twitter as your favorite social networking tool or just started to promote your business using it, you may have wondered if there were some easy ways of automating income streams from it. I’m sure TAP Profit Funnel would be the first one for that matter.

TAP Profit Funnel is a Twitter Marketing platform to automate quality traffic generation as well as converting the traffic to sales with minimal human activity. In short, it’s a semi-auto pilot traffic-driving and income-boosting platform using Twitter™ as its marketing medium.

Even though, TAP stands for Twitter-Auto-Pilot, Grant J. Ferrari, the creator of TAP Profit Funnel defines it as a semi-auto-pilot system due to its nature of human participation. Without human effort, no business can be successful. However, what’s amazing about TAP Profit Funnel is working half an hour a day would suffice to make income of $12,000 – $ 15,000 per month. That’s it, TAP Profit Funnel will do the rests.Realizing Twitter potentials in marketing, many affiliate marketers are now trying to find their ways to promote their products from it. Few of them have made success enough to change their ways of marketing and living. There are no other secrets available but TAP Profit Funnel for now.If you have not been able to be the one of the very Few, surely the TAP Profit Funnel is for you.Whether you’re an affiliate marketer with steady income or a complete beginner who couldn’t make a dime does not matter with TAP Profit Funnel. It requires no prior knowledge of Twitter itself!.What you get from TAP Profit Funnel* Unknown Twitter Marketing Strategy & Tactics* Day-By-Day Timetable & Schedule for the first 15 weeks (Incredibly detail)* Live Webinars by Grant – Personal guidance and latest marketing info* Comprehensive training course on Affiliate Marketing as well as Twitter* Best practice – what Grant does to make incomeWith TAP Profit Funnel, there is no need- for a Website, Hosting, Lists- to BUY ADS- of experience- of budget – ZERO RISK!But, you need to work 15-25min/day and this is the KEY!!!

TAP Profit Funnel will be launched on Jan., 7th, 2010. Grant has stated that as he will personally guide and follow the development of his students, he has set the amount of licenses to a limited number of copies.If you need more detail review, here is a comprehensive review on TAP Profit Funnel with Grant’s 2010 Social media marketing report (free).