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7 Email Marketing Best Practices

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Home Page > Internet > Email > 7 Email Marketing Best Practices

7 Email Marketing Best Practices

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Posted: Sep 13, 2005 |Comments: 0
| Views: 780 |

Email is the most used service on the Internet and, doubtless,
most useful. Many people use the Internet only for checking
their emails. Email marketing can be useful only if done right.
Otherwise, it can get you more harm that benefits. However,
there are things you can do in order to ensure that your email
marketing campaign is going to be successful. In this article we
provide you with 7 email marketing best practices.

Deliverability

Deliverability is probably the most important issue in today’s
email marketing business. There are many spam emails and many
legitimate emails are flagged as spam so they are not delivered.
They are not getting thru ISP spam filters. Good deliverability
ratio is the first step in successful email campaign because if
your emails aren’t delivered then you don’t even have an email
campaign!

In order to ensure that your emails will have good
deliverability you have to choose your email marketing vendors
wisely. You have to check if they are on “Blacklist” or
“Whitelist”. There are different organizations like Spamhaus
project and SpamAssasin that have their own lists which are used
by ISP. If your email service provider is blacklisted your
emails won’t be delivered! Also, you have to ensure that your
domain name isn’t blacklisted. In order to maximize your
deliverability it is recommended that your email service
provider offers Habeas Sender Warranty Email Header.

Using our award-winning Group Mail product, whether it is Personal
Edition or Business Edition you can be sure that your emails
will be delivered because we have a constant cooperation with
ISP.

CAN-SPAM Compliance

Your email newsletter should be CAN-SPAM Compliant. It is
recommended that you require double opt-in subscription so that
your subscribers have to confirm their request to be part of
your email newsletter. Don’t add your subscribers without their
permission and you should avoid adding them manually even if you
have their permission. It is good that they do it using double
opt-in method. Also, avoid using pre-checked subscription boxes.
One of the products in the Group
Metrics software called Opt-In manager will help you to do
this easily.

It is essential that you provide your subscribers with an easy
way to unsubscribe from your email newsletter at any time, when
they want. It is good that you offer one-click unsubscription
process with an unique address. This way there will be much less
requests from your subscribers that you remove them.

CAN-SPAM Law also requires from email publishers that they
include their physical postal address so you should include it,
too. Your have to show your subscribers that you are legitimate
company which have a presence in “offline” world, too.

HTML and plain-text versions

It is essential to offer your visitors to choose if they want to
receive your email newsletter in HTML or plain-text format. It
means that you should regularly send both types. Sending HTML
newsletters have more benefits than plain-text email
newsletters. You can use email tracking only in HTML newsletter
with image embedding, HTML newsletters have better click-thru
ratio because they look like the real web sites. You can hide
long URLs so that they will look professional.

However, some people prefer plain-text versions and reasons are
different. They use email clients that don’t support HTML
emails. Another thing is that HTML newsletter types are larger
than plain-text newsletters. Also, one of the reasons why some
people don’t receive HTML emails is security. In HTML
newsletters some people can embed malicious scripts or use them
for phishing (when they pretend that they are representatives of
one company and when people click on a certain link they are
taken to their web site that is designed almost identically like
original). It is mostly used in financial fraud attempts.

From and Subject fields

Your From and Subject fields are very important for getting
better open ratio and therefore to have successful email
campaign. You have to remember several simple rules.

It is important that your From field be consistent. You have to
choose one name, whether it will be a company name or personal
name and use it constantly. Once you change your From field it
is most likely that your open rates will decline.

Speaking about Subject field, it has to be short and catchy, to
grab attention of your subscribers. Your email has to stand out
in usually overloaded inboxes. It is important that you don’t
shout so instead of

EXCLUSIVE INTERVIEW WITH…

use

Exclusive Interview with…

It is very good that you make your subject field standardized
and that the title be something related from the content of that
current issue.

For example, if you have a newsletter called Email Articles your
subject line can be something like this:

[Email Articles] How to Improve Your Open Rates, Issue#10,
August 29th, 2005

If your email newsletter has a longer title, for example, Email
Marketing Articles you can use this:

[EMA] How to Improve Your Open Rates, Issue #10, August 29th,
2005

Personalization & Segmentation

Personalization is connected with Subject fields, too. Some
people like to include first names of their subscribers in
subject lines in order to have better open ratio.
Personalization is also very effective when it is used in
editor’s welcome message or in articles.

For example,

Dear !*First_Name*!, welcome to the 10th issue of Email
Marketing Articles.

Powerful email marketing software like Group Mail,
beside standard personalization also has “if-then”
personalization for more advanced users.

Segmentation is the most important part in marketing. “What am I
selling and to whom?” It is not the same to sell your software
to novice users (newbies) or to seasoned users (knowbies). Also,
it is not the same to market your software to small business
companies and corporation. It is good that you make a good
segmentation of your email newsletter. Best way to do that is to
include several additional fields at sign-up process. Of course
this doesn’t mean that you have to ask 15 questions from your
new subscriber because many people leave when they see that
there are many fields to fill. After that, you will make several
email newsletters for each membership type.

With Group Mail 5 (Personal and Business Edition) you can make
unlimited number of lists with unlimited recipients in each.

Timing is everything

Another very important thing in creating successful email
campaign is timing. In almost every email marketing statistics
you will find information about when to email your subscribers.
So studies show that the best time for sending email campaigns
are days from Tuesday to Thursday. However, it doesn’t mean that
someone can’t have successful email campaign sent on Sunday. If
you send your emails in days that are not “prime time” you can
have a chance to avoid competition that will mail their campaign
in prime time. Tuesday-Thursday are generally best days for
mailing because, as you probably know yourself, too, not many
people like Monday (remember that song?). After a good weekend,
Monday is usually reserved for some consultation with the
management about weekly plans and task. Friday is, on the
contrary, favourite day for many people, because they are
planning their weekend. People often come home earlier on Friday
so your email can be buried in their inbox until Monday. And in
Monday, to be deleted with many others (we have already wrote
about Monday). On the weekend people usually don’t work but many
will still check their emails.

Also, you have to decide how often you want to send your email
newsletters. It will depend on your content. If your email
newsletter about latest industry news you can send your
newsletter once a month, because then it won’t be latest news
anymore. If you send a corporate email newsletter with news
about company and useful articles from your area of expertise,
monthly frequency is usually the best one.

You have to make several email campaigns and see which ones get
you best results.

And when we talk about best results the next logical step is
tracking.

Tracking

How do you know if your email marketing campaign was successful?
You have to know how many people opened your emails, what was
your click-thru ratio, your subscribers’ behaviour on your web
site after they had clicked and finally – how many subscribers
purchased your product.

With user-friendly Group Metrics you will be able to do that
and also to make polls to get even better view of your email
campaign

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Dejan Bizinger -
About the Author:

Dejan Bizinger is a Contributing Editor for Infacta. Infacta is
email messaging services company providing powerful, yet
easy-to-use award-winning Group Mail, software for sending
highly-personalized email messages and Group Metrics, software
for email tracking. For more information visit: http://www.infacta.com

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Basic Web Design And Web Development Practices

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Basic Web Design And Web Development Practices

Basic Web Design And Web Development Practices

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Home Page > Internet > Web Design > Basic Web Design And Web Development Practices

Basic Web Design And Web Development Practices

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Posted: Jun 11, 2010 |Comments: 0
|

When the web development process was initially introduced, just having online website made a company unique from others and marked it ahead of competition in the market. This is not the case anymore. A website should have a strong web design, undertaken by professional web designers or web developers so that it can depict the potential of the company and also contains all the information required. Lack of proper website design and obsolete web development techniques causes negative impression among the online users.
Ignoring basic and fundamental web design and web development practices by web developers will retract visitors of the website in initial minutes only. Bad website design can result in loss of target customers to other competing websites. While taking up web development process, aim to build websites that can score well on SE criteria and are visually pleasing as well. Website can become a dead investment if proper Search Engine Optimization is not carried out.
To differentiate between profitable and non profitable web design for online business has various criteria that can help you make decisions.
A good website design practice utilizes the home page to present clear and precise information on the services of the business. Website should provide organized and crisp look with well formed navigation. Home page becomes messy with irrelevant information and hence all such information should be avoided. The links and experience of home page should tempt the customers to visit the site again and again. The design or the layout of the page must not be messy so as to misguide or confuse the users and restrain them from further visiting the website. This will eventually lead to a loss for the company.
Proper care should be taken by web developers to avoid grammatical errors or spelling errors in the web site content. The relevant information can be formatted as articles, blogs, information or case studies. These should portray and promote the services and products offered along with their features and advantages. For better search engine optimization targeted keywords should be used in the content. Well planned web design or web development requires considerable time and patience.
Performance of the website should be one of the important factors in web design. Experienced web developers are capable of building high performance websites using latest website design technologies. Often having large number of images or videos takes extra time to load and interfere with page performance. Fonts and color schemes adopted should be eye-appealing and easily understandable. Web development team should take appropriate measure to have clean and clear code. Search option, if any, should provide quick results. Professional web development requires that the website is compatible with most of the browsers available. Having a good and attractive design, the website must also function appropriately as it is desired to.
Make sure that all the navigational links in the website are functional. Texts used for links should be expressive and attractive. The web design can consider having a navigational menu installed that site visitors can use to access any part of the website.
There are just few basics that a professional website design should consider to have credible website built.
Sitehatchery is a company which provides quality web design and web development services in Chico and California.

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<p>Best of the class <a rel=”nofollow” onclick=”javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);” href=”http://www.sitehatchery.com/portfolio.php”>web
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Unethical SEO Practices

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Website Design Tags

Practices, Unethical

Unethical SEO Practices

Search Engine Optimization practices has grown into a large part of owning any type of web page. Entrepreneurs and everyday individuals are beginning to think about how they are going to get their web sites to receive high rankings within search engines. Even though these people are seeking more and more technological assistance, many are unaware of what works and what doesnâ€™t.

Below, CODANK Charlotte Web Design and Internet Marketing Company has put together a list of unethical SEO practices as well as the best strategies to use. Be sure to discuss these tips with your chosen Search Engine Optimization professional before constructing a web site.

Unethical Search Engine Optimization Practices

Tricking search engines by imbedding hidden keywords in your website. Doing so will more than likely get you banned from most search engines. Artificially generating links to your site from unrelated sites in order to boost your ranking. Majority of search engines have a built-in mechanism that detects this type of deceptive practice. Artificially generating traffic to your site so that it appears more popular. Safeguards are in place to prevent this from happening. Getting around these safeguards could place you on the banned list for many search engines. Submitting your web site to search engines repeatedly for inclusion in the rankings.

Best Search Engine Optimization Strategies to Use

Proper Web Site Structure Keyword Tools & Services Pay-Per-Click Campaigns Behavioral Targeting Appropriate Written Content Tagging Your Web Site Suitable Links & Linking

About CODANK Charlotte Web Design

CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.

For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com

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Driving Web Traffic – Seo And Common Practices

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Website Marketing Tags

Common, Driving, Practices, Traffic

Driving Web Traffic – Seo And Common Practices

DRIVING WEB TRAFFIC

What good is having a store without customers? A TV commercial with no viewers? Similarly, a website without visitors is a waste of cyberspace and money. The reality is that many businesses have ineffective website marketing that fails to deliver sufficient return for the time, effort and money spent.

How does a small business draw visitors to its site? It can be like finding a needle in a haystack without the proper methods of identification and promotion. One solution is Search Engine Optimization.

SEARCH ENGINE OPTIMIZATION

There are millions of websites vying for attention. The worldwide web contains over 5 billion web pages, with nearly 7 million new pages—added daily! Optimum search engine optimization (SEO) is one way to ensure a constant stream of traffic to the site.

SEO is a necessity so that your website ranks in the top 30 search engine results. Submitting a site that is successfully indexed by a search engine is only the beginning. Content must be relevant to the search terms. Reciprocal links with complimentary websites also give a big boost in search engines.

HINTS FOR UTILIZING SEO

When you use the internet, what do you use for searching across billions of websites for the information you need? Do you use Google? Yahoo? AOL? MSN? There are hundreds of smaller search engines, but over 95% of all web searching is done on these search engines.

So how do you actually find relevant information? Do you go to Page 31 for results, or do you stop on Page 1 or 2? Search Engine Optimization is the art of structuring a website and providing content that is clear, cohesive, relevant, and popular—a crucial element of internet marketing.

It is the most economical method of achieving best results with search engines, and a great accomplishment to appear on a search engine under a keyword that is relevant to your business. Here are a few things to consider for your website so you can get the most out of SEO:

ü Content. Offer lots of content that is relevant to your small business or industry.

ü Keyword Enrichment. Make sure keywords that relate to your small business appear often throughout the body of your content.

ü Clarity and Grammar. Complex algorithms can look at the sentence structure and format, and will favor the sites that are well written.

ü Links. Send links to your website to your friends and family through email and explain what the company does in a clear, cohesive method. Have them forward the information to their friends, family and even acquaintances. Encourage them to talk about it with people on the internet.

ü Forums. Find forums that are related to your industry, product, or service. Create an account and offer free advice. Make sure to provide some links to your website where they can go to get additional information, but be careful to avoid spamming. (See below.)

ü Chatrooms. Offer free help and advice in chatrooms. If your website contains useful information, direct people there. Avoid spamming at all costs.

ü Traffic.Websites that receive high traffic are more popular than those that don’t. Even if the content is better on one that receives less traffic, it will not appear as close to the top of the first results page as the one with poorer content with higher traffic. In order for your website to be considered popular, it should receive more traffic than your competitors for that top position. This is where all visitors to your website make a difference. The more news you spread about your website (non-spam), and the more people you get involved, the more visitors your website will receive. With increased visitors, your website is more likely to be ranked higher, and therefore displayed higher.

SEARCH ENGINE ADVERTISING

Web advertising through search engines is also called sponsored search and search engine advertising. The most popular programs are offered by Google, Yahoo!, and Microsoft. Some offer Pay Per Click (PPC) services, also known as Cost Per Click (CPC), where the advertiser is only charged when a user visits the ad. Others use a Cost Per Impression (CPM) model where advertisers are charged every time the Advertisement appears on their website. Ads can take many forms, including text, banner ads, video ads, map ads, and even audio ads.

KEYWORD-BASED WEB MARKETING

Marketing based on a keyword search could take place through a search engine such as google.com, or a search engine partner site, such as shopping.com. For example, Google offers a service called AdWords, which allows companies, for a small fee, to have a link to their website featured when a user searches a specific keyword.

CONTENT-BASED WEB MARKETING

Many search engines (Google, Ask.com, Yahoo!, Search, etc.) have partner websites with specific content. The websites agree to let the search engines place content-specific advertising on their website, in return for a fee. The search engine then finds companies interested in advertising on websites with their desired content. For example, an online dog food retailer might have their advertisement placed on a site about dogs.

Both of these advertising formats allow advertisers to target specific users with certain interests. Generally, these advertisements are paid for based on either a pay per click campaign or an impression-based campaign.

SPAM AND OTHER BAD INTERNET MARKETING PRACTICES

Spamming is the abuse of the internet and email in order to send unsolicited and undesired bulk messages. The best recognized method of spamming is junk email. In fact, over 95% of email messages transmitted over the internet is SPAM.

Sincerely,

Ilya Bodner

Small Business Owner

SEO Practices and Website Design

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SEO Marketing Tags

Design, Practices, Website

SEO Practices and Website Design

Having a perfect website without exposure is like having a huge party with no guests! Simply building your website will get you no business unless you practice SEO services on it, and by SEO we mean vigorous and smart optimization of your website. In order to gain search traffic, one must know how to design the website by practicing maximum search engine optimization. Here are some tips you can imply during the initial stages of website designing and give your web site a small push in the engines:

URL Selection

Domain name or URL selection is extremely important. The closer the domain name is to your website’s major keyword, the more likely you are to get your site ranking high in search results against that specific keyword. For example, if you own a pet shop and your URL includes the word “pet”, you’re in on a good start.

Web Site Content

The one thing that’s equally important for your visitors and the search engines is the website content. Therefore, your web copy should be as savvy to attract customers and as keyword rich to draw search-bots. By content, we not only mean the text you put on website, but how you manipulate the text for both your visitors and the search engines. For example, placing keywords in the starting paragraphs, and generating Meta tags relevant to the web page text and so on. You can consult a good SEO services company for this matter.

Tags

Here’s how you can optimize your Meta tags:

Title Tag: Use 5-10 words to write a keyword-rich title that’s relevant to the page. Begin with keywords using sentence case.
Description Tag: Use 15-20 words, starting with several strategic keywords (170 characters). Make it compelling and relevant to receive qualified traffic.
Meta Keywords Tag: List your strategic keyword phrases up to a maximum of 744 characters. Use keywords that are relevant to the page.
Heading Tags: Position these tags at the top of your pages, using strategic keywords relevant to the page.
Alt or Image Tags: Use keywords to describe the image properly.

Hypertext Links

Make sure that search spiders have plenty of basic links to follow from your homepage. Normally what happens is that search engine spiders locate the links on your home page and then attempt to follow them. Preferably, make the keywords on your homepage link to its relevant page.

Site Map

Providing sitemap is a good tactic to make search engines find all your site pages, and is even helpful for the lost users. A site map includes a well organized list of all the pages on your site. You must provide one or more links to the site map from the home page.

Robots.txt File

Don’t forget to have a robots.txt file present in your root directory because some search spiders will not index a site if they don’t locate the robots.txt.file.

If you’re looking for a website that’s great on designing and also provides you with highly targeted visitors, good conversion rates, and a good return on investment, please contact www.seogp.com right away.

Link Building & Best Practices

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Best, Building, Link, Practices

Link Building & Best Practices

Link building is often termed as fishing which is logically correct in many respects. Just like a fisherman first hunt for a place where fishes are gathered and then tries to get their attention through bait. Same is the case with link building, in which one has to look from where heavy online traffic can be gathered and then comes the introduction of link bait in order to get the attention of the targeted visitors.

After the introduction of the bait, what you can all do is to wait for the bite. In the context of SEO, this process is called as Link Building. Link building can be done if you hunt for small and low-value links but it is of no use. Always go for high-value and trusted links that adds more trust and power to your website; hence giving your site better search engine rankings.

Link building is the most important factor in the success of a website and is often considered to be the most challenging as well. Remember; link building itself is not a challenge; link building using trusted link is a real challenge but it is a worth time spending task. So don’t hesitate in spending your time and efforts in building trusted links. There are various tricks or strategies that should be used by the webmasters for better link building. Although it should be noted that there are no particular tips and tricks for better link building practices. These usually depend upon the nature of the site and the targeted audience. If you ask ten webmasters about link building techniques, you might get ten different tips or tricks. All of them might be useful for your site or none of them might be useful for you.

Some Useful Link Building Tips & Practices:

Without any doubt, efficient link building strategies helps in improving site rankings and popularity amongst search engines. Following are some of the tips that you can use for better link building:

· Try to Get One Way Links: Considered to be the most difficult type of link to be achieved; one way link building, if achieved, can be used as your main weapon. In one way links, you have to strive a lot because you are not returning any link to the site that links to you. So to get this sort of one way trusted links, the content of your website has to be too good. There are several ways of obtaining one way links. Some of the most common ways of obtaining one way links are

· Blogs: Try getting knowledgeable bloggers that can write about your website. Bloggers may link back to your site when required. Always keep in touch with the bloggers that write about you or your site. Try to make blogs as an integral part of your website.

· Press Releases: In order to make your website more visible to the online world, distribute your own news through various online press release services. But, for that you must have something that others don’t have. Your news should be worth releasing. Online press releases can generate and direct unbelievable traffic towards your site and eventually it helps in better ranking too.

· Bookmarking: Try to get your site named in various sites that rank other sites. This is one of the ways of introducing yourself or making audience familiar about your website.

· Videos: One of the easiest ways of one way linking is to post your own videos that link to your site.

· Directory Submission: Quality directories help in getting quality links. Today, there are thousands of web directories available today, but you should always select the one that worth it.

· Viral Link Building: This is also sometimes called as link baiting in which you attract users with the help of unique and excellent site contents. This can be achieved through feedbacks, comments, blogs etc.

· Reciprocal Link Building: Although not so common today; reciprocal link building, if done responsibly, can result in better Search Engine Optimization by linking to sites of similar themes.

These were some of the most common link building practices that can be used by almost all sites of any nature. Link building is one of the most integral parts of SEO effort. It should always be done with care and in accordance with the contents of the website. The more you spend time in better and trusted link building, the more successful you will be in your search engine rankings.

Best Web Design Practices for E Commerce Sites

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Best, Commerce, Design, Practices, Sites

Best Web Design Practices for E Commerce Sites

You might have come across several web design tips and practices which are general in nature or you might have come across some best E commerce tips and practices which are programming oriented. But there is a very little material on the Specific web designing tips and best practices for Ecommerce website. Does good Web Design has anything to do with E commerce website, Yes in deed, this answer is quite common as good design is needed for almost all websites, for the users to hang on to the site or visit the site again. How ever there are several precautions and practices that one should adopt while choosing an already created template design or a new custom design for ecommerce website. As we continue this discussion you well understand the need for a good design for ecommerce site, when I mean good design I not only mean visually appealing but also one which has features to attract the users to the website and make visitors prefer your site over other sites.

The best way to make you understand the need for good web design for ecommerce site it to walk you through the basic and the skeleton steps that one must follow to develop a successful e commerce website and at each step I will be explaining the importance of design. Skeleton steps will be like these

The Beginning Step -Find out the purpose

At this step one should start determining what he wants as this helps in finding out the target audience, does there need for B2c, B2b Ecommerce applications or online auction, community buy and sell or any other kind of buying and selling application.

Careful study and analysis will help you determine what are the latest trends and technologies in developing such applications, how ever the main focus at this step is to find what you want the website to do. Following questions will help you understand what is needed.

•    Whom you are targeting?
•    What does the site offer target audience?
•    Who are your competitors and how the market is structured in the specific industry?

Second Step – Deciding on the look and feel of the website

Answers derived from the questions asked in the earlier step will help what you need. You might have arrived at what you want and whom you are targeting, now look for such similar sites already existing on the internet. Try to understand why they are successful and how they chose the images, graphics and colors. At this stage you might have decided on colors and what kind of images you need. I found many sites flooded with images with little importance to products. It’s very important to choose few images carrying greater meaning. Review your color choice to see it matches the target audience, always choose clear and neat looking colors that sooth the eyes of the visitors. And now about the Logo, Logo depicts the idea of what you are trying to sell and what’s your identity. Put across all these ideas to the designer who is going to design the actual design template. E commerce Web design is a specific service area of the web design jargon. Choosing a specialist will help you put across your ideas easily.

Third step –Creating Web pages and choosing Underlining Technology

In this step you need to decide on the technology for implementing the<a rel=”nofollow” onclick=”javascript:pageTracker._trackPageview(‘/outgoing/article_exit_link’);” href=”http://ecommerce.warriorzinfotech.com/”> E commerce solutions</a>. To start with, website design should be in par with the latest standards and practices to ensure quality, as part of this its preferred to develop the web site in pure “CSS” using “div tags” instead of going for standard html tables as they make the web pages heavy .Usage of images should be elegant and justifiable to ensure fast loading website. Ensure that the html and CSS code is W3C validated. This will ensure web pages appear consistent in all web browsers with out any problem. How ever if you come across any cross browser issues you can write separate CSS for each such browser to ensure uniformity.

Most of the users come to the websites but leave the site because of the unhelpful structure of the website. No matter how good looking website you designed if it’s not easy to use it won’t retain the visitors for long. Its very important to present the required information with minimum number of clicks. Proper choice of categories and the position of displaying categories of the products is very important.

Now the Decision about the software technology, the good thing about developing ecommerce applications is that you have lots of open source e commerce software available which are optimized and can be customized as per your needs. Choice of programming language depends on your existing resources and also on your budget for the application. Innovative ideas of presenting the information about the products will help attract the visitors trying to understand the products.

Fourth Step –Effective Project management and ensuring quality

You as the Product owner should manage your project proceedings to ensure project does not overrun your budgets. You should be innovative in presenting your website and should look in to every detail of all aspects of the website. Application has to be tested again and again to ensure there are no bugs and application functions as desired. Similar graphics to that of the website should be used for marketing news letters or sending mails to customers regarding the status of the orders.

Fifth Step – Live at Last

Now finally after completing the website, check to see it has all the functionalities of what are expected or document in earlier stage of the project once done application will be ready for release. It is suggested to make a Beta release of the application; you can mark the site as Beta Release by putting a beta release below the logo such that It appears on all pages of the website. This will help to preserve customer confidence even the application fails to perform as expected. After sufficient live Testing and customer activity you can make a final version.

Here ends the story of successful e commerce website what follows after this is adulation for the story and the story writer that would be you in the form of wealth.

Some Best Web Design Practices for E Commerce Sites

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Best, Commerce, Design, Practices, Sites, Some

Some Best Web Design Practices for E Commerce Sites

You might have come across several web design tips and practices which are general in nature or you might have come across some best E commerce tips and practices which are programming oriented. But there is a very little material on the Specific web designing tips and best practices for Ecommerce website. Does good Web Design has anything to do with E commerce website, Yes in deed, this answer is quite common as good design is needed for almost all websites, more visit to :- www.automatic-content.comfor the users to hang on to the site or visit the site again. How ever there are several precautions and practices that one should adopt while choosing an already created template design or a new custom design for ecommerce website. As we continue this discussion you well understand the need for a good design for ecommerce site, when I mean good design I not only mean visually appealing but also one which has features to attract the users to the website and make visitors prefer your site over other sites.
The best way to make you understand the need for good web design for ecommerce site it to walk you through the basic and the skeleton steps that one must follow to develop a successful e commerce website and at each step I will be explaining the importance of design. Skeleton steps will be like these
The Beginning Step -Find out the purpose
At this step one should start determining what he wants as this helps in finding out the target audience, more visite to :-www.javascript-magic.comdoes there need for B2c, B2b Ecommerce applications or online auction, community buy and sell or any other kind of buying and selling application.
Careful study and analysis will help you determine what are the latest trends and technologies in developing such applications, how ever the main focus at this step is to find what you want the website to do. Following questions will help you understand what is needed.
• Whom you are targeting?
• What does the site offer target audience?
• Who are your competitors and how the market is structured in the specific industry?
Second Step – Deciding on the look and feel of the website
Answers derived from the questions asked in the earlier step will help what you need. You might have arrived at what you want and whom you are targeting, now look for such similar sites already existing on the internet. Try to understand why they are successful and how they chose the images, graphics and colors. At this stage you might have decided on colors and what kind of images you need. I found many sites flooded with images with little importance to products. It’s very important to choose few images carrying greater meaning. Review your color choice to see it matches the target audience, always choose clear and neat looking colors that sooth the eyes of the visitors. And now about the Logo, Logo depicts the idea of what you are trying to sell and what’s your identity. Put across all these ideas to the designer who is going to design the actual design template. E commerce Web design is a specific service area of the web design jargon. Choosing a specialist will help you put across your ideas easily.
Third step -Creating Web pages and choosing Underlining Technology
In this step you need to decide on the technology for implementing the E commerce solutions. To start with, website design should be in par with the latest standards and practices to ensure quality, as part of this its preferred to develop the web site in pure “CSS” using “div tags” instead of going for standard html tables as they make the web pages heavy .Usage of images should be elegant and justifiable to ensure fast loading website. Ensure that the html and CSS code is W3C validated. This will ensure web pages appear consistent in all web browsers with out any problem. How ever if you come across any cross browser issues you can write separate CSS for each such browser to ensure uniformity.
Most of the users come to the websites but leave the site because of the unhelpful structure of the website. No matter how good looking website you designed if it’s not easy to use it won’t retain the visitors for long. Its very important to present the required information with minimum number of clicks. Proper choice of categories and the position of displaying categories of the products is very important.
Now the Decision about the software technology, the good thing about developing ecommerce applications is that you have lots of open source e commerce software available which are optimized and can be customized as per your needs. Choice of programming language depends on your existing resources and also on your budget for the application. Innovative ideas of presenting the information about the products will help attract the visitors trying to understand the products.
Fourth Step -Effective Project management and ensuring quality
You as the Product owner should manage your project proceedings to ensure project does not overrun your budgets. You should be innovative in presenting your website and should look in to every detail of all aspects of the website. Application has to be tested again and again to ensure there are no bugs and application functions as desired. Similar graphics to that of the website should be used for marketing news letters or sending mails to customers regarding the status of the orders.
Fifth Step – Live at Last
Now finally after completing the website, check to see it has all the functionalities of what are expected or document in earlier stage of the project once done application will be ready for release. It is suggested to make a Beta release of the application; you can

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Social Media Marketing Best Practices Brent Mclean Is An Account Director At Alterseekers, Inc

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Social Media Marketing Best Practices Brent Mclean Is An Account Director At Alterseekers, Inc

Social media has become the new battleground where brands have opportunities to fight for the hearts and mindshare of consumers. While social media is a relatively new phenomenon, it has been hailed as the most important shift in communications technology and media since the advent of the Internet itself. Participation in social media has skyrocketed into the hundreds of millions of active users and is increasing and spreading into broader demographics. People are spending an increasing amount of time (hours on average) on sites like Facebook, Twitter, YouTube, and also on blogs. Social media sites are increasing and everyday people are reconnecting with old friends, finding new ones, building business relationships, sharing their photos, videos, and thoughts on their lives, the world, and even the brands that they use.

Whether or not you’re tracking and following the conversations, your customers are talking about you online via their social media networks. They are writing about what they like as well as what they don’t like.

The brands that are successful in this new world of social media are those with a solid social media strategy for how to actively participate in the conversation around their brand. Consumer brands like Starbucks, Webkinz, Cold Stone Creamery, and Burger King have built awareness, preference and general goodwill among consumers through active social media marketing efforts.

But is social media marketing all just warm and fuzzy? Hardly! Blendtec achieved a five-fold increase in blender sales with a viral video series “Will it Blend.” Starbucks uses its “My Starbucks Idea” site (powered by the Salesforce.com Cloud) to generate and vet valuable product and promotion concepts. Dell estimates that their social media efforts create about million in revenue. Comcast set up the “@comcastcares” Twitter account to actively monitor and respond to customer complaints and requests – for a vastly better customer experience – which leads to increased retention and better word of mouth. Social media efforts can generate real business value and results, and those results and be tracked and measured.

But for every social media marketing success story, there are hundreds of failures. So many companies have gone to the effort of launching social media sites, but created boring, lifeless pages on Facebook, Twitter, YouTube, MySpace, and blogs that no-one is paying the slightest attention to. Why? Simply put: poor planning. These companies jumped on the bandwagon of social media marketing without developing an adequate plan with business goals and metrics and a relevant creative strategy, and their efforts simply died on the vine.

So who wins in social media? The brands that make a big splash seem to follow a pattern:

Start with a clear objective

If you don’t know what you want your customers to do, then how can you expect them to do it? If you don’t know what your business goals are for your social media marketing efforts, then how can you drive toward them and how will you know when your efforts have worked? You need a social media strategy. You need to set goals, create tactics, measure, and adjust. Slapping some social media pages together is not a plan.

Offer something of real value

Your customers engage in social media to enrich their lives. They are happy to interact with your brand, if you’re giving them valid reasons. Starbucks has 3.7 million Facebook fans on this principle alone! They regularly offer their customer fans coupons and other cool stuff, and it absolutely works.

Show your human side

Jonathan Schwartz, CEO of Sun Microsystems, achieved 400,000 visits per month on his blog merely by being honest and human. He was open with his thoughts and opinions and allowed his readers to post comments with the same openness. People respond to human connections over social media. The more real and transparent and the more personable your brand can be, the more you will win in this space.

Entertain

Let’s face it: social media is fun. We share our wacky stories with our friends and family. Likewise, we invite companies and brands into our personal conversation if they’re fun! Burger King gets recognized for their outrageous promotions like the Whopper Sacrifice application in Facebook where users could “sacrifice” ten friends from their list in exchange for a free Whopper. Successful brands have found that they can show a more fun and edgy side in social media than in other channels, and be rewarded accordingly.

Engage in the conversation

Your customers are talking about your brand, and they’re doing it via social media. Shouldn’t you be a part of that conversation? Starbucks embraced this principle with MyStarbucksIdea.com, where users can submit their thoughts and ideas and see progress on what’s being done with those ideas. Many brands monitor mentions of their name online and respond to customers who need help or have a complaint. When done correctly, customers appreciate this level of support and interaction, and retention and referrals will improve accordingly!

Track & Measure Sales Impact

The point of social media marketing is to make money. You can’t manage what you don’t measure, so track everything and make sure you’re responding to the information you’re receiving. We’re living in real time and social media has never been so demanding of instant gratification and response.

Earn while you learn

If you’re not making money, then you shouldn’t be in marketing. I’m not talking the hard car salesman here, but everything you do should track back to how it impacts your sales. If something’s not driving sales, then figure out what needs to change. You’re never going to bat 1,000, but the more profitable your marketing efforts are, the more “at bats” you’ll get from your company.

For more information on Social Marketing, please download our Free Webinar on Monetizing Social Media: How Do You Make Money with Facebook and Twitter.

Things you must know before using Twitter for your SMO practices

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Twitter is surely a very active tool in the social media optimization block today, every webmaster is trying to get a strong hold over this efficient tool to get his website optimized in the best possible way. However, like any other internet marketing program, twitter too needs a planned strategy that can ensure profitable results in a stipulated time period. So, here, we discuss a few major tips that one must include in his SMO strategy to reap the best out of twitter.• One Fifth of Twitter accounts have never posted a single tweet: Around 21 percent of the total twitter accounts are entirely idle placeholders, who might have registered to secure a username for future use or simply to experiment with the tool. • Only 6 percent of the accounts carry more than 100 followers: Considering twitter as a recent upcoming social media optimization tool and the fact that people mostly create an account on twitter to experiment this tool, it has been found that only 6 percent of the total twitter users have over 100 followers. The rest 94 percent exhibits considerable low followership.• March and April were blissful for Twitter: During these two months, many famous celebrities created an account on twitter and launched their quests to have more than a million followers. This provided an easier and a much simpler way to many for entering the podium of social media. • Manageability gets out of control after 150: It is noticed that twitter followers tend to follow back till 150 followers. However, beyond that number of connections, the reciprocation rate seems to have been fallen down radically. Such a situation hints that after 150 connections, people choose to shift from using Twitter for more personal use rather than sharing their happenings with everyone in the list.• Tuesday is for Twitter: Research reports have clearly shown that Tuesday receives the highest number of tweets and is further followed by Wednesday and Friday, when retweets happens the most. Every individual using twitter for his/her social media optimization purposes must keep this in mind.• Twitter is home to social media geeks: This is no revelation. More than 15% of Twitter users following over 2000 people are internet marketers who are using it for the purpose of social media optimization. They create an account on twitter to post their updates every day and use it frequently for direct communication.• A small minority creates most of the activity: Small minority of actively engrossed content creators generate the highest rate of the activity on a site. However, such a thing is common on other social networking sites too but on Twitter its presence is much more profound. Statistically, it has been pointed out that around 5% of users account for 75% of all activity, and 10% of users account for 86%. This clearly indicates that the site has procured a huge percentage of audience clear of those who mainly come with the purpose of social media optimization.

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Social Media Marketing Best Practices Brent Mclean Is An Account Director At Alterseekers, Inc

Things you must know before using Twitter for your SMO practices

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