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Putting Google Ads On Your Ecommerce Site

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Putting Google Ads On Your Ecommerce Site

Putting Google Ads On Your Ecommerce Site

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Home Page > Business > Putting Google Ads On Your Ecommerce Site

Putting Google Ads On Your Ecommerce Site

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Posted: Sep 26, 2010 |

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One of the biggest debates in the ecommerce world is whether to post PayPerClick advertisements on a website, or not. Many sites are using video advertisements to improve the look and feel of their sites. Others are hoping that PayPerClick will offer a passive source of income, but this short-term thinking may cost the company serious profits.

The purpose of a PayPerClick ad is to take a visitor from your website and put them on another website. This person leaves before they ever see the host company’s squeeze page, buy-now page, or Social Networking tools. This means that a potential customer is gone for good. The problem is – the ads on the host company’s website represent the competition.

PayPerClick Passive Income

On one side of the debate is the idea that PayPerClick lets ecommerce businesses generate some revenue from people who were going to leave the website anyway. The problem arises when the website looks at the actual numbers.

It takes several months before Google starts registering clicks, even if thousands of people have already clicked the link. Even when Google does start registering links, they rarely register more than one half of the actual links. In many cases, Google counts less than half.

Then, there is the Page Rank Trap. Google only pays a percentage of the money promised, based on the site’s page rank. A site can build more than 10 000 inbound links and 1000 pages of content and still have only Page Rank 3, earning about .05% of Google’s promised payout. Many sites (non MFA – Made For Adsense) work for 2 – 3 years before they earn 0 a month.

A website can make hundreds of dollars a month from Adsense, as long as the primary purpose of the site is to generate PayPerClick traffic.

PayPerClick Traffic

Many ecommerce businesses sign up for a PayPerClick program through Yahoo or Google to generate traffic. While the search engine advertising companies promise that they do not favor their advertisers, it is foolish not to. They are only cutting their throats letting sites which do not use their ads to rank higher than the sites who do use their ads.

From this side of the fence, PayPerClick is a good deal, because you are the company stealing customers from the competition. However, very few PayPerClick programs give the advertiser control over sites they appear on.

Google does, to a certain extent. It is possible to visit a major competitor’s site, which generates millions more hits than your site does, and place an ad on their pages. However, this does not guarantee that these same people will not click off your website.

Rule #1 of Sales
The first rule of sales is to hook a potential customer. This means keeping them on the host ecommerce site, and encouraging them to click through the links until they reach the buy now page.

There are some crafty ways to do this. For example, make the link bar to squeeze pages and buy-now pages look like PayPerClick ads. Another trick is to lead people from one website owned by the host company to another of their sites, in effect, creating a big circle.

However, make sure that the main pages are optimized with no=follow code in the links. Search engines penalize this type of ‘black hat’ SEO trick. The no=follow code in the ads will prevent the search engines from penalizing the site.

Both of these tricks will keep potential visitors inside the company’s ecommerce sites.

Another trick is to use a ‘default’ internal search tool. Instead of Google’s search, use one that defaults inside the ecommerce network’s sites, instead of on the world wide web.

Keeping customers is the only way to increase profits, and retain customers.

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How many people click on google ads ?
In the vedio maverickmoneymakers he talks about adding the copyright symble to attracte buyers but said it was alright with google didnt sound right do you know of what iam speaking of mp.tazz@gmail
I have an website that carry a lot of different products for customers to buy from. I need help in writing an good ad that would drive customers to my site, look through the site and buy

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Putting an Online Marketing Plan in Place

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Home Page > Internet > Internet Marketing > Putting an Online Marketing Plan in Place

Putting an Online Marketing Plan in Place

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Inbound Marketing – Putting it All Together for Lead Generation

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Inbound Marketing – Putting it All Together for Lead Generation

A difficult economic environment has forced many companies to take a long hard look at how they do business. The financial crisis of 2007-2009 saw the stock market hit numbers that were way below the highs of past years and governments scrambling to put together rescue packages for collapsing financial institutions. Many industries shed numerous jobs. As would normally happen during such events, the focus always starts to move towards ways of cutting costs while at the same time not compromising the company’s core business model.

One such area that often starts to suffer from budget cutbacks is marketing. After all, many argue that marketing might not form a core component of the business especially if they perceive that products have already picked up sales momentum in the market. Of course this would be a tragic mistake because even the strongest brands and products in any industry still need marketing in order to not only sustain but also grow sales. The better approach is to turn to more innovative and effective ways of marketing your products – this is where inbound marketing comes in.

But what is inbound marketing? In a nutshell, inbound marketing is geared towards making your customers look for and find you. In traditional marketing techniques, the focus has always been on the company looking for customers. The media used included print advertising, television and radio ads, telemarketing, trade shows and email marketing. But what happened? Advances in technology as well as the emergence of privacy legislation have had a profound impact on these modes of advertising.

For instance, telemarketing can be restricted when users request to be added to a ‘do not call’ list. Television advertising is no longer guaranteed to reach every person that tunes to a particular channel. There is increasingly the option to turn off advertisements as viewers demand more television content and ask for less advertising. Email spam is now not only blocked by spam filters, but can organization can get into trouble with the law for sending what would be classified as unsolicited email. Add to all this the mental numbness that consumers start to get into by being exposed to too much advertising. For instance with so many billboards, a billboard advertisement may not have as much impact or draw as much attention today as it did when billboards were first introduced.

Inbound marketing turns the entire concept of traditional marketing on its head. Rather than interrupt your TV viewing or radio listening with copious amounts of advertising, the video advertisements are developed and then placed (usually on the internet) somewhere where people can go and view them. Rather than placing advertisements in print publications, inbound marketers create their own blog that their customers will want to visit on their own volition and enjoy reading the content. Telemarketing is replaced with people wanting to call you to request more information on your products. In short the customers come to you and not vise versa.

There are 3 key components necessary for any Inbound Marketing campaign. How you execute these three components is what will determine how successful your Inbound Marketing strategy will be. It is what will shape the number and quality of leads that your website and business attracts.

The first key component is content. Content is indeed the cornerstone of any inbound marketing campaign as it is the quality of your content that will attract potential customers to your business or web site. You should make the content informative, unique and interesting if you are to achieve maximum marketing efficiency.

The second component of Inbound Marketing is Search Engine Optimization (SEO). SEO will make it much easier for your potential customers to locate your content through search engines. It is a long known fact on internet users that on average, the majority of visitors to your website will have been redirected through a search engine. Employ the different techniques of SEO as would be appropriate for your business and product. Make use of the right keywords and develop quality back links.

Social media is the third component of Inbound marketing. Social media is what will give your content that punch it needs to have maximum impact. When distributed and discussed on the major social networking sites such as Facebook, Twitter and MySpace, your content and thus products and business gains credibility and is a powerful way of drawing new customers to your site.

There are two main reasons why Inbound Marketing is more efficient than the traditional (or Outbound) Marketing techniques.

First of all, it is more cost effective. Outbound marketing will often be characterized by huge spend on buying advertising space on television, radio and print, as well as renting space at trade shows. Costs are significantly lower with Inbound marketing. A blog cost almost nothing since setting up an internet blog is free. You need only create content which is cheap even if you get someone else to do it. The largest social networking websites such as Twitter, MySpace and FaceBook are free to join and can draw thousands of potential customers to your site in a short time.

The second advantage is that Inbound Marketing targets customers more effectively. Traditional techniques such as mass snail mailing, e-mail and telemarketing campaigns are poor in niche targeting and often come across as haphazard and thus annoying to some of the people reached. Inbound marketing only handles people who demonstrate interest in your content and are therefore more likely to be interested in what it is you are selling.

Duncan Wierman is an Ex Software company CEO turned Real Estate Investor and Marketer. Discover how to use creative online marketing methods to generate more business. Duncan is also offering readers a complimentary copy of his lead generation software at http://www.onlineleadfinder.com

Social Media Marketing – Putting Social Media Marketing to Use

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Social Media Marketing – Putting Social Media Marketing to Use

One of the most important things needed to make sure an online business succeeds is the number of page hits â€“Â or web traffic â€“Â that its website gets at any given time. Itâ€™s a clear indication of how exposed your business is to the market. Social media marketing plays a part in helping to increase and also retaining web traffic.

The easiest way to tap into the social media marketing resources is the various social community networks that are so popular these days. Websites like Facebook, Friendster, MySpace and Twitter, with their huge following, offer a readily available stream of possible patrons for your business.

There are also other social networks that cater to niche markets if you are looking to target more specific groups of people, for instance ThreadBanger and Etsy, which are geared towards crafty and D.I.Y enthusiasts. Registering an account with any of these services makes it easier for these people to connect with and get to know your business and the services and/or products you offer, of course making sure to provide information about both.

Once this is done, all you need to do is provide a link to your profiles on the respective social community networks youâ€™ve chosen.

Another attractive point to making use of these social marketing networks is the fact that they are all free. If you discount the hours or the utility that you have spent while working on your profile and updates, you are not spending anything at all.

Using social media marketing to generate more awareness about your services and/or products â€“Â which can potentially translate into more business â€“Â without forking out any money can be summed up in 2 words: free advertising. Thatâ€™s one more cost that you can strike off your worry list.

Fans of your website and/or your business will most likely follow or add your profile in these social community networks. When this happens, these services will automatically notify them of any updates that you have posted. The number of â€œfriendsâ€, â€œfollowersâ€ or â€œsubscribersâ€ â€“ each social community network have their own pet names for their members â€“ are a gauge to measure how many people know of your business, much like a web hit counter on your website. But unlike the latter â€“ where itâ€™s hard to differentiate numbers of one-time visitors and repeat visitors â€“ you can be assured that the number of people you have on your friends/followers/subscribers list are those of retained followers.

Putting Out a Website – Tips and Tricks for Effective Website Promotion

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Firstly, some basics. Like it or loathe it, Google is the God of the internet. If you want people to visit your site, you’re going to have to do things the Google way. What’s the Google Way? Follow their Webmaster guidelines as closely as possible – these can be found here: http://www.google.com/support/webmasters/bin/answer.py?answer=35769 There are guidelines on design and content, technical guidelines and quality guidelines. All three sets of guidelines need to be considered together – so for example, whilst it’s important to develop interesting content that users want to find (per the Google quality guidelines), their advice to “think about the words users would type to find your pages, and make sure that your site actually includes those words within it” is telling you to make the pages keyword rich too (per the Google design and content guidelines) without keyword spamming. When you understand all of these, and you’re happy you’ve followed all the rules, you need to get to grips with the way Google ranks sites – an article on this can be found here: http://www.google.com/corporate/tech.html If you’re confident with all of this, you’ll know that your two main goals are to obtain: <ul><li>Keyword rich quality content</li><li>Quality links to your site from other trusted websites</li></ul> So let’s think about how you can attain these goals. 1. Finding keywords To do this, we can use a free tool that Google provide: https://adwords.google.com/select/KeywordToolExternal. Type Google Keyword Tool into a search engine and decide on common words or phrases that you think describes your niche content (make sure you check the ‘use synonyms’ box to get the best variety of results) When you have some results, click on the “Approx Avg Search Volume” header to sort by the average monthly volume. You are going to take each of the search terms that look like good possible keywords and run a search on Google for them. You’re looking for keywords that don’t have much competition – so what you need to record is the number of matching pages. This appears on the right hand side of your search results, e.g ‘Results 1 – 10 of about 99 for thiskeywordterm. (0.55 seconds)’. You can also get an idea of the competition from the results under the column ‘Advertiser Competition’. Don’t forget to keep track of your results – either write them down or download the results in CSV format (this can be opened in Microsoft Excel or another similar spreadsheet program). When you have that information for a good handful of keywords you want to come up with a success potential ratio for each. It’s easy. Just divide the “Approx Avg Search Volume” by the number of pages for that keyword on Google. This is your success potential ratio. The higher the number, the better. Example A: Approx Avg Search Volume (6,500) / Matching Pages on Google (100,000) = .065 is your Success Potential Ratio Example B: Approx Avg Search Volume (9,750) / Matching Pages on Google (233,000) = .042 is your Success Potential Ratio Example B has a lot more searches performed, but has even more competition than A. This means the keyword from Example A is likely our best bet to target. When you’ve got your keywords, concentrate on making your content keyword rich for these. It will also help if you read some articles on SEO (Search Engine Optimisation) so you know what factors Google and other search engines take into account. These are good articles: http://www.seomoz.org/article/bg1 http://www.seomoz.org/article/search-ranking-factors 2. Set up Wordpress Wordpress is a great tool for search engine friendly content. It’s very easy to use and update, and you don’t need to be a programmer to work it (although lots of programmers do use it because it’s a fast way to get websites live). Just type ‘Wordpress’ into Google to find the Wordpress site – if you’re not very web savvy, there’s a Dummies Book you can buy to help you create your site. 3. Create Content You need to create your main pages – About / Contact Us / Your Order Page etc but you also need keyword rich content that will help search engines find your page. There are several ways you can go about doing this. <ul><li>Purchase 6-10 articles based on the keywords that you have chosen (2 keywords per article). This is a bit hit and miss because you need to find good writers. Essaybay (http://www.essaybay.com) is a good place to find writers for this – people bid on your work and you can read their reviews (and samples of their work). Academic Knowledge also have a good base of certified and tested freelance writers<li>Get another 6-10 articles from article sites. There’s a list of article sites below. Forget what you’ve been told about duplicate content. It’s okay to have some – as long as your entire site isn’t made up of these articles</li><li>Find 3-4 videos from youtube etc that are relevant to your service (obviously not advertising anyone else’s of course)</li><li>Publish 5 of your articles to start (begin with the original ones) then 1-2 every few days</li> 4. Get Links You need to get quality links to your website. You can do this by circulating your articles around the web and including links to your site both in the articles and underneath in your ‘signature’. Submit around half of the articles to: 1. EzineArticles 2. GoArticles 3. WebProNews 4. ArticleDashboard 5. SearchWarp 6. ArticleBase 7. Buzzle 8. ArticleCity And the other half to: 9. IdeaMarketers 10. Site Reference 11. Article Alley 12. Web Source 13. Amazines 14. Submit Your Article 15. TheWhir 16. Excellent Guide 17. Directory Gold 18. Articles Factory 19. Content Desk You then need to submit the site to around 20 web directories, and as many of the following as possible: Ice Rocket Kaboodle Spicypage Spotback Wagg.it Mister-wong Ratemysite (.com and .net) Ratemyeverything Finally, try to adapt the articles as news articles and submit to Zimbio Digg Humsurfer Buzzle 5. You’re done – for now. Submit your site to Google (type ‘add URL’ into Google and you’ll get the right page) and the other top search engines. But don’t stop now. To make a success of your site, you need to repeat the process as often as you can – writing articles with links to your site and submitting them to the article directories frequently. There are far more article directories than I have listed – at least 50 good ones. If you submit two articles a week and get an average of about 200 people reading each of your articles on each directory per month, that’s 80,000 readers a month. If just 20% of readers click through to your website, that’s 16,000 visits a month. If you can spare the time to submit an article a day, you’re looking at over 50,000 visits a week sourced just from articles. Don’t forget that you’re going to need to track your results and a good way of doing this is Google’s webmaster tools. You can monitor external links to your page from that.

Jennifer is a Fellow of the Institute of Legal Executives, holding the LL.B with first class honours and having over six years of experience as a lawyer in private practice. She now works for a private company in the Midlands and, in her spare time, writes for various websites including Academic Knowledge.

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