How Coca-Cola is Reinventing their Marketing Strategy with Social Media

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How Coca-Cola is Reinventing their Marketing Strategy with Social Media

Coca-Cola created a new office of digital communications and social media earlier this year. Clyde Tuggle, senior vice president of corporate affairs and productivity at Coca-Cola, explained why: “Mass media is declining in importance. Our future success depends on our continued ability to connect people to our brands and our company all around the world, one person at a time. Our new office of digital communications and social media will help us become even more comfortable and effective in these new spaces.”

This is very big news for a company who used to spend over a billion dollars a year on traditional advertising alone. But what Coca-Cola has learned – no matter how catchy your slogan is or how spectacular your TV commercial looks, you must still work diligently to ensure that you remain number one and a viable, competitive force.

One interesting social networking idea Coca-Cola has developed is a site called CoketTag. CokeTag is a Facebook widget for sharing links. It allows you to make a customizable widget including links from anywhere and share it with your friends.

“This Facebook effort was in pure viral form,” said Phil Mooney, Director of Heritage Communications, one of CokeTag’s creators. “Today, our Coke Facebook community has 3 million members. The only larger community out there on Facebook was for Obama for President,” he added. “Coke made the decision to ‘not go corporate’ and let the group remain in the fans’ hands.”

Mooney cited the example of the Coca-Cola Facebook community that spawned virally, a result of “two guys in LA who created a fan page.” Facebook asked Coke to take-over and manage the Facebook group — as per its policy that brands own their named real estate. Instead, Coke contacted the two group creators and let the fans decide where to take that conversation.”

Phil Mooney has some advice for other companies: “Don’t be afraid to let your community, not the corporation, take ownership of your brand identity. They can be the customers who form more naturally to develop brand attributes.”

Coca-Cola has spent a lot of time building their presence and that has made them very popular. What Coke is doing is what every online corporate entity should do: embrace the effects of an internet presence and capitalize on it. Even if you don’t “get” the platform at first, try try again.

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Adult Web Marketing: Reinventing and Promoting your Porn Site for Lasting Results

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The Internet gives you one of the easiest accesses to pornography. Just run a search using the terms porn website and you will find millions of them. Don’t be surprised by the number of porn websites present in the World Wide Web. Porn websites presents a classic online model for making quick bucks. These sites do good business by not only attracting traffic but also by achieving a high visitor retention rate. After all, there is not a single person who does not fantasize seeing nude images or videos. This is why there is a rapid growth in the number of porn sites. This also explains the popularity of adult web marketing and promotion services. If you have an idea, you need the help of developers and designers and also marketers and promoters.

Every adult site offers almost the same contents – nude images and videos. But visitors also want something different, something extra and not mere videos and pictures. After all, nudity and sex can be represented in different ways. There should be more options offered to the visitors. Innovative ideas backed by latest tools and techniques can bring a difference to your content. This is where an experienced adult web marketing company comes into the picture. With years of rich and relevant experience, such companies can make a big difference to your site. It might be possible for every porn website to make good and quick money, but sustaining the success may not be as simple. Companies offering adult web promotion services can constantly reinvent your site by bringing in new ideas and technologies. They also manages you your content by adding new pictures and videos and also by deleting stuffs not liked by visitors. You must come across porn site stuff with violent and fetish sexual acts. Such contents are also best avoided. There need to be some substance in your porn site too.

An adult web marketing company also offers technological tips and suggestion for your site to make it more user-friendly. Pop-ups are a perpetual irritant for visitors; they should be avoided as far as possible.