Law Firm Press Releases – A Guide To Get Noticed On The Web
Law Firm Press Releases – A Guide To Get Noticed On The Web
Law Firm Press Releases – A Guide To Get Noticed On The Web
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Home Page > Marketing > Marketing Tips > Law Firm Press Releases – A Guide To Get Noticed On The Web
Law Firm Press Releases – A Guide To Get Noticed On The Web
Posted: Nov 01, 2010 |Comments: 0
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In the old days firms sent out a press release to the local or national newspapers with announcements such as new additions to the firm, cases won and other statements the press might pick up and give some favorable mention in their publications. They would also to PR damage control and announce press conferences. What they wanted the most was exposure.
That was then. This is now. These days press releases are more and more used simply to gain links to the website.
Most potential law clients will use the web to find an appropriate lawyer in their area. One that they could be reasonable confident in. After all, seeking a lawyer means you have some sort of legal issue.
Lawyer websites are very competitive. The stakes are high. One client can mean tens of thousands dollars in fees. That’s one reason using Google’s AdWords to advertise is very expensive for lawyers. They pay and where from 4-40 dollars per click.
What any web marketer knows it is the natural searches that counts. If you search for a lawyer in Chicago you will get millions of results. 90% or more clicks will come from the top 10 firms. Unless you are on the first page in Google – your web site is just there gathering cyberdust.
So how does one get on the first page? It is not easy. There are several factors such ad keywords in the domain name, a clean and effective website and good content. In order to get great rankings in search engines – aside from the above – there is only one method that has stood the test of time:
One way – properly formatted links from related websites or content pages. There are several methods to get these links, you can ask your competitors, (good luck) you can buy them at prices ranging from -50/month or you can write articles and submit them to article directories. This is one of the best ways.
However, press releases is an underused method amongst attorney firms. There are some steps to the process:
1. Write the release. In a language that is geared towards editors looking for “news” or a new angle to an old subject.
2. Submit it to free and paid press release services such as prweb. The release will not only be posted on their website, but also syndicated to other sites via RSS. So your link will, over time give a high rank of importance to your site. Especially since most sites will be focused on law issues.
The purpose now is not really to have press or others read the release and write about your firm – and when they do it’s a bonus. The purpose has become much more simple: Get Links.
I have done this on several occasions, and links to my sites do increase over time. It is not a quick fix to get links and rankings, but it sure helps. I would suggest aiming for at least one release a month, maybe more. And have a strategy in place to distribute.
Couple that with some genuine article writing and submission – your site will grow in rankings – and I have seen an accelerated growth in rankings as ling as the pressrelease/article feeds are maintained.
Bottom line: Do anything for inbound links.
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Ingvar has been advising and developing websites for lawyers since 1999. He is especially adept in getting lawfirm websites ranked well on search engines.
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I have been looking to open a bank account in panama and i have been reading that the best way is to go through a law firm located in panama. Is this a good idea. Also is panama legal a reputable firm
How many law firms are there in the us ?
How many law firms are there in the uk ?
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Simple Reasons to Issue Press Releases
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Home Page > Internet > Internet Marketing > Simple Reasons to Issue Press Releases
Simple Reasons to Issue Press Releases
Posted: Dec 04, 2010 |Comments: 0
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Every once in a while you should add something a little extra into your online marketing efforts. While everyone scrambles to figure out how to use Facebook and Twitter every day for immediate buzz, it’s still very important to slowly establish your website as a local authority.
In our measurements so far we see absolutely zero optimization value from Twitter links or Facebook links back to your website. Usually when someone links from another website to yours it will help build your authority status. But that doesn’t seem to be the case with Twitter or Facebook.
The more information you publish to the web outside of social media, the more inbound links you will accumulate. Article publishing and blogging on sites other than your own will help.
Another possibility is to issue news releases online. A very popular paid news release house is PRWeb.com. If you have the money, use this professionally recognized and reputable service, and they allow video and PDF attachments to each release.
There are also dozens of smaller, free, news release websites. Once of the basic sites we use is PRlog.com
You should issue a simple press release the next time you run an event, or get a new inventory line in the store. The press release has the event details as well as links back to your website. Once published, these press releases last forever, and so will the links.
Press Release writing is easy to learn. Keep in mind that mostly news outlets will filter through your releases. Other sources will capture and display the ad as well, like news feeds in a browser toolbar, news feeds on cell phones, and web applications that display current local news side by side with emails you are reading.
You might also find your news release appearing in some daily jewelry trade newsletters. JCKOnline.com includes short stories or press releases all the time in their daily eNewsletter.
And finally, your local newspaper may even notice the release and call you for an extended interview that can turn into a lot of local publicity.
Even if you don’t get the publicity, these press releases help build online reputation, authority and links. It’s easy and free.
Matthew Perosi is the founder of the Jeweler Website Advisory Group, otherwise known as jWAG for short
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Are press releases worthwhile marketing tools?
I have dated someone for a year now and he has financial issues every month. I don’t feel that he would be a good provider and I don’t want to marry him. Would this reason appear to be superficial?
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Home Page > Marketing > Press Releases > 9 Tips for Writing Effective News Releases
9 Tips for Writing Effective News Releases
Posted: Oct 12, 2009 |Comments: 0
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Have you been tasked with drafting news releases on your companyâs behalf, and you donât know where to begin? Creating an effective, informative and intriguing news release doesnât have to be a challenge. Follow these 9 quick and easy news release tips to ensure success:
1. Make sure the length of your headline and body copies are not overwhelming. Headlines should be no more than 80 characters in length, including spaces, and body copy should be between 300 and 800 words.
2. Write professionally, and avoid hype, slang and excessive exclamation points.
3. Use real-life examples to show how your company solved a problem.
4. If you are running a new promotion this season, tell readers where they can go to learn more. Donât give away all the secrets.
5. Blog posts should be reformatted into traditional news or press release style to be effective.
6. Use active voice. Verbs in the active voice bring your news release to life. For example, instead of âThe Company was honored by the governor at the banquetâ use âThe governor honored the company at the banquet.â
7. Limit the number of Web page links in your news or press release to 1 for every 100 words.
8. Using industry jargon in your news or press release is fine, as long as you include samples and definitions that will help those outside the industry understand.
9. Work with a company like PRWeb to help you communicate your news to customers, prospects, analysts and the media. They will also work with you to ensure youâve written an effective news release.
Make the process of creating effective releases even easier with some additional news release tips and information.
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World wide web Marketing Course – 5 Suggestions on How to Use Press Releases to Produce Targeted traffic
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Home Page > Business > World wide web Marketing Course – 5 Suggestions on How to Use Press Releases to Produce Targeted traffic
World wide web Marketing Course – 5 Suggestions on How to Use Press Releases to Produce Targeted traffic
Posted: Oct 06, 2010 |Comments: 0
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Press Release is another great way to create targeted traffic to your internet site. It is possibly not as frequent as other targeted visitors generation methods since additional care and skills are required in writing for Press Releases. Nevertheless, it is often a tool that quite a few commercial businesses adopt of community.
Following are five Tips to contemplate for efficient Press Launch advertising and marketing of Insiders HQ Review :
1. Make certain your press release is of high top quality
Don’t attempt to copy information from the net or other printed sources. You might use those material as references, but your content should be as original as doable. What you launch ought to actually be news worthy. For instance, you might be writing about a new iPhone application you promote on your web site that could boost the phone receptivity by 20 % and yet prolong the battery life by 10 percent.
2. Follow the “News” format
Press Launch requires a certain style or format that’s totally different from posting on a normal blog. PR Web can be a great resource to look into because it gives tutorial specifically for this purpose.
3. Usually do not hard-sell
Tend not to be flashy with your product promotion. Avoid the typical flashy content material and wordings utilized in landing pages or squeeze pages. Stay away from sales pitches that are over the top because it may possibly put the Readers off. Focus on delivering a very good story.
4. Supply your make contact with facts
Providing your make contact with data is nearly essential in Press Releases so that those that are interested might call or mail you. If you aren’t comfortable in publishing your home address, get a Post Office box at the minimum. Leaving your make contact with info offers the impression that your company is legitimate. Those that make get in touch with with you might be a source for greater exposure and thus far more visitors generation.
five. Proofread your story meticulously
Unlike a blog post, your Press Release should be really professional. Treat it like a resume for job application. Make sure you can find no silly grammatical or spelling errors prior to you submit the story. If feasible, get someone you know to proofread it for you to prevent an oversight.
Now that that you are done along with your story, where do you go to submit your Press Releases?
Totally free Channel
You will discover dozens out there should you care to do a search. The popular ones are PRLeap.com, free-press-release.com and i-newswire.com just to give a few examples. You’ll have to try them out to see which provides you the greatest final results.
Paid Channel
If you might be genuinely serious about promoting your web page, PR Internet provides 1 of the finest results I know. It can be a little high-priced (you will discover a few various plans to opt for) but it delivers incredible end final results. It is crucial to invest inside the right tools to succeed in making money on the internet.
Get Educated. Market Smart!
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1.Learn the real way to online wealth with Insiders HQ and become enlightened to how you can use the Internet to earn money. Visit <a rel=”nofollow” onclick=”javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);” href=”http://www.insidershqReview.com”> Insider HQ</a> Now!
2.End the frustration and go to Insiders HQ to learn more about the art of affiliate marketing and start seeing results for your hard work.Visit <a rel=”nofollow” onclick=”javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);” href=”http://www.insidershqReview.com”> Insider HQ</a> Now!
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Building Traffic With Press Releases For The Web
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Home Page > Business > Networking > Building Traffic With Press Releases For The Web
Building Traffic With Press Releases For The Web
Posted: Jun 23, 2009 |Comments: 0
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Theyâre not something a lot of people associate with the web, but the old publicity tool which is the press release has become one of the most effective ways to drive traffic, increase sales and generally raise the profile of your business online. A well written, search engine optimized press release created with the online world in mind can do wonders for your business.
Not only does a press release stand on its own as a piece of SEO web content which links to your site and may be found by prospective customers, a good press release may be picked up and used by any number of websites or even print and broadcast media. This is the kind of exposure any business could use â and once you know how to write an effective online press release, your business can start reaping the benefits.
Start by identifying your story; every press release needs to have a strong, coherent narrative which tells the reader about something which is genuinely newsworthy. Whatâs newsworthy, you ask? This is one of the hardest things about press releases for newcomers â keep in mind that just because youâre excited about something doesnât make it news.
If your business is launching or re-launching its website, thatâs newsworthy. If youâre introducing a new product or service (unless this is a frequent occurrence), itâs newsworthy. If your business has had changes in senior level personnel or earned an important certification, this is also news. Have a look at some of the press release websites to get an idea of what makes the cut.
As with any other writing, your headline has to be strong. The headline should tell the story in the fewest words possible. Keep it brief, keep it catchy but avoid hype.
While weâre on the topic of hype, itâs important to mention that it has no place in a press release â this is a news item, not a sales pitch. A press release which tries to make sales directly is one which has no future and more than likely no readers either.
A press release needs to tell its story in an objective way. There is one place for subjective statements in this format, which is in the form of attributions. These quotations from company insiders or spokespersons (in this case, you) can be used to make statements which wouldnât otherwise be appropriate in a press release.
This doesnât mean that you can copy and paste your sales pitch and surround it with quotation marks, however. A few well-chosen sentences which avoid going overboard yet still getting your own point of view across will do nicely. When you use them the right way, attributions add credibility to your press release and put a human face on your business, something which can be very effective. Remember that prospective customers may read this â the search engines are not your only, or even your primary audience here.
Follow the standard formatting for press releases when writing your online release. You can look at how other releases are put together and use them as a model. Keep your press release short and to the point â many press releases are as short as 200 words. You donât have to make it quite this short, but donât go over one page.
Include contact information in your press release. Youâll definitely want to include the URL of your site and your business email address and a phone or fax number and mailing address are always good to include as well. This gives the impression that youâre a well established business and if website or media outlet wants to cover your company based on your press release, theyâll be able to contact you easily.
Writing press releases for traffic generation doesnât have to be difficult, but there are some important rules to follow and it can take some practice to get it right. By following the guidelines given here, youâll be on your way to increasing traffic, driving sales and making a name for your business.
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What can I do to get more Sales out of my web site. I have a great product and some good traffic coming through, but no one is buying. How can I change this?
Are press releases worthwhile marketing tools?
What can I do to increase Sales on my Web site? I have a great product, and plenty of traffic – but no one is buying. What can I do to change this?
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Home Page > Business > Business Ideas > Why Press Releases are Crucial to the Success of Your Home Business
Why Press Releases are Crucial to the Success of Your Home Business
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Why Press Releases are Crucial to the Success of Your Home Business
By: Curt Miller
About the Author
Curt Miller spends his time working at home online with his computer – showing others how to get paid to post classified ads.
(ArticlesBase SC #617053)
Article Source: http://www.articlesbase.com/ – Why Press Releases are Crucial to the Success of Your Home Business
Although there are many ways that you can promote your home business, publishing a press release is still a very effective way to make your business news known. This tried and proven method will still effectively bring your business promotion to the attention of the media – and bring the results you want – customers. Here are some tips to help you know why this method still works.
Editors Want Press Releases with Real News
Press releases work because editors are always hungry to find some tidbit of news that people want. It makes a story for them. If you can win his or her attention with your home business news, an event or a promotion, you will have the media attention you want. An editor, however, will only take a few seconds to look over your press release and decide whether it is newsworthy or not. For this reason, only a press release with a good news angle will catch his or her attention.
This hunger for news makes it extremely important that you have some news as the main feature of your press release – if you want the major media groups to pick up the story. Although there are Web sites that will take any press release, it will take one that is written from a newsworthy angle to give you the widespread circulation you want. This includes things like news of your business, new product news, special awards received, new employees, promotions, milestones achieved, and more.
Good Press Releases Multiply
Many different groups of media pay close attention to press releases – on a daily basis. If a larger media group picks up and publishes your top notch press release, then other groups may also pick it up, rewrite it, and publish it as well – giving you even further free exposure. This, of course, is what you want. Whereas you may have paid for one good press release – now you get that potential multiplied.
A quality press release can also save you a whole lot of money in advertising costs for your home business. Larger marketing campaigns can cost many thousands of dollars if you buy multiple newspaper ad space, or TV and radio time. Letting the various media agencies, papers and electronic media rush to carry your news story is worth the little bit of money a press release will cost you. It is also possible that your outreach will be greater, too.
Online Press Releases Have Added Benefits
An online press release may even provide you with some additional benefits. First, it will provide you with at least one inbound link to your Web site. Other media sources could pick it up and republish it – if it is a good story. This means you soon could have many inbound links – just from one press release. Secondly, some Web sites keep press releases archived – which means your inbound links and popularity could increase very quickly wit regular press releases.
Helps Build Your Brand
Press releases are also a great way to build you home business’ brand. By using press releases on a regular basis – possibly one a month, soon the media and the public begin to recognize your brand – which means more business for you. Well-written press releases that grab the attention of the media can quickly help you get the brand recognition you want.
Press Releases Prove You Are a Growing Business
Besides just the branding that regular press releases gain for you, there are also other related home business benefits, too. It is important to show to your customers and business associates that your home business is on the move. Your company is growing, making news, and is always pushing forward. These things give your clients confidence in your company’s stability and future – making them even more willing to do business with you.
Finding a good press release company is just as important as the quality of it. Some shortcuts may be taken by some of these companies, which means your news may not go out at all. Select them carefully. Be sure to write your press release with a specific audience in mind, and make sure that the press release submitter sends it to media outlets that are interested in your particular news or product. If you have a Web site (which your home business should have), you also may want to keep an ongoing blog or Web page that shows recent press releases.
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Curt Miller -
About the Author:
Curt Miller spends his time working at home online with his computer – showing others how to get paid to post classified ads.
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Why Press Releases Work – Website Marketing
Why Press Releases Work – Website Marketing
Press releases are a great way to grab the media’s attention and get them to promote your business or service for free! It’s a way to generate free advertising by announcing to their readership what you have to offer and get your message out there. How?
The press release has two major functions:
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-To stand alone as an article used by print or Internet publications to fill space.
Both are a great way to spread the word about your business or services. But, learning how to write in a way that grabs the attention you crave takes practice. Convincing a reporter to take the time to cover your story takes a knack for teasing them with enough “fun facts” to get them thinking about ways they could make the story stand out on their own. The goal here is not to give the reporter the whole story, but to show him or her, the potential for a story.
Telling A Story With A Press Release:
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-An information line with a contact phone number or website a the end
-Succinct writing. Avoid rambling.
-Complete Accuracy. Check all facts.
-Fact, not fluff.
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Another solid marketing tool is the announcement release that can be sent as an email blitz to notify current (and potential) customers of changes in your industry; updates of your services; or even special sales. Used sparingly to notify clients of newsworthy events and topics, this type of release can generate quite a “buzz” in the business world if utilized properly.
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* tips
* trend
* upcoming event
* holiday or seasonal tie-in
* freebie or giveaway tie-in
* controversial claim
* predictions
* activist cause tie-in
* piggybacking on media hot topics
Let’s say, for instance, that you’re a martial arts expert and have an archive of articles relating to various aspects of self-defense. Here’s how you could link some of those articles with the kinds of angles listed above.
Article topic: At what age can children learn self-defense?
Publicity angle: Trend (Bullying) + Controversial Claim
Press release headline: Martial Arts Expert Advocates Nonviolent Self-defense Training for all Second-Graders as Cure for Bullying
Article topic: Are women better protected with mace or self-defense training?
Publicity angle: Holiday Tie-in (Valentine’s Day)
Press release headline: To Keep Your Sweetheart Safe, A Self-Defense Class Works Better Than Mace as a Vanetine’s Day Gift
Article topic: Seven benefits of martial arts training
Publicity angle: Upcoming Event (Lecture)
Press release headline: Dallas Martial Arts Studio Offers Free Lecture April 17 at the Brooks Branch Library, “Seven Benefits of Martial Arts Training”
Once you’ve selected an angle and written the headline, follow the established press release format by completing a four or five paragraph release in journalistic style. Do a Google search for “sample press release” and you’ll quickly find models. Be sure to include a link to your home page or a special landing page for the release in both your first and last paragraphs.
Next, distribute the release online through any of the dozens of press release distribution services. Again, do a Google search for “press release distribution” and you’ll quickly find options at various price points. In addition, post the release at your own site.
Then repeat the process with another article in your archive. Over time, you’ll enjoy a boost in web traffic and maybe even a little fame.
Marcia Yudkin is the author of 11 books, including 6 Steps to Free Publicity and Persuading on Paper. For more information on getting a profitable second round of visibility for ideas, tips, products, repeat events or controversial views, visit http://www.pressreleasehelp.com/got-articles.htm .
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