Top 3 Guaranteed Ways To Improve Google Landing Page Score

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Top 3 Guaranteed Ways To Improve Google Landing Page Score

Top 3 Guaranteed Ways To Improve Google Landing Page Score

Each time you fire off your Adwords campaign, Google will automatically grade your keywords in 3 ways – Great, OK or Poor…depending directly on your Google Landing Page Score and will determine how much is your minimum bid for that keyword. It does not matter if you are the only standing person putting a bid on that keyword, if your score is Poor, you will have to pay a higher minimum bid, sometimes 50% higher than others.

1. How To Select Keyword for maximum Google Landing Page Score

Your keywords must be closely related to the product you are promoting Instead of aimlessly targeting thousands of keywords (where 50% of them are probably not relevant) it is better for you to go after keywords that are highly related and targeted to your product. Google also has “Site related keywords” tool within your AdWords account. By using keywords that Google itself think is relevant will definitely improve your Google landing page score You can even use the Site Related Keywords tool to spy on your competitor’s landing page and see their keywords. Always use negative keywords to exclude your ads from unwanted responses. I always use “Exact Match” or “Bracketing” vs Broad keyword match because you can get targeted traffic this way. Keep monitoring the performance on your ads and delete those that does not get click.

Second: Write a Quality Ad to Get High Google Landing Page Score

Use the Headline to Grab the readers attention and always place your keyword into the headline. I have personally seen my highest click through rates when I either include “How I…”, “Discover” or Numbers in the headline. The 2nd line of the ad should always tell a Benefit. If you are selling the audio converting software your benefit might be “Convert files 40% faster”. A call to action should be in place and clearly presented to your customers. Google does not want you trick the visitor into thinking something else is “on the other side” of the click ie “Free Software Trial” – people is trying to get a free software trial period. Your landing page URL is the single most important influence to your Google landing page score and Google has suggested that you always capitalize the 1st letter of each word in your display url. My display URL might be “1010AdwordsQualityScore.com” – My URL is highly relevant and I am promoting secrets to get 10/10 great score with Google adwords.

Finally – Your Landing Page for Maximum Google Landing Page Score

Google always check on the landing page relevancy. Your landing page needs to be relevant to what you are selling so if you put Google Guide in your ad then you better be selling some type of Google information.

Title Tag of your landing page must include your keyword and Do Not stuff keywords in your title tag – “Buy Audio Converting Software, we have best Audio Converting software, convert your audios” – that smells and looks like s*pam to Google. Have your description meta tag to talk about your landing page and include your keyword in it..

Your H1 must include your keyword and must be relevant to the rest of the site. Use H2 and H3 as well to get high Google landing page score. Some other easy tips is to always add a Contact Us and Privacy Policy links.

The only secret to get a high Google Landing Page Score is to have 100% relevancy on your landing page. Check out www.1010AdwordsQualityScore.com. It shows you how a website gets from 7/10 to a Great 10/10 Google landing page score.

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7 Myths Of Landing Page Quality Score

admin    Website Design     Landing, Myths, Page, Quality, Score

7 Myths Of Landing Page Quality Score

Your landing page quality affects your AdWords quality score. and quality score has a large impact on the success of an AdWords account. So, it’s important to separate the fact from the fiction about what affects landing page quality score, and to understand what you can do to improve your landing page. Myth 1: My keyword has to be on the landing page
False. The search engines understand semantic indexing. If a page is about cell phones, it probably has the words: Blue tooth, 3G, mobile or cell, phone, etc on the landing page. If your keyword was ‘mobile phone’ and you sent traffic to your page about ‘cell phones’ that did not mention the word mobile on it, your quality score should not suffer.
It can be a good practice from a consumer’s standpoint to use their lexicon (mobile or cell); however, it is not an absolute must. The closer related your landing page’s theme is to your keyword, the better your landing page quality score will be. However, it is not necessary to use the keyword on the landing page from the quality score perspective. Myth 2: Adding a privacy policy will increase my quality score
It depends. If your site doe not collect any personal information, then you do not need a privacy policy (from Google’s perspective, but your country may have different laws regarding TOS and privacy policies). However, if you collect personal information, such as an email address, phone number, or credit card, having a privacy policy will help your quality score.
One of the quality score guidelines is transparency. Your privacy policy may say that you will sell any information given to you to the highest bidder. However, the fact you put that into your Privacy Policy means you were transparent to the user on what would happen to their personal information. Myth 3: My site is in Flash, so I can never have a good quality score
False. Google has made many improvements with regards to indexing flash. This does not mean they will index your site properly. An exercise you can try is to put your URL into the AdWords Keyword Tool and have your page spidered. If the suggested keywords are similar to what you think the page is about, then you are generally in good shape. If there aren’t any results, or the suggested keywords are completely different than what you think the page is about, you may wish to try making your site more search-engine friendly using progressive enhancement technologies such as SIFR (and see the SEO: Flash area here on Search Engine Land or resources at Jane & Robot). Myth 4: My page is all images. The new load time guidelines are lowering my quality score
False. Google only looks at how long it takes the page’s HTML to load in determining landing page load times. If your site is loading so slowly that you see a problem with load times in your AdWords account, you have larger issues with your site. Just loading a page’s HTML (not scripts, nor images) should be exceptionally quick. It should be noted, Google has said they may eventually incorporate all page elements into the load time for determining quality score. If this happens, you may need to optimize your images, scripts, and other called files. Myth 5: Adding an ‘about us’ page will increase my quality score
While this is a good practice from a user standpoint, it is not an absolute must. As above, the actual AdWords guideline is to be transparent to the user. My testing has not shown that this will help quality score yet. However, it is a good practice as this could very easily be added to the landing page quality score formula and being transparent to users about your business is very much inline with Google’s goals. Myth 6: Google hates affiliates
False. The question affiliates should ask themselves is: “Was the user’s search experience made better by visiting my page before going to the merchant’s page?”. If you review several services and show the benefits and features of each service so that a searcher can make a more informed decision – then you’ve helped the search process. If your page is just about a single product and every single link from that page just goes to the same merchant page, then you’ve not added to the search experience.
There are many exceptional affiliate sites that add to the search experience. Google does not hate affiliates. Google hates making the search process longer for the user. Myth 7: Micro sites and dedicated landing pages no longer work
False. While Google does wish a user to have choices, you can easily build a page that showcases a single product or service while still giving the user navigational choices. While micro sites or one-page-wonder sites have taken some quality score hits over the past couple years, dedicated landing pages are still effective.
When designing your page, look for non-intrusive ways to add some navigational elements to the page. If you consider this from the user’s standpoint, the page you chose for them may not be the actual product they wished to see. More importantly, if a user wants to find out more about your company before committing to trusting you with personal information; do they have any options?

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Google Adwords Changes Algorithm for Quality Score On Landing Pages

admin    Website Design     Adwords, Algorithm, Changes, Google, Landing, Pages, Quality, Score

Google Adwords Changes Algorithm for Quality Score On Landing Pages

Last week Google changed its algorithm for determining the quality score of landing pages being advertised in its pay-per-click program Adwords. This development had a major impact on the rankings and the cost-per-click price that advertisers are paying. This was done to improve the relevance of its paid search results, attempting to improve the user’s experience.

What is a Google’s Quality Score?

Google’s quality score is a rating number for how relevant your landing page is related to the keyword you are bidding on. The Quality Score is in place to keep the paid results in Google to be as relevant to the term searched as possible.

How does Google Determine the Quality Score of a Landing Page?

Google’s quality score rating is a totally automated system that determines this number. Since there is no human involvement in this score, it is solely established by what Google’s bot can read. If you do not have relevant text, H1, Meta tags, keywords, and descriptions on your landing page(s) your quality score has most likely suffered greatly.

Effects of a Low Quality Score

A low quality score will cause 1 of 3 things to happen within your ad campaign on Google.

1. Your ads will be pushed down on the results of the first couple of pages for each respective keyword.

2. You will see a huge spike in your cost-per-click amount (this is because lower rated pages need to spend more money to be listed).

3. Your keywords will become “inactive for search” which means that the combination of your quality score and maximum cost-per-click bid is not a high enough total score to even make paid search results.

How to Improve a Low Quality Score

A low quality score can only be improved by improving the on page relevance of your landing pages to the keywords you are bidding on. I personally would recommend creating at least 1 landing page for each Ad Group within your Adwords campaign. This may take some time, or money, but this action will lower your bidding cost and improve your paid results ranking which can easily save you thousands of dollars annually.

Google Adwords Changes Algorithm for Quality Score On Landing Pages

admin    Website Design     Adwords, Algorithm, Changes, Google, Landing, Pages, Quality, Score

Google Adwords Changes Algorithm for Quality Score On Landing Pages

Last week Google changed its algorithm for determining the quality score of landing pages being advertised in its pay-per-click program Adwords. This development had a major impact on the rankings and the cost-per-click price that advertisers are paying. This was done to improve the relevance of its paid search results, attempting to improve the user’s experience.

What is a Google’s Quality Score?

Google’s quality score is a rating number for how relevant your landing page is related to the keyword you are bidding on. The Quality Score is in place to keep the paid results in Google to be as relevant to the term searched as possible.

How does Google Determine the Quality Score of a Landing Page?

Google’s quality score rating is a totally automated system that determines this number. Since there is no human involvement in this score, it is solely established by what Google’s bot can read. If you do not have relevant text, H1, Meta tags, keywords, and descriptions on your landing page(s) your quality score has most likely suffered greatly.

Effects of a Low Quality Score

A low quality score will cause 1 of 3 things to happen within your ad campaign on Google.

1. Your ads will be pushed down on the results of the first couple of pages for each respective keyword.

2. You will see a huge spike in your cost-per-click amount (this is because lower rated pages need to spend more money to be listed).

3. Your keywords will become “inactive for search” which means that the combination of your quality score and maximum cost-per-click bid is not a high enough total score to even make paid search results.

How to Improve a Low Quality Score

A low quality score can only be improved by improving the on page relevance of your landing pages to the keywords you are bidding on. I personally would recommend creating at least 1 landing page for each Ad Group within your Adwords campaign. This may take some time, or money, but this action will lower your bidding cost and improve your paid results ranking which can easily save you thousands of dollars annually.

More Landing Pages Articles

Google Adwords Changes Algorithm for Quality Score On Landing Pages

admin    Website Design     Adwords, Algorithm, Changes, Google, Landing, Pages, Quality, Score

Google Adwords Changes Algorithm for Quality Score On Landing Pages

Last week Google changed its algorithm for determining the quality score of landing pages being advertised in its pay-per-click program Adwords. This development had a major impact on the rankings and the cost-per-click price that advertisers are paying. This was done to improve the relevance of its paid search results, attempting to improve the user’s experience.

What is a Google’s Quality Score?

Google’s quality score is a rating number for how relevant your landing page is related to the keyword you are bidding on. The Quality Score is in place to keep the paid results in Google to be as relevant to the term searched as possible.

How does Google Determine the Quality Score of a Landing Page?

Google’s quality score rating is a totally automated system that determines this number. Since there is no human involvement in this score, it is solely established by what Google’s bot can read. If you do not have relevant text, H1, Meta tags, keywords, and descriptions on your landing page(s) your quality score has most likely suffered greatly.

Effects of a Low Quality Score

A low quality score will cause 1 of 3 things to happen within your ad campaign on Google.

1. Your ads will be pushed down on the results of the first couple of pages for each respective keyword.

2. You will see a huge spike in your cost-per-click amount (this is because lower rated pages need to spend more money to be listed).

3. Your keywords will become “inactive for search” which means that the combination of your quality score and maximum cost-per-click bid is not a high enough total score to even make paid search results.

How to Improve a Low Quality Score

A low quality score can only be improved by improving the on page relevance of your landing pages to the keywords you are bidding on. I personally would recommend creating at least 1 landing page for each Ad Group within your Adwords campaign. This may take some time, or money, but this action will lower your bidding cost and improve your paid results ranking which can easily save you thousands of dollars annually.

Google New Page Ranking Score And Social Media Index

admin    Social Media     Google, Index, Media, Page, Ranking, Score, Social

Google New Page Ranking Score And Social Media Index

So everyone wants to be on top in Google, but you don’t always get what you want now do you? Before things were so much more simple; you advertise, you give good service, you get customers. Now you need to compete with other companies via the Internet as well. Being number one (that includes page 1 cause lets face it, there are just too many of us competing) in the search engines is critical as it can do wonders to businesses all over. I mean you don’t even need to rent a place anymore if you have a great seat on Google! But how do you get there?

There are so many things you can do from SEO – link building, submitting articles to different sites, to having landing pages with promotions. So what really helps? Right now, I’m going to talk about two hot topics, Google Page Rank and Social media index. What are they and how do they help?

Google Page Rank is a bit on the confusing side as even Google has poor information on it. In the simplest of words, it’s a voting system, and an American voting system at that since some votes are more important than others. Google will take the link votes and determine which pages are more important based on them. Then the scores are used along with a lot of other factors to determine if the page will rank well in a search. Google itself says, and I quote, “PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes, or links a page receives; for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.” Using these and other factors, Google provides its views on pages’ relative importance.”

Now what about Social Media Index? Well, normally we thought someone’s web influence was measured by how successful his or her blog is, and that was done by counting how many people subscribed or linked to it. Now that’s not credible as people use different social media tools to get out there.

So how do the two work with each other? They don’t. The battle comes in the concepts of the two. Page Rank is supposed to be the ‘producer’ attracting the ‘consumer’ to their page. With Social Media invading every single computer, links are being passed on to friends and friends of friends and it’s no long a producer to consumer act, it’s getting all tangles up. The consumers are talking and listening to each other.

So is Page Rank still really needed? With the consumers helping the consumers, the producers have less and less say than they did before. What do you think should happen now? Catch up with me below.

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