Seven Ways to Increase Your Social Media Marketing Traffic Starting Yesterday

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Seven Ways to Increase Your Social Media Marketing Traffic Starting Yesterday

Internet. Business. Profit. To fully integrate all of these words into a successful sentence you will need another word. Traffic. Every article you will find about using social media marketing to promote your product or company successfully will always include the importance of traffic generation.

In simple terms, this means getting lots of people to your door. Lots and lots of people, yesterday, today and tomorrow. The old saying ‘Build It And They Will Come’ is not quite enough – so throw out any pre-conceived ideas, roll up your social media marketing sleeves and make a start today.

Traffic is king. But not just any old traffic. Targetted, specific traffic and here’s a few ideas to get you on track to finding some of it.

So, if we didn’t before , we all know now that in the core of it all, traffic is the most essential component to a successful internet business model.

And if you’re looking for an internet presence (and if you’re not – you should be) it’s no use investing in a new state-of-the-art website if nobody is going to see it. Aside from ensuring that you have a great story to tell, a strong brand and you have your internal organization well taken core of, it would be time to get to the nitty gritty of things, generating traffic.

If you already have a site and you’re not getting the traffic you want, then its time to reconsider your online marketing strategy and social media marketing could be just the place to start.

To help you out in generating more traffic for your site, here are seven surefire ways to increase your traffic starting yesterday.

1) Facebook – MySpace – Zenzuu

Use facebook and other social media sites to build a community. Invite your friends, supporters and colleagues along to build relationships, interract and exchange stories about your work and your ideas for the future. Facebook has an unwritten etiquette so get to know where to go and where not to when tip-toeing through the tulips but once you start to understand the power of social media you’ll be able to send targetted traffic to your site every day of the week by the bucket full.

2) Exchange or Build Links with Other Sites

A great way to raise your profile online is by building links with other similar sites. This is far easier for an individual entrepreneur to do than a big business as you will not be seen as a competitor and so few will have a problem linking to your site if you add a valuable comment to a blog post or subscribe to the blog. Another way is to simply send and email to the site administrator asking to exchange links or make contact directly and build a relationship.

3) Use Youtube’s Viral Marketing System

Viral marketing allows you to spread the word about your business or opportunity without any costs or very low costs. Set up a simple Youtube account and keep active, add videos telling your story, showing your work and make them entertaining. If you’re struggling to entertain there are some great resources available to help you give your Youtube videos a professional edge. Youtube has been one of the fastest areas of social media marketing growth in the last coulpe of years so jump in with both feet and get ahead of the competition.

4) Research Keywords or Keyword Phrases for Your Niche

Search engines look for certain keywords to indicate what your site is all about. People looking for information about your product or business will search Google or Yahoo using specific phrases or words and these are labelled as keywords. Your content needs to reflect the right keywords, while retaining a natural feel.

5) Write Articles That Can Lead Traffic To Your Site

Submit articles to ezines and online article directories to promote and highlight your work or service and offer search engines a picture of the site by linking to it at the end of the article. Attach your sites description and services at the end of the article as well as the link to your site.

6) Use Social Bookmarking Sites To Build Trust

Capture a market and show your knowledge, expertise and credibility by contributing to the discussion. Social bookmarking sites such as Digg and StumbleUpon will allow you to be a part of the discussion and profile yourself as an expert in the field. Build trust and the traffic will follow.

7) Newsletters.

Don’t restrict your social media marketing to online activity alone. Use your current communication format to support your online endeavours and bring your supporters online by the dozen. They may just thank you for it.

Seven Low Cost Traffic Generation Methods To Kick Start Your Marketing

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Seven Low Cost Traffic Generation Methods To Kick Start Your Marketing

There are multiple ways to get traffic to your website for very little cost that can make you money online.

Even if you only get a small percentage of your visitors to convert successfully, it hasn’t cost you any money just your time.

There are two hard facts of any internet business that you cannot escape.

To make money online, you need to generate traffic to your website and second, you need to convert that traffic into buyers.

You might try to do this directly by sending them to a sales page or you may do it indirectly by sending them to an opt-in page to capture their details or to your information site or blog.

First, you should focus on identifying your killer keywords – the ones that attract the right kind of people into you business.

Matching up searches with your content means the resulting traffic will be pre-qualified and pre-disposed to your offer.

If no one goes to your site, it hardly bares a chance of generating an income.

BUT, it doesn’t take thousands to generate website traffic to your site.

While there are ways to jumpstart your traffic flows, the holy grail is knowing how to generate low cost website traffic without having to run up a huge daily advertising bill.

Here I present to you my top 7 strategies to generate low cost website traffic that could help make money online for you.

1. Link exchanges

This is a well known and proven strategy. It’s rare these days to see a website without a link to another site.

Many business owners are willing to exchange links with one another so that they could produce more visibility for their sites.

The more you create back links to your website from other pages, the more the traffic you’ll see coming as you’ll start to rank higher.

If you’re exchanging links with other sites, it’s important that the link is relevant. This usually means it is in the same niche or a relate niche as your own site.

This is more likely to please your human visitors as it provides additional information or services related directly to what interests your target traffic.

Exchanging links with authority sites or sites with high page ranks will also increase your traffic even more significantly, as it will boost your rankings in search engine listings.

This is known as SEO or Search Engine Optimisation.

2. Article Marketing

There are many electronic magazines (called ezines) and online newsletters around on the internet which provide free space for you to submit articles.

If you want to keep your costs low, you can write the articles yourself. But you can save time, by using the many freelance writers who are willing to create articles on your best converting keywords or keyword phrases. The fees are much smaller than you might think.

Write articles that complement your website, product, business or other offer. Write on topics that you have expertise on so you develop your knowledge researching around the subject and can come across as an authority.

Write articles that produce tips and guidance on the subject or your niche. Checking what has already been written means you can identify topics and solutions that are less competitive so your article will rank higher on your chosen keywords.

At the end of the article submission process, you can insert a “resource box”. It’s here that can say something about yourself or your business and provide your visitors with a link to your site if they want to find out more.

If they do go there, they are already impressed and predisposed to your offer, wouldn’t you say?

Once you have your article accepted in your primary article directory, you can also send variations to other article directories.

There is a lot of free article submission software available to automate the process and if you are doing a lot of article marketing, a great paid service I personally use is SubmitYourArticles.

3. Video marketing

Video marketing can send literally thousands Of visitors to your primary business. It really is the social medium of the moment. Just look at the popularity of YouTube! 5-10 minutes is all you need to get your point across.

You can either use a camcorder to video your own talking head or create a footage around your product or offer and add the audio later.

If you’re not yet confident on camera, you can also create a series of photos and powerpoint slides and record an audio commentary around that.

It’s important to put your website address in your titles along one edge of your screen.

Once you have a few videos made, you then need to drive traffic to them. The best way is to submit them to video sites. The most popular are youtube.com, metacafe.com and dailymotion.com.

To really maximise exposure and get the most traffic back to you website, you can use video submission tools. There’s a free video submission service, TubeMogul. An even better tool is a paid service I use is Traffic Geyser.

When you have registred on the prime video sites, the submitter tool will submit your videos automatically to various video sites and get you lots of traffic to your url.

4. Forum marketing

This is completely free – it only requires an input of your time. Do some initial sculking around to identify the kinds of problems people have in this niche.

Once you feel you understand the community, you can start to feedback a comment, start a post, here and there, using your knowledge and expertise.

You can get free advertising when you go to forums that have the same subject or niche with your site.

With every post, you can add a link to your site. But remember first to give value, not just blatantly advertise your site.

As you build your reputation, you also build the reputation of your site that could be frequented and trusted by many people.

5. Twitter marketing

Twitter and blogging go hand in hand. They help you build your authority and social networks within your niche.

Twitter has totally transformed the way that people communicate online and since it’s free, it really should be an indispensable part of your overall marketing strategy and link to your blog.

Twitter is free to join and you can get set up with an account in a matter of just a few minutes.

Twitter has proven itself to be incredibly addictive and, for business owners, very valuable too.

Technology such as Twitter has the potential to give us more than just an opportunity to tell others what happened in our day. It can be used to connect with people in a meaningful manner.

Imagine if you had cost-efficient and fast marketing tools that met existing customers where they are and that also helped you acquire new customers.

Imagine if you had the power to build a network of like-minded peers, a community of shared ideas and creativity.

6. Blog marketing

You blog should therefore be one of the main hubs for your business. It’s all about YOU Inc.

As your name gets passed around, you can widen your public awareness and build an opt-in list and RSS subscribe feed for people who regularly visit your site.

People buy from people they know, like and trust. A blog is like dating – you wouldn’t propose on the first date so why shove your sales pitch down a new visitors throat.

You can point your articles, videos, forum posts and social media activities all through your blog.

This may sound like hard work because of all the articles you may need to use to build a blog but on the contrary, this is not so. There are many many sources of ideas and inspiration for your blog, which come from your day to day activities and your own personal development.

7. Facebook marketing

Social networking has always been a main part of many internet marketers strategy. But most don’t use it effectively at all. They flood the likes of Facebook and Myspace with offers and promotions. This won’t work.

If you want to use social tools like Facebook to generate traffic to your website, you first have to identify the right groups and then invest something of yourself.

You need to be prepared to make a personal connection with other folks in the community. It’s all about relationships and connecting with people on a personal level.

Posting up useful content on social networks will get you some awesome rankings on Google. The search engines seem to put a premium on sites like Facebook, Myspace, YouTube, Squidoo and Hubpages.

In all these free or low cost traffic generation methods, it’s all about giving value to your niche community.

Leads generated in this way will be far more valuable as leads back to you – interested, highly targeted, committed and profitable.

Increase Traffic to Your Website with These Top Seven Linking Tips!

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Are you one of those who got conned by the SEO experts into believing that reciprocal linking was only a search engine optimization tactic and was frowned upon by the search engines and therefore a bad practice?

Perhaps they should have told the whole truth… Indiscriminate reciprocal linking is frowned upon by the search engines, but careful tactical reciprocal linking benefits everybody and not only is it a good way of getting “quick traffic” it’s a good way to get fairly stable traffic – I have websites that still get traffic from links I swapped over two years ago, and this traffic has steadily increased over the years (both ways).

Getting good quality links is far more important than getting lots of links, so here are seven tips for getting decent reciprocal links to your websites:

1) Don’t worry about a website’s PR (i.e. Google PR) because many websites end up with an inflated PR through their own reciprocal linking campaigns. What’s the point of linking to a high PR website which receives very little traffic?

You need to link to a website which gets a lot of traffic, so do a little research using Alexa.com – create a spreadsheet to record the traffic stats of likely link partners – you want to make sure their traffic is either stable or increasing (so you will be maintaining these stats for the life of your link partnership, hence the spreadsheet).

2) Only link to websites of a similar or related theme. I have found that linking to all and sundry might increase the traffic to a website but doesn’t necessarily increase earnings. For example, a visitor who clicks through to your website from a reciprocal link on a similarly themed website is looking for information, which makes them far more inclined to click on a Google Adsense ad if it looks interesting to them.

3) Only link to partners who use categorized link pages or use a categorized link directory (unless they have less than 10 links in total). Your link must be easy to find, which means it needs to appear in a logical, orderly and easy to search system.

4) Never add your link to a page with more than 20 links – less than 10 is even better. If there is more than one page of links for a particular category, don’t bother adding your link – people hardly ever look past page one…

You would be better off finding a related category for your website which has fewer links. For example – you might have a website on diamond rings… When the time comes to add a link to a reciprocal directory nearly everybody will add their link to the diamond jewelry category, but not many people think of engagement rings, or wedding rings or bridal jewelry.

5) Never link to a website which tries to hide the link to their link pages. You’re doing this for traffic so your link must be easy to find. You will get a lot more traffic from a website which has a link to their links/resources near the top of the webpage (or within the normal navigation menu system), and hardly any from a link at the bottom of the page.

6) Your link is an advertisement for your website, so spend a bit of time writing a good one. You need a title which gets attention and a description which arouses interest or gets the reader curious.

7) You are engaging in a reciprocal link, so reciprocate. Make sure that your linking system allows your reciprocal link partners to apply the previous six tips…

If you apply these seven tips to your reciprocal linking while being very selective in your choice of link partners you can increase the flow of targeted traffic to your websites which in turn will increase your website income.

Simple Seven Steps to Good Quality Website Design

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What is quality website design? Before visual aesthetics, studies have shown that usability and utility are the most important aspects of website design that will determine a site’s longevity and popularity. After all, if a user can’t figure out how to get around your site or what it’s about, what’s the use? For more detail you can login to www.automatic-content.com  the following are some tips on how to construct effective, user-friendly web pages.

Step #1: Simplicity Comes First

It is of utmost importance that the navigation of your website is completely self-explanatory. In website design, your job is to reduce the amount of ambiguity in your web pages. Remove any misleading links, and keep all texts clear and succinct. A user should not have to spend time figuring out what a web page is about, or have to guess how to get from point A to B.

Step #2: Don’t Make Life Difficult

There’s nothing people hate more than filling out forms. The less the requirements for the user, the more likely he or she will take a minute to try out what you have to offer. Another useful technique in website design is to ask for personal information after the user has been given a chance to sample a particular product or service.

Step #3: Focus the User’s Attention

Focus attention to certain parts of your web page with the use of visual elements. Try to focus on the bigger picture first, such as what the web page is about, and focus on smaller details less. If you are using images, try to use images that are related or relevant to the theme of the web page. Users should understand immediately what you are trying to communicate with your images.

Step #4: Guide New Users Step by Step

Many web designers have experienced success with step-by-step type setups. These usually include large buttons that guide the user through the website without having to think. Utilizing this type of website design allows the user to comfortably navigate your site and sample all the major features and functions.

Step #5: Keep your Writing Simple

Studies have shown that a user’s attention span when browsing the net is very short. Usually, promotional writing is ignored, and long text blocks with no pictures or bold or italicized words are skipped. Good website design dictates that sentences should be short and concise, organized or bulleted, and written in conversational and objective language.

Step #6: Stick to Conventional Website Design

In the case of website, doing what everyone else does is not boring and uncreative, but efficient. Using conventional formats and naming links with conventional words or phrases greatly reduces the user’s learning curve.

Step #7: Test early and Often

Statistics show that most mistakes in website design are not done in the implementation phase of a project, but in the design and planning phase. Typically, errors in the fundamental design of a website snowballs into bigger problems later. Therefore, it is crucial that you work all the major kinks in your design early in the game, go to www.thedesignbuild.com and do it at regular intervals.

Effective website design will make browsing your web pages much more comfortable and enjoyable for users. Always remember to keep things simple and to the point. Following these 7 simple steps for effective website design will help you to create a clearer, easier to understand, and easier to navigate website.

Seven Tips for Renewing Your Business

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For many of us small business owners, these past four years have been very hard. I have clients who were doing well nine years ago with a moderate amount of marketing, who over the past four years have seen those same marketing activities bring in fewer and fewer results. Many small business owners are currently faced with either going out of business or having to start again.
For me, I’m always up for a challenge! I’m always on the “see what else you can do” side of things. I feel a great deal of hope because of this past election and I think with renewed effort, and perhaps a few updated marketing strategies, we all can start rebuilding an economy where cash flows more freely.
If you find yourself with debts up to your ears and few reserves in your savings account but STILL adore what you do for a living and want to continue being self employed, here are seven suggestions for turning your situation around.
1. Now is a great time to reconnect with all the people you know through your business: this means your past, current and potential clients; your business colleagues; people you have met through networking; and perhaps even people you want meet and know. Send them a note that lets them know your doors are still open, that you feel hope for the future, and wish them the best in the coming time of reconstruction. The important thing is to communicate a sense of optimism and to offer a sincere wish that their business does well this coming year. Do it now, before the rush of business holiday cards gets started. Slip in a note about any current offerings for your business. If you have money, send a card. If you don’t, send an e-mail.
2. From the list of people to whom you sent your note, select a list of people you are now going to call personally. This is a second touch. When you call, use your basic networking skills. Ask: How are you doing? What’s new in your business? Have your target clients changed at all? What would you like me to tell someone I meet who might be a good potential client for you? In addition to keeping you in mind for referrals, is there anything else I can do to help you with your business? Put the other person first and communicate your interest. Then tell them about you and your business. Be sure to ask for what you want. “Do you know anyone who might need my product or service right now?”
3. Give yourself a block of time to reassess your marketing strategies. Keeping in mind that most marketing strategies are more like cultivating a garden than going out and shooting something for dinner, look for some new strategies you can get up and running quickly. Remember, the most effective strategies are those that get you DIRECTLY in front of your target clients or people who can refer them to you. Thus inviting a group of your target clients to come meet with you will be more effective than advertising.
4. This one is a biggie: Make yourself the focal point for a brand-new co-marketing group. Invite 5 to 7 other business owners, who have the same target clients as you do but provide non-competing products or services, to meet with you once a month. You can actually do this by free teleconference which saves everyone time and gas money. Have everyone teach the others about his or her business. Then brainstorm ways in which you can market together to the same clients.
5. If you have been holding back on using any of the up-and-coming marketing strategies, like using LinkedIn, Facebook, Twitter or writing articles on the internet to build your business, now is the time to take a crash course from someone who knows how to do these things and get started.
6. In fact, if you have never hired a business consultant or coach before now, and you have any money at all to invest in yourself as a business owner, now is the time to do it! Getting some professional advice, training, and help can short-cut the amount of time it will take you to turn your business around.
7. Finally, you must find some way to stay positive, motivated, intelligent, clear thinking, generous, and alive! These are qualities we all need right now and those small business owners who can bring them to their business life will become a magnet for clients and referral partners. If you are keeping a good face on when you are in public but feel a dread or fear in private, now is the time to learn how to change the way you think and feel. Really! Learning how to “Change your own mind” is tremendously useful skill, essential in helping you turn any situation around.
I wish you the VERY BEST of luck. May we all begin right now to co-create a better economy and a better world!

Website Design and the Seven Most Powerful Things

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The biggest problem when starting a new website design for your business is usually, how much is it going to cost you, compared to the return on your investment?Sadly, the majority of business owners will learn they need to invest much more money into their business website design before they ever break even. more visit to :-www.instant-website-security.com A typical web designer will usually inform you of what you need to hear in order to spend money for starting your new website. But what they may not tell you is how to market your new site and get it in front of the prying eyes of your potential customers. Another important point is obtaining top listed in the search engines like Google through cleaver SOE (Search Engine Optimisation).   Here are a few quick and important points to look out for:1.    Ask the website designer if they understand how to build websites that are SEO friendly. This simply means your new website is going to be seen by the search engines very easily and in time can come up in the organic (free) listings on the front page of the search engines.2.    You will also need to hire or implement compelling and persuasive copy starting with your heading. A persuasive heading is what you will use to draw your potential customer into your website and start the process of building trust. The more compelling the copy, the longer they will stay on your site, and the more trust you will build, hence the more sales you will make.3.    You must have a call to action. If you own an appliance store, your call to action may be something as simple as: Call now to get your free toaster valued at $50. Only 17 left. Don’t just have your phone number on your site, rather give people a good reason to call you.4.    Ask the web designer if they have immediate strategies for obtaining instant visitors to your website that they implement themselves as part of your package. As a website designer and professional copy writer (writing compelling and persuasively) I see it all the time where business owners invest thousands and sometimes tens of thousands of dollars into a new website design that is not going to bring back a decent profit. more visite to :-www.instant-squeeze-page-mastery.com By investing in a website that looks good (so to speak) you may find that you end up with one incredibly good looking web site but that’s where the buck stops. My point is a good looking web site is not necessarily going to make you any money.  Things to look out for in a new website design are: 1.    Flash…you do not want flash on your website if you can help it because Google and other search engines can’t see flash. The search engines are looking for content. More importantly they are looking for relevant content on your website that is related to the searches (potential customers) enquiry.2.    Scroll bars on your site where you can scroll up and down from within the site itself. This is another thing the search engines don’t like on any website design.3.    Do not stuff your copy full of the main key words. Only use them at a 3% insertion rate is my rule. So every three hundred words you will use your main key word about three times.4.    Do not ever use any black hat techniques to get listed in the search engines quicker than normal or you will pay the price and get yourself banned. The search engines are very smart and they now hire some of the most intelligent people on the planet. Keep it honest and white hat as its known in the website design industry.Here’s what will happen when you follow the right path to owning a highly profitable website. Your new website design will be easy to navigate by the potential customer; it will have powerful, compelling copy with a super impressive heading that will pull your reader in and a call to action that gets your phone to ring and your online sales to go through the roof. Owning a profitable website design starts by asking the right questions of the designer (do they understand how to market your new site?), keeping an eye on the progress of your new site and implementing the above mentioned strategies. Remember there is only one reason a business owner is having a website built and that reason is to make more money for their business. A business will never want a site that doesn’t make money, so focus more on the systems mentioned above rather than getting caught up with the best looking website design.

Seven Top Website Marketing Strategies for All Business

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Here they are…the magical seven keys to website marketing that apply to virtually all business. Apply these strategies to your website marketing efforts for maximum return on investment and great customer loyalty.

1. Focus a great deal of your search marketing efforts on linking.

There are many variables involved in marketing your website so it is found on the internet. Many of the tactics involved in search marketing, both paid and non- paid search, are subject to change. Here is one constant you can bank on: linking your website so that it is accessible from other websites.

Think of it this way: for every website that links to yours, you have another venue through which customers and prospects can interact with your business. These “links” are really just selling extensions of your firm. They are like “internet salespeople” that are out prospecting for business on your behalf.

Search engines love websites with lots of incoming links from others. They view these links as an indicator of a website’s relative importance in its subject matter. Most search engines also tend to give higher search rankings to those sites with lots of incoming links.

2. Make “appearance” the last thing you evaluate about your website.

Your website needs to be found and responded to in a positive way by visitors for online success. Many of the aesthetically pleasing features available in website design technologies are counter-productive to best practices of website marketing. As an example, most crawler based search engines (Google) can’t see and thus index Flash technology websites. Rich media, streaming video and other “frills” often slow down website loading times, a real no-no in today’s on demand society. Businesses selling to business especially need to understand that these visitors want information and to buy, not a song and dance show. Avoid type on fancy colored backgrounds, and rotating messages and banner ads. State your case and give your visitors great content with strong call to action statements. Then worry about how your site looks. Go for substance with sound search marketing practices over style most every time.

3. Convey a “feel good” attitude about your company and its policies to your website visitors.

The internet has made new buying options available to consumers with just a few short keystrokes. For many consumers, a website is the only interaction they will ever have with a company. Convey a good feeling to website visitors about your company. Give visitors information that helps them understand and feel good about your company. All sites should tell about the company, its privacy and identity protection policies, and include a site map for visitors, at a minimum. Also understand that website visitors come to a website looking for something. Make it easy for customers to find you or reach you through ways outside of your website.

4. Keep your site fresh and up-to-date.

Adding content regularly to your website helps with search engine rankings and visitor’s impressions of your business. Nothing is worse than seeing a website that hasn’t been refreshed in years. Keep your site current and full of informative value to visitors. Use your site as a sales tool for customer presentations and to lower costs of sales.

5. Make your site easy to use.

Your website is not a video game whose purpose is to challenge visitors. Make your site easy to use, easy to read and make information easy to find. Put your most important site navigational topics on the left of the page as this is where the eye goes first. Include a site map so people can readily find needed information. Every page should offer a link to the home page and try to keep visitors no more than one click away from necessary information. Make sure your website is easy to read and free of “clutter.”

6. Read your website traffic reports and do something smart with the data.

Website traffic reports and website analytics offer tremendous chances for you to learn more about your site visitors and their behaviors. Learn where they come to your site, where they go while on your site, what they are looking for, what they respond to and more. A systematic review of your website traffic reports, along with regular site analytics performed by a certified eMarketer, should be considered a vital part of any key performance indicator metrics for business.

7. Spend more money and attention on website marketing.

Reallocate your marketing dollars and time from traditional efforts to online marketing. Over 15% of all advertising impressions occur online and yet less than 8% of business dollars are spent on online marketing. The internet is the most valuable marketing vehicle in the past 100 years. Its popularity and use is rapidly increasing with no signs of slowing. Too many business people do not feel comfortable with online marketing and websites and thus fail to give these subjects the attention they deserve. Don’t let a lack of familiarity become a barrier to business results. Devote the attention and the resources to online marketing and watch ROI that will blow your mind.

© 2005 Brian Offenberger. All rights reserved. Brian Offenberger owns the copyright to this article. You may distribute it freely as long as you keep the article, its copyright and its byline intact.