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Link Exchanges: What they can do for your business: (Part 2)

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Link Exchanges: What they can do for your business: (Part 2)

Link Exchanges: What they can do for your business: (Part 2)

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Home Page > Internet > Internet Marketing > Link Exchanges: What they can do for your business: (Part 2)

Link Exchanges: What they can do for your business: (Part 2)

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Posted: Sep 27, 2010 |Comments: 0
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TO AUTOMATE OR NOT TO?

For those of you who are trying to figure out if you should use an automated link promoter or just simply doing everything yourself:

Article Marketing Experts

100% Manual Submission Writing At Per 500 Words for FREE http://www.MagicSeoBot.com

Linking software’s are great (not really) I’ve tried 2 programs myself, and I must say that both attempts were a disaster! Now I’m not saying that eventually that there will be a perfect software out there to promote your link exchange program.

Right now, here are some of the problems

- The links that you will find are not relevant to your sites content.

- Some links tend to be “Link Farms” that only harm your search engine performance.

- You’ll tend to get millions of porn sites!

and so on…
—————————————————

Here’s a method that holds very strong when I look for link partners:

—————————————————
When I find a great resource that has similar content to my site, I will browse through their ENTIRE “Resourceful Links” listed on their site and see if It’s a good idea to link to them!
—————————————————

Here’s another method of doing this effectively for best results:

—————————————————
If you happen to find a great resource, enter their entire “URL” What you need to look for is this:
Once you click on the “pages that link to that site” you will find sites that already have a great link program related to your site!

Take advantage of linking to all the sites listed within that search on google!

PLEASE TRY TO AUTOMATE YOUR LINK
EXCHANGE PROGRAM!

It gets very flustering for an entrepreneur like me who is trying to have a really good source of link exchanges, especially when I have to e-mail my companies information manually!

Try adding a “Mail Script” that takes the link exchange information right from your site! You’ll find that more sites will want to link to yours!

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Please add your “Link Information” that you would want visitors to add on their site! I’ve gone to too many sites were I had to spend over 5 minutes trying to find their “Link Exchange” information!

Now I’m not talking about a link on your site to your link program, I’m talking about the information you would give to other sites in order to exchange links!

Denying link exchanges!

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Does business contact manager work with exchange ?
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Seo – Software Tools – What They Are, How To Choose Them How They Save You Time

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Seo – Software Tools – What They Are, How To Choose Them How They Save You Time

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Home Page > Internet > SEO > Seo â Software Tools – What They Are, How To Choose Them How They Save You Time

Seo â Software Tools – What They Are, How To Choose Them How They Save You Time

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Posted: Mar 25, 2010 |Comments: 0

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Seo â Software Tools – What They Are, How To Choose Them How They Save You Time

By: Joshua Penman

About the Author

Joshua Penman is a freelance IT Consultant, SEO Consultant and Web Developer.Â His most recent work is for http://www.Top10GoogleRankings.net where you can find more Search Engine Optimization Articles, Tips and Resources.

Reprint rights are granted in full as long as the footer of this document and the full document remains intact in its entirety.

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Article Source: http://www.articlesbase.com/ – Seo â Software Tools – What They Are, How To Choose Them How They Save You Time

The list of tools thatÂ one can put to use is wide and varied, as well as constantly changing.

I want to break the software tools dedicated to SEO in to categories.Â Starting off, we have two categories:

1)Â Â Software Programs for internal use â meaning you buy these programs and run them on a computer or server.

2)Â Â Web sites or subscription based tools.

Now we have the two major categories, lets look a bit at the sub categories.Â I am not going to cover them all, as this document is considered more of a SEO primer, to get you familiar with the overall picture.Â In future articles, blogs, and websites I’ll go into the tools in more depth.

Here they are:

1)Â Â Search Engine Submission.

2)Â Â SEO â Analysis Tools for Link Building

3)Â Â SEO for Web Page Optimization.

4)Â Â Article Marketing and Submission

5)Â Â Auto posting to Ad and Classified Sites

6)Â Â Keyword Analysis

7)Â Â Pay Per Click Campaign Management

There are a few more out there, but they are simply variations of the above types of SEO automation.

First off, Search Engine Submission.Â There are a number of ways to get your site listed in Google for starters.Â You can use their URL Submission pages â though they clearly state that it could take weeks for your site to be listed.Â Go ahead and use them.Â The fire up a SEO Search Engine Submission tool and automatically submit you site to hundreds more sites, plus have a schedule set to ârefresh the submission’ every month or two.Â In addition, you can update the software engine data on the software you purchased (usually for a year with most major, reputable companies, then you have to buy a subscription).

Further, some of the SEO software tools that have directory submission options, also have SEO analysis tools, depending on the package you purchase, which will help you analyze your sites content and perform a number of tasks.

The SEO tasks are obviously: Web Page Optimization for keywords and various SEO technicalities such as keyword density, quality of design, header meta-tags, layout of content and much more.

Some of the more critical SEO tools are the ability to determine what keywords used in the search engines that the competition sites are being found under, as well as finding quality back-link partners to help you build your sites Page Rank (a Google designation for Web Site Importance).

Moving forward, some software allows a really great way to build web popularity as well as some back linking possibilities â Auto Posting and Article Marketing software.

First off â Get familiar with creating advertisements and writing good copy to properly represent your site to your readers and potential viewers.Â Period.

Second, test some manual ads.Â Then you’ll see why the value of auto posting and the various article marketing software are great tools to help you build a quality presence on the web.

The Pay Per Click campaigns are quite the chore to setup.Â There are a number of companies thatÂ created software to help accomplish this task as well as monitor the results, track the competition, and help you bid on the keywords as well as manage your budget, fine tuning all the way.

There is so much more to cover on these methods.Â As mentioned, in future articles and blogs I’ll be posting more online, at various blogs and more articles such as this.

So please check out the above mentioned resources and stay tuned for more detailed information, reviews and articles on the Software Tools for Search Engine Optimization.

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About the Author:

Joshua Penman is a freelance IT Consultant, SEO Consultant and Web Developer.Â His most recent work is for http://www.Top10GoogleRankings.net where you can find more Search Engine Optimization Articles, Tips and Resources.

Reprint rights are granted in full as long as the footer of this document and the full document remains intact in its entirety.

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If You Build It, They Will Come..

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If You Build It, They Will Come..

…No they won’t. On the web, building a web site is not enough. If there are no links to the site anywhere, no-one is going to visit it. The site won’t even be listed in any of the search engines without some incoming links. To get traffic, you will need to do some promotion. Web Directories
The basic part of any promotion campaign, web directories, whist they may not generate much in the way of traffic, will help in your site’s search engine ranking. A good list of free, non-reciprocal, search engine friendly directories can be found at http://info.vilesilencer.com. Pay Per Click Advertising
This is advertising such as PPC Search Engines, like Yahoo!’s Overture, and contextual advertising, like Google’s AdWords. Be warned, it is very easy to go through a substantial amount of money for no reward using these services if you are not careful. AdWords (amongst others) lets you pick a maximum budget a day, but, although may not sound like much, /day is 0+ per month. Better make sure your keywords are correctly identified, and, in preference, not highly competed on, and that your sales copy is good enough before doing this. Quality Traffic, not Just Traffic
It’s what everyone is after, more traffic to their website. Traffic is easy to obtain, though. Autosurfers, manual hit exchanges and purchased traffic will all send visitors to your website. However, this traffic is just visitors, many of whom will just burn up your bandwidth for no reward. Unless you are receiving decent money for pay per impression advertising, such as banners and popups, this traffic can be totally valueless. Repeat Traffic
Unless you only require visitors to visit your site once, because you are selling a one-off product, and your sales copy is fantastic enough that they are hooked to buy on the first visit (and if you are regulary doing this, write an ebook explaining how and sell it), you will want visitors to return. If there is nothing of value at your site, visitors may come once, but they won’t come back of their own accord. Typically, it is estimated that a prospective customer will be exposed seven times to a product etc. before buying. Reciprocal Linking
Whilst somewhat frowned upon, and generally thought to not be as valuable as one-way linking (see below) for search engine optimization, a relevant reciprocal linking campaign can be an important traffic generating tool. swap links with sites in a related, but non-competing, business to your own. It isn’t really a good idea to link to competitors; although visitors will be interested in your product, there is a good chance you will lose them to your competitor, especially if their website or product is better or looks better than your own. Not a desirable outcome. For example, a web hosting site could link to a site that sells scripts and programs; visitors to one will more than likely use the other, but the sites are not in direct competition. You can also swap links with web directories that require a reciprocal link. One-Way Linking
Considered the best form of link for SEO purposes, this can also be a good source of traffic. There are a number of ways of getting one-way links. The easiest is submission to free web directories (see above). Another good source is by writing articles relevant to your site or industry, putting a resource box at the bottom, then posting the article on the directories such as <a rel=”nofollow” onclick=”javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);” href=”http://www.zapcontent.com”>ZapContent.com</a>, or by sumbitting to the ezines. Webmasters and ezine publishers are always in need of fresh content, and will publish your article for free. The hardest way of getting one-way inbound links is by having websites voluntarily link to you. The only way to do this is by providing a valuable tool, service or resource that other webmasters will want to direct their visitors to

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What are backlinks and why they are needed?

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What are backlinks and why they are needed?

If you have learned SEO, or read about it somewhere, you have come through term “backlink” at least once â€“ it’s for sure! Backlinks are having vital meaning for good SEO score for your web sites or blogs. Backlinks are the links that are directed to your web site. The number of these links (which targets to your web site) indicate your site popularity and increase your SERP positions in list of fame.

Backlinks are very important for your SEO, especially because some search engines (specially Google), gives more points to web sites which have higher number of quality backlinks. This gives you better positions in search engines, and may enhance your traffic massively. Once most of current Â search engines scrutinizes your web site, they calculate the relevance of a site to a keyword, they also count the amount of quality inbound (backlinks) links to that web site.

If you got in touch with the SEO world, you would have come across the word “backlinks” zillion of Â times. For those who is a newcomer to the SEO fields, you might guess what backlinks are and what they means Â for the success of websites. In couple of words, a Backlink indicates a link from another site to your website. These are also called Â as inbound links and their variety shows the popularity of the website. Backlinks are considered as web elections from voters: search engines, more the bulletins are collected (backlinks) on behalf of your website, more is Â assignment as a trust one.

Backlinks today are an pivotal element of the SEO procedures, due to fact, than once you build quality backlinks, your website grows up in an indexed list faster. Also, from the long term point of view, it will help in boosting quality traffic to your site. Besides of this, building of backlinks is the Â bottom-line of website visibility by improving your page ranking and ultimately your ranking in the search engines. It is not just enough to have lots of backlinks, but, it’s also the quality of backlinks that helps in receiving a better ratings in search engines. When counting on the relevance of a website to a certain Â keyword, search engines usually take into consideration the number of quality backlinks to that website. Search engines like Google give a lot of importance to websites that contain more number of quality backlinks and also consider those websites as more relevant when compared to others in search results.

You can ask us for help or advice and save your time on building links. Also our SEO experts can offer you high quality services and as a result you will get much better search engine rankings, more traffic and much more sales in minimum period of time. Feel free to contact us at: BackLinksTeam

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Internet Marketing Products – What Can They Do for You?

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Internet Marketing Products – What Can They Do for You?

Whether you run a blog in your free time, do some online marketing on the side or are a full-time web marketer, you have probably come across several offers for products and software claiming to help you.

Many programs out there claim that they can help you get more visitors to your website, build lots on backlinks for better rankings in search engines, write more and/or better content, add tons of followers to your twitter account and much more.

Annoyingly, the sales-pages for these programs are often elusive about what exactly the software will do for you. Itâ€™s often more about how great your life will be once you hit the â€œorderâ€ button and less about what youâ€™ll actually get. At least, thatâ€™s been my impression.

Thatâ€™s why I decided to do a quick overview of what kind of software is most commonly available and whether or not this kind of thing is worth the money.

Article Submission Software:

This type of software is generally targeted at article marketers. What these programs do is log into lots of different online article directories and submit your article to each of them. This can be very useful for getting more exposure for your articles and also for gaining backlinks to your website.

This type of tool is worth it if you write many articles. To get the most out of it, make sure that the software features automatic registration to the article directories, automatic email confirmation and basic article spinning functionality.

Directory or Search Engine Submission:

This is often offered either as a software package or as a service. What this does is submit your website URL to lots of different search engines (often, they submit to hundreds or even thousands) and website directories (websites featuring nothing but categorized links to other websites).

Quite frankly, this type of service is almost never worth the money. Itâ€™s not much use to you if your site is submitted to some obscure search engine in Lithuania and backlinks from website directories are practically worthless (with the exception of the DMOZ and Yahoo directories).

Bookmarking Software:

This type of program submits bookmarks of your web-pages to many different social-bookmarking sites like digg, mister-wong, diigo, mixx and many more. The software automates the task of signing up, logging in and submitting your bookmarks and can save a lot of time.

These programs are generally good, but only if used correctly. If you simply use them to spam all of your pages to as many sites as possible, youâ€™ll quickly see your accounts banned. So, if you go for a program like this, make sure this issue is addressed and there is some good guidance (documentation or video tutorials) offered along with the software.

Website Analysis Software:

These kinds of programs come in many shapes and sizes. Generally, they allow you to analyze any website you want in-depth. For example, they might show you how many backlinks a website has, where those links are coming from, how many of itâ€™s pages are indexed on Google and so on.

The point of all this is to allow you to assess your competitorâ€™s strength before you move into a new market. You can find out in detail what a page has going for it and why itâ€™s ranking well and with that information you can see what you need to do to outperform that page.

This type of software is invaluable to an Internet marketer, in my opinion. I would never move into a new market without having spent some time analyzing my competition with such a program.

Keyword Research Tools:

These are often similar or in the same package as the analysis tools mentioned above. The purpose of such a program is to help you find an ideal keyword to target with a new website or article. You can see how many searches, results and competing pages there are for any given keyword and filter the results to your needs.

Itâ€™s not essential to pay for a keyword research tool, since you can use the one offered by Google for free. However, a good tool can make research a lot easier and so paying for it can be justified if itâ€™s good enough.

General Automation Tools:

You can find automation tools for almost everything. From simple little things that send a tweet out automatically, every time you publish a new post to your blog to complete systems that run an entire blog for you and automatically post content and add links and images, thereâ€™s hardly an online marketing related task you couldnâ€™t find an automation tool for.

With tools like these, itâ€™s difficult to tell beforehand, whether they will be worth it. Two things to keep in mind are that the success-rate will never be 100% with such bots and that it will always lookÂ automated, at least to some extent. For example, if you auto-tweet and never send tweets you actually composed yourself, donâ€™t expect your twitter account to be terribly popular.

Of course, there are many nuances and overlaps between the different Internet marketing products available and I canâ€™t cover everything in this article. However, I hope you can now see through the hype on sales-letters a bit more easily and get an idea of whatâ€™s behind it all.

To really know whether a program is worth it and learn exactly how you can make the best use of it, you need to find a reliable review and some good tutorials for each individual program.

Backlinks : What They Are And How To Get 3000 Backlinks In One Click ?

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Backlinks : What They Are And How To Get 3000 Backlinks In One Click ?

Backlinks are the most important tool that used by search engines like google and yahoo to rate your website and make your site appears for people so , more backlinks for your website means more good position for your site at search engines like google and yahoo.

let’s make it more clear for every one , all online strategies and tactics designed for only one target which is visitors , yes of course visitors , because if there is no traffic to your website then it is dead body , right?

Ok let’s back to backlinks , search engines are the major source for free targeted high quality traffic and if your website appears at the first page of google , will get thousands of this high quality traffic for free and that

is exactly the reason for getting more backlinks link to our website .

Now , How to get 3000 backlinks in one click ? if you think about traditional ways then you will waste your precious time waiting to get 50-200 backlinks because all this ways are slow and can not get you 3000 backlinks in only one click .

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So , how to get 3000 backlinks ? its very easy to get 3000 backlinks in one click by using our special software which is designed to get you instant results and make your website back to life again . yes that is really backlinks software which will get you 3000 and more backlinks in only one click and increase your traffic to get more sales , more google adsense profits and also high page rank.

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Online Marketing, Web Marketing, Search Marketing: Are They the Same?

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Online Marketing, Web Marketing, Search Marketing: Are They the Same?

It involves the planning, creative design of, and presentation of information intended to gain, satisfy, and keep customers, along with the measurement of the effectiveness of the marketing effort in light of the money spent.

Businesses traditionally used printed publications such as magazines and newspapers, postal mail, radio, and television as platforms for their advertising, and they still do that. But late in the twentieth century, a new platform for marketing emerged with the growing popularity and use of the internet. Businesses across the world are now able to reach prospective customers and clients through the internet. Marketing campaigns now include advertising online as well as advertising through the traditional platforms. This has spawned new types of jobs and new types of service companies that offer assistance and expertise in targeted online marketing and getting the most out of the online advertising dollar spent.

The Question: Are Online, Web, and Search Marketing the Same?
In the online world many terms are used loosely, and sometimes they can be downright confusing. Web marketing refers to having information available on the World Wide Web for prospective customers to see or hear. They would only be able to do that if they were connected to the internet which is a system of connected networks and computers that actually connects people from around the world. A computer that is online is connected to the internet right then and allows interactions between the user and the online web pages.

Generally, when online users are interested in information on a particular subject or item, they will use a search engine to guide them to some web pages that are relevant to what they are seeking. The relevance of the web pages shown in the search results depends in large part on them containing the keyword the searcher entered into the search engine search field. So if a business has carefully crafted its website to contain the proper keywords that are relevant to its products or services, it is more likely to get exposure in what is referred to as natural search results. This is one form of search marketing. But businesses can also buy exposure on search results pages through the use of keywords. They can pay to have a link to their chosen web page show up in a different area of the search results page. The more popular the keyword, the more the business has to pay to have a link to its website be among those displayed when someone types that keyword into the search box. This is referred to as paid search.

So, in effect, online marketing, web marketing and search marketing all refer to the same thing, marketing to internet users. There are some nuances that differentiate among them, but in general they are the same. There are other ways for prospects to be directed to a website besides through a search engine. They may have the exact website address, so they do not need to use a search engine. They could have gotten the address by word of mouth, or they could have gotten it from a business card, a radio or TV ad, or a billboard. Or they may have encountered a link to the website while they were on some other site. But since search engine use is the dominant method used to find information online, thinking of and approaching online marketing from a keyword search or search marketing basis is wise .

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Sep

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oneway links – How can they boost your site

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oneway links – How can they boost your site

Bettering the anchor text use of a web site to raise normal serps is a system used by many Search engine optimization, or maybe Search engine optimization, positives plus online marketers often known as building links.

The importance of every single site that will casts some sort of political election is usually considered through Authority, when ballots from particular webpages get more significant price in comparison with others, resulting while in the joined site obtaining increased benefit. Website Acceptance Is just not Based on Just about all Backlinks

For a dissuasive for you to trash, Yahoo come up with rel=nofollow website capability. Even though this feature had been initially made to lose spam in blogs, they have also offered important sites for instance Aol Advice along with Wikipedia. All of hyperlinks on this characteristic will be disregarded by means of Live messenger, Google, and also Search engines.

3. Checking Unique codes

To allow for advertising editors for you to monitor the number of times an advertisement can be made itself known yet along with the volume of impacts of an advertisement, basically close to just one percentage with contextual advertising along with banners and ads use a progress area code. It can be most of these redirects this rob the url acceptance in advance of the item attaining that location Link.

three. No-index, Tools.txt, in addition to Indexing

Such sites may usually illustrate the correct mixture of backlinks. Landing pages

Website link Increase

Website growth is usually a significant part inside have confidence in criteria associated with search engines like google. 3. Many high rank internet websites display range within their one-way link stock portfolio. Developing back-links aimed at your web pores and skin look way that I am aware associated with to raise the volume of readers that the web sites acquire each and every day. Web owners claim that. In case you solely generate inbound links derived from one of facebook and myspace and also website, then you definately have got quite simply gamble all your money on just one equine.

To emulate playing circumstance for just a moment, in the event visit a contest trail and you propagate your hard earned money all-around, playing about a number of different horses in the identical contest, your chances associated with earning some bucks are generally superior. Not surprisingly, in the course, you can throw money away on the horse which don’t gain.

: Come across similar websites and offer so that you can deal living space. You ought to have enough self-confidence as part of your merchandise or the ones that you’re endorsing for you to motivate your friends and family to obtain these folks.

You should not must a lot of backlinks. Desire that they assist more visitors for a web site. Generating one way links is best method pertaining to efficient seo. Beginners dedicate pretty clear mistakes of their linking methods which can be effortlessly prevented if one uses your suggestions. Top ten types of linking are usually listed below:

Buying a link from the web giants such as aol or maybe Wikipedia is a huge in addition in your search engine optimisation initiatives.

Try to avoid connection farming : Fundamental essentials internet websites which often be present simply for installing backlinks. Make use of fascinating website link baits : Url lures been in business regarding really a very long time now. Hold posting this kind of content material from time to time as well as make it possible for persons look at that.

Social Media and SEO: Do They Flourish Together

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Social Media and SEO: Do They Flourish Together

In recent years, online marketing has changed drastically. To be visible on the Internet is one of the most difficult tasks faced by web site owners. With the growth of internet, this problem will only increase. Social media experts are of the view that quality and rich content is the heart of social media optimization and an important key factor in a successful SEO effort.

Large portion of the online buying community rest their buying decisions upon recommendations from other fellow members. You can certainly make the use of Social Media Optimization process to reach these people to influence their opinion.

Social media experts strongly believe that SEO and social marketing go together. If you think of more quality traffic to your website then never rely on one source of traffic. For example, majority of your traffic is coming from a particular search engine and for some reason they make a change in their algorithm, then in all probability your site is likely to lose its prime ranking and along with that traffic also.

Content media writing is a major ingredient for social marketing. Social media experts make a great use of social media optimization process to harness targeted traffic. It’s the content that is instrumental to attract the visitors to your website. Content media tactics coupled with social media optimization can create huge amounts of traffic to the website.

Social Media Marketing and Search Engine Optimization are interwoven. Incorporating Social Media into the web site promotional plan is necessary. Social media twitter experts can also help a lot in bringing huge traffic to your web sites.

Social media experts predict that new media will have a fascinating impact on the final outcome of SEO as it is growing at the phenomenal rate. Statistics reveal that new media like Facebook and Twitter continues to add several million users at each month and more than 75% of the people who access social media through their cell phones prefer Twitter.

Social Marketing is predominantly about networking. Social Networking is being geared in a sense to offer benefit to the community. The benefit is made by the proper information dissemination process and by providing help to the community members. Usually, the information and value imparted to the community is primarily through business’s blog.

Social networking and social bookmarking websites are the tools of social media and they should be properly harnessed to have the effective marketing campaign. Social media twitter experts too can be viewed as an important tool to social media optimization.

SEO and Social Media are thus destined to flourish together. Social media experts can help a lot and provide an integrated solution to the ultimate objective of increasing web traffic in the highly complex environment of internet jugglery.

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Aug

17

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360 marketing and Social media: How can they work together?

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360 marketing and Social media: How can they work together?

The importance of social media for each and every brand is today a fact. It is a bit more difficult to move some companies to see what it could mean for them.

One of the key question should be: Do my clients or potential consumers use social media?…rather than I need to be on Facebook because my competitors are there. This chart from insidefacebook.com illustrates the profile of Facebook users per age groups. Is it relevant for a brand with a consumer franchise from 40 to 55 years old to focus on Facebook?

I came to the conclusion that there are 3 types of companies :

“We need to control”
These companies or brands are used to communicate in one direction (top=>down). They approach interactions with their consumers as they are doing advertising. Consistency of the brand’s communication is sometimes more important than the consumer experience. Typically, they would try to start from scratch their community, on their website with their content that they can control. As a consequence, individual initiatives from clients or employees could play against their communication strategy.

Some luxury brands could fall into this category. Frank Muller is a very exclusive watchmaking brand with very attractive (and expensive) watches. However, they have decided that on-line interactions with potential clients was not a priority. As an example, their website is more than basic and could create a gap between the unique experience in their store and actual behavior of luxury clients who are using Internet more than the average.

The banking industry could be on the podium. As they have a lot of regulatory constraints for communicating on their products and services, it is not natural for them to interact directly with their customers through social medias. Credit Agricole may be a good illustration as the top groups ranked on Facebook are initiatives from Belgium and Egypt.
Capital One is another interesting example. The bank became a case study in business schools for their outstanding customer service level. However, most of the groups on Facebook ranked first were set-up by very angry customers calling for a boycott! A step by step and very transparent approach is most probably the best way to advice them to move into a customer centric approach.

“What could we do?”
Nutella enjoys an amazing awareness, level of preference and became an icon of the childhood in several countries (at least in Europe). They invest massively in advertising, sales force (one of the biggest in France with 400 sales reps) and quality of product. However, they have not (yet) integrated social media actively in their strategy. Nevertheless, they contemplate +4.0 mio fans on Facebook (only first page of search), 17.5 mio search results on Google and even Twitter is spreading the word…without a massive participation of the brand! Fans organize even each year the Nutella day!

Nutella would try probably to work on interacting with those fans to support further the development of the brand value and/or turning them into more active ambassadors. However, the risk for the brand is perhaps to start being involved if it is not well understood by the fans.

Ford is another interesting example. They have recruited in the US Scott Monty to head-up their social media strategy. Scott Monty is a very popular opinion leader within the community of marketing professionals with his blog The social media marketing blog. It works very well for the time being. What would be the impact of Scott Monty deciding to leave Ford and to join a competitor?

“What do you need?”
Innocent drink is a good illustration of a growing brand for which part of core values comes from its community (on top of excellent products). The nature of the brand is to be opened on what is happening “outside”. As a result a competitor may copy their products but could not acquire from scratch the momentum they have built with their clients. They engage with their consumers through various means: packaging, website, YouTube channel, blog, podcasts, Twitter. Each of them has a specific function but consistency of tone and messages is clear and simple. They have established a lifestyle beyond a brand.

An established and international brand such as Starbucks has reached this critical step and is still able to interact with its clients through videos, discussion or instant messaging. They go even further in terms of community engagement with product development or a platform for local actions to support a cause. They have launched an interesting initiative in the US while they try to generate in-store traffic via Facebook. The promotion is called: Share a pint of new Starbucks ice cream (free daily coupons to be redeemed at the store).

Those brands have adopted a real customer centric experience and their strength is nurtured by the goodwill developed with their clients. Another way of considering 360Â° marketing is illustrated by the analysis I published on the release of the new album from the metal band Metallica: 10 tips for 360Â° marketing.

At the end of the day social media is not more than a group of people/friends/colleagues sitting in a bar and discussing about their live. The difference today is that technology is able to connect thousands of people at the same time, in the same bar, at the same table. However, the principle remains the same. If you want to seat at this table and discuss, you would first introduce yourself and ask if you can seat. Most probably you will ask the following questions before trying to influence the discussion: What do you need?, What could I do?

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