Mobile Search – The Next Big Thing?

admin    Website Marketing     Mobile, Next, Search, Thing

Mobile Search – The Next Big Thing?

Annual mobile phone sales are predicted to hit 1 billion by 2009 and there are already 4 times as many internet-enabled phones in the world than there are PC’s.

According to Dotmobi (www.dotmobi.net), one third of the global population are connected via mobile phones today and approximately half are expected to be using a mobile Internet phone by 2008. An IPSOS survey suggests that 29% of mobile phone users in the UK searched for news and information on their handset during 2005.

The statistics are impressive and will get any marketers pulse racing. But it does seem as if we’ve been hearing about the potential of mobile search market for some time, and yet very few travel companies appear to be active in the mobile search space and mobile e-commerce revenues are still modest.

Up until now most advertisers have been ignoring mobile as a marketing channel, according to a new report by Forrester Research called “Interactive Marketing Channels to Watch in 2007.” It suggests that only 13 percent of marketers use mobile text message ads and only 11 percent bother advertising on wireless application protocol (WAP) sites. It seems clear that advertisers are waiting for evidence that the market is there before deciding to jump in themselves.

Barrier and limitations to growth

Despite the huge number of people that have access to the mobile internet there are a number of barriers to mobile web adoption. For example;

1. Cost and clarity – carrier data plans can be expensive and confusing compared to normal internet access plans.

2. Screen Size – the limited screen size of many hand sets negatively impacts the user’s browsing experience.

3. Ease of use – due to the limited screen size there is an increased number of clicks needed to get to content.

4. Lack of content – there is a ‘walled garden’ approach to the content offered by many mobile network operators which means that not all mobile users get full access to content.

Competition – the WiFi explosion

Another factor that may have impacted on the growth of mobile internet usage is the increasing availability of high-speed WiFi internet access in many public areas. Airports, hotels, bars, libraries and commercial shopping centres are increasingly offering WiFi, and it’s often free. This has encouraged users to use laptops and PDA’s to access the internet while on the move rather than through mobile phones.

Mobile is the perfect advertising platform

Despite these barriers to growth travel companies cannot afford to ignore the e-commerce and marketing potential of this platform. All of the barriers to growth outlined above will be overcome over time as technology improves and network and content providers adapt their services to facilitate the growth. The issue is not really whether the mobile search market will make an impact, but how it will make an impact.

In many ways mobile is the perfect advertising platform. It’s always with the consumer, it’s always on, it provides personal profiling data, it provides location data, it’s interactive and it has multiple billing options already built in.

At present the major bulk of mobile searches are related to ring tones, news, entertainment, maps and directions, directory listings, local restaurants and other local services. As many as 60,000 UK users a day are checking train times on their mobile phones.

Local search is clearly the natural mobile advertising opportunity. Going forward, more complex searches and bigger transactions will become viable as technology advances and users become more comfortable with using their handsets for searching.

In a recent Travelmole interview, Nancy Lyndhurst, the product manager for O2, said some of the larger travel brands like Cathay Pacific, Accor Hotels and KLM are already successfully marketing with mobile technology. She also cites the example of Lastminute who received a £3,000 holiday booking online from a customer using their mobile telephone.

Mobile marketing spend to reach billion by 2011

A recent report by the telecom division of Informa Group stated that advertisers are expected to spend a massive billion on mobile marketing by 2011. Optimistic predictions like this have compelled the major search engines to start making significant investment in the future of mobile search themselves.

Google have predicted that their own mobile division, based in London, will “become the biggest driver of new business” for the company.

Google has developed its own mobile search engine and has signed a number of deals to provide mobile search services to major operator portals. Motorola have even agreed to add a dedicated “Google” button to some of its hand sets. LG, one of the top 5 mobile firms in the world, have announced that they will start to ship handsets pre-loaded with Google services from this month.

Yahoo has unveiled a new application called Yahoo Go Mobile which makes its various services available on certain phones. Not to be outdone, Microsoft launched Live Search for Mobile in February at the 3GSM World Congress in Barcelona.

There are also a number of start ups like Jumptap and Medio who will be bringing services to the new mobile search space.

It’s clear that the major search properties, in partnership with the phone manufacturers and network services, are intent on driving the mobile search sector forward. With this kind of momentum there’s no doubt that mobile search marketing will eventually become a major part of online marketing, it’s just a question of when. Could 2007 be the year of mobile search?

Home Business Tips- Focus On This One Thing

admin    Twitter Marketing     Business, Focus, Home, Thing, This, Tips

Home Business Tips- Focus On This One Thing

When you first start your home business there are many things that require your time. This is understandable, but can lead to a bad habit furthermore. Many home business owners waste time every day as they do not focus on doing the most crucial thing to be accomplished.

If I were to give you one home business tip I would tell you to focus your labors on cultivating Internet marketing skills. None of us are born Internet marketers, but anyone with normal IQ can make a lot of money online if they learn how.

The Internet proposes many advantages when it comes to educating ourselves on how to make money with our own home business. As a matter of fact there really is no excuse for anyone to be undereducated on marketing their home business online.

Today you can acquire training in umpteen ways. This admits watching videos, listening to audio training, attending webinars, purchasing ecourses, hanging out in discussion forums, social networking on Twitter or Facebook, and purchasing physical training in the form of work books and CDs.

Your intention is to become as educated as you possibly can on running your home business. As you begin to get some of the basic theories down for your online business you are now ready to narrow down your focus even more.

You should spend the majority of your time advertising and marketing your business and generating traffic. The more varying forms of traffic you have coming to your website the more sales you will finally make.

Another strategy is to focus on promoting a landing page and evolving your email marketing list before passing your prospects through to your website. This in fact makes sense as a list can be an income stream for you in the future by allowing you to follow up with people who subscribe to it.

However, even using this strategy requires that you focus on generating traffic to your landing page. Again the most accomplished home business owners are those who get the most targeted traffic.

Targeted traffic is visitors who come to your page as they expect to be there. This eliminates purchasing traffic who land on your page by chance.

If you are ready to focus on educating yourself on running a home business you increase your chances of succeeding. By narrowing your focus down to traffic begetting you will be spending your time doing the most crucial thing you can to be accomplished.

Summary: When you first start your home business there are many things that require your time. This is understandable, but can lead to a bad habit furthermore. Many home business owners waste time every day as they do not focus on doing the most crucial thing to be accomplished.

Why Backlinks Are The Single Most Important Thing To Long Term Internet Success

admin    Buy Inbound Links     Backlinks, Important, Internet, Long, Most, Single, Success, Term, Thing

Why Backlinks Are The Single Most Important Thing To Long Term Internet Success

Let me begin by saying that if paid advertising is your primary form of Internet promotion this article is probably not for you. However if you are looking at ways of creating long-term Internet success developing backlinks to your website will be important to you.

I find it interesting that the World Wide Web has not changed that much even though Internet marketing has. The Web itself is composed of links all pointing to each other.

If you grasp this concept you can quickly understand why the more backlinks you have pointing to your website from a multitude of different sources the more potential traffic it you can bring to you.

Not only that but the traffic will continue to be there over a long period of time as long as the backlink remain. This means you must spend the majority of your time creating quality back links and all of your marketing efforts.

In the early days of Internet marketing reciprocal linking was very popular. Trading links with other sites was a way to create backlinks to your site.

This strategy is not as popular today because link directories are pretty much discarded by the major search engines. Not only that but you want to spend as much of your time creating one way backlinks to your site and not away from your site.

So how do you go about creating one way backlinks? Here are 3 easy ways that are working very well today and should be incorporated into your linking strategy.

1. Write and submit articles to the top article directories. In each article you can include a link pointing back to your website and your resource box.

For additional keyword relevance try hyperlinking your primary keyword phrase to your site as well. As you begin to develop backlinks to your homepage begin deep linking to sub pages within your site from your article resource boxes too.

2. Write blog articles and submit them to the top social directories. Search engines love fresh content and your blog articles will be spidered quickly if you submit them to the top social directories. We are talking about sites such as Digg, Stumbleupon, Propeller, Technorati, and more.

Each article submission creates a backlink to your blog or specific blog article. If you do not have a blog you are missing out on easy traffic and long term quality backlinks.

3. Utilize social networking to create links pointing back to any web page you have. For example when you create a new web page announce it as an update on your Twitter account.

When you Tweet your followers this way you are creating back links to any webpage or blog post you make. Again the search engines will find these, as well as your readers, giving you more potential traffic.

Other popular social networks to join and create a profile with your website address in include Facebook, My Space, eEntrepreneur, and many others.

I feel that the most important thing you can do to create a long-term Internet presence is concentrate on backlinks regardless of how the Internet changes in the future. These three ways right now are excellent to create backlinks to your website and blog!

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Most Important Thing for Website-search Engine Optimization

admin    SEO Marketing     Engine, Important, Most, Optimization, Thing, Websitesearch

Most Important Thing for Website-search Engine Optimization

With this context in mind, many people are continuously struggling to get noticed in the world of the Internet. Websites are growing like mushrooms everywhere, every time. How can one’s website get past the millions of other websites and eventually be noticed by its target audience?

Search engine optimization aims to achieve the goal of getting more visitors to a website by helping it get higher rankings in the search engines. This simply means that search engine optimization’s goal is to make a website appear on the first pages, if not the first page of a search done through the search engine.

There are two ways to be able to get noticed by search engines. One is through pay-per-click-advertisements. A good example of a pay-per-click system that is employed by search engines is the Google Ad words system. It has created a hype and has given Google around 5 billion dollars in terms of revenue per year. Webmasters can place their bids to be shown when a keyword is searched by a surfer. The highest bidders will get their sites to appear first when the search is being done.

The second way of getting high rankings from search engines is through organic searches. Search engines evaluate websites by using what they call “spiders.” These programs scan the websites and collects information about them. They then collate the information and pass it on to the search engine. This area is primarily the main arena of search engine optimization. It utilizes a set of methods to be able to get search engines to list the website on high ranks.

Traffic

The main purpose of search engine optimization is to increase the traffic generated by a website. Websites are built to be seen by Internet surfers and search engines can help it achieve this goal.

The power of the search engine should not be underestimated. It is one of the building blocks of the foundation of the Internet. A survey showed that 90% of all Internet users employ search engines to aid them in their Internet-related activities. Google, the dominant player in the search engine industry, generates 70% of all search-related Internet activity.

People and Search Engines are alike

Search engines behave like people. They like websites which contain substantive information about a certain topic. The best sites usually appear first in search engines because people like them as well as the search engines.

Search engine optimization does not only generate traffic, it helps maintain the traffic. The behavior of the search engine is indicative to the behavior of the people who visit the website. Search engine optimization leads to the optimization of a webpage or a website. It will lead to a website which is more organized and a website which contains substantive information.

Target Audience

The use of the search engine to be able to target one’s target audience is one of the most effective Internet marketing strategies. It is not like other on-line marketing techniques (such as email marketing) which can lead to a lot of leakages in terms of targeting the right audience.

Search engines segment the market and connect the right people together. People search for topics which they are interested in and this is the main strength of search engines in connecting markets together.

Cost Effectiveness

One can do search engine optimization under the assumption that he knows what he is doing. Search engine optimization is a full-time job and has a very long learning curve. This is why most people would resort to out-sourcing the job to experts who are good at what they do. One of the best SEO company I will like to recommend is www.website-control.co.uk . Search engine optimization is a very cost effective way of getting more people to know about one’s products or to know about a certain issue or event that a website is disseminating.

SEO is very important for websites since it determines the position of the website in comparison with its competitors. It does not only generate traffic from the targeted audience but is also a cost-effective way of optimizing the website.

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This is the only thing you will need for your twitter success

admin    Twitter Marketing     Need, Only, Success, Thing, This, Twitter

This is the only thing you will need for your twitter success

I am sure just like me, you also look for information on how to capitalise twitter so you can get a lot of traffic to your website or blog and make sales. I tried many things and spend more than 0 dollars to try almost everything. I will be honest; I got my money back through the things I learned from those products.

However, there are few questions arisen in my mind after I had benefits of using those products. One of them was; did I have to spend all that money to learn all the required information about twitter? Second one was; was the money well spent?

Unfortunately, the answer to both questions are no. Let me explain why?

I found later on that all the information and tools I received from those products were available for free all over the web. So, I could have done all the things I’ve done by using those free tools. Yes, I agree that they thought me how to use twitter properly so I can get the most out of it, and yes I agree that they showed me the right path on how to create powerful tweets that would lead to sales on my blog.

This all you need

When I discovered Twitter Marketing Guide, it was already too late for me. But, the things I found in there were exactly the same things I learned from the expensive products that I purchased.  Basically, this was what I needed, when I first started to learn about twitter. I was so upset that, I didn’t come across this eBook before. It shows you exactly what you need to know about using the twitter.

Related Twitter Tips Articles

5 Reasons Why Twitter Social Networking is the Next Big Thing

admin    Twitter Marketing     Networking, Next, reasons, Social, Thing, Twitter

If you haven’t heard of Twitter you should. I know Twitter is popular on the west coast, but haven’t reach mainstream yet.But the reasons why Twitter will be the next big thing is the same reasons why anything becomes popular.Here’s the top 5 reasons.1) It is easy to use. Nothing complicated ever became popular. At least not until it became easy to use.Twitter is very easy to use. All you basically have to do is, tell it “What You Are Doing?”2) Texting is very popular. Are you around young people? Young people barely use the phone anymore.Cell phones are so, 2000….These days the mobile communication of choice is texting. The same reasons why texting is popular so will twitter. Twitter is basically the online version of texting.3) Highly adaptable. Why is RSS so popular? Because of it’s simple context and it’s adaptability.These days RSS is used for everything. From Podcasts, to newsfeeds… to video feeds, to friend feeds.To stream flickr pictures, web blogs and everything in between. It is very adaptable.This is the same reason Twitter will be popular. It could be used for anything. It is very simple, therefore it could be used for multiple purposes.4) People are nosy… Yes, people always what to know what other people are doing.There are people who go on AIM (aol instant messenger) just to read people’s “Away Messages”. That’s right, they go onto a communication platform, not to communicate, but to just read what other people are doing.Twitter is basically AIM away messages… it’s what people want, stripped of the non-essential stuff.5) Twitter will connect people. A weird phenomenon on Twitter is, special groups dedicated to a particular purpose forming on Twitter.People join the group, and follow one another.These days when one works in lonely cubicles or home offices, it’s nice to connect to other people.

Its Amazing! This Twitter Thing Really Works. Take A Look

admin    Twitter Marketing     Amazing, Look, Really, Take, Thing, This, Twitter, Works

3 things puzzle me.1. The first is… Why would they say that?Who and what am I talking about?Those that have gotten in with a brand new service I want totell you about.You MUST watch the video all the way through to get thespecial discount link at the end!Take a look at what I mean…============================================================Hello Tahir and Matt,I am incredibly and pleasantly pleased with your programand I cannot wait to share like mad.I have been online since 1998 and have NEVER found anothercompany or program that delivers exactly as it promises andwith such speed.I still can’t believe my eyes.One of the training videos suggests that I “untick” all theDM and Followers, but I am having such fun seeing all thosenotifications that I will leave my account the way it isfor a little while longer.I have renewed faith again that there really can be truthin advertising!You are worth every dollar, even you charged the highestthe market would bear!Thanks, thanks and thanks again!Yvonne Finn============================================================How the hell Twittollower works I don’t know, but I setTwittollower up last night – so simple!Got up this morning and now I have 126 followers on twitterand it was all set up in minutes.Before using Twittollower I was going to look for targetedfollowers, and that was time I should be using to makemoney and now the software is finding those targetedfollowers for me.This Software Rocks thanks guys!Phil Bradshaw============================================================I just have to say what a great little app Twittollower is!I followed the information videos and within “10 mins” offinishing setup I started to receive followersIn 12 hours I have 271, so it shows the system is actuallyworking, and its all targeted trafficNow what’s that saying, “WHO COULD ASK FOR ANYTHING MORE”…I’m sure this is going to help everyone, Guru and Newbie’salike, “we all need Traffic”Systems that automate the process of Traffic Generation canbe beneficial to all.THANKS!Paul W Watkins============================================================2. The second thing is, why would I say it, or even bothertelling you about it…if I didn’t truly think this is going to be of benefit toyou.3. Third thing that puzzle’s me is why some people,despite hearing what these people are saying…despite hearing what I am saying…despite hearing what their own brain is telling them…won’t click the link below and spend the most important 30minutes of their lives.Doesn’t it amaze you too?Go ahead… it’s worth your time. Click the link below andjoin those already in the know!

Pay Per Click Advertising: The Only Thing That Really Matters Is Your ROI!

admin    Pay Per Click     Advertising, Click, matters, Only, Really, Thing

When looking for a new way to advertise your business, you may want to think about getting into Pay Per Click advertising. So what is Pay Per Click advertising? This is a form of advertising when you only pay for the people that click on your ad. So sure this is going to be great, because you are going to get a lot of hits on your website, right?

Well the only thing that really matters when you are using Pay Per Click advertising is your ROI. So what is your ROI? This is your ‘Return On Investment’. Pretty much, you figure out your ROI to figure out how effective your Pay Per Click ads really are. Sure they are bringing people to your site, but are these people buying anything? That is what ROI helps you find out.

Whenever you start a Pay Per Click advertising campaign, you are going to want to keep up with your stats. This includes how many hits you are getting per day on your site, and how much your sales have increased over the time since you started your Pay Per Click advertising campaign. It’s very important that you keep up with this information so that you know for sure that your Pay Per Click advertising is paying off.

Sometimes it can cost a lot of money to run a Pay Per Click advertising campaign, so you need to make sure that it is going to pay off for you in the long run. Most people, however, do not know how to figure out their ROI. Well, do not worry, because there is hope for these people yet. Whenever you look on how to calculate your ROI online, you are going to come across something that is known as a ROI calculator. This is, of course, used to help you figure out what your ROI is.

Whenever you find one of these ROI calculators, there are a few pieces of information that you are going to have to put in. Some of these calculators work differently, but for the most part, they are all looking for the same thing. They are going to need to know the amount of clicks that you purchased, and they are going to need to know the cost per click that you are paying.

These are calculators that you can add right to your site and that will gather the information for you. The information you are going to get out of this ROI calculator are things like how much you are grossing off this campaign, how much people are spending, and how many responders you have to your PPC ads. It does not matter if you spend 1 million every month in PPC fees. As long as your ROI is positive, the campaign is successful. The key with PPC advertising is to find which keywords are making you the most money and getting rid of the keywords who are not making you money.

Plain and simple.

To Your Success!