SEO: How To Write a Good Title Tag

admin    Website Design     good, Title, Write

SEO: How To Write a Good Title Tag

Unlike Willy Wonker’s Candy Factory, Google will not be handing out golden tickets to their algorithm anytime soon. And for those of us who are looking to build a successful SEO campaign, hard work, persistence and research still remains inevitable.

What we do know is that an effective SEO campaign rests on a variety of factors. From the mouth of Google we know that they use “more than 200 signals, including their patented PageRank™ algorithm, to examine the entire link structure of the web and to determine which pages are most important”

There are however a few tried and tested techniques that you can incorporate into your SEO campaign. But, keep in mind that SEO is an endurance race and often the results are only visible after a while. And by this we do mean a while….

On-site optimisation: The Title Tag

On-site optimisation by itself won’t get you to the first page of Google but it is important. Looking at the Title tag, it’s easy to see how people can make one of two mistakes. Either they suffer from “tweakophobia” (a term coined by Econsultancy blog writer Jaamit Durrani) or they are constantly tweaking their title tag and not giving it enough time to yield the desired result. Whichever the case, it’s always important to maintain a balanced outlook when doing on-site SEO.  Making changes to your title tag can be a good thing, especially if it’s the right type of changes.

Here are a few tips for writing a good title tag:

Know your targeted key phrase for each page and create your title tag around it
Do a Google search and refer to other sites that are ranking well for that specific key phrase. It’s always worth finding out what those “first page rankers” are doing right.
Use your targeted key phrase in the front of your title tag
Avoid using a generic set of title tags throughout your entire site. Google has never been fond of duplicated content.
Make each page’s title tag and meta information unique and specific to the content on that page
The title shouldn’t exceed 7, maximum 8 words or 64 characters. Google only shows the first 64 characters in the search results pages.
Keep your title tag readable. Like any headline, the title should grab the attention of the user and lead them to information that is relevant to the title tag.
Decide whether you want to use the “pipe” symbol, hyphen or comma in your title.  Some people believe that the “pipe” symbol commands more attention whereas others prefer the hyphen.  Once again, looking at the different pages that are displayed on the first page of Google always helps.

Title: Professional Web Design and Web Marketing in Ireland – the Striking Balance

admin    SEO Marketing     Balance, Design, Ireland, Marketing, Professional, Striking, Title

Title: Professional Web Design and Web Marketing in Ireland – the Striking Balance

What is required to make a website sell is not web design alone but continuous promotion, thorough planning, and web marketing. A selling website must have immense traffic, continuous visits and increase in sales volume. In technical aspects, the website must appear top ranked when searched. And this is required in the fundamental structure of layout and how clean the code is for the search engine crawlers to follow.  Always, good foundation pays its course in a long term. Some companies spend their budget on redistributing the whole thing, go through countless modifications, hiring different hands believing that the more beautiful it has become, the more customers it would draw. Below are some issues many companies face.

1. Online experience – bold issue. This is especially true for the newly graduates. They lack the psychological viewpoints of buying habits. For example, what internet users aged ranging between 18-25 tend to purchase and when? How many times do users revisit the site before making their first purchase, and so on.

2. Unclear/Ambiguous objective – A combination of lack of online experience, objectives become unclear or ambiguous.

3. Perspective about customers – overlooking potentials of the internet users. In marketing school we are taught to lower the sales in a specific group. But this kind of thinking overlooks the current situation. Most of the internet users are willing to pay and are more opened to variant categories of products at variant prices.

4. Pressure on deadline – Most teams are faced with time factor. Because there are factors to be considered, rushing into producing a website can only deliver an average final piece.

5. No testing and Quality Control (QC) – as a consequence to the pressure on deadline and many other factors mentioned, the final product might not deliver up to standard or even contain bugs.

6. Bad sales copy – content is the king. No matter how your pretty the website looks.  If the content does not contain interesting or intriguing information, customers won’t buy. On the contradiction, if the content induces curiosity and interesting, chance is that people tend to keep revisiting again over and over. 

7. No budget – This is a big problem with many small business owners. When there is no money to afford professional web design and marketing consultants, they turn to lower bidders with no potential and inexperienced team. 

8. Bad communication – poor channel with no contingency plans. The communication channel does not reach concerned personnel when the message needs be delivered. So to cope with lack of communication, each section commences with his own responsible piece. The final product isn’t flexible and hard to fix.

Most of the problems mentioned here, webbed together can create big complexity. For a classic example, the project manager doesn’t understand the technical aspects of creating a website and thus no potential requirements made. The team would wind up fixing the requirements back and forth. It is always better to consider paying more and have a team that would willingly do their job properly than stuck up with  continuous looping.

Title: Powerful Web Designs in Ireland Using Effective Web Marketing and Strategies

admin    SEO Marketing     Designs, Effective, Ireland, Marketing, Powerful, Strategies, Title, Using

Title: Powerful Web Designs in Ireland Using Effective Web Marketing and Strategies

Good structure is one of the fundamental rules to incorporate search engine optimization (SEO) via web marketing strategy. If you look into the statistics you would see that most of the Internet users (80 – 90%) are redirected from search engines. That is why search engines play vital role in SEO, but the ultimate player that converts the visitor to a buyer is always the site itself. It needs a striking balance between spending efforts to making the site looks professional and having it implemented in simple linkage structural; searchable form. 

 

So what exactly is the problem with distributing a website? The whole process could be easily done with a Content Management System (CMS), or affordable templates that would make your website look all professional with graphics and design. Some business owners go as far as hiring an expensive web design company many times, spending all the available budgets to make a splendid looking interface, perfect professional-looking website. Still most of them fail to solve the basic problem; motivating them to revisit the site while keeping the site optimal for SEO.

 

The majority of web designers are good with what they do but less in marketing aspects when it comes to web marketing strategy. Good marketing strategy requires utilization of resources in most cost-effective style.

 

The first and foremost requirement of distributing a website is its unique selling point (USP), which is a thumb rule in marketing strategy. What makes you think the customers will buy your product and not from your competitors? What differentiate your business from them? The choice of making a workable website with interesting content is what keeps visitors coming back and desiring your products and services.

 

Studies also show most readers spend time skimming through the contents before the actual read, along with the way they surf and how graphics actually draw attention. However, according to the studies, 75% of the users pay attention to the contents over graphics. This shouldn’t suggest that graphic play no roles at all. Graphics are well put to draw attention where contents induce users and provoke for their return. Serving good contents can be a differentiating and unique selling point. 

 

Most of famous websites with a lot of traffic knows the thumb rule of three-second. Internet users tend to walk away if the site cannot keep their interest for as long as 3 seconds. That’s why simplicity sells. So it is suggested that the content should be readable through skimming in order to keep users for as long as 3 seconds (so this time can be spent on loading multimedia section). 

 

Statistics shows quantitative information suggesting that people usually visit the site around seven times before making their first purchase. It is vivid how most websites fail to do so by blindingly focusing on making their site look professional. This is why powerful web designs require more than just making the entire site look fancy. More time is needed to plan ahead about the current market, site structure, custom web designs, and etc.

More Web Marketing Articles

Website Design & SEO – Title Tags Overview

admin    Website Design     Design, Overview, Tags, Title, Website

Copyright: Websites R Us – Website design, Website hosting, SEO and Marketing company.

What exactly is a Title tag & what has it got to do with Website design?
The title tag is, and probably will always be one of the most important things that you need do during the website design process. If you do not have correct title tag, your website is doomed to fail from the very beginning!

In fact, if you optimize the title tag of an existing website, it could sky rocket a website in the search engine rankings to the top ten, depending on how competitive the keyword is that you choose to target!

Tip: Do a search for |untitled| in the search engines and see how many results come up? The reason for that is because most website designers do not give title tags any weight because they do not understand SEO!

How much weight does a search engine give to Title tag?
A title tag is beyond a shadow of a doubt one of the top five things that one can do to improve their rating with any search engine. You will not find a search engine anywhere in the world that will not read the title tag. Not only do search engines read the title tag, but the weight that they place on the title tag is far more significant than any other visible text, and black links that is pointing to your website.

Tip: The domain name should also include the keyword that you choose to target, so if you want to optimize the above keyword {Websites R Us} your URL should look like this http://www.websitesrus.co.za

You must put keywords in the Title tag!
The title tag you choose to use must have your keyword placed in it. Let us just say that your company is named |Websites R Us| which is a cheap Website design and website hosting Company. You should not just place the name |Websites R Us| in the title, but you should be far more descriptive than just that. The title tag should look something like this |Websites R Us – Cheap Website Design & Website hosting company|

As a Website design and Website hosting Company, one should want the website to appear in the search engines results with the following keyword |website design| and |website hosting| and not just Websites R Us.

Tip: The title tag should be different on ever single page of your website.

What else do you need to know about Keywords, the Title tag and Website design?

People often ask me how many words can they have in there Title tag? Well your Title tag should be anywhere between 35-60 characters in length.

The keyword that you choose to use in your Title tag should also be present in the body of your website!

You need to watch out for things like keyword density, to many keywords like the following |website design, website hosting, website design, website hosting, website design, website hosting, website design, website hosting| repeated over and over again over the whole page will get you banned by the search engines! Your keywords should be between 2-4% in text density.

You also need to place your keyword in the heading tags and there are a number of other places to place your keywords but that is a whole new other article altogether and is in our other SEO articles.

Tip: Your keyword MUST be placed in your Meta description tag too!

What Is A Typical Formal Job Title For A Person Working On Social Media Marketing In Market Research Field?

admin    Social Media     Field, Formal, Market, Marketing, Media, Person, Research, Social, Title, Typical, Working

Recently recieved a job offer but am unsure about the title? It is in market research and involves primarily social media marketing but also other online PR/marketing strategies. What are some typical formal job titles for people doing similar jobs in this field?