Dec

Contract Leads Wars: Web 2.0 vs. Traditional Media

admin

Website Tips Tags

Contract, Leads, Media, Traditional, Wars

Contract Leads Wars: Web 2.0 vs. Traditional Media

Contract Leads Wars: Web 2.0 vs. Traditional Media

Free Online Articles Directory

Why Submit Articles?
Top Authors
Top Articles
FAQ
AB Answers

Publish Article

0 && $.browser.msie ) {
var ie_version = parseInt($.browser.version);
if(ie_version Hello Guest
Login

Login via

Register
Hello
My Home
Sign Out

Email

Password

Remember me?
Lost Password?

Home Page > Internet > Internet Marketing > Contract Leads Wars: Web 2.0 vs. Traditional Media

Contract Leads Wars: Web 2.0 vs. Traditional Media

Edit Article |

Posted: May 19, 2010 |Comments: 0
|

Share

Web 2.0 refers to interaction and that means interacting with potential customers who might be future contracting leads.

Generating Contractor leads using traditional methods of newspaper, yellow pages, video and radio advertisements is expensive. There are still plenty of good contacts and sales leads to be found using these outlets. However, in today’s connected world many people look first to the Internet for their real world needs. Think about your own personal information search pattern. The good news about advertising on the web is that costs per lead can be about half of advertising in the yellow pages. Why not reallocate funds from some of these waning tactics, and do what works best now?

Think about the last time you used the yellow pages, or responded to a newspaper advertisement buried in the classified section of your local newspaper. Do you even get the newspaper delivered during the week? Is your phonebook buried in a junk drawer, or gathering dust on a shelf? Your personal habits are not different from the habits of your current or future customers. Yet, most businesses still pour money into these dying print outlets. Most smart business people after examining the costs of traditional advertising will come to the conclusion that some or most of this money can be redirected to more effective, advanced internet based advertising. Maintaining presence, posting events and articles can be easily handled in a few hours per day at a fraction of the cost of traditional advertising. The cost per lead will drop as your business is able to take better advantage of this new 24/7 contractor lead source.

The hottest tickets in web advertising are Web 2.0 or Social Media sites. If we look at the development of content on the Internet, the first generation of sites, and many sites today, primarily display the content of the site’s owner. News outlets, weather outlets are composed of owner generated content that people browse and view. Web 2.0 refers to sites that have more customer posted or generated content than owner content. YouTube, Facebook and MySpace are composed of almost entirely user uploaded content, and the comments of other customers, browsers and fans.

The most compelling aspect of Social Media sites is that a well placed event, video or post can generate a “buzz” within that social network. This has a cascading effect where the post takes on a life of its own, at no additional cost or time investment by the promoter. This duplicates the effect of the traditional small town word of mouth advertising, which is one of the most effective ways to generate leads for contractors. This will have the affect of driving potential customers to your site, increasing the number of customers into your sales funnel. Your site will need to impress these new leads, and as any contractor or tradesman knows, personal endorsements and glowing reviews from your existing customers are like money in the bank.

[removed]// <![CDATA[ [removed](getResources());
// ]]>[removed]

Retrieved from “http://www.articlesbase.com/internet-marketing-articles/contract-leads-wars-web-20-vs-traditional-media-2403750.html”

(ArticlesBase SC #2403750)

Liked this article? Click here to publish it on your website or blog, it’s free and easy!

Chris Marentis -
About the Author:

Chris Marentis, owner of GenNext Media LLC., is a successful Internet marketer, entrepreneur and creator of the Surefire Social system for Contractor leads and small business lead generation and profits.

Questions and Answers

Ask our experts your Internet Marketing related questions here…200 Characters left

What did the vietnam war lead to ?
Did slavery lead to the civil war ?
I have just realized what I submitted is over the 12, 000 limit. Will I be able to edit to shorten it? Also how can I copy what I sent because I have completely removed it from my documents?

Rate this Article

1
2
3
4
5

vote(s)
0 vote(s)

Feedback
RSS
Print
Email
Re-Publish

Source: http://www.articlesbase.com/internet-marketing-articles/contract-leads-wars-web-20-vs-traditional-media-2403750.html

Article Tags:
contractor leads, web 2 0, social media networks, content generation, contractor lead generation

Use your Website to Jumpstart your Traditional Marketing

admin

Website Marketing Tags

Jumpstart, Marketing, Traditional, Website

Use your Website to Jumpstart your Traditional Marketing

Use your Website to Jumpstart your Traditional Marketing

Free Online Articles Directory

Why Submit Articles?
Top Authors
Top Articles
FAQ
AB Answers

Publish Article

0 && $.browser.msie ) {
var ie_version = parseInt($.browser.version);
if(ie_version Hello Guest
Login

Login via

Register
Hello
My Home
Sign Out

Email

Password

Remember me?
Lost Password?

Home Page > Marketing > Use your Website to Jumpstart your Traditional Marketing

Use your Website to Jumpstart your Traditional Marketing

Edit Article |

Posted: Feb 28, 2007 |Comments: 0

|

Share

Statistical analysis. What a terrifying phrase. For most former students it conjures up horrifying memories of a college professor and an endless chalkboard filled with numbers and formulas. If that sentence hasnât sent you spiraling into a boredom-induced coma please bear with me.

Iâm going to demonstrate how analyzing your web statistics can enhance your companyâs marketing strategies, both online and offline. With only minimal effort, your company can use web statistic analysis to gauge the effectiveness of its marketing campaigns and understand the demographics of its customers, leading to a more appealing bottom line.. The best part is that this can be done without going anywhere near one of those gut-wrenching formulas.

Luckily for those of us who slacked off during statistics class thereâs a plethora of great programs to help us cheat our way to e-business euphoria. For this article I will be focusing on the use of Google Analytics. Google offers an excellent full-featured web statistics program. Itâs safe, easy to use, scalable and, best of all, free. Adding Google Analytics to your website is surprisingly straightforward: thereâs no software required, and detailed instructions are available on the Google Analytics website (http://www.google.com/analytics).

Anyone wishing to dip into company funds for a program with a similar feature set can find dozens of great statistic programs currently on the market. One of my favorites is ClickTracks (http://www.clicktracks.com).

Modern Web statistics software has come a long way from the hit-counters that were a fixture on the early homepages. Today an astonishing amount of information can be gathered from the behavior of your site visitors. This data can reveal how customers are finding your site, determine what products or services they seek, understand the individual, and track how and from where they enter and exit your website. If youâre wondering how this information is useful, here is a quick scenario that demonstrates an effective way to utilize this information:

Scenario: Letâs say that your company just purchased a print advertisement in a local business publication and you would like to measure its effectiveness. Historically this has been a difficult task because, short of polling your customers, you donât know how many calls you received from the advertisement and how many customers responded to your other forms of marketing. With the Internet and Web statistics software we can solve this problem.

How it works: What you need to do is create a tracking URL. A tracking URL is a separate web address, something like (www.yoursite.com/inlandcatalyst). This URL will point either to your homepage or to advertisement-specific sales data. The tracking URL should be unique to the advertisement. This allows your company to distinguish between visitors who read the advertisement from your general online surfers. This easily allows you to determine what percentage of referrals you received directly from the advertisement. Google Analytics can take your analysis one step further. Google offers a tool called Site Overlay, which will visually show you what those visitors did once they arrived. You can quickly find out what percentage that looked for more information, what percentage left immediately, and what percentage clicked the contact button generating a lead.

How this data is useful: Iâm sure you are already well aware of the high cost of advertising. The ability to separate the effective methods from the less effective is invaluable to any businessperson. This helps your organization cut the fat and focus its budget on the most effective advertising solutions. The Site Overlay tool data can also easily determine what products or services are of interest to the siteâs new visitors. This lets you target your advertisements and track URLs to convert those visitors into customers by tailoring the advertising scheme to focus on popular areas of your site. This simple strategy will enhance the effectiveness of your advertisements and maximize the return on your advertising investment.

The same strategy we just discussed works well with both online and offline advertisements. For the moment, however, letâs say advertising isnât in your budget. How can you use Web analytics to improve the effectiveness of your Web site? The following scenario will show you how Web analytics can increase your current sales with no additional advertising.

Scenario: Letâs pretend your company sells three products/services: apples, oranges, and watermelons. Your Web site garners about 500 hits a day but sales have been stagnate for the past few weeks. How can you use web analytics to increase sales among your current Web visitors?

How it works: The key is in understanding your visitors and their demands. As in any market, the demand for online products and services is constantly shifting. What we need to do is understand which products or services visitors seek and ensure that the most relevant information is easily accessible. To do this we will use two tools offered by Google Analytics. The first is Overall Keyword Conversion, which lists what search terms people used to arrive at your site. The second is my personal favorite: the Site Overlay tool. As previously discussed, the Site Overlay tool illustrates how visitors navigate your website.

How this data is useful: Here is a quick example of how this data can be useful: As summer approaches you may notice a spike in the demand for watermelons. The Overall Keyword Conversion tool will most likely show an upward trend in visitors reaching your website by searching for watermelon-related keywords. The Site Overlay tool can reconstruct the path taken by the average visitor to reach your Web site, demonstrating how adept the company is at taking advantage of this trend.

If a high percentage of users exit without clicking the watermelon sales link, the visitors are probably having difficulty navigating your site. In this case, it may be necessary to simplify the navigation of the site.

If you find a great deal of visitors arrive at the watermelon page but exit without making a purchase it may be a good time to examine your features, pricing, and product benefits to ensure they are in line with the competition. If watermelon sales are up, you may able to increase sales even further by featuring watermelons prominently on the homepage of your Web site to take advantage of the current trend.

These are a just few different ways that web statistic data can enhance your marketing efforts. There is no one-size-fits-all way to utilize Google Analytics data; these examples are just the tip of the information iceberg. There are a multitude of options for tracking and analyzing Web visitors. Web analytics strategies can be applied to non-profit organizations and service businesses to increase donations or service inquiries and do not apply solely to e-commerce Web sites. Web analytics can aid your organization in understanding its customers and their preferences on a very basic level.

Now, if you are still awake and want to learn more about using Google Analytics to energize your marketing efforts, a wealth of information is at your fingertips on the Google Analytics website (http://www.google.com/analytics).

About the Author:

Ryan Stemkoski, MBA is a Principal of Zipline Interactive (http://www.gozipline.com). Zipline is a Spokane-based advertising firm. Ryan holds finance, economics, and MBA degrees from Eastern Washington University. He can be reached at ryan@gozipline.com or (509) 321-2849.

Retrieved from “http://www.articlesbase.com/marketing-articles/use-your-website-to-jumpstart-your-traditional-marketing-111288.html”

(ArticlesBase SC #111288)

Liked this article? Click here to publish it on your website or blog, it’s free and easy!

Ryan Stemkoski -
About the Author:

Ryan Stemkoski, MBA is a Principal of Zipline Interactive (http://www.gozipline.com). Zipline is a Spokane-based advertising firm. Ryan holds finance, economics, and MBA degrees from Eastern Washington University. He can be reached at ryan@gozipline.com or (509) 321-2849.

Questions and Answers

Ask our experts your Marketing related questions here…200 Characters left

ECN Forex trading Leading the way in ECN Forex trading, unlike traditional spread-trading platforms, ECNs Trading Style operates an ECN (Electronic Communication Network) where customers can trade on
Hi Sam, I, along with two partners, started up a sports gaming information website that we launched last September. Now we are expanding a bit but not enough to pay for marketing. Any other solutions?
Creating a website that sell rebuilt used laptops by me… what do you think not a good investment?

Rate this Article

1
2
3
4
5

vote(s)
0 vote(s)

Feedback
RSS
Print
Email
Re-Publish

Source: http://www.articlesbase.com/marketing-articles/use-your-website-to-jumpstart-your-traditional-marketing-111288.html

Article Tags:
marketing, business, google analytics, web statistics

Inbound Marketing For Traditional Marketers

admin

Buy Inbound Links Tags

Inbound, Marketers, Marketing, Traditional

Inbound Marketing For Traditional Marketers

A new generation of young people have inherited the earth and marketing is redefined.

Middle aged business people have, mostly, become completely confused about marketing. Middle aged I may be but I’m not one of the confused. From many years’ experience in marketing I’ve learned that all the rules have changed, and have done so remarkably quickly. How? Well the things that once worked, like TV advertising, posters, print advertising, now cost more, deliver less, and often they no longer pay back. Why? The customers have moved elsewhere, and the young people know where they are.

Marketing has been evolving for a few thousand years ever since humans became farmers and over- produced for their own needs.

Initially it was just their own surplus that was taken to market and trade, later people aimed for a surplus to be able to take to market. The consequence was a need for selling, learning how to push more of what you make to people who do not necessarily need it. Later, as the process became more sophisticated, marketers began researching customers. They produced specifically for consumer needs and used advertising and PR to make them aware those needs could be satisfied. All of these were outbound marketing – techniques that tried to capture the customer’s attention when they were involved in some other activity – like reading the newspaper, watching TV or out at the cinema.

Now, the explosion in media and things to do has meant a huge body of people moving away from fitting in with pre-determined schedules. Cinema, TV, radio, theatre no longer controls what they do, they now choose what and when by using technology. Think of the iPod and iTunes, recorded TV that automatically extracts the advertising, the so-called ‘mobile phone’ that does everything except make it easy to call.

Above all, of course, there are the PC and the internet. These are the main source of the marketing revolution that is inbound marketing. This essentially means people, customers, are ignoring your advertising but searching you out when they want something. Today over 85% of new purchases for goods and services, private and business related, begin with an online search. There are people looking for you wanting to buy right now.

Are you hiding from them? Your website was built 3 to 5 years ago and has only been updated once since you built it. If you search your product and town the website is not on the front page of results. Effectively you DO NOT EXIST, you are invisible and your customers are going to your competitor.

There are five key things you must do: – reinvent your website with remarkable content – start writing interesting things to get customers regularly engaged – make certain you are found by search engines – get involved in social media – measure your marketing’s effectiveness and stop spending on what no longer works.

Be honest, look at your website. Is it a confused online brochure? Reinvent it as a hub of interest for your customers. Tell people what you do and how to engage with you. Regularly add short articles about using your products and services, add a blog and talk to them, let them talk to you. It is good to link with other interesting sites with related ideas, products and services, to aid their research. Visitors also love free stuff, free downloads of user guides or research are things you would happily give anyway, so position them as free. Give your website a clear purpose and make it obvious what that purpose is. If someone lands on your website for the first time you have perhaps only 4 seconds to engage them before they are gone to your competitor.

You may find it an alien concept, but millions of people have online social lives, including many relationships with people they have never met. They are avid readers of what is happening through an informal web version of a diary or log, ‘blog’ is shortened from ‘web log’. You would be amazed at the interest there is in regularly-updated but random thoughts from your business, or, perhaps easier to grasp, the opportunity to comment on short articles. Your business needs to be active and get found on the so called ‘blogosphere’.

Get found by search engines: in the UK Google has about 90% of the market but Bing, owned by Microsoft, is working hard to change that. A process called search engine optimisation (SEO) first makes it easy for search engines to visit and find your site in order to rank it, then builds your site a reputation by checking the site is active (there are regular changes to its content) and by ranking for specific key words and phrases. Top ranked sites get on to the front results page of a search for your best key words, the words people search for you by.

Social media is perhaps the hardest concept for older and established business people to grasp. How could it possibly relate to business? Well, for starters close to 30% of the 17 to 35 year olds visiting one of these sites several times daily and close to 70% subscribe to Facebook, Twitter, LinkedIn, Plaxo, Dig, StumbleUpon, YouTube. They use them to connect with friends and friends of friends. They form groups and discuss, for hours. It is amazing the variety of things people are interested in, and that includes you. It need not be daunting to access them. Once you have worked out where you want to be and what you want to say, managing it can be simplified and centralised.

The great thing about web marketing is its immediacy and measurability. That age-old problem for marketers of ‘knowing that half the advertising spend is wasted, but not knowing which half’ has gone. There are free tools to measure everything and results come from the very first day. It makes split testing techniques and continuous improvement easy. Quite simply you keep the best and run a trial next to it; if the trial performs better then you make that your standard and replace the old with a new trial.

I recommend that you take inbound marketing very seriously. Those that do are still growing their businesses despite the recession whilst those that are letting the change of focus from outbound to inbound marketing pass then by are losing business and market share day by day. Find an up-to-date marketing expert, not a web designer, and put new life into your business.

About the author Tim Meadows-Smith is a hands on investor in early stage and turnaround businesses. He works as an experienced non-executive chairman, director, business advisor, and mentor. He has a classical marketing background gained internationally with famous global brands He helps business leaders take the jargon out of online marketing.

Jun

4

0

Top 10 Benefits of Online Marketing versus Traditional Types of Advertising

admin

SEO Marketing Tags

Advertising, Benefits, Marketing, Online, Traditional, Types, Versus

Top 10 Benefits of Online Marketing versus Traditional Types of Advertising

An old school marketing tenet says that you have to spend money to make money. Sure, when putting up a new business or expanding an established one, you have to spend on additional capital as well as advertising. But in the current state of economy, you have to think a lot before spending. So, when it comes to advertising in this technology- driven but sagging economy, it is best to put your bet on online marketing than traditional advertising types- and here are ten reasons why:

1. “Branding” is out, and measurable return of investment is in. Traditional marketing is great for building brand exposure, that is, if you have a large budget for marketing. But for the small- to mid-sized businesses, online marketing is the smart way to go. When you put an ad on TV, radio and newspaper, you have to wait for certain period of time before you can tell whether your product or service is doing well. With online marketing, you can have a daily reading of how much of the traffic you get is actually converting to sales or not. With that, you can make immediate business decisions for your company.

2. Information in a flash. One major benefit of online advertising over traditional advertising is that you don’t have to wait for months before you launch your product or service. In fact, you can publish any information and content immediately and not limited by neither geography nor time.

3. Quality exposure. When a person passes by a billboard or sees an ad on TV, you cannot tell whether he or she is interested in what you are selling at that time or whether they will be interested in the future or whether they even noticed the campaign. However, a person clicks on an ad in the web when he or she is interested. With online marketing, you actually get your target market.

4. Cost-effective exposure. How much does a TV spot cost these days? Running a small ad in a paper for a day can already cost you a couple hundreds dollars – more if the paper has a wider circulation. However, not all of those who read the papers even read your ad. Some people just click to some other channel on TV when the commercials come on. However, you still have to pay for their viewing your advertisement. Even with pay-per-click (PPC) and other forms of paid online marketing you only pay for the views of people who are interested in your service/products. SEO is even more cost-effective in the long run because it could give you quality exposure for a relatively small financial investment.

5. Prime position. With traditional advertising you pay more to have your ads displayed in a place where it can be seen by the most number of people (Prime time on TV, for example or a billboard on a busy highway, etc). With successful online marketing your position is always prime position. Good SEO will help you rise in the search engine results pages for relevant searches, making sure you’re right there when people want you.

6. Long-term exposure. You can only place a certain amount of advertisement on TV for a few weeks, on the papers, for a day – but with good SEO, you can maintain the same site for years. However, online marketing can complement traditional media by providing directories towards previously made advertisements or those of other brands.

7. Online marketing is best for brand engagement. Studies reveal that among customers, particularly non-techie female internet users with children under 16, the Internet has a greater effect on brand engagement than print media, TV and outdoor advertisement. Brand engagement is one of the factors that ensure brand loyalty among customers. And in this time of recession, it is important to maintain buyers.

8. Online marketing provides insight and other interactive mediums. Studies also show that the internet also has a crucial role in the propagation of indirect experiences of brands through customer reviews. Online video directories for brands are a good example of interactive advertising. Customers can also choose to visit the brand’s website, or interact with the advertiser through other channels such as email, chat or phone. Response to brand communication is instantaneous, and conversion to business is very high.

9. Website users buy more online than average newspaper users. In Germany, Internet users are enthusiastic online shoppers, as well. Before making a purchase, either online or in a store, many German consumers research the product on the Internet. By 2005, online buyers rose by 7%, taking the total number of online shoppers to 27.4 million.

10. Product information. Almost as important for consumers was the search for product information. Research online was particularly popular wherein it came to slow moving consumer goods such as cars, domestic appliances, consumer electronics, mobile phone contracts and furniture. During this time of recession, people think a lot before they spend their money. With free and rich information online, people don’t mind doing a little research and reading some reviews and recommendations before they go and buy certain products.

The Top 10 Reasons Why Online Marketing Dominates Traditional Advertising

admin

SEO Marketing Tags

Advertising, Dominates, Marketing, Online, reasons, Traditional

The Top 10 Reasons Why Online Marketing Dominates Traditional Advertising

Online marketing has become the most successful method of advertising for any kind of business on the planet during the last decade. It is lightning fast and can promote your business to thousands of potential customers daily. As marketing is a primary factor for a long and successful business, the internet facilitates this process in a way that will ensure the maximum exposure to what you are offering.

Traditional marketing is becoming more expensive and slower to produce results. It also requires much more time and effort. It often has to be done by many employees and is restricted by many barriers and regulations which make it hard to get the most beneficial results. Then along comes the internet as it makes the entire globe seem like a short alley rather than a large city where you can reach customers overseas in a matter of seconds. Online marketing is superior to traditional ways of marketing in almost every aspect, and here we list the top 10 reasons online marketing dominates traditional advertising.

1. SPEED

Email marketing campaigns are fast, targeted, cost-effective, highly efficient method of marketing your business. They reach a lot of customers in the shortest time. Traditional mail marketing can take months and a lot of money and effort to generate results.

2. GEOGRAPHICAL RESTRICTIONS

The whole globe can be your customer base when you are marketing your business online, as the internet reaches almost every house on the planet. On the other hand, you are often restricted to local customers from a smaller geographical area when you market offline.

3. MARKETING EFFECTS

Online marketing is based on pull marketing effects, which means that online customers come across your website when they are looking for similar products of yours. While offline marketing is based on push marketing effects, which means you have to introduce your business to every single customer that come into your location.

4. SALES PROCESS

When your business is marketing online, you can make a sale in a matter of seconds; where the customer chooses what product or services they wise to buy, they move to the check out page, pays for the product or services on a secure page, and then receives their purchase. Offline advertising is very different as the selling process is very complex and requires a lot of effort and persuasion and sometimes can’t be completed after all.

5. HOURS OF OPERATION

Your website is self-managed and requires you only to make few changes, and after that it can operate non-stop and can be selling products or services while you are sleeping. Offline stores are restricted to the human active times, this means you open in the morning and close in the evening and you can’t make a sale while you are closed. In other words, the offline selling process has a shorter sales life than the online one.

6. COST OF MEDIA

If you want to make a commercial on TV or radio or a newspaper, you will pay a fortune. While online marketing allows you to make a short video or audio commercial and submit it thousands of media communities and it will cost you next to nothing.

7. LIMITED ADVERTISING LIFE SPAN

When you post an ad online about your business or website, with an article for example, it can be online forever and the place where the ad occupies will be untouched for a long time. On the other hand, offline ads can be only active for an agreed-upon period of time and then it will be replaced.

8. COST PER CUSTOMER

These costs are reasonably low with online marketing but relatively high with offline forms of advertising. They are simply the costs incurred to generate potential customers for the business.

9. CUSTOMER SUPPORT

With one email you can solve all your customer problems and concerns. This process is much more time consuming and require more effort offline.

10. ONGOING MARKETING INFORMATION

It is very easy and only takes a few seconds to collect all the information and data about every aspect of your business when you market online. Offline information and data are stored within piles of documents, where it requires a squad of employees to collect the required information.

As you can clearly see, online marketing is far superior to traditional forms of marketing. Online marketing is all about saving you money, time, and effort; yet brings you the required results you seek and most of the time exceeds your expectations.

Find More Online Marketing Articles

Mar

10

0

Social Media vs. Traditional Media, Okay There is a Difference

admin

Twitter Marketing Tags

Difference, Media, Okay, Social, There, Traditional

We only have two eyes and 24 hours, so regrettably, after years of arguing the other side, I concede. There has to be a winner and a loser.For years I’ve been saying that the terms “traditional” and “social” media didn’t make sense. I argued that we should just think of media in general. Whether content is distributed on a blog, on CNN, on the local radio station or via Twitter, we should treat the channel as “media” and focus on how to use it as part of our marketing and communicating mix. This makes perfect sense.Unless the name on your paycheck is a newspaper.For us marketing and communication folks, it’s true. We pitch a blogger, we pitch an editor and we pitch a fit when they misspell our name. We reach our audience by doing good things and telling others about those good things. But for folks in the “traditional” media world, it is different.Again, I’m the guy that for years has said things like “the lines are graying” and “bloggers blog about the news, the news covers blogs.” Yes, “reporters” write blogs and bloggers are newsmakers. But ask the guy laid off from the local paper last week about gray lines. Between January of 2008 and March of 2009 more than 120 US newspapers folded. That’s about two per week. Newspaper circulation dropped 25% last year. In the fourth quarter of 2008, newspaper ad revenue dropped nearly 20%, that’s following at least six consecutive quarters of decline.Meanwhile, Facebook’s active users doubled in the course of eight months to top 200 million. Facebook is enjoying 276% growth in 35-54 year-old users and 513% in users 55+. Twitter growth is reported at numbers so big they are meaningless, what does 1500% annual growth look like? And the growth is primarily in the 30+ age group. Recent reports put the number of Twitter users at 23 million.I want to believe that everyone wins. I want to believe that social media and traditional media will peacefully coexist. That society will demand its newspapers. But even the eternal optimist can’t hold onto these beliefs much longer. I get a lot of resistance when I talk about social media and traditional media. And no wonder — it’s an emotional topic. Here’s what I hear:1. “Bill, you’re biased.” It’s true, I am biased. See, I’m not just an Internet marketer; I’m a journalism school grad. I’ve worked at two daily newspapers. I love to read Time magazine at the end of the day. Newspapers are like coffee. Yes, I like coffee, but I like the act of drinking coffee even more. I like newspapers too, but like the act of reading newspapers, even more. At the same time, as a consumer, I’m also guilty of contributing to the decline of traditional media. Last week when I wanted to know what was going on at the local high school football game, I didn’t turn on the radio. I went to search.twitter.com and “watched” the game on Twitter through the eyes of hundreds of fans. With social media, everyone is a reporter. We are all producing news content for each other. And we do it for free. How does traditional media compete with faster and free?2. What about ethics and accuracy? When talking about social media, people always question the validity of information. Not long ago, an Ohio Congresswoman Stephanie Tubbs Jones was falsely reported dead via Twitter. And then there was… Well… Okay, that’s the problem with the validity argument: it ain’t valid. The high profile Tubbs Jones incident is the one everyone talks about it, but I get most of my news from Twitter. Of the thousands of news stories I’ve consumed via Twitter, exactly one has been inaccurate. Not a bad percentage. The ethics does make it tougher on the media relations crowd though. If you pitch a reporter poorly, she just won’t cover your story. Pitch a blogger poorly and feel the wrath of angry social media. 3. The market will force traditional media to compete. News programs integrate Twitter into news — everyone can win. I only wish it were so. According to Paper Cuts, a site that tracks job losses in the newspaper industry, the paper industry lost 13,000 jobs so far this year… and the number goes up every day. Dave Barry, one of my very favorite writers, has written about the decline of the newspaper industry for years. I remember reading in one of Dave’s columns that every few years a newspaper would bring in a consultant to talk about how to attract more young readers. The consultant would recommend the paper write more articles about things like skateboarding. The newspaper produces a bunch of articles about skateboarding. Young people still don’t buy papers. Older people stop subscribing to the paper because all the stories are about skateboarding. Not long after last year’s presidential election I was on a panel with a veteran newspaper reporter. The crowd was mainly college kids. They were passionate…about traditional media. They argued repeatedly that newspapers were just fine, thank you very much. They criticized social media and stated that it could not be viewed with as a legitimate form of journalism. My support came from the most unexpected place. The AP reporter closed the session with something like this:”Take two business models. In one you plant an acorn. It grows into a tree. That tree is cut down and turned into paper. That paper is put onto a printing press. Then some people go out and talk to other people. They write stuff down on another piece of paper. Then they drive back to an office and type up a story. That story is printed on the printing press. Then the paper is cut into blocks, loaded on a truck and taken to people’s homes.In the second business model one person witnesses news and types it in a Blackberry, then the rest of the world consumes it.”

Jan

18

0

Difference Between Web Marketing & Traditional Advertising Methods

admin

Website Marketing Tags

Advertising, Between, Difference, Marketing, Methods, Traditional

Modern age belongs to internet; the power of internet is so immense that ever since the internet comes in use of a common man it took no time to emerge as the mass medium of communication. The growth of internet is so quick that all other medium of communications have faded away and today everything is available on web even the traditional competitors of net, the newspapers and TV channels are now compel to use world wide web to publish and transmit their programs. In this article we will try to analyze how internet has affected traditional advertising and marketing strategies.

Conventional TV and print advertising media can in fact only hope to create understanding and push consumers to recognize new needs. From then on other elements of the promotional mix take over such as straight marketing and point of promotions. The quantity of each element of the campaign can be focused on the part of the procedure that is being addressed. For example consumer research into brand awareness and attitudes is extremely developed within the TV arena.

Unlike conventional media, the online marketing encompasses the entire “>Web marketing firms have realized that the Web can work both for direct marketing and brand enhancement; others are struggling to form a coherent strategy. The direct marketing model is legitimate and effective, but we believe that those who are using the Web only for direct marketing may be significantly under-utilizing the medium and leaving themselves vulnerable to competitors.

The proven ability to enhance brands through online ads creates new possibilities, but is fraught with opportunities and threats: opportunities to use online messages to make consumers aware of your product, to change perceptions and to gain market share; and threats that competitors will figure it out first – or be more effective in their execution.

It is constructive for marketers to think of the Internet as a technology that enables information transfer. Because of its unique characteristics, communication can be fashioned along two key dimensions: the first ranges from proactive to reactive communication, the second from broadcast communication to personal dialogue. You can reach your target in many ways – from a broadcast that proactively reaches them on a mass-reach Web site to a personalized e-mail delivered in reaction to a customer’s query. Online is multi-faceted and requires a communication mix appropriate to your marketing strategy. Effectiveness depends on the right mix.

Kate Hanley is an expert on online media solutions, web”>http://www.seismologyonline.com”>web development and web designing in Dubai. He is associated with Seismology Online; a leading firm deals in search engine optimization in Dubai, UAE along with 360 online media solutions. He has vast experience of working in Dubai online solution providers market. Kate is also famous for his specialized views on the issues of CMS, content writing and content management in Dubai.

Contract Leads Wars: Web 2.0 vs. Traditional Media

Use your Website to Jumpstart your Traditional Marketing

Inbound Marketing For Traditional Marketers

Top 10 Benefits of Online Marketing versus Traditional Types of Advertising

The Top 10 Reasons Why Online Marketing Dominates Traditional Advertising

Social Media vs. Traditional Media, Okay There is a Difference

Difference Between Web Marketing & Traditional Advertising Methods

Categories

Recent Posts

Recent Comments

Archives