Tweeting your Way to Success – Get in on the Conversation

admin    Twitter Marketing     Conversation, Success, Tweeting

Tweeting your Way to Success – Get in on the Conversation

What are your customers saying about you and your industry on Twitter? Are you joining the conversation? Part of success in internet marketing is knowing how to find what people need and harnessing the ability to give it to them. Twitter allows you to become actively involved in industry communication and bridge the gap that once existed between customers and businesses. With Twitter, consumers can discuss various brands and even communicate their thoughts to the actual companies and owners behind the business. This has opened up a whole new dynamic in the industry and smart entrepreneurs are extending their branding campaigns to include Twitter as a result.

What are you doing to leverage Twitter to boost your business? If you are not getting in on the conversation you could lose out because your competitors could be utilizing it to its fullest. This platform  gives entrepreneurs many ways to attract new prospects, leads and even customers to their business. If you are not already using Twitter, set up a professional profile and get in on the action. Here are some tips to building a successful Twitter campaign:

Start small – Don’t start by following a thousand people to try and get followers. Build naturally by offering valuable insight and help for your target audience. If you give them great content and interact professionally with others they will find you. To find people interested in your industry, you can search for them with a specific keyword in any Twitter application. These applications allow you to search, tweet and reply as well as other tasks, all from one interface.

Be professional, but personal – Offer great advice about your audience’s needs but also interact with them personally. Let them know how your weekend was or ask them about their day. Show them you are genuinely concerned with their needs and will work to solve them.

No sales hype – If you are excessively promoting your products and services, you will not only lose followers but you may damage your brand. You can display your offerings about 20% of the time, but the other 80% should include positive communication and valuable information.

Capitalize on the tremendous platform of Twitter to grow your brand and your business. Give yourself some time to get used to it and view the profiles of the leaders in your industry to see how they run their campaigns. Keep at it and before long you will gain a nice following and possibly some new loyal customers.

Tweeting News

admin    Twitter Marketing     News, Tweeting

Tweeting News

Every minute brings an amazing moment being unfolded somewhere around the globe. With the advent of the new media, we can be part of such moments, supporting them during what could be one of the most pivotal points in the recent history, sitting anywhere in the world. Serving as a catalyst for the evolution of news judgment, Twitter is taking over the traditional media and journalism in a big way today.

What started as an in-house web application in an organization called Odeo, has spread across the world in a matter of three years, experiencing months and months of exponential growth.  Within a short span of time, Twitter has become much more than a platform, where one signs up to stay in touch with his friends. It grew as a source of information, opinions and views about anything and everything one can possibly think of. The question has changed from “what are you doing” to “what’s happening”. Twitter, in other words, is continuously becoming a speedy news site, where anyone can be the reporter, with breaking news clubbed into the character limit of 140.

Statistics reveal that in a sample of a million accounts on Twitter, about 85 percent regularly post news related tweets.  Another research also concluded that any piece of news was posted on Twitter first, before even CNN, which is one of the world’s most well known news channel, broke the news. Since, unlike other social networking websites, Twitter does not need another users permission to follow him, any kind of information spreads like wildfire.

So much is the influence of the social media in the life of many that renowned journalists from all over the world also feel that Twitter is solely responsible in making them a better journalist. They believe that Twitter makes its users more “media-literate” and hence increases the responsibilities that the journalists have, to give the users authentic information. Many media channels have also chosen to adapt and implement what the new technology has to offer. Twitter accounts of news channels including BBC and CNN have given rise to a whole new platform for them. The channels use the social media to post the various news feeds, along with broadcasting on the television.

Though some traditional media have accepted the new way of getting to the masses, some are still reluctant. Hard core paper journalists, even today feel that the role of the social media is to only to pass information to the masses in a very informal way, and its only up to the traditional news media to act responsibly and provide the viewers with the authenticity of the information, with its slightest of details. They feel that the baton has still not been passed to the social media, and Twitter still has a long way to go to be at par with the existing news mediums.

The question of whether Twitter is a social-networking service or a media outlet, albeit a new form of media, is a pertinent one, which will be answered in due course of time.

Find More Twitter News Articles

Twitter for Gmail – Gmail Tweeting

admin    Twitter Marketing     Gmail, Tweeting, Twitter

You might have come to wonder how you would be able to make use of Twitter for Gmail…well, wonder no more! Twitter clients have been specifically designed for use in Gmail, iGoogle and Google Wave. One client which is most popular and most commonly used as a Google gadget for this purpose is TwitterGadget. It is basically an auto-refreshing Twitter client that when installed in Gmail, allows you to have access to Twitter’s main features like viewing direct messages, replies and posting updates.

This client is especially useful for those people who tend to spend most of their time on the internet with their Gmail account open and just left up on as a tab on their browser. If you happen to be one of these people, you will be easily able to read and post on twitter from an interface you are usually on. Your Gmail account would become more a center for your daily tasks if you make use of this along with all the other Gmail add-ons that make Gmail even more useful. Now that is convenience.

This would only be useful to frequent users of their Gmail, iGoogle and/or Google Wave accounts and Twitter and is not something that would be much appreciated by those that hardly make use of such services. Also, this easy access to twitter from your Gmail account could mean another added distraction to your doing your work. You just happen to be checking your e-mail one time at work and you decide to just check up on the direct message you have just received and then before you know it, you get carried away tweeting and reading up other messages and set aside what you had to do in the first place. It can be a very tempting distraction for a twitterati and will probably need some good exercising of your willpower to not be led away from what you should be doing.

You now probably have decided on whether to make use of Twitter Gadget or not. If not, it is probably best that you stop reading any further since there won’t be anything you’d gain from this article anymore. For those that do think this Twitter for Gmail client worth trying out, please do read on for how to get it up on your Gmail account.

First of all, you just need to have custom gadgets enabled in your Gmail account by going to the Labs page under Settings. Click on the ‘Enable’ button for the ‘Add Any Gadget by URL’ feature and then save changes. Once that is done, you will be able to access the Gadgets page under Settings. Go there and enter this “https://twittergadget.appspot.com/gadget-gmail.xml” and then click the “Add” button. Twitter Gadget should now appear on the left-hand side of your Gmail interface. Now just simply enter your Twitter log-in info and you may start tweeting to your heart’s content!

Thanks for reading and I sincerely hope this Twitter for Gmail article has been of help to you.

Which is more productive? Blogging vs Tweeting

admin    Twitter Marketing     Blogging, More, Productive, Tweeting

It’s amazing how fast people change their opinions of social media sites.  I can remember back to the summer of 2008 when my business friends of mine dismissed Twitter as a waste of time.  As time goes on the micro-blogging site is only continuing to grow on me, and now the challenge exists in allocated my time and efforts between tweeting and blogging.  The following is a response to questions I field from numerous marketers and attempts to compare the two based on four parameters.

Effort

Many marketers are realizing that tweeting requires more effort than expected, due to the large number of tweets for those with significant followers.  Blogging necessitates effort in a different way, since each post is much longer yet fewer of them exist.  However, allocating your efforts evenly between the two will likely yield more immediate activity and response from your readers on Twitter.

Money

Comparing the monetization is probably a bit pre-mature.  Twitter is still quite new and thus trying to formulate a workable model for monetization.  Blogs’ more established framework lends itself to Google Adsense given a strong and consistent follower base.  Alternatively, Twitter doesn’t give users that capability.  So having a hundreds of thousands of people reading your tweets will not directly pay you anything.  View Twitter as merely an avenue to your money-generating sites online.

Results

Twitter garners more appeal to me as an online marketer, and personally it appeals to my instant gratification propensity in the way it can yield immediate results.  It’s a matter of a mouse-click to get your informative, news-worthy, humorous or bizarre thoughts to the world.  By contrast, a well scripted blog post could take days to attract the same number of eyes.

Time

The irony with Twitter lies in the time consumption users experience.  Unlike blogs, which can require more time in per-post writing, Twitter originally began with the hopes of limiting the time required to communicate with online social circles.   Despite this, Twitter users can decide their degree of involvement regardless of their following site.  Personally I try to limit my own Twitter use to an hour a day, which includes new tweets, responding to messages, and managing my followers/unfollowers.

So which is more productive?  Instead of jumping to hard and fast conclusions, I’d recommend social media junkies to use both and to achieve an inter-connected balance between the two.  The undeniable truth prevails: offering good quality content yields the highest productively.

Quick Work From Home Tips: Marketing Through Tweeting

admin    Twitter Marketing     From, Home, Marketing, Quick, Through, Tips, Tweeting, Work

Probably one of the many reasons why Internet marketing is pretty much thriving over the years are those Internet tools and resources – some are free and some come with a fee – that have come into existence to help folks with activities in relation to their work from home or online businesses. Just like using social bookmarking sites, article directories and social networks, people are now marketing through tweeting or through the use of the most popular microblogging site, Twitter.In this modern age, you will rarely find someone who doesn’t have a Twitter account but even those who are not riding the Twitter bandwagon know at least what the aforementioned site is and how it works. Twitter lets its users post short (140 characters maximum) updates, information and shout-outs in the form of “tweets.” Early on, this was thought of as just an activity between friends and family to keep each other updated and connected. But tweeting has developed more uses ever since. It’s now a way to track activities of celebrities and famous personalities, to post business updates, to share interesting news, stories and information, to widen your circle of online friends and, of course, to advertise your work from home or online business.Using Twitter and including it in your marketing campaign and strategies is one good move considering the number of people using that site all over the globe every hour, every day. But marketing through tweeting should be effective enough to ensure you that you and your work from home are on the path of success. Here are a few quick tips to do that:The FollowAlmost all work from home tips regarding Twitter would tell you to build a following. It’s indeed the basics of this site. One has to increase the number of his or her followers. If you look at it in a social aspect, getting more followers will give you the chance to know and interact with more people. In a business aspect, more followers means more people to promote your products and services to. That, in turn, means more potential customers. And for those folks you followed yet haven’t been able to follow back ever since, just do a little “unfollow” magic.The FeaturesTwitter has a lot of features that you can utilize to your advantage. Online marketers have been searching and adding features that will help them advertise their online businesses, services and products using Twitter. Some of the popular choices are Retweet, Group Tweet, Auto Complete, Tweet Popularity, Tweets-threading and others.The PostSome folks using Twitter may find it hard to promote with such little available space for content. One hundred forty characters may not be enough but you got to learn how to create short content, a post that is still genuine and interesting although presented briefly. Also, if you’re linking, keep in mind that you should link to something (a web page, an article, etc.) that has good content as well.The DetailsThis may just be a small deal but if you are going to be marketing through tweeting, you should at least have an idea or two about who your followers are. Sometimes when you check on the profiles of your followers, you will find either some empty accounts or those that have already been banned. If you have sufficient time, you can “unfollow” those. Just think of it as a way to clean your list of followers and besides, there’s clearly no use following them. Do you want to waste your time and efforts advertising your products and work from home to such blank accounts?

Twitter for Real Estate Professionals: What’s All the Tweeting About?

admin    Twitter Marketing     About, Estate, Professionals, Real, Tweeting, Twitter, What's

Tech savvy real estate agents understand the importance of using the Internet’s global reach to their advantage. They build informative websites that are optimized for search engines, they blog regularly, and have started to create profiles on various social networking sites like ActiveRain and Squidoo. A relatively recent addition to the social networking sphere is Twitter, a place where you have only 140 characters to write something about your day, ask a question, or link to an article or website of interest. Some consider Twitter to be a place where users “micro-blog,” while others see it as more of a chat room with thousands of users ‘chatting’ all at once.The original premise of Twitter was to provide a venue for people to post short, simple status updates; to answer the question: What are you doing? Users share stories about their pets, upcoming appointments, their moods, and much more. You can follow the adventures of other users, and accumulate followers of your own. You can direct questions and answers to specific people, or send out calls to everyone all at once. The appeal of this type of technology baffles many real estate agents who’ve never used the service, but those who have stuck with Twitter see the benefits of this new type of networking. Rather than trying to see Twitter as a revenue producer, it’s important to understand that Twitter is first and foremost a networking tool. Don’t be overtly promotional in your posts (known as “tweets”). If self promotion is your primary M.O., you’ll quickly lose followers. Users aren’t interested in being bombarded with spammy posts, so if you want to use the site to advertise your services, be very subtle and make sure that your personal posts far outnumbers the more professional ones.While it may seem counterproductive to be laid back when you’re trying to promote your real estate business, you have to keep in mind the intention of social networking sites. They are meant for people to connect with others who share similar interests, or who live in the same community. The mood is casual and definitely more personal than your business website. Grammar and spelling rules are relaxed, and you can talk about the pizza you ate last night or the rotten movie you just watched. People following you will find your posts interesting because you’re being authentic.The more people that get to know you and like you, the more opportunity you have to gain clients in the future. It’s the same as expanding your circle of contacts in the real world, and it can be invaluable for your business in the long run.The idea of social networking being effective over the long term is critical to understand. Unless you are very lucky, you probably won’t gain any new clients right away, but you’re building a solid foundation of online friendships that may develop into business relationships.In addition to being a vehicle for finding potential clients, Twitter is also a great venue for networking with other agents. You can share tips, ask questions, and refer clients to agents outside of your service area. Other agents will do the same for you. Building relationships with other real estate agents can be educational and emotionally satisfying, as they can relate to the stresses you encounter on a daily basis. Twitter is free and it only takes a moment to create an account. Search your area for people with accounts, or see if anyone you already know has an account. You can start to follow their tweets and engage people in conversation. Soon you’ll have followers too, and you’ll begin to appreciate the possibilities that this kind of networking can offer. Be open-minded and creative, and soon you’ll see how you can make Twitter work for you and your realty business.

Celebrity Twitters – A list of tweeting celebs who text on bar stools, in cars, and at award shows

admin    Twitter Marketing     award, cars, Celebrity, celebs, List, shows, stools, Text, Tweeting, Twitters

In case you haven’t noticed, Twitter references have been popping up everywhere. It’s in the classroom, it’s on the news, it’s on TV shows, and it’s even on the red carpet. There is no denying it, Twitter is going mega, mega mainstream. Some people tweet for personal enjoyment while others, namely celebrities, use it as a promotional tool. From bar stools, to airplanes, even from the red carpet, celebrities all over the world are tweeting on more than a regular basis.

So which hot celebs are doing the tweeting?Well you have your actors.. -Brea Grant- from Heroes -David Hewlett- from Stargate Atlantis -Janina Gavankar from The L Word and the Barbershop movies -Kate Hewlett- also on Stargate Atlantis and David’s sis -Stephen Fry- British actor, narrator, and comedian -Wil Wheaton- from Star Trek -William Shatner- who more widely uses YouTube And then you have the musicians.. -Brett Gurewitz- the guitarist from Bad Religion

-Britney Spears- singer/dancer -Dave J Matthews- vocalist/songwriter/guitarist for Dave Matthews Band -Jonathan Coulton- geek song writer -MC Hammer- Ex-musician, current pastor -Patrick Wilson- of Weezer Sara Bareilles- singer/songwriter and pianist Of course you have the politicians.. -Barack Obama- Ex-Illinois Senator and current US President -Chuck Grassely- Republican senate from Iowa -Hilary Clinton- New York Senator, former presidential candidate and former First Lady -James DeMint- South Carolina’s senator

-James Inhofe- Senator from Oklahoma -Joe Biden- Current vice president, ex Delawarian senator -John McCain- Senator from Arizona and former Presidental candidate

The list literally goes on and on and on and on. From Kim Kardashian to John Mayer, from P. Diddy to Ellen DeGeneres. In fact, it’s actually hard to name a celeb without a Twitter account. This is probably the most highly used website for all Hollywood stars. What better way is there to get press nowadays?

Ashton Kutcher knows what’s up, he is becoming the world’s fastest growing internet star right now as he tweets on a regular basis. In fact, he was awarded best internet star at this year’s People’s Choice Award and was seen texting on stage and on the red carpet. The madness will continue and tweeting will be heard more and more, especially in Hollywood.

Celebrity Twitters – A list of tweeting celebs who text on bar stools, in cars, and at award shows

admin    Twitter Marketing     Celebrity, celebs, List, Text, Tweeting, Twitters

In case you haven’t noticed, Twitter references have been popping up everywhere. It’s in the classroom, it’s on the news, it’s on TV shows, and it’s even on the red carpet. There is no denying it, Twitter is going mega, mega mainstream. Some people tweet for personal enjoyment while others, namely celebrities, use it as a promotional tool. From bar stools, to airplanes, even from the red carpet, celebrities all over the world are tweeting on more than a regular basis.

So which hot celebs are doing the tweeting?Well you have your actors.. -Brea Grant- from Heroes -David Hewlett- from Stargate Atlantis -Janina Gavankar from The L Word and the Barbershop movies -Kate Hewlett- also on Stargate Atlantis and David’s sis -Stephen Fry- British actor, narrator, and comedian -Wil Wheaton- from Star Trek -William Shatner- who more widely uses YouTube And then you have the musicians.. -Brett Gurewitz- the guitarist from Bad Religion

-Britney Spears- singer/dancer -Dave J Matthews- vocalist/songwriter/guitarist for Dave Matthews Band -Jonathan Coulton- geek song writer -MC Hammer- Ex-musician, current pastor -Patrick Wilson- of Weezer Sara Bareilles- singer/songwriter and pianist Of course you have the politicians.. -Barack Obama- Ex-Illinois Senator and current US President -Chuck Grassely- Republican senate from Iowa -Hilary Clinton- New York Senator, former presidential candidate and former First Lady -James DeMint- South Carolina’s senator

-James Inhofe- Senator from Oklahoma -Joe Biden- Current vice president, ex Delawarian senator -John McCain- Senator from Arizona and former Presidental candidate

The list literally goes on and on and on and on. From Kim Kardashian to John Mayer, from P. Diddy to Ellen DeGeneres. In fact, it’s actually hard to name a celeb without a Twitter account. This is probably the most highly used website for all Hollywood stars. What better way is there to get press nowadays?

Ashton Kutcher knows what’s up, he is becoming the world’s fastest growing internet star right now as he tweets on a regular basis. In fact, he was awarded best internet star at this year’s People’s Choice Award and was seen texting on stage and on the red carpet. The madness will continue and tweeting will be heard more and more, especially in Hollywood.

Celebrity Twitters – A list of tweeting celebs who text on bar stools, in cars, and at award shows

admin    Twitter Marketing     Celebrity, celebs, List, Text, Tweeting, Twitters

In case you haven’t noticed, Twitter references have been popping up everywhere. It’s in the classroom, it’s on the news, it’s on TV shows, and it’s even on the red carpet. There is no denying it, Twitter is going mega, mega mainstream. Some people tweet for personal enjoyment while others, namely celebrities, use it as a promotional tool. From bar stools, to airplanes, even from the red carpet, celebrities all over the world are tweeting on more than a regular basis.

So which hot celebs are doing the tweeting?Well you have your actors.. -Brea Grant- from Heroes -David Hewlett- from Stargate Atlantis -Janina Gavankar from The L Word and the Barbershop movies -Kate Hewlett- also on Stargate Atlantis and David’s sis -Stephen Fry- British actor, narrator, and comedian -Wil Wheaton- from Star Trek -William Shatner- who more widely uses YouTube And then you have the musicians.. -Brett Gurewitz- the guitarist from Bad Religion

-Britney Spears- singer/dancer -Dave J Matthews- vocalist/songwriter/guitarist for Dave Matthews Band -Jonathan Coulton- geek song writer -MC Hammer- Ex-musician, current pastor -Patrick Wilson- of Weezer Sara Bareilles- singer/songwriter and pianist Of course you have the politicians.. -Barack Obama- Ex-Illinois Senator and current US President -Chuck Grassely- Republican senate from Iowa -Hilary Clinton- New York Senator, former presidential candidate and former First Lady -James DeMint- South Carolina’s senator

-James Inhofe- Senator from Oklahoma -Joe Biden- Current vice president, ex Delawarian senator -John McCain- Senator from Arizona and former Presidental candidate

The list literally goes on and on and on and on. From Kim Kardashian to John Mayer, from P. Diddy to Ellen DeGeneres. In fact, it’s actually hard to name a celeb without a Twitter account. This is probably the most highly used website for all Hollywood stars. What better way is there to get press nowadays?

Ashton Kutcher knows what’s up, he is becoming the world’s fastest growing internet star right now as he tweets on a regular basis. In fact, he was awarded best internet star at this year’s People’s Choice Award and was seen texting on stage and on the red carpet. The madness will continue and tweeting will be heard more and more, especially in Hollywood.

How To Market On Twitter By Tweeting Great Content: Don’T Run The Risk Of Being Un-Followed

admin    Twitter Marketing     Being, content, Don’t, Great, Market, Risk, Tweeting, Twitter, UnFollowed

Twitter has become a major force in the social media landscape. And it has become a powerful resource for marketers. But there is a paradox with marketers using Twitter. Social media is about socializing and connecting with others who share your interests. Yet marketers have found that social media sites like Twitter are a great resource to connect with their target audience. So how does a marketer socialize and market on Twitter?

How Do You Market On Twitter?

It all comes down to marketing strategy. Marketers have to remember that socializing comes first when it comes to Twitter (and other social media sites).  If all the marketer does is tweet marketing messages, their followers will feel like they’re getting spammed. And the first thing someone will do if they feel like they’re getting spammed is un-follow you. Good bye target market.

A marketer has to share, i.e., tweet, great content with their followers. Your tweets should be 80% content, such as sharing useful information and experiences, and starting conversations with people. The other 20% of your tweets can be marketing related. Sharing content your followers find interesting and useful will establish you as someone who can be trusted, and build your credibility, and authority.

Where Do You Find Stuff To Tweet?

One place is StuffToTweet.com. This website lists popular and interesting articles, videos, how-to’s, and recipes.

You can also tweet:

Do a Google search for these different types of media and you’ll find plenty of options.

You can also find content by using Google Alerts. Tell Google what topics you are interested in and Google will send you an email with a list of content for that topic.

How Much Should You Tweet Each Day?

You should tweet throughout the day, keeping the 80/20 rule in mind. But let’s get real. Who wants to be tied to Twitter all day? Granted there are some people who love to be on Twitter all day, but most people are too busy and staying on Twitter all day is impractical.

So what should you do? Use a service such as SocialOomph.com, which use to be called TweetLater.  SocialOomph allows you to schedule your tweets throughout the day, week, or month.  It’s easy to do.  Just write your tweet and schedule the time and date you want your tweet to go out. The service is free.

Conclusion

Effectively marketing on Twitter is about tweeting great content. With the right mix of socializing and marketing, you can successfully market on Twitter.

Happy Business Building,

Yoli