Six Ways To Supplement Your Website’s Content
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Home Page > Internet > Six Ways To Supplement Your Website’s Content
Six Ways To Supplement Your Website’s Content
Posted: Apr 17, 2010 |Comments: 0
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While many website marketing efforts focus on either content building or link building, many webmasters forget that the new social media gives you many ways to add value to the user experience for free. Adding to your online presence will enhance your site’s familiarity – and give users another way to keep track of what you’re up to. No matter what form your web business takes, you should be able to use at least one of these:
1. YouTube videos
Having your own channel on YouTube is becoming more of a necessity than a perk. Celebrities, performers, writers, artists, and content creators of every stripe are getting a personalized YouTube channel on which to deliver podcasts, press releases, video-blogs, life-streaming, and anything that would be enhanced by the audio-visual medium. You have to admit, some people watch better than they read! Video content can help reach a new audience, and videos can be downloaded and enjoyed on a mobile device later.
2. An IRC channel
After all these years (The IRC protocol is older than the World Wide Web), IRC is making a comeback. Hip, new social media companies are branching out into their own IRC channels and attracting a new audience. What are the benefits of having an IRC channel available for your site? It’s free and easy to use, and also ubiquitous across all platforms. It gives a new option for customer service and support, lets your online community thrive, and gives a nice “the door is always open” feeling to your online business.
3. Twitter
We almost don’t have to tell you that Twitter is the hottest new tech in social media. Celebrities are racing to establish homestead accounts on it already. When you get your own Twitter account in your website’s name, you can alert users and customers to new offers, news, and events connected with your online business. You can say, “We’re upgrading our app to 2.0 this month – watch our Twitter feed for up-to-the-minute notification!” or “We’ll be attending the business expo this week, and streaming live updates from Twitter.” Users eat this stuff up.
4. Social news sites
A lot more social news sites are catering to webmasters, by allowing them to create custom places on their site for links pertaining just to their business. On some you can start a sebreddit with updates to your blog. Like twitter, you can use social news media to give your visitors one more reason to keep coming back.
5. Profiles
Where’s your Linked-In profile? Or your Facebook page? Or your About-Us page? These sites are now functioning as a kind of yellow Pages for businesses on the web. Having a personal page up for your business will give you some credibility. It’s also one more smart way to enhance your online presence – search engine optimization sometimes is just a matter of having enough sites verifying that you are who you say you are!
6. Shoutboxes
These are like a special embedded chat room that you can host self-contained, right on the page. This gives your users another way to talk to each other, if you’re building a community, or for your customers to write in with comments and questions if you sell a retail product or service.
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Peter Brittain is a search engine optimisation specialist from Slinky, who specialize in website seo
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Home Page > Education > College and University > Top Phlebotomy Websites and Blogs
Top Phlebotomy Websites and Blogs
Posted: Dec 31, 2010 |Comments: 0
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There are probably more phlebotomy websites and blogs on the Internet than you could possibly imagine, and unless you are planning on going into this field it’s not something you will likely need to research. But if you are going to phlebotomy school, looking for phlebotomy jobs or are currently working as a phlebotomist, these websites and blogs could be valuable resources for you. There are academic journals, articles on current news and trends, educational resources, job postings, personal blogs, study guides and all sorts of other specialized resources available for phlebotomists online.
The following are some of the top phlebotomy websites and blogs that you will find across the World Wide Web:
Top Phlebotomy Schools (PhlebotomySchoolsu.com)
Advance News Magazines (AdvanceWeb.com)
Bartleby (Bartleby.com/107)
Center for Phlebotomy Education (Phlebotomy.com)
Central Venous Access (VenousAccess.com)
Gray’s Anatomy (Yahooligans.com/reference/gray)
Health Care Jobs (CoreMedicalGroup.com)
Phlebotomy – Blood Draw and Collection (MyBloodDraw.com)
Phlebotomy: The Ancient Art of Bloodletting (MTN.org/quack/devices/phlebo.htm)
The Drawing Room (SVS.net/later/home.htm)
The Nursing Center (NursingCenter.com)
The Unofficial Phlebotomy Homepage (Willmark.com/phlebotomy/uphp/index.html)
Some of these are blogs, such as the Gray’s Anatomy page. These can be very helpful as you are trying to get accustomed to this field of study and want to learn more from people who are already working as phlebotomists. Other sites, such as the Unofficial Phlebotomy Page, are more of a general guide about the body and the systems that carry blood. This sort of thing is good when you’re looking for a quick reference for a school paper. Some of the sites are also geared towards professionals working in the field and feature articles about the latest news in the field. And then there are sites that offer healthcare job information, so you can look for open phlebotomy positions to apply for.
As you enter the field of phlebotomy and make your way through your career path, you will probably find a number of sites on your own that you begin to rely on for information that is relevant to you. This collection of websites and blogs is a good place to start.
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Find detailed information about top phlebotomy colleges in USA and Canada and best phlebotomy certification training courses at PhlebotomySchoolsu.com. Choose best phlebotomy college in your preferred location and start your path to a rewarding career.
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Home Page > Internet > SEO > Why Are There So Many Bad Websites By Web Designers?
Why Are There So Many Bad Websites By Web Designers?
Posted: Feb 07, 2011 |Comments: 0
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web design is impacted by taste, functionality necessaries, finances, time frames and theming according to various kinds products and services and the amount of professionalism or creativity required. There is nevertheless, no pardon for the horribly characterless or, let’s face it, horrible design that many sites have which in all honesty, should be better. What is worse is when it is detected that the supposed sites are commonly designed by professional and certified web designers. For this, there is no excuse.
In some examples, companies that includes prominent corporates, have a budding designer in the family ranks just itching to get a little ‘real world experience’. Who can blame business owner Uncle Joe for providing his aspiring nephew an opportunity. The final product seems great to Uncle Joe with his worldly familiarity with internationally sold tractors or pickles and jams. However, with no idea of web design and what engages different target markets, his rose colored view of the nephew’s website won’t assist his sales, placement on search engines or site visitation the least bit.
A well designed website must increase the perception of your business and boost traffic. Experienced web designers should provide custom design on up to 3 pages, choices to include a gallery, a contact form, an integrated Google map, rotating images and professional copywriting guidance. If searching something with a little more, the web design company should offer CMS (Content Management System), blogs, customer, product and site statistics, order and inventory tracking, the capability to sell physical & digital items, easy-to-use store control panel, shipping zones and options and unlimited categories and products in shopping cart.
A good web design and Search Engine Optimization (SEO) business will have everything covered in their offered site packages. If they don’t than be wary! There are various companies in the profession, able to hide behind the virtual walls of the World Wide Web with no shop front to access with complaints. Ask about before you select a specific company or check out their old work on the web. In fact, their site should include either client testimonials or images of the sites they have finished. This tends to be a good reading of whether or not they are willing to be scrutinized and checked out.
Even looking at and navigating the specific design company’s site could show tell-tale signs of outstanding or bad workmanship. If all of the finished sites look more or less the same, you can bet that they are using a lot of templated sites which isn’t always a great thing. This infers lack of experience and creativeness on the designer’s part but not always. Of course, some people want templates as they are basic, could cut down costs and are simple to use, however, they could potentially cause cloning complications making it boring and hard to differentiate between sites. However, bear in mind that sites sometimes need to be templated particularly when they are shopping cart driven sites.
Having some understanding of their work will supply you with the sureness in them that you need to believe that you are in capable hands. Communication with the client is essential in website design. Locally based web design companies offer the capability to come to your door, sit down and talk about your concepts, ideas and demands for your site. When communication between client and web design company is interrupted or disjointed, the website hurts as a consequence.
Design of your website should be oriented to the needs of your business or organization. Settling for any less will only end in letdown and the perpetual feeling that something is missing. By doing your research, discovering the best company for your web design needs, you will see that developing a website you like and that is suitable to your business is usually an enjoyable and satisfying project.
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SEO Methodologies for New Websites
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Home Page > Internet > SEO > SEO Methodologies for New Websites
SEO Methodologies for New Websites
Posted: Jan 09, 2011 |Comments: 0
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Okay, so your business has been around for a few years now, but you never had an online presence. You finally decide that having a website might be an excellent way of reaching a much larger customer base and so you hire a Web Designer to design a brand new site for you. But you remember a conversation that you had recently with a fellow business colleague where he shared that when his company launched a brand new website, how his site never obtained any kind of rankings on the search engines. Your friend shared how the site had all kinds of fancy JavaScript links, and slideshows and all the bells & whistles and he just couldn’t understand why the site wasn’t ranking better.
Unfortunately, the story above happens all too often. Companies hire a Web designer to come in and do their site design with no thought whatsoever to making the website search engine friendly. If your company is starting the process of having your first website or if you are purchasing a new domain to launch, then you need to hire a Web designer that knows SEO and how to design a site that will be able to rank well on the major search engines.
First, you should select a domain name that has the name of your company’s product or service in it. So if your company sold Widgets, then the word widgets should be in the domain name. Now obviously the domain widgets.com most likely would already be taken. You can always use another extension besides dot com. Also, you can have other words in the name such as fancywidgets.com. Just so long as the name widgets is in the domain name. If your company has it in their marketing budget, you might want to consider to go out and buy an older domain name that is related to your niche market. Perhaps you could even buy Widgets.com; but be prepared to lay out a large sum of money for such an established domain.
Next, you’ll need to hire a Web designer that is experienced in search engine optimization and who knows how to design websites for BOTH people and search engines. You won’t have to sacrifice having a beautiful looking site for a search friendly website. It is possible to have your cake and eat it too. A main thing that your SEO savvy Webmaster will want to do is make sure that the navigation of your site is friendly to the search engine spiders that will be crawling your Web pages. So he or she will not want to use any hidden links that the search ‘bots can’t read. So he will have to use regular a href links that the search spiders will have no difficulty in crawling and indexing. Your Webmaster will also be aware of linking to external JavaScript files and not placing a lot of JavaScript directly on your Web pages. Some search ‘bots, including Google’s Googlebot have difficulty in reading JavaScript. Next, your SEO Web designer will know the importance of using CSS (Cascading Style Sheets) to handle the styling of your Web content. He or she should also know how to link to an external style sheet thus reducing the file size of your various Web pages. In designing a search friendly site, your designer will also want to ensure that your Web pages load as quickly as possible. This would include having them optimize all of the images on your Web pages so that the images load as quickly as possible and using width & height attributes and also using ALT tags with your images describing the images using keyword rich text in the ALT tag.
SEO Brainstorming Session
Your SEO Web designer will also know the importance of optimizing each and every page’s Title, Meta Description and Meta Keyword tags. They’ll make sure that each page has unique & relevant Title and Meta tags for that particular page. Next, they will make sure to use Header tags and include your main keywords/keyphrases in the Header tags. They’ll also know that it is a good idea to include links on your pages to other pages of your site using your main keywords in the anchor text of the links. They will also make sure to validate all of the pages of your site making sure that there are no coding errors. If they find any they will be able to fix them. A good SEO Web designer will know the importance also of running a cross-browser check to ensure that all of your pages render the same way on the various browsers, such as Internet Explorer, Mozilla Firefox, Safari, and so on.
Once the website has been completed (websites are never done) then your Webmaster/SEO will need to start the process of promoting your website to the search engines. A good Search Engine Optimizer will know the importance of obtaining backlinks for your website pages *slowly*. He or she will also know the importance of using the various social networks out there such as Facebook, Twitter, LinkedIn and many others to promote your site. They should also know to steer clear of getting links from link farms and not to link to any link farms. They should also be selective in what Web pages that they get links from to your Web pages. They will want to get your domain listed into all of the really important Web directories, such as DMOZ, Yahoo! Directory, BOTW, Business.com and so on. If they do any free Web directory submissions for your domain, they will know to make sure and not get links from “directories” that the search engines might just classify as link farms. One man’s web directory is another’s link farm. As part of promoting your new domain/website, your SEO might recommend that you include a company blog as part of your website. A blog is great for keeping your website updated on a regular basis with fresh content and search engines love fresh content. A good SEO will know that when it comes to a new domain and promoting it, that nice and easy is better than going out and renting a ton of site wide links which will almost always raise a red flag with the search engines. Working closely with your Webmaster/SEO you will also want to ensure that the content to your site pages are original and that there is no duplicate content on your web pages. Lastly, you should have your SEO do a permanent 301 redirect of the non-www version of your site to the www version of your site to avoid Googlebot confusing the two as mirror sites and to ensure that you get all the link juice love that your pages deserve.
SEO Specialists Meeting
It would take too long in this blog to mention all of the SEO parameters involved in designing, building and promoting a brand new domain/website. But if you hire a competent SEO Web designer to design and build your site and then later to promote it, you will have taken a huge step towards having a website that someday will rank really well on the major search engines. But if you go the other route and give no thought whatsoever to search engine optimization (SEO) and making sure that your Web pages are search engine friendly, then you are going to end up with a great looking website that nobody knows about. Save yourself and your company a lot of time & money, not to mention blood, sweat and tears by ensuring that your new domain/website while primarily designed for people, also has been designed in such a way that it will eventually rank high on the search engines. The bottom line is that a great looking site that isn’t search engine friendly and conversely a site that ranks high but has very poor sales ability to it will both be bad for your ROI. Your website needs to have *BOTH*. It needs to look great, have outstanding sales ability to it, great navigation AND needs to be search engine friendly.
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Home Page > Computers > Websites And Getting Traffic With Domains
Websites And Getting Traffic With Domains
Posted: Jul 22, 2010 |
Choosing a domain name is a very critical part of your website marketing strategy.
By choosing a domain name that targets the specific keywords for your website you’ll flood your website with laser targeted traffic by enhancing click through response.
Pick a domain name that gives your prospects what they most desperately desire. By including the keywords in your domain name that are your customers desires, including them in your marketing messages and your website content you can’t help but flood traffic to your website!
Wondering what your customer’s desires are? If so, you’ll need to determine what your really selling. Let’s look at an example product here: home security alarm system.
Keep in mind few people know, nor do they care what the heck the product looks like or the features of the product such as size, color, weight, speed, or availability. The only thing they have an interest in is the “results” your product will achieve for them. It all boils down to what’s-in-it-for-me?
Why would a prospect purchase a home alarm system? What’s-in-it-for-them? If you think for just a moment you’ll come up with the right answer.
Yes, it’s to protect their jewelry or valuables while they are at work or when the house is empty.
You must stop thinking of yourself or the features of your product to determine what your customer’s deepest desires are. By turning your product or service features into “benefits” or “results” you’ll be able to hit their hot buttons and flood traffic to your website in the process.
The easiest way to turn features into benefits is to list all the features of your product or service on a piece of paper first. (a feature is a characteristic of a thing: size, color, weight, speed, availability) Then one by one turn each feature into a benefit for your customer. What’s-in-it-for-me– save money? youthfulness? friends? security? money? power? luxury? prestige? thinner body? obedient pet?
The traffic driving potential of keyword targeted domain names is awesome, provided that you research your target market and satisfy their “true” needs, desires and benefits. Once you have established this system for marketing, you’ll be able to use your domain name to construct specific ad campaigns targeted to specific markets even if your website offers multiple products and services.
To take it a step further, you could formulate a domain name that works like a headline for a classified ad. When you break a headline down it should have several different parts. It should fan the flames of desire with a hint of information about solving a specific problem, satisfying a need, providing a benefit, or invoking curiosity with a call to action. Your domain name should contain as many of these “headline characteristics” as possible. Try and phrase the keywords into something relatively short, catchy and easy to remember.
Keep in mind “what’s-in-it-for-me?” as to “what your really selling”. The job of your domain name is to act like a headline to drive targeted traffic to your website by “scratching the itch of your customers.” If you’ve found the right words to scratch that itch, then ONLY YOU can put it to use in your domain name. You’ll find that not only will you do better on your search engine rankings you’ll also attract a lot more attention with your pay per click ads or any type of advertising you use.
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I want the my website’s domain name to be in blue so that the reader can click on my domain name and be directed to my website. Is this done automatically? Thank you
What is the easiest way to get more traffic to an old debunked website
What can I do to get more Sales out of my web site. I have a great product and some good traffic coming through, but no one is buying. How can I change this?
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Home Page > Internet > Web Design > Create Your Own Websites and Make Money Online
Create Your Own Websites and Make Money Online
Posted: Jan 11, 2011 |Comments: 0
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The Internet has had media to some global audience. The involved nature regarding Internet marketing with regards to providing immediate responses and eliciting responses include the unique features of the medium. Internet marketing might be considered to be wide in setting because it not just refers to marketing on the Internet, but also consists of marketing accomplished via e-mail along with wireless mass media. Management of digital customer data and also electronic customer relationship supervision (ECRM) systems will also be often grouped together below internet marketing.
Internet marketing ties together creative and technical facets of the Internet, such as: design, improvement, advertising, and sales.
Internet marketing additionally refers to the placement of media together many different periods of the consumer engagement never-ending cycle through search engine marketing techniques (SEM), search engine optimisation (SEO), banners on particular websites, marketing with email, and Web 2 . 0.0 methods. In ‘08, The New Times working with comScore published a preliminary estimate to be able to quantify an individual data obtained by significant Internet-based companies. Counting four forms of interactions along with company sites in addition to the visitors from commercials served coming from advertising cpa networks, the authors found the chance of collecting data upward of two,500 times on average every user a month.
For years the web Marketing Center has been selecting successful people who just love home based businesses or perhaps small marketers so we are able to share their hard-won wisdom. We’ve discovered that the people which start a business online and go on to actual success talk about a few characteristics that might not immediately obvious.
They offer everything from made by hand journals for you to rhythm tracks for musicians to custom soaps in order to giant bbqs, so what they are selling is not the key factor. How old they are, how much official education they’ve got, or exactly how well they know the Internet doesn’t seem to affect power they have to make money on the web either.
There are many ways to develop a profitable website. You can give you a service, sell a product immediately, sell something indirectly, market advertising space, sell affiliate products, as well as everything in-between.
There are many of techniques you can use to enhance your site. Adopt these measures and you too can have a money making site which will practically are powered by autopilot. These sites make money in many different ways.
I would not say this idly. I, and also a thousand of other marketers carry out exactly this. It’s a assured blueprint when everything is build correctly. And it’s not difficult.
The sort of site reviewed here is the free internet site – one that offers a valuable product at no cost at the start. These are effective ways of creating cash flow, and on virtually any subject matter you like such as hotel management.
Internet affiliate marketing is one of the greatest forms of e-marketing. This type of advertising is quite cost effective because you only pay for that results you get. Your online marketers send you site visitors using banners, text back links or even real world methods including flyers. Frequently you incentive your internet marketers by possibly giving them a smaller amount for every click (PPC), or more popularly, giving them a share commission (PPS). If the visitor an affiliate sends to your site makes a purchase, then the affiliate get’s a small percentage of these sale. Gathering a strong team of affiliate marketers can become one of the primary traffic sources to your website.
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You can design and style and generate cash from a subject matter you like, maybe even one in travel and leisure or travel related and , in the event your website was in relation to hotel management.
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Home Page > Internet > Internet Marketing > Niche Websites Can Increase Your Money
Niche Websites Can Increase Your Money
Posted: Jul 31, 2008 |Comments: 0
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Niche website marketing is growing, more and more businesses are stepping out considering this type of marketing. It’s a pretty easy way for many businesses, small or large, to get ahead of the game. Niche websites are products, services or informational sites on any particular topic or subject that has not been fully explored. You can take maximum advantage of niche markets by tailor making a specific product for them and at the same time offering alternatives by adding affiliate product feeds for maximum advantage. Niche websites are all the rage these days and but many of you may be wondering how to find your own niche. A niche website is one that is focused on a specific topic or specialized area. Search Engines Love Them
Search engines are the main traffic source for niche websites today. Search engines love original content too because it makes them look great with their customers. Think about it: when you use a search engine to search for something, you don’t want to see a bunch of ads show up in the search results, right?
Search Engines and users alike are attracted to changing content. Use file names and URL’s that are not overly lengthy, which will let search engines crawl your site more frequently. Search engines are the main traffic source for niche websites today. Search engines place value on these links because they are essentially one website vouching for the validity of another website. The ideal situation for an inbound link is from a website which complements the original website without being in direct competition with the website.
Search Engine traffic has the added benefit of being free. You can pay for advertising in a number of different ways, but getting your site to rank well in the search engine will save you big bucks.
Getting your Site Started can be Easy
A blog can be the best way to start. Blogging helps you personalize your business and give your customers a view of your business from behind the curtain. Get 3-5 pages on your site to start. Adding more pages should be done continuously over time.
Your blog can attract new content that is created by readers. This new content comes from comments posted to your articles. It’s also possible that some of your readers might want to post articles that they have written. It a good way to change up the flavor of your blog.
Site Promotion
Promoting your website to your target market requires you find the on-line forums and blogs where they hang out today. You should be doing your own searches to find these places and make sure you are posting links or making forum posts that include your website information as part of the signature. Provide great feed back to these sites and it will pay you rewards in the form of traffic.
Making your Site a Money Maker
Google Adsense Network provides a simple way of making money on-line even for a small niche website owner. There are many ways to make money on-line. Google uses the link text of a site’s inbound links, and uses it to determine how that site ranks for a specific keyword.
Google Adsense gives you the ability to profit with the click of our visitor’s mouse. Depending on your focus and experience, building a website for Google Adsense could to be either a grand experience or a painful exercise. Google has some secret ways of determining what the content is on your website and will show relevant ads.
A great way to build passive monthly income is to launch a Niche Web Site. The cost to get started is very low. There are a many of great technical and business resources on the Web to help you with getting started.Did you find this article useful? For more useful tips & hints, Points to ponder and keep in mind, techniques & insights pertaining to Google Ad sense, Do please browse for more information at our website :-
http://www.adsense-income-exposed.com
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My Self : -Renu Aulakh
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Name :- Renu Aulakh
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Address :- SCF-113, Phase XI, Mohali – 160055.
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What can I do to increase Sales on my Web site? I have a great product, and plenty of traffic – but no one is buying. What can I do to change this?
I have started my buissnes of saree but noboady is interested to take my saree pls help me to increase my buisness pls i want to earn money bcouz i m having a small child
How to increase traffic on your website?
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How To Design Great Landing Pages For Websites
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Home Page > Internet > Web Design > How To Design Great Landing Pages For Websites
How To Design Great Landing Pages For Websites
Posted: Jan 04, 2011 |Comments: 0
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A Landing Page is the page where your website visitors land i.e. arrive after they click on a link. The landing page can be your home page or any other page on your website specially designed to welcome your visitors. Landing pages can provide customized sales pitches for visitors. By designing great landing pages you can seek to engage visitors more effectively and increase your conversion rates.
Landing pages are a better way to welcome visitors that simply making them arrive on the home page. This is because when you know where the visitors are coming from, you can address their specific needs and offer customized solutions for the same. By giving visitors exactly what they need, you can captivate their attention and acquire a following of loyal audiences.
Landing pages are especially useful when you know where your visitors are coming from and you want to take particular actions like register themselves, sign-up or purchase something. If you are paying for the traffic through banner ads, sponsored links or PPC, then it gets especially important that you design specific landing pages.
Here are some tips to design effective landing pages that will engage visitors and provide higher ROI.
Focus on One Key Message
The content of the landing page should work to promote something specific. Don’t get lost and try to showcase everything you have. Rather, focus on one key message and make your content precise and concise. It should focus on one appealing message that is sure to attract visitor attention.
Make it Visually Appealing
Only content seldom makes a sale. Make sure your support your content with relevant images that illustrate the quality of your products or even services. Images can highly impact the decisions of the users. Moreover, they make the page more vibrant and add beauty to what would otherwise have been long scrapes of information.
Ensure Rich User Experience
More then anything else, make sure that your visitors have a smooth and flawless user experience on the page. The navigation pathway should be clean and intuitive and the call-to-action should be clear and succinct.
Use Catchy Headlines
If your headline is able to catch the attention of visitors, only then they will read further. When visitors arrive on your landing pages, make sure they see clear and direct headlines. The headlines should be direct and simple statements that tell visitors what needs to be accomplished.
Use Abundant Whitespace
The beauty of the web page elements only come through if they can be viewed clearly. And for a clean view, there needs to be abundant whitespace on the page. Don’t forget that Internet users scan through web pages. Clean use of space makes it possible for visitors to scan and understand the key messages of the web pages.
Deliver Value Propositions
The key to successful web communication is to answer visitor queries even before they ask you. Answer all the ‘what’, ‘why’, ‘how’ that visitors may ask with value propositions. Instead of long scrapes of plain text, use bullet points to present answers in a concise and easily comprehensible manner. Instantly inform them about the benefits of your products and services.
Make the Message Compelling and Convincing
Your landing page should be your best salesperson. It should persuade the visitors to make a purchase or hire your services. The message of your page should convince the visitors and compel them to take the desired action.
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<A rel=”nofollow” onclick=”javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);” href=”http://www.thunderinteractive.net”>THUNDER Interactive</A> is a website design firm that offers a full suite of website development and <A rel=”nofollow” onclick=”javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);” href=”http://www.thunderinteractive.net”>online marketing services</A>. We provide intelligent, <A rel=”nofollow” onclick=”javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);” href=”http://www.thunderinteractive.net”>strategy-based website design</A>, website content, ecommerce solutions, SEO and Press Release services to clients worldwide. Specialized services include custom programming, application development, and online strategy consulting. We’re here to help you with all your online sales and marketing needs.
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My Sales Landing page is getting plenty of views, and visits, but no one is buying my product. What can I do to get people to buy from me?
What are the elements of a good web page design ?
I have a great trademarked logo design for a t-shirt but I don’t know what to do next. Any suggestions on my next more to get it out to the public?
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Home Page > Computers > Information Technology > Websites without Marketing are not Cost Effective
Websites without Marketing are not Cost Effective
Posted: Oct 19, 2009 |Comments: 0
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Websites without Marketing are not Cost Effective
According to a survey conducted by Selling To Small Businesses .com, 49%[1] of small businesses have a website and 13% of small businesses plan to have a website in the next 12 months. As having a company website has definitely become one of the latest business trend’s, creating a website without a proper marketing strategy in place could very well be a waste of money.
A website without any marketing campaigns running to promote it will just sit in cyberspace, unlikely to be found by anyone let alone a potential customer. Even if it does get indexed by search engines, it is unlikely to be anywhere in the top results. Let’s face it, search engine users very rarely go past the first three pages of search results.[2] And if someone is searching for your business name, most likely they already know who you are. This means that money spent on the design and hosting of the website is wasted as your site is lost in cyberspace.
Integrating Non Web-Based Marketing
It is important to build your business website with a specific marketing goal in mind. Most likely, your site will be focused on generating new leads or (in the case of e-commerce sites) generating actual sales. The marketing campaign does not have to be web-based; depending on the target market, non-web based marketing techniques can work more efficiently.
If research on the target market indicates that most customers in that market locate your type of business through the phone book, you may want to prepare a marketing campaign that takes out a small ad in the phone book. The purpose of the ad would primarily be to convince the reader to contact you regarding your services.
The ad should also include a link to your website and a caption suggesting the reader visit the site for more information. The website would then expand upon that advertisement, trying harder to convince those undecided prospects that your service is the best, providing an easy way to contact your business, and to get their information so you can send them e-newsletters, and mailings.
Web-Based Marketing
Web marketing can be effective as well, especially when combined with other sources of marketing. Some web marketing techniques commonly in use today are Pay-Per-Click (PPC) advertising, which has the benefit of providing free ad impressions, and only costs money when a prospect clicks on your ad to visit your site. PPC is effective because you can bid against your competition for high placement for your ad. Another popular technique in use today is Search Engine Optimization (SEO). SEO is useful because it allows your site to rank high in the natural search results. The problem with SEO is that it can take a lot of time and investment to rank a site high in the search engines, particularly with a lot of competition.
Moving Box Warehouse is an example of a company utilizing a targeted web marketing campaign. As a provider of moving boxes, moving kits and moving accessories, Moving Box Warehouse had to face a great deal of competition on its relevant keywords. The budget required to compete head to head with the established moving box companies would have been significant.
In order to get a better return on investment, a specialized marketing campaign had to be created where Moving Box Warehouse would have the marketing advantage. To do this, they ran a specific adwords campaign on Facebook, Google, and other PPC sites, integrated with a non web based campaign targeting college students and college towns. The PPC campaigns ran only during graduation months. This allowed for Moving Box Warehouse to maximize conversion rates on clicks, as well as network with colleges and universities to provide their website to students. This also had the effect of increasing their SEO naturally, as universities linked to Moving Box Warehouse as a resource.
Conclusion
Business web site development should be approached with a marketing point of view. While it is relatively easy to set up a quick template site with an inexpensive host these days, unless a strategic marketing plan is developed and the site is built to optimize that plan, a business will not be getting much for their money. It may be a wise choice to consult with a marketing expert before attempting to set up your site.
[1] Selling to Small Business.com “Over 70% of the Largest Small Businesses Have a Website”, available at http://www.sellingtosmallbusinesses.com/70-percent-largest-small-businesses-have-website/
[2] iProspect, “Search Engine Marketing Firm iProspect Survey Confirms Importance of Visibility on the First Three Pages of Search Results”, 2004, available at http://www.iprospect.com/media/press2004_04_20.htm
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Daniel Fredriksen -
About the Author:
Daniel Fredriksen has thirteen years experience in the Information Technology (IT) field with certification in several programming languages, as well as experience with electronic engineering concepts.
Daniel is also an infantry Sergeant and team leader in the New York Army National Guard and a veteran of both Operations Iraqi Freedom III and Enduring Freedom VII. During his deployments, he provided security, technology, and cultural consulting services in the field to platoon leaders, and post executive officers, as well as Iraqi and Afghani security forces. Additionally, he served as both a dismounted infantry soldier, a turret gunner, and on a protective services detail during combat operations alongside Special Forces soldiers and has first-hand experience in the field of private security. Daniel posseses certification and training in bail enforcement and skip tracing, and is a Certified Protection Officer (CPO) through the International Foundation of Protection Officers, and is a member of ASIS International.
Currently, Daniel possesses degrees from Excelsior College in Computer Science and Protective Services. He is simultaneously pursuing a Doctorate in Strategic Security from Henley-Putnam University and a Doctorate in Information Technology from the University of Phoenix.
Having worked as a freelance consultant for several years providing Information Technology and Security consulting services to business, Daniel founded STAC Services in 2009 in order to harness the networking power of the World Wide Web to provide a specialized source of Consulting knowledge.
He can be reached using the contact information below:
Daniel Fredriksen [CPO]
Managing Director
STAC Services
www.stacservices.com
dfredriksen@stacservices.com
888-301-9493
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Hi Sam, I, along with two partners, started up a sports gaming information website that we launched last September. Now we are expanding a bit but not enough to pay for marketing. Any other solutions?
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Home Page > Internet > Why Websites Are Better Than Landing Pages
Why Websites Are Better Than Landing Pages
Posted: Aug 13, 2009 |Comments: 0
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Recently there was an e-book claiming that websites are a less effective means of promoting a real estate business than are landing pages (also known as squeeze pages). As anyone who knows their SEO methodologies can tell you, it ain’t necessarily so.
There are a number of reasons why an actual website is a more effective tool to gather leads and generate business if real estate is your field. While a landing page can be properly optimized for the search engines, the long and short of it is that doing so means one thing – more work for the webmaster.
There are a number of reasons why real estate investors should choose to maintain a traditional web page rather than building a series of landing pages. For starters, real estate is a business where your image matters. Having a professional appearance is incredibly important; landing pages are something which are largely the province of fly-by-night internet marketers (though not always, we’re not trying to give landing pages a bad name altogether here). You can think of it in this way: if you were looking to purchase a property, whether as an investment or as a new home, who would you rather do business with? The realtor with a polished, professional looking site, or one whose web presence is more akin to the virtual take on a used car lot?
In many cases, this appearance corresponds with the behavior of the realtor; basically, landing pages tend to look cheap. Hardly the impression you want to give a prospective buyer or seller, is it? Of course it isn’t, so let’s move on. One of the chief problems with using landing pages is that a single business will tend to maintain a great deal of these pages which are targeted towards slightly different keywords, especially when using PPC advertising to promote your business.
The proponents of landing pages often characterize this as a ‘money funneling system’, something which is not entirely accurate. A better analogy might be a sky full of very dim stars viewed from a brightly lit city center. Those stars aren’t all that visible now, are they? The point here is that landing pages are rarely terribly visible in terms of search results. Since the content of these multiple landing pages is generally very similar, one page often differing from another only in the main keyword used, search engines view them as duplicate content.
What does this mean? It means that search engines largely ignore these pages – so they have little if any traffic or lead generation potential beyond the relatively small number of people who pay attention to contextual advertising. Is this inherently problematic? Actually yes – all of the work which goes into building these landing pages which don’t tend to generate that much traffic, relatively speaking could have gone into promoting your main website and gaining natural traffic. This traffic of course increases your website’s search engine ranking which means even more traffic and a higher profile.
If real estate is a numbers game, it stands to reason that you’d want to actually work the numbers and maximize your traffic to a single source. Landing page proponents will tell you that a traditional website can’t target all of the various keywords that a landing page can. This, of course is nonsense. It’s every bit as easy (if not easier) to add a page to your own website which is optimized for the same keywords – and it actually builds the page ranking of your website, rather than detracting from this important task. I’ll leave you with one other advantage that a traditional website has over landing pages when it comes to search engine optimization and generating leads. Landing pages don’t tend to be re-index by search engines if indeed they are ever indexed in the first place!
A website, by contrast has one possible application which makes it superior to landing pages in every way – it’s easy to deploy a blog as part of your website. Why a blog? Because it’s an incredibly easy way to add new content to your site and keep search engines coming back. This can help build your page ranking and your traffic faster and more sustainably than any number of landing pages ever will.
In the time it takes to put together a single web page, you could add a page to your main site, put work towards other traffic driving strategies or get your site re-indexed by adding a new post to your blog; and you’d still have time to get yourself a cup of coffee, sit back for a moment and congratulate yourself on your business acumen while the people who favor landing pages are still uploading their page. It’s an easy call to make – websites win out over landing pages hands down.
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Duncan Wierman -
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Duncan Wierman is an ex-Software CEO turned Real Estate Investor & Marketer. Discover how you can use creative online marketing methods to do more deals online. For more details on how to use automated internet marketing system for real estate investing, please visit Duncan Wierman’s website and get is free 14 day e-course. http://www.DuncanWierman.com
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My Sales Landing page is getting plenty of views, and visits, but no one is buying my product. What can I do to get people to buy from me?
Where can I track my click thru rate for my articles on your website – I don’t see anything on the statistics page – thanks
How many pages does my website have ?
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