Make Social Media Marketing Work For Your Real Estate Agency

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Make Social Media Marketing Work For Your Real Estate Agency

Many real estate agents find social media marketing is not a very effective tool for them since they do not use it well. By learning how to make it work for your real estate agency, you can see an increase in your web traffic and potentially get more clients.

Facebook is useful, but instead of making a fan page for yourself, create one that is information focused and sponsored by your agency. You’re more likely to get fans this way and more people will share your links to the information than on you alone. If you want to have one for yourself, just make a general page and not a fan page.

Videos and podcasts can also help you increase your value within the community. These short videos are useful to people and they can be important since it can help identify you as an expert in your topic. The more of an expert you are, the more potential clients remember who you are and will share the information to others. Always make sure that you have a link to your own website on every video and podcast that you have.

Use blogging to your advantage. You can add the videos to your blog which can make it more interesting to a greater number of people. Make the blog have useful content as well, since this can help you increase your web ranking and can make you more likely to have your name associated as the go to agent.

Useful content is so important to have on every post that you make because it gives people information instead of just an advertisement. This can also help make you known as an expert in the real estate business which in turn makes your posts more important to the people that need it. Search engines also use content to rank your web page on the results and you’re more likely to get your links for your site shares which makes your web presence grow.

Back linking is also important because you’re more likely to add traffic to your web sites with them. Add them to places like digg and Stumbleupon so that people can discover them and search engine spiders can find you easily.

Social media marketing is an affordable and easy way to get your agency to the public. You’ll be able to allow potential clients to find you and gain a larger web presence using this undervalued marketing plan.

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5 Social Media Secrets That Work Effectively For Offline Networking

admin    Social Media     Effectively, Media, Networking, Offline, Secrets, Social, Work

5 Social Media Secrets That Work Effectively For Offline Networking

Social media has created an Internet phenomenon and has taken online networking to a dynamic level. Do you ever wonder why social media is so successful? It’s viral and it spreads quickly – just like word-of-mouth spreads quickly in offline networking.

When you meet people for the first time, take a few lessons from the social media gurus and apply their secret tactics to your offline networking strategy.

Secret #1- Social means both talking and listening. Listening is just as important as talking

When you interact on a forum or leave comments on a blog, you first read what the other person wrote and then you comment. If you constantly leave comments about yourself and don’t interact and comment off-topic, you will make a bad first impression.  Other members will ignore you.

This same philosophy applies when you are first introduced to people. You want to learn about them and ask questions. How can you learn about a person if you are constantly talking about yourself? Pay attention, listen and ask appropriate questions according to the conversation topic.

Secret #2- Widgets that instantly find thousands of followers don’t always give the best return on investment

Social media gurus always tout the benefits of handy widgets that automate Facebook and Twitter followers. Do you realize that the 5,000 people you just added probably won’t be interested in your products or services? You just wasted time and money adding people who don’t care about what you’re pitching.

Use this same social media approach when you attend networking events and collect business cards. Don’t just pitch your products/services to just anyone you meet. Talk to people who might actually benefit from what you offer. It doesn’t make sense to attend a networking event filled with seniors if you are a nightclub owner whose target audience is 21 year-old college students.

Secret #3- Freebies don’t always mean more subscribers, BUT worthwhile freebies make all the difference

Freebies don’t always mean instant success. Contests don’t always draw thousands of new members to your site either.  In the social media world, if you make your prize too abstract or unappealing, you will drive away visitors.

This social media tactic also applies to freebies offered in the offline world. If you attend networking events and conduct raffles or contests, make your prizes worthwhile for guests. Target your audience and get inside their heads. You want your guests to actually use the product or service you’re giving away.

•    How will this freebie benefit the contest winner?

•    Will this freebie make them contact me for more services or products?

Secret #4- Don’t scare away others with the “me me me” syndrome

If you start every blog comment or tweet with “I did” or “I want” then you are headed down the “me me me” syndrome path.  Social media is all about helping others. Being an expert in your field doesn’t mean acting like an egomaniac.

If you start every networking conservation with “I” you will be met with glazed over expressions. Don’t be surprised when people make excuses to leave the conversation. Remember the “social” in social media and apply that to your offline conversations. Social means give and take – social doesn’t mean a one-sided, it’s all about me conversation.

Secret #5- Always use professional Net-iquette

Don’t come across as rude or condescending in your Facebook or Twitter updates. You never know who will come across your updates in the cyber world, and how it can come back to haunt you.

This tip should always be applied to offline networking. Always remember to practice professional, ethical etiquette whenever you meet new people. Think before you speak, and remember that you represent your company/business. First impressions make a lasting impression, so always put your best face forward.

If you liked this article, tell all your friends about it. They’ll thank you for it. If you have a blog or website, you can link to it or even post it to your own site (don’t forget to mention www.meetingwave.com as the original source).

John Boyd is a professional networking expert and founder of MeetingWave, a community where people connect online to meet offline: http://www.MeetingWave.com

Advertising Domain Names: Buying expired domains for PR, does it still work?

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Advertising Domain Names: Buying expired domains for PR, does it still work?

I’ve done some experiments over the past few months about expiring domains with PR to see if it is worth your while to catch these expired and deleted domains.

My idea why I would like to use expired domains is the notion that old domains are favored than new domains, and to get instant PR.

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So I set out to find deleted domains with PR that I can register. One characteristic of domains I was looking for was that the domain still had a PR, and it was still listed in google.

I won’t be mentioning the actual domains here as I need to control the results and prevent people from making backlinks to these domains.

I registered about 4 domains, some have PR2 and PR3. Some have a few pages indexed, some have a few thousand. I also bought a couple of new domains for my new projects.

I found out that google rarely visits these domains so I need to prime it but with some fresh backlinks. After creating some backlinks to these domains, two domains eventually lost their PR. These two domains have only a few pages indexed in google. In one domain, I did a 301 permanent redirect to the new index page. This domain retained its PR. One key difference this domain has compared to the other two is that this domain has thousands of pages indexed in google.

In another domain, I did a 301 and redirect it to a fresh new domain. The result is that the new domain got indexed faster and more pages were indexed compared to another new domain I registered at the same time. However, PR was down to 0.

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 There is also a case where I did a 301 redirect from an old deleted domain with PR and never got any benefit from it.

In conclusion, there is still conflicting results on whether buying deleted/expired domains. Some works, some don’t. However, what seem to work is that…

a. Old delete domains does contain traffic from existing backlinks. If the old domain has tons of backlinks, it still does generate some traffic.

b. Other search engines such as yahoo and msn do not seem to have an biases against expired/deleted domains.

Why Does Social Media Marketing Work?

admin    Social Media     Marketing, Media, Social, Work

Why Does Social Media Marketing Work?

So why should we use Social Network Marketing in our business? It is plain and simple, It Works!

We all know that we need more people to talk to in order to be successful in any business we are doing on or off the web. But too many of us are trying desperate things just to find those people. We are using safe lists, banner exchanges, buying leads, etc. These types of marketing do work but on a limited scale but at least they do work, if you have all the time to post and repost on all these sites. Most of us have a limited amount of time do market.

The key to successful marketing is Relationship Building and not in your face Advertising or Hype, which seems to have been the marketing strategy for the past 5 years. I have to break it to you, that type of marketing does not work and it is on it’s way out. is and will be the next Standard of Marketing.

Why do you think TV advertising is so effective? It’s pretty easy to see why. The companies that run their ads are setting up a relationship with you by telling you about their product and services etc. Just think about when you go to the grocery store or to the hardware store, what products do you reach for? The first impulse is to reach for that brand name item because you have seen it advertised over and over again, so it must be good. You may not buy the product or service but you definitely thought about and that’s exactly what the companies want. They want to put their products in front of your eye balls.

The exact same scenario holds true to Social Media Marketing. Social sites like Facebook, LinkedIn, Twitter, and Blogging Sites are already very, very popular because they are allowing us to set up relationships with each other, which in turn enables us to put our content, products or services in front of all those millions of eye balls that are on the various social sites. There are millions of people gathered on these sites and talking every single day! If you are reading this post more than likely you have an account or two with all the above sites I just mentioned.

Become an active part of all the social sites that are available and avoid the many many mistakes that most Network Marketers are making, including myself, by wasting time on safe lists, banner exchange sites, etc. You will soon learn that it is more beneficial building long lasting relationships than clicking banners for points.

Outsourcing Search Engine Marketing: Does it Work?

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Outsourcing Search Engine Marketing: Does it Work?

Search engine marketing is the latest trend in marketing and promotion. Most companies have decided that they probably need the services of a search engine marketing company. Unfortunately many firms are turning to cheaper foreign search engine marketing firms that provide an inferior product.

Quality Search Engine Marketing Services

The secret to getting to getting effective professional search marketing services is to higher a high quality search engine marketing outfit. This means that a firm will probably have to pay a little more for a search engine marketing service and professional search engine optimization. It also means that a company should avoid those low priced overseas search engine marketing firms. Foreign search engine marketing companies often don’t do a very good job because they often know little or nothing about the markets in this country. They don’t know the area, the products, the customers or the lay of the land. In some cases they can’t even write marketing material that is in good English.

Useless Foreign Efforts

Organizations that think they are saving money by outsourcing search engine marketing overseas may actually be undermining their marketing efforts. Instead of professional search marketing they will get shoddy workmanship and amateur efforts. To make matters instead of professional search engine optimization what these firms will get is marketing efforts that will not reach their customers.

The Perils of Search Engine Marketing Outsourcing

When a firm contracts with an overseas search engine marketer they simply don’t know what they are getting. The website could make it sound like a professional search marketing company when the marketer is really nothing but a teenaged boy with a laptop. There is no way to know the company whether provides professional search engine optimization or amateur efforts. Indeed there is now way to know what an overseas search marketing firm can do for a company. There could be no way to know if the overseas search marketing firm even exists or what the money sent to it goes over.

Saving Money From the Start

It pays to use a professional search engine optimization company that is based in your country. Such a firm can work with a company to create marketing efforts that are designed for customers in this country. It should also have legitimate means of verifying its results and documented success rates. There could be no way to verify the claims of an overseas search engine firm or even to check its references. A professional search marketing firm based in this country will have local customers that can be used for references. These businesses could be contacted to verify claims and the effectiveness of the company’s marketing efforts.

A professional search marketing company should be able to present examples of its past work that are applicable to a firm and its industry. In many cases all foreign search marketing firms can present are claims or examples of work done in countries very different than this one. It simply doesn’t pay off to use search marketing firms that are based in other countries. Using a professional search engine optimization organization based in your country could cost a little more, but it will be far more effective on the long run.

Internet Marketing: The Experts are Lying, Landing Pages Don’t Work

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Internet Marketing: The Experts are Lying, Landing Pages Don’t Work

When thinking about creating an online income for yourself through affiliate marketing, you’ll hear these words coming from the so-called internet experts like a broken record “you must have a landing page”.  Well, the experts are WRONG, they don’t work.

Everyone in affiliate marketing knows about landing pages and how they are supposed to make your potential buyer “hungry” for the product.  The problem with this tactic is that most of your average affiliate marketers cannot design a landing page that will benefit them at all.  Sure, if you hire an expert to create a landing page for every product you want to sell as an affiliate, go ahead.  It will cost you thousands of dollars for each landing page.

A landing page is supposed to warm up the potential buyer and make them hungry for the product.  That is also what the sales page is for.  So what makes these experts think that the average internet entrepenuer can create a landing page that is actually going to work better than the sales page that costed ,000 to ,000 to design? Now, I am not saying landing pages are completely worthless… but they aren’t always needed.  And like I said before, if you are the average internet marketer, they are most likely going to hurt your chances of making a sale.

How can your landing page hurt your chances of making a sale? Because you aren’t an expert in sales, or are you?  On the other hand, if you were, you probably wouldn’t be designing landing pages, you’d be creating sales pages and making thousands of dollars per sales page you create.  Landing pages that aren’t near perfect are going to hurt your chances because your potential buyers could be bored with your page, they could think it looks sloppy and not trust it, or they could just be tired of reading information from a nobody.  What if those potential buyers were instead directed straight to the sales page… the page created by experts to make a sale. 

The point is, if you are creating a decent amount of traffic to an average landing page, you are losing commissions.  Send these buyers straight to the sales page and let the experts do what they are paid to do… create hungry buyers and high sales conversions.  They have tested and tested these pages to make sure they are converting at the best possible ratio.  Do you have enough time to test your landing pages extensively and revise them up to 10 times to make conversions are the best? Probably not.  Save your time and your commissions and let the sales page do what it does best, SELL.

Learn many more secrets of the internet millionaire’s today! Grab your FREE copy of Unlocking Internet Income Secrets while it is still free and learn what the experts already know and how they are creating wealth online.

Link Building Services That Work For Your Business

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Link Building Services That Work For Your Business

When a web site has been designed and launched everybody starts thinking about how to get links from other web sites and boost their Page Rank (the Google system for putting a value on a web site and the content contained in the site). There are so many different viewpoints currently circulating that it could be said that there is some confusion on the Internet as to what  link building services actually work and what things should be avoided. Many people just storm ahead without giving too much thought and planning to this essential site element that they are missing out on a great opportunity to improve both the number and relevance of inbound links pointing to their web site.

The web site structure and site design policies play an important part in any link building campaign and also the relevance of sites that link to you are all part of a successful campaign. Some careful planning needs to go into how the site is constructed in the first place but if you already have a live site on the Internet and feel that it is too late to consider this, have a look at the existing structure and see if any improvements can be made to the navigation of the site so that visitors can reach all the available pages fairly easily. Try not to hide important pages in obscure places but imagine you were visiting your own site for the first time and ask yourself if you could really find everything quickly if you did not already know it was there?

Another big factor to consider is broken links within your own site and missing or removed or changed pages. There is not much point getting loads of links to your own web site if there are a stack of broken links or missing pages within your site content. Web site visitors have quite short attention spans and their imagination needs to be caught within the first few clicks. Try to add interesting and up to date content to the pages with some sharp high resolution images for nice effect.

One way links will always be more beneficial than these link exchange programs that end up giving you loads of so so quality links and require you to have a messy looking links or resources page to cater for providing outgoing links. To gain a good number of one way inbound links then have a look around at the many web directories that offer free and paid submission opportunities. There are some great site linking offers available so make sure you evaluate them carefully and concentrate on relevance.

Search Engine Marketing Reporting Provides you Exact Picture of Promotion Work

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Search Engine Marketing Reporting Provides you Exact Picture of Promotion Work

Search engine marketing reporting gives the exact picture of your website in search engines. You can implement search engine marketing strategies and take further decisions on the basis of this. Through this you can analyze where your website stands in the World Wide Web and what efforts need to be done to make it more popular in search engines.

Link accrued report gives the position of backlinks, instances and indexed pages of your website in Google, yahoo and msn and other search engines. It also gives position of page rank of the website. On analyzing link accrued reports. You can make strategies for the steps to be taken to increase the back links and instances for website and what should be done to increase page rank. These strategies can be framed from the point of view of all the search engines

Keyword report monitors the ranking of different keywords of your website in major search engines. Some software’s and tools are available on internet to find the keyword position for your website On the basis of these you can take actions on how to increase the keyword rankings of your website in different search engines. If your website is coming in the top of search engine on a particular keyword, then decision needs to be taken on how to make it stable keeping an eye on your competitor sites.

Visitors report mentions the position or status for traffic on your website. On the basis of these report you can generate different search engine marketing strategies. You can measure the visitors in a month, daily visitors, and hourly visitors on your website. This report can be generated from stat counter or Google analytics tools available in the internet. On the basis of these you can make plan on how to increase the visitors on your website. What should be done to generate more queries, more visitors and thus resulting in generating more business leads, sales and profits?

Bid estimates report – On the basis of these you determine the number of hours that can be devoted to a website. And on the basis of these bids and rates for each website is sent to the client.

Directories and Articles – This is the report send to the client regarding in how many directories the website has been submitted out of which how many has given you the due approvals. The article report mentions about the number and titles of articles written till date and submitted to article directories. The format of these reports varies from company to company and according to client’s requirements.

Link building report – this report specified about the link building status of website. With how many websites reciprocal link has been established and how many one way link building been done, it indicates such information.

Thus these reports also assist you in providing the general information regarding what works had been performed in the recent past and what will be done in the near future.

360 marketing and Social media: How can they work together?

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360 marketing and Social media: How can they work together?

The importance of social media for each and every brand is today a fact. It is a bit more difficult to move some companies to see what it could mean for them.

One of the key question should be: Do my clients or potential consumers use social media?…rather than I need to be on Facebook because my competitors are there. This chart from insidefacebook.com illustrates the profile of Facebook users per age groups. Is it relevant for a brand with a consumer franchise from 40 to 55 years old to focus on Facebook?

I came to the conclusion that there are 3 types of companies :

“We need to control”
These companies or brands are used to communicate in one direction (top=>down). They approach interactions with their consumers as they are doing advertising. Consistency of the brand’s communication is sometimes more important than the consumer experience. Typically, they would try to start from scratch their community, on their website with their content that they can control. As a consequence, individual initiatives from clients or employees could play against their communication strategy.

Some luxury brands could fall into this category. Frank Muller is a very exclusive watchmaking brand with very attractive (and expensive) watches. However, they have decided that on-line interactions with potential clients was not a priority. As an example, their website is more than basic and could create a gap between the unique experience in their store and actual behavior of luxury clients who are using Internet more than the average.

The banking industry could be on the podium. As they have a lot of regulatory constraints for communicating on their products and services, it is not natural for them to interact directly with their customers through social medias. Credit Agricole may be a good illustration as the top groups ranked on Facebook are initiatives from Belgium and Egypt.
Capital One is another interesting example. The bank became a case study in business schools for their outstanding customer service level. However, most of the groups on Facebook ranked first were set-up by very angry customers calling for a boycott! A step by step and very transparent approach is most probably the best way to advice them to move into a customer centric approach.

“What could we do?”
Nutella enjoys an amazing awareness, level of preference and became an icon of the childhood in several countries (at least in Europe). They invest massively in advertising, sales force (one of the biggest in France with 400 sales reps) and quality of product. However, they have not (yet) integrated social media actively in their strategy. Nevertheless, they contemplate +4.0 mio fans on Facebook (only first page of search), 17.5 mio search results on Google and even Twitter is spreading the word…without a massive participation of the brand! Fans organize even each year the Nutella day!

Nutella would try probably to work on interacting with those fans to support further the development of the brand value and/or turning them into more active ambassadors. However, the risk for the brand is perhaps to start being involved if it is not well understood by the fans.

Ford is another interesting example. They have recruited in the US Scott Monty to head-up their social media strategy. Scott Monty is a very popular opinion leader within the community of marketing professionals with his blog The social media marketing blog. It works very well for the time being. What would be the impact of Scott Monty deciding to leave Ford and to join a competitor?

“What do you need?”
Innocent drink is a good illustration of a growing brand for which part of core values comes from its community (on top of excellent products). The nature of the brand is to be opened on what is happening “outside”. As a result a competitor may copy their products but could not acquire from scratch the momentum they have built with their clients. They engage with their consumers through various means: packaging, website, YouTube channel, blog, podcasts, Twitter. Each of them has a specific function but consistency of tone and messages is clear and simple. They have established a lifestyle beyond a brand.

An established and international brand such as Starbucks has reached this critical step and is still able to interact with its clients through videos, discussion or instant messaging. They go even further in terms of community engagement with product development or a platform for local actions to support a cause. They have launched an interesting initiative in the US while they try to generate in-store traffic via Facebook. The promotion is called: Share a pint of new Starbucks ice cream (free daily coupons to be redeemed at the store).

Those brands have adopted a real customer centric experience and their strength is nurtured by the goodwill developed with their clients. Another way of considering 360° marketing is illustrated by the analysis I published on the release of the new album from the metal band Metallica: 10 tips for 360° marketing.

At the end of the day social media is not more than a group of people/friends/colleagues sitting in a bar and discussing about their live. The difference today is that technology is able to connect thousands of people at the same time, in the same bar, at the same table. However, the principle remains the same. If you want to seat at this table and discuss, you would first introduce yourself and ask if you can seat. Most probably you will ask the following questions before trying to influence the discussion: What do you need?, What could I do?

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Work At Home Internet Business Powered By The Fresh Content And Backlinks

admin    Buy Inbound Links     Backlinks, Business, content, Fresh, Home, Internet, Powered, Work

Work At Home Internet Business Powered By The Fresh Content And Backlinks

When the ideal promotions are automated, it means that if you can give a visitor a reason to remember your work at home internet business site and come back when he needs the products, which you offer, that is called the residual traffic, the best we all are after.

1.Why The Fresh And Unique Content Is So Competitive?

Your work at home internet business is a brand, which has a certain image in the minds of the target audience. Some regard it very useful and they want to come back, some do not care about it. That is fine, because then your segmentation works well.

Actually the target segment is the group of people, which you want to visit your site. Of course this group must be big enough so that your business is profitable. However, it is not wise to try to grow your target group too big, because then there is a danger that you will loose the uniqueness of your site and marketing messages.

The content of your work at home internet business site is the main tool to segment the market, i.e. you must decide the offerings on your site and keep the profile clear and unique. If the differentiation will vanish, the brand will loose it uniqueness, and the end is close. The visitors have no more special reasons to visit your site.

There is also one big statistical reason for the fresh content: people need at least five contacts with the work at home internet business site before they start to buy. The regularly updated, fresh content site is the great reason to come back and check, what new you have to offer. And in the long term the familiarity has the impact, that they begin to trust, and the trust means easiness to buy!

2. Why Do You Need Backlinks?

All work at home internet businesses need contacts, rather regular, constant contacts. If your site has a unique fresh image, these contacts can be very permanent as a nature. So you have to build a lot of backlinks. And not whatever backlinks but links with the related, high traffic sites.

By the way a backlink means a link from another site to your site, i.e. this another site has your url on the site with the anchor text, i.e. a keyword in the hyperlink, which can also be found in the title, description or in the keyword list of your site.

There are three ways to build these backlinks: the article writing, special software or that your site visitors voluntarily bookmark your work at home internet business site. If you think the benefits of the useful, fresh content, it will make the visitors to bookmark, which is the ideal situation.

The article writing is of course very effective, because it also presells your site, which will increase the conversion rates dramatically. So I would recommend all these three methods at least in the beginning and after you have experiences, you can continue with the system, which works best.But all in all, it is the quality which is the king!