Things you must know before using Twitter for your SMO practices

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Twitter is surely a very active tool in the social media optimization block today, every webmaster is trying to get a strong hold over this efficient tool to get his website optimized in the best possible way. However, like any other internet marketing program, twitter too needs a planned strategy that can ensure profitable results in a stipulated time period. So, here, we discuss a few major tips that one must include in his SMO strategy to reap the best out of twitter.•    One Fifth of Twitter accounts have never posted a single tweet: Around 21 percent of the total twitter accounts are entirely idle placeholders, who might have registered to secure a username for future use or simply to experiment with the tool. •    Only 6 percent of the accounts carry more than 100 followers: Considering twitter as a recent upcoming social media optimization tool and the fact that people mostly create an account on twitter to experiment this tool, it has been found that only 6 percent of the total twitter users have over 100 followers. The rest 94 percent exhibits considerable low followership.•    March and April were blissful for Twitter: During these two months, many famous celebrities created an account on twitter and launched their quests to have more than a million followers. This provided an easier and a much simpler way to many for entering the podium of social media. •    Manageability gets out of control after 150: It is noticed that twitter followers tend to follow back till 150 followers. However, beyond that number of connections, the reciprocation rate seems to have been fallen down radically. Such a situation hints that after 150 connections, people choose to shift from using Twitter for more personal use rather than sharing their happenings with everyone in the list.•    Tuesday is for Twitter: Research reports have clearly shown that Tuesday receives the highest number of tweets and is further followed by Wednesday and Friday, when retweets happens the most. Every individual using twitter for his/her social media optimization purposes must keep this in mind.•    Twitter is home to social media geeks:  This is no revelation. More than 15% of Twitter users following over 2000 people are internet marketers who are using it for the purpose of social media optimization. They create an account on twitter to post their updates every day and use it frequently for direct communication.•     A small minority creates most of the activity: Small minority of actively engrossed content creators generate the highest rate of the activity on a site. However, such a thing is common on other social networking sites too but on Twitter its presence is much more profound. Statistically, it has been pointed out that around 5% of users account for 75% of all activity, and 10% of users account for 86%. This clearly indicates that the site has procured a huge percentage of audience clear of those who mainly come with the purpose of social media optimization.

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