Top 3 Tips on Viral Marketing With E-Books
How else can you use your e-books besides selling them as products online? If you have a collection, trying giving one of your e-book away to generate viral marketing impact to build traffic and lists.When you do viral marketing with e-books, you have the potential to generate massive word of mouth with a natural spread of your product through the people who downloaded directly from you, and then they will share the book with their friends. Here are the top 3 tips on viral marketing with e-books:Tip #1: I have done marketing and branding for multi-national companies for years, and the first thing you need to do is market research. Find out the WHO and WHAT of your market. WHO refers to the target audience that your product wants to reach, and can win in by meeting their needs. This target niche of consumers need to be sizable, and has a large enough need for a solution that your e-book can meet. The WHAT is the product that you will create to meet the niche of these consumers.Tip #2: After the WHO and WHAT are properly researched, next is the HOW. HOW refers to how you will market your product, price it, and brand it. One quick way is to look for joint venture partners. Search for websites and their owners who target the same customer base as you do. Offer them a juicy incentive to get them to feature your product to their list of customers, or on their website.Tip #3: Use an e-book as a source of viral marketing. Include pre-sell messages for your other products in the e-book, and the appropriate links to your websites and sales pages, so that the e-book is a mobile marketing tool for you when it gets passed around the web.Remember, don’t rush in to market and sell online. Do the right research online on the appropriate target audience, create the right products to meet their needs, and then market them through joint ventures and e-book viral marketing.The whole internet marketing game takes time to master, so learn from those who have been there to shorten your learning time, and avoid painful mistakes.
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