Top 5 Landing Page Mistakes

Top 5 Landing Page Mistakes

Top 5 Landing Page Mistakes

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Home Page > Internet > ECommerce > Top 5 Landing Page Mistakes

Top 5 Landing Page Mistakes

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Posted: Oct 11, 2007 |Comments: 0

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Recent studies have shown that 80% of visitors

to most sites leave in under 8 seconds.

Here are some reasons why:

1. Consistency

It seems like such an obvious concept but it’s

frequently overlooked.

You need consistency between the call

to action in the ad that brought the visitor to

your site, and the landing page they visit.

If the visitor can’t find what brought them there

immediately, they’ll look somewhere else. How do you

feel when someone offers you something to get

your attention, then gives you something else in return?

Be consistent with your message and turn visitors

into paying customers by giving them what got them there.

2. Too Many Distractions

Remove all distractions.

How many times have you visited landing pages that

offered you so many options you didn’t know

what to do?

Stick to a single message. If you ask a visitor

to:

* Read your copy;

* Sign up for you mailing list;

* Check out this or that article; or

* Click on this or that link;

all you did was confuse him, and as a result

he’ll do none of the above.

Don’t create mental tension. Eliminate it and your

sales conversions will increase dramatically.

Get your visitor into the buying

cycle as soon as possible.

You have to:

* Get their attention

* Turn that to interest

* Create desire

* Close the sale

* Turn the customer into a company advocate

3. There is NO Call to Action or the Offer has NO

Emotional Appeal.

You need emotionally compelling ad copy that stops

visitors dead in their tracks. People buy on

emotion. They justify with logic. People gravitate

toward pleasure and away from pain.

Remember the old adage,”Fear of loss is greater

than the desire for gain.”

Get inside your customer’s mind. Find out what

gets them emotional about your product and/or

service and quickly explain how your offer benefits

him.

4. Bad Design

Landing pages should have a 800×600 resolution if you

want to capture 89-94% of online users.

Make sure visitors can see the offer

in the first screen. That’s usually

the upper 300 pixels on the page.

Make sure the offer is very clear and easy to take

advantage of. Repeat the offer anytime they scroll past

or leave the first screen.

5. Tedius or Invasive Forms

* Keep forms simple

* Repeat the offer on the form

* Use as few fields as possible

* Collect new information only

* Make sure the info is saved as they go so if they accidently

hit the back button they don’t have to start over.

* Let people know you will never share this information

with third parties

Get the business you deserve.

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Robert Gantt -
About the Author:

Robert Gantt is the online business expert and author

who has help hundreds of companies promote their

websites and make more money online. He is co-author

of the new book, Ground & Pound Competitive E-Marketing

schedule for release in early 2008. Get targeted traffic delivered

to your website now.

http://www.leadpros.com/at/index_r.htm

Questions and Answers

Ask our experts your ECommerce related questions here…200 Characters left

My Sales Landing page is getting plenty of views, and visits, but no one is buying my product. What can I do to get people to buy from me?
Would marketing involve advertising?
The internet is primarily thought of as a means of advertising and selling products. what are the opportunities for use of the internet in other marketing functions?

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Source:  http://www.articlesbase.com/ecommerce-articles/top-5-landing-page-mistakes-233155.html

Article Tags:
internet marketing, online advertising, internet advertising, website sales, online orders, conversion rate, ecommerce

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