Jul

Top 5 Ways to Optimize Your Landing Page

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Top 5 Ways to Optimize Your Landing Page

I often describe the landing page process as a funnel, with the tip or spout of the funnel being the conversion/sale. The conversion process starts from a source. (ex. PPC campaign, banner ad, print ad, etc.) From the source they move down the funnel to the landing page where your ad content is supported and re-emphasized. At this point the user has two choices, exit the page/funnel or convert and complete the funnel process. When optimizing your landing page to increase conversions and decrease your bounce rate remember these five simple rules.

1.Remember the 8 second rule – You have less than eight seconds to show the consumer exactly what they are looking for. This should be the building block of your landing page strategy.

2.Clear call to action – Your landing page should sever two purposes, persuade and convert. Display your call to action as clear as possible and in an easily accessible position for the user. (Do not bury it at the bottom of the page or within a series of images)

3.Remove navigation – Removing navigation ensures the user stays focused on the purpose of the landing page, which ultimately is to convert. Again, less distractions and content overload will severely decrease your conversion rate.

4.Carry over promotional messaging – It is essential that your copy supports and strengthens your promotional copy. Keep copy to a resumable level to again reduce content overload. Copy that does not directly support the promotion should removed.

5.Keep your design simple – By reducing non-crucial design elements you are only increasing the amount of attention your call to action, promotional copy and necessary design elements receive. Examples of non-crucial design elements include: extra images/unnecessary distracting visuals, too much copy, flash elements that attract attention in the wrong place.

If you keep these five simple rules in mind, you are well on your way to increasing your conversion rate and lowering your bounce rate. Remember to funnel the users through promoting content and decreasing distractions to ensure your see the best results.

For any additional questions email Mike Rynchek at mrynchek@spydertrap.com[block]0[/block] or visit http://www.spydertrap.com.