Tweet And Sell!

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Tweet And Sell!

If you’ve spent any time at all on Twitter – and let’s face it: these days, who hasn’t? -  it will come as no surprise that around 40% of tweets constitute little more than “pointless babble”. That at least is the view of Pear Analytics who, in their recent study, rated only 8.7% of tweets as having “pass-along value” – an essential tenet of viral marketing. Fortunately, a number of innovative marketers have begun showing the way – employing the latest ‘twittervations’ to turn tweets into traffic…

 

Google’s recent agreement to include tweets in its search results has, of course, given Twitter a huge fillip. But there are myriad other ways to harness the power of micro blogging in your business.

 

For instance, it’s ideal for tracking what people are saying about you, your competitors or your industry – allowing you to search relevant keywords at Twitter Search (http://search.twitter.com). Or to take advantage of purpose-built widgets such as TweetBeep which – like Google Alerts – send you regular emails containing discussions involving your chosen Twitter accounts or topics.

 

Twitter is a terrific primary research tool too; just send a link or question to your followers, and watch the feedback flow in.

 

Above all, used properly – for which read: innovatively – Twitter is a supremely effective vehicle for driving traffic to your website.

 

Witness the success of Amazon.com affiliate Twitterlit.com, which now runs twice-daily games challenging Tweeters to guess the title of a book based on its opening lines. And to click an accompanying link – to the company’s Amazon site – to check their answers.

 

Along similar lines, Buy.com’s Tweet n Seek campaign – an online scavenger hunt – encourages the company’s followers to trawl Facebook, Twitter, Fandango, YouTube and of course Buy.com, to find answers to a series of questions, which are then posted on Buy.com‘s Facebook wall.

 

With prizes including unlocked iPhones, Slingbox set-top boxes, and 0 movie gift certificates,  the campaign was designed to expose new and existing customers to as many of Buy.com‘s products as possible.

 

It succeeded. Buy.com Inc. President and CEO Neel Grover said, “Buy.com has earned new fans … from our Tweet n Seek contests. With each [campaign] we added new components and new companies. That is what’s great about social media—it allows you to tweak campaigns each time, keeping them fresh and timely, which is essential during a time of immediacy for news.”

 

 

With computing giant Dell reporting a remarkable .5m in sales through its Twitter profile – in less than three years – micro blogging is clearly a marketing medium whose time has come. To learn more about Twitter, and the opportunity it presents to marketers, download your complimentary copy of Twitter: A beginner’s guide, in the Downloads section at articlesandebooks.com.

 

You can also follow Steve Calder on Twitter  @stevecalderuk

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