Twitter for Physicians / Doctors

admin    Twitter Marketing     Doctors, Physicians, Twitter

Whether you prefer to call yourself a doctor or physician, you may be wondering if Twitter is for you. Everybody is talking about twitter but is there anything in there for you – the busy doctor? Can Twitter help your practice, can Twitter bring more business, improve patient loyalty and raise your stature in the community?

Well let’s step back and see what physicians with thriving practices have done over time. Besides keeping themselves abreast of current drugs and research, they have maintained an excellent relationship with their patients. Some have done it through newsletters while others make their staff call patients periodically just to check on them. Some mail birthday cards and season greetings to their patients.

In today’s world though, there are a lot more intriguing options. What if a doctor’s office becomes a micro publishing house, scours newspapers, journals and research publications, extract relevant news / findings, compile them and send them to their patients. Patients will get fresh and relevant content and will be very appreciative of the good doctor. That will be perfect but can you imagine the resources that will take. Even if you limit yourself to a staff of two or three for this purpose plus the relevant hardware and software, you are talking about $9,000 to $10,000 a month. Add it up and that is $108,000 to $120,000 a year, a significant chunk of change even if you have a thriving practice.

What if you could do all of that for just a fraction of the cost? What the book ‘Long John Twitter’ explains in great length, you can use five or six different applications and blend them together to:

 If you are tech. savvy, you can do all this yourself. Just use the eBook ‘Long John Twitter’ as your guidebook and implement one step at a time. If you don’t have the time or inclination to do it yourself, consulting companies like Interloper, Inc. can do it for you.

In summary, you need to seriously consider Twitter as a tool to keep your patients healthier, informed and more trusting of you. Twitter can grow your practice.

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