Use Email to Engage Your Connections on Social Media

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Use Email to Engage Your Connections on Social Media

Technology is progressing quickly providing us with multiple alternatives to traditional marketing.  And like many companies and brands out there, yours has probably shifted its efforts to online marketing.

Social media and email marketing act separately as great marketing tools.  While social media offers a continuous interaction with your followers, email marketing is a tool to provide a steady flow of information received directly by your connections. So why not use both simultaneously as one fully integrated online marketing campaign.

Here are some tips on how to use your email correspondences and ezines to get your connections to interact with you on social media as well:

Guide current e-mail subscribers to engage with you online through social media sites (Facebook, LinkedIn, Twitter, etc.) The best way to do this is to refer to content posted on social media sites in your newsletter.   Also, I would suggest that you add logos and links to Twitter, Facebook, LinkedIn, etc… in your ezine and email signature in order to notify the recipient that you are already online engaging in discussions with followers and fans. This is a good way to increase exposure, spread the word and build support for your company’s presence online.

On the other hand, use your social media presence to announce the release of a new newsletter, for example, while encouraging your followers and fans to subscribe to your newsletter.

The main thing to remember is not to over-sell or self-promote.  Do it passively and as a reminder once in a while.  Grow your online community allowing your followers and fans to know you and learn more about your services and products.  Eventually, those who are interested will connect with you and sign up to receive your information by email.

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