Jul

Use This Website Marketing Strategy to Improve Your Rankings

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Use This Website Marketing Strategy to Improve Your Rankings

Soaring to the top of popular search engines can be tough, especially if you’re a small home based business owner with limited advertising dollars. However, if you follow a well designed website marketing strategy, you can kick your competitors to the curb and get ranked quickly.

As women entrepreneurs, my business partner Marie and myself invest approximately 5 hours a week in learning these new skills – primarily so we can pass them along to you. We love sharing our knowledge, and, since Marie is 3 years ahead of me in the learning curve, she never ceases to amaze me.

Recently she discovered an advanced software program that can analyze, compare, and assign a dollar figure to the most effective keywords on the net. Once she finds the keywords, she can compare them for competition, and choose the exact combination where the demand is high for the product, but where the competition is very low. Discovering these keywords is critical to your website marketing strategy.

As an example, pretend you are selling jewelry online. Marie could use her advanced software program to find the best keywords that people are using to find your product, but with the lowest competition rate from other jewelry providers making your site found more quickly.

The keywords would then be unleashed in a systematic approach which would drive your rankings out of the park.

Once your keywords are identified, it’s time to dominate the market. And when you do, following the next six steps will be critical – so listen closely.

1) Secure the .com version of the keywords you are using. For example, if your keywords are “Crystal Blue Gems” than purchase the domain name www.CrystalBlueGems.com.

2) Create a header on your main page using the keywords and use a slightly larger font that has been bolded.

3) Write an easy to read article of up to 400 words using the keywords at least five times.

4) Implement your website marketing strategy by placing the keywords once in the first paragraph, once in the last paragraph, and then three more times throughout the body.

5) If possible, italicize one of the keywords, bold one of the keywords, and create a backlink to the same page using one of the keywords.

6) Be sure to fill in your description, title, and keyword meta tags as a way to optimize the keywords.

If you follow these tips, your website marketing strategy will soar.

In closing, can you guess what keywords I used to write this article? If you said website marketing strategy then you are well on your way to creating a successful campaign.