Website Traffic

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Website Traffic

Copyright (c) 2010 Sandra Graneau

Getting website visitors is the main reason why people promote their websites on the internet. There are many ways to get people to see your website and register for your offer or buy products. Follow these useful tips and you will start seeing human visitors coming to your website on the internet.

1. Use conversational copy. Talk to your readers. Use words that people know. Absolutely, do not use jargon. It is boring. You will lose your audience’s attention immediately. So, use words that people are familiar with and can connect to. Write like you talk and let your personal experience shine through. You will make a better connection along with your readers.

2.Go active. Words have power. Find specific active verbs to paint your copy. This will make your news story fascinating and lively. Action verbs are more engaging and will move the reader along, by using action verbs, you will automatically reduce the number of words it will take to get your message across. For example, “John loves Mary” is stronger than “Mary is loved by John.”

3. Make your copy benefit oriented. Honestly, your readers don’t care how lots of awards you have won. They don’t care how lots of degrees you have or how lots of books you have written. All they care about is the way you can help them solve their issues. So include a powerful benefit in your news story title. Include benefits in your news story. and add benefits to your “About the Author” section.

4. Connect along with your readers’ emotions. All of us need to feel smarter, richer, happier and thinner. Use these emotions to connect along with your reader. For example, “Do you feel paralyzed every time you need to go shopping? Do you detest trying on clothes? Does stepping in front of that two way mirror strike fear inside you? Here are my 7 top tips to help you lose weight now…”

5. Keep sentences and paragraphs short. When your readers see articles with long sentences, long paragraphs and no bullet points or sub-headings, they will automatically skip that news story. Here’s why? – Gigantic chunks of information scare them. – It overwhelms them. – It takes much work and time to read that news story. and that is the psychology of most readers online. So make your sentences and paragraphs short. If your sentences are longer than 20 words, cut them up in to two sentences. You can also add lists, bullet points., use subheadings that will attract readers when they scan articles, like I have done with this news story.

6. Front-load your point. When you make readers wade through paragraph after paragraph of unrelated anecdotes before you get to your point, you have lost your audience’s attention. Yes, Mark Twain pulled that stunt on a regular basis. But, your name is not Mark Twain. You need to tease your readers with bits of information they need to know. This way they will hang around to the finish. They will then need to click on the link in your “About the Author” section and buy your services or products

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