What’s all the fuss about link building?

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What’s all the fuss about link building?

A fair amount of chatter around search engine optimisation concerns the building of inbound links. These are links that flow into your site from elsewhere on the net. Link building forms a significant portion of off page optimisation – in fact, almost all of it.

The reason there’s so much of a fuss made about building up a good link profile is because the search engines love links. Links have always been a factor in SEO, but as time goes by the search engines are coming to rely on them more and more as a way to judge your site. Talk to our consultants at SEO Consult about the place of link building in optimisation.

It can help to think of links as character references for your site. Picture someone checking out a potential new romantic partner. A cautious person might ask around the person’s friends, and have a chat with everyone they know who knows the person. From these different conversations, they feel that they can build up a better picture of what the person is really like than simply by talking to them face-to-face.

The search engines feel the same way about your site. Instead of diving headlong into a supportive relationship based on the optimisation you’ve performed on your pages, the search engines want someone else’s word that you’re respectable. In terms of relationships, the search engines have been hurt plenty of times before, and they’re more than a little cautious.

When building up your link profile, think about the kind of links you’d like to have vouch for you. Buying links in bulk can seem like a great way to begin, but when Google goes to have a chat with them, what are they going to say? It’s better to build up a solid network of reliable-looking friends.

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