What’s the Difference between a Landing Page and a Microsite?

What’s the Difference between a Landing Page and a Microsite?

What’s the Difference between a Landing Page and a Microsite?

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Home Page > Internet > Internet Marketing > What’s the Difference between a Landing Page and a Microsite?

What’s the Difference between a Landing Page and a Microsite?

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Posted: Jun 24, 2010 |Comments: 0

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What’s the Difference between a Landing Page and a Microsite?

By: Shanna Kurpe

About the Author

Shanna Kurpe is the marketing specialist at Roger West Creative & Code. She is responsible for generating interest in Roger West and acting as a marketing resource for our clients. From public relations and brand management, to online marketing and content development, Shanna delivers premium integrated marketing solutions for both our agency and for our clients.Shanna is also an experienced copywriter and award-winning author.

Shanna can be reached at skurpe@rogerwestreative.com or 813-433-1869.

 

 

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Article Source: http://www.articlesbase.com/ – What’s the Difference between a Landing Page and a Microsite?

At Roger West we are often asked, “What’s the difference between a landing page and a microsite?”

So, I thought I would try and explain.

As you may already know, landing pages and microsites have a lot in common. They are used during marketing campaigns to extend the impact of an advertisement, whether online of offline. The original advertisement could be a Google ad campaign, an online banner, or perhaps a newspaper or magazine ad. Both have the same general purpose, which is to convert visitors to either a lead or a sale by offering an opportunity to make a decision.

So, what’s the difference?

Landing Pages

A landing page is a single page of content and focuses on one specific call-to-action. The CTA might be to download a whitepaper, purchase a product or request additional information. Whatever the offer might be, it must be simple enough to explain and convert on one page – and one page only. Offering too much content, too many images, and too many messages will distract the prospect – reducing the likelihood of conversion.

Microsites

On the other hand, a microsite is a mini-site with 3-5 pages of content. While the purpose of the microsite is to convert, the microsite is built to handle a larger volume of content. Usually, this approach is necessary when the offer is more complex and requires more information to convince a prospect to convert or when multiple paths to conversion are necessary.

I hope this information helps you as you decide what’s best for your next Internet marketing campaign.

 

 

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Shanna Kurpe -
About the Author:

Shanna Kurpe is the marketing specialist at Roger West Creative & Code. She is responsible for generating interest in Roger West and acting as a marketing resource for our clients. From public relations and brand management, to online marketing and content development, Shanna delivers premium integrated marketing solutions for both our agency and for our clients.Shanna is also an experienced copywriter and award-winning author.

Shanna can be reached at skurpe@rogerwestreative.com or 813-433-1869.

 

 

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Source:  http://www.articlesbase.com/internet-marketing-articles/whats-the-difference-between-a-landing-page-and-a-microsite-2721613.html

Article Tags:
internet marketing, integrated marketing, website, web site, web sites, web design, online marketing, landing page, microsites, microsite

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