What’s the Formula for a Strong Landing Page?

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What’s the Formula for a Strong Landing Page?

When advertising online through the use of Web ads or email messages, your main goal is to increase the overall amount of site traffic. However, one should keep in mind, that you also want to turn those new visitors into potential prospects. It may take some work, but a good landing page that elaborates on the ad copy can be a useful way to accomplish this goal.

The Formula that works:

Successful landing pages are ones that build upon the brief ad copy (that is, the printed text or spoken words in an advertisement) to maximize visitor information. Don’t be intimidated by the idea of forging separate landing pages for each campaign either. You’ll likely spend a large amount of time, energy, and funds creating online ads. Does it not make sense to consider what your visitors are going to find once those ads bring them to your page?

1. Skip the B.S. – Avoid having an overwhelming amount of details for your visitors to read.  The things you’d like to highlight should be quick and direct. If the landing page content is easy to look over and contains the information originally promised in the ad they saw, you’ll create a stronger reason for your clients to trust you.

2. Get them to dig deeper – Use an outstanding text link/button that will entice your visitor into exploring your site and finding out how the use of your product/service can really benefit them.

Your initial statement should act as a primer for visitors and make them want even more info from you. This is when you envoke your clients to take action.  A statement such as: “Learn the secrets behind maximizing your daily workout!” should take your visitors to the full “Secrets of Working Out” information and subscription page – and possibly result in some new customers.

3. Make your aesthetic cohesive – People who visit your site should not, at any given point, feel the need to ask themselves where they’ve arrived after clicking on a link within your site. One can avoid this by using consistant colors, layouts, fonts, images, and navigation in your ads and landing pages that reflect the original feel on your main site.

This is really effective when you’re sending out HTML based emails, because, they can be formated to look any way that you desire.  Its an opportune time to strengthen your site’s brand and create a visual connection between the ad, the web site, and the product/service.

4. Collect essential information only – Stay conscious of the information you’re requesting from people.  Try to keep it simple, and ask for their name and their contact info. Most online visitors don’t expect you to share valuable data for free.  Of course you’ll want to know who’s responding to your ads and it would be nice to have the ability to follow up with more information or other non-invasive ads.

Sometimes visitors may be willing to complete a survey in order to receive other benefits, but you should pocket that option for now unless the ad you put up made it a condition. Also, don’t forget to make a link to your privacy policy available so visitors are kept informed about how and when you plan to use their personal information.

5. Maximize the use of search engines – Take advantage of search engines by submitting your landing page to them.  You’ll recieve a doubled benefit in doing so.  Those little search engine spiders work well with pages that contain a copious amount of keyword-rich text.

If you think about it, landing pages make fantastic targets for promotions through search engines since they are so specific; and, visitors that use those search engines love them because they get directed to the relevant info they were looking for.  Whenever you deep submit (to make your content more accessible from search engines) landing pages, you pull in traffic from visitors who may not have viewed your ad, but remain as good, targeted, traffic anyway because they’ve obviously been running searches on your targeted keywords. Its like getting the benefit of advertising, only without spending the money! Try using “Search Engine Starter” to deep submit individual pages.

The power in having an appealing page design:

A landing page should always be just as attractive and well crafted as your home page. Remember, its the very first page a visitor sees when they click on your ads, so it will have as much of an impact as your home page.

As far as looks go, a good design almost always establishes credibility. If your site looks like a 13-year-old was paid to make it, it’ll be hard to get visitors to take your online business seriously. Poor landing pages that aren’t well constructed, can make your product or service seem generic in comparison to those that took the extra time and effort.  You’ve got to convince online customers that it’s safe to buy from your site and visitors usually equate a good-looking site as trustworthy one.

Test, then analyze:

Before you go ahead and spend your funds on a marketing campaign, why not increase your chance of success a little more by conducting usability testing on those pages.  In doing this, one can catch errors that may break page display and don’t forget to experiment with different text styles and layouts.

So in case you’re a little… slow:

Almost all of these suggestions I’ve made are related to forging strong content for your landing pages. Having solid content is highly imperative to your success, all the while simultaneously displaying a distinctive, and attractive design that keeps people coming back for more.

For even more information reguarding internet marketing and lead generation, please visit: www.powersignups.com

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