Your Guide to Making LinkedIn a Social Media Marketing Tool

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Your Guide to Making LinkedIn a Social Media Marketing Tool

LinkedIn is a social networking site for professional and business-oriented relationships. It is a social media marketing tool that helps you discover inside connections to recommended job candidates, industry experts and business partners. As online marketers, we can harness LinkedIn’s power for SEO and give our site a boost it needs from the search engines.

The first thing we will need is searchable public profile on LinkedIn. This guide will show you how to get a LinkedIn account and how to use it to get traffic to your site both from LinkedIn and Google. LinkedIn strengthens and extends your existing network of trusted contacts.

It is highly recommended that you use the “Build Your Network” feature by LinkedIn. All it does is contact people on your email address book, letting them know you have an account with LinkedIn, letting them know how to add you or how they can connect with you through the site. Enter your email username and password for each email accounts.

LinkedIn will list all your contacts and allow you to select which ones get an invitation. Later, if you need to add more friends and colleagues to your LinkedIn, you can do so by clicking Contacts from the menu on the left side of the page. Here are other ways you can do to harness the power of LinkedIn.

Ask your staff, employees, friends or colleagues at work to join LinkedIn and put links to your site on their profile. Remember to ask them to use “Other” from the pulldown and give them the keyword to use for when linking to your sites. Then there are your LinkedIn connections.

Ask them to link to your sites also using the “Other” pulldown. What this is going to do is let Google find an array of links and associate your URL with keywords used and reward your site (and LinkedIn profile) with good ranking. Your LinkedIn profile may land business directly from the contacts you’ll make on the site.

There is no doubt that LinkedIn is a powerful social media marketing tool. Bear in mind that effective networking requires reciprocity through developing and nurturing win-win relationships. By using LinkedIn, you will also have the opportunity to help out those in your own network, by answering questions, providing relevant leads, and improve the traffic to your website at the same time.

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